# bot.spot > bot.spot is an AI visibility and optimization platform for brands and marketing agencies. Get found, cited and chosen in AI search. bot.spot is an AI visibility and website optimization platform made by Botdot Oy in Finland. It helps brand marketing teams and digital agencies understand how AI answers their buyers' questions, improve the pages behind those answers, and prepare their business for interactions inside AI assistants. bot.radar monitors brand mentions, citations, position and share of voice in AI answers every day. Teams can compare competitors, investigate the original answers and source pages, and group tracked questions by buyer persona or market. It measures visibility in generated answers across supported AI engines. bot.optimizer connects to a website through a CMS plugin. It generates page summaries, key facts, FAQs and JSON-LD structured data across the connected site. Structured data goes in the page head, while a subtle AI Appendix extends the page below its footer. Teams can review, edit and lock content before publishing through their CMS. The existing page design stays intact, and AI crawler visits can be tracked. bot.gateway is coming soon. It is designed to bring a brand's products, content and customer enquiries into ChatGPT, Claude and an assistant embedded on the brand's website. Its app views cover an overview, product browsing, details and comparison, search with source links, and forms. People can click through the interface or ask an assistant to use MCP tools on their behalf. Booking and commerce are planned capabilities. The landing page offers a Gateway waitlist. bot.shop is in preview. It extends visibility tracking to individual products and matches product mentions to an inventory imported from Shopify or CSV. The page also explains Brand, Agency and Enterprise plans, a 30-day trial without a credit card, and setup through a workspace, tracked questions and a connected CMS. The Radar and Gateway demonstrations use illustrative Stripe and Oura examples. They explain the product experience rather than report customer results. The Oura demonstration is an independent concept and is not affiliated with Oura. ## About this entity bot.spot (also written Botspot) is a software company operated by Botdot Oy in Finland. It builds AI visibility and optimization software for brands and marketing agencies. It is not affiliated with Boston Dynamics or its Spot robot, with the botspot.app photogrammetry scanner, or with botspot.trade. - Canonical URL: https://www.bot.spot - Legal name: Botdot Oy - Business ID (Y-tunnus): 3550055-8 - Founded: 2025-07-09 - Registered in: Piikkiö, Finland - Founders: Håvard Kalliainen, Co-founder and CTO; Mikael Marisa, Co-founder and CEO - Languages: English (https://www.bot.spot), Finnish (https://www.bot.spot/fi) - Contact: contact@bot.spot - Support: support@bot.spot - Privacy: privacy@bot.spot Profiles: - https://www.linkedin.com/company/botdot-oy - https://www.crunchbase.com/organization/botdot-oy - https://www.g2.com/products/bot-spot/reviews - https://www.capterra.com/p/10268993/bot-spot/ - https://wordpress.org/plugins/botspot/ - https://www.drupal.org/project/optimizer - https://github.com/botspot-org ## Key facts - Company: Botdot Oy, registered in Finland. - For: Digital marketing agencies and in-house brand marketing teams. - Available products: bot.radar and bot.optimizer. - Coming soon: bot.gateway. Join the waitlist for updates. - In preview: bot.shop, for product-level AI visibility tracking. - AI engines tracked by bot.radar: ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity, Claude, Copilot. - Tracking frequency: Daily checks of selected questions and AI engines. - CMS integrations for bot.optimizer: WordPress, Drupal and HubSpot. Drupal and HubSpot are set up together with the customer. Webflow is in beta. - Optimizer output: JSON-LD in the page head, an AI Appendix below the footer, and AI crawler visit tracking. - Content control: Review, edit and lock generated blocks before publishing through a connected CMS. - Plans: Brand starts at €79 per month for one workspace. Agency starts at €199 per month with five workspaces. Enterprise has custom terms. Metered usage is charged separately. Prices exclude VAT. - Trial: A shared 30-day trial without a credit card or automatic paid conversion. Optimizer has a separate 30-day free period per connected domain. - Seats: Unlimited user seats on all plans. - Languages: English and Finnish. ## Products ### bot.radar URL: https://www.bot.spot/radar Category: BusinessApplication Status: Available For: Digital marketing agencies and in-house brand marketing teams bot.radar is an AI visibility analytics tool. It generates the questions a brand's buyers ask AI assistants, runs those questions on the tracked engines every day, and records which brands are named, cited and ranked in each answer. It reports visibility rate, average position, share of voice and citation rate, and links every metric to the raw answer, the extracted entities and the cited URLs. - Daily checks on ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity, Claude and Copilot - Visibility rate, average position, share of voice and citation rate - Citations split into owned and third-party domains - Competitors detected from the answers themselves - Questions grouped under audience personas, per segment and per market ### bot.optimizer URL: https://www.bot.spot/optimizer Category: SEO Software Status: Available For: Digital marketing agencies and in-house brand marketing teams bot.optimizer connects to a content management system, imports every page, classifies each page by type, and generates an AI Appendix for it: a summary, key facts, frequently asked questions and technical details. The same content is compiled into JSON-LD structured data in the page head. Users review, edit and lock blocks in a dashboard, then approve pages for publishing through the CMS. - AI Appendix block per page: summary, key facts, FAQs and technical details - JSON-LD structured data compiled from the same content - Review, edit and lock individual blocks before publishing - AI crawler visit tracking on connected pages ### bot.gateway URL: https://www.bot.spot/gateway Category: BusinessApplication Status: Coming soon For: Brands and agencies meeting customers inside AI assistants Bring a brand's offering into an AI conversation. Planned app views include an overview, product browsing, details and comparison, cited content search, forms and booking. People can interact with the app or ask an assistant to use its MCP tools. Deployment options are ChatGPT Apps, Claude Connectors and an embedded website assistant. Gateway is coming soon; the Oura demo is illustrative. - Planned overview, product browsing, details and comparison views - Planned content search with source links, forms and booking - Planned ChatGPT App, Claude Connector and embedded website assistant - MCP tools for assistants to browse and prepare actions ### bot.shop URL: https://www.bot.spot/#shop Category: BusinessApplication Status: Preview For: E-commerce brands and their agencies bot.shop extends bot.radar to individual products. It detects product mentions in AI answers, tracks how often each product appears and how it is described, and matches mentions to a product list imported from Shopify or a CSV. It is in preview and is being opened to trial workspaces first. - Product mention detection in AI answers - Frequency and description tracking per product - Matching to a product list imported from Shopify or a CSV ## FAQ ### What does bot.spot do? bot.spot helps brands and agencies measure visibility in AI answers and improve the website content those answers draw on. bot.radar tracks mentions and citations. bot.optimizer adds structured data and an AI Appendix to connected pages. bot.gateway is coming soon and will bring branded apps into AI conversations. ### How is bot.radar different from SEO rank tracking? SEO rank tracking measures positions in search results. bot.radar measures whether a brand is mentioned or cited within an AI-generated answer, its position among the brands named, and its share of voice. Each result links to the original answer and cited sources. ### Is bot.spot a generative engine optimization (GEO) tool? Yes. Generative engine optimization (GEO), also called answer engine optimization (AEO), is the work of getting a brand named and cited in AI-generated answers. bot.radar measures that AI visibility every day, and bot.optimizer improves the pages AI assistants read with structured data and an AI Appendix. ### Which AI engines does bot.radar track? ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity, Claude and Copilot. Checks run daily on your selected engines. Engine limits depend on your plan. ### Where do the tracked questions come from? Radar drafts buyer personas and questions from a description of your brand. You can review and edit those questions, add your own, and choose which questions and engines to track. ### What does bot.optimizer add to a website? JSON-LD structured data in the page head, a subtle AI Appendix below the footer, and AI crawler visit tracking. The appendix contains a page summary, key facts and FAQs. Its content and the structured data are managed together. ### Does the AI Appendix change my website's design? Your existing content and layout stay in place. The appendix is an additional section at the end of the page. It can appear as a slim collapsed row that visitors open to read the summary, facts and FAQs. This page shows an expanded example below its footer. ### Why include both an AI Appendix and JSON-LD? The appendix gives people and AI systems concise statements they can read on the page. JSON-LD gives machines a structured description of the same information. Managing both together keeps the readable content and structured facts aligned. ### Can I edit the generated content before publishing? Yes. You can review and edit summaries, facts and FAQs, and lock blocks so approved wording is preserved during regeneration. You manage the output in Optimizer and publish through your connected CMS. ### Do I need a developer? Radar starts with a brand description and a set of tracked questions. Optimizer connects through a CMS plugin or app, so a custom website rebuild is not required. Your CMS administrator may need to install the integration and grant access. For Drupal and HubSpot we help with the setup. ### Which content management systems does bot.optimizer support? WordPress, Drupal and HubSpot. We set up Drupal and HubSpot sites together with you. Webflow is in beta. ### What is bot.gateway? Gateway is an upcoming way to put a brand's products, content and actions inside an AI conversation. Its planned views include an overview, browsing, details and comparison, search with source links, forms and booking. Users can click through the app or ask an assistant to use MCP tools on their behalf. ### Where will Gateway be available? The planned deployment options are a ChatGPT App, a Claude Connector and an assistant embedded on your own website. Gateway is coming soon. Join the Gateway waitlist to hear about availability. ### Is the Oura demo a live integration or booking service? No. It is an independent illustrative concept that demonstrates the planned Gateway experience. It is not affiliated with Oura. Its forms and booking flow do not send requests, create appointments or purchase products. ### What is included in the free trial? The shared trial lasts 30 days, requires no credit card and does not convert automatically to a paid plan. Optimizer has a separate 30-day free period for each connected domain. The pricing page explains the current trial allowances and usage rates. ### What does bot.spot cost? Brand starts at €79 per month for one workspace. Agency starts at €199 per month with five workspaces. Enterprise has custom pricing. Additional Radar usage and published Optimizer pages have separate usage charges. Annual billing saves 10% on the fixed fee. Prices exclude VAT. ### How are Optimizer pages billed? Brand and Agency include access to Optimizer. Each connected domain gets 30 free days. After that period, live pages cost €0.19 per page per month. Draft and unpublished pages are not billed as live pages. ### Can an agency use one account for several clients? Yes. Agency includes five workspaces under one account, so client brands and reporting stay separate. Additional workspaces cost €19 per month each. All plans include unlimited user seats. ### Does bot.spot replace my SEO tools or my CMS? bot.spot works alongside your existing SEO tools. Optimizer publishes through your connected CMS, and Radar measures visibility in AI answers. ## Pages - [Home](https://www.bot.spot/): platform overview, products, and FAQ - [About](https://www.bot.spot/about): the company page, with the team and dated facts on products, AI engines, CMS platforms and prices - [Pricing](https://www.bot.spot/pricing): plans, trial allowances and usage rates - [Platform](https://platform.bot.spot): create a workspace and use Radar and Optimizer - [Gateway waitlist](https://www.bot.spot/contact?topic=gateway-waitlist): updates on the upcoming Gateway experience - [bot.mcp](https://www.bot.spot/mcp): the Botspot MCP server for Claude and ChatGPT, with AI visibility, search data, page checks and consulting workflows on your own workspace - [bot.radar](https://www.bot.spot/radar): AI visibility analytics for brands and agencies. - [bot.optimizer](https://www.bot.spot/optimizer): An AI Appendix and structured data for every page of a connected website. - [bot.gateway](https://www.bot.spot/gateway): Branded apps inside AI conversations. Coming soon. - [Articles](https://www.bot.spot/articles): writing on AI search optimization and agentic commerce - [Botspot Research](https://www.bot.spot/research): the AI Visibility Index, studies of which companies AI engines name and cite, by industry and market - [Etusivu (Finnish)](https://www.bot.spot/fi): Finnish-language home page - [Artikkelit (Finnish)](https://www.bot.spot/fi/articles): Finnish-language articles - [Privacy Policy](https://www.bot.spot/privacy) - [Terms of Service](https://www.bot.spot/terms) ## Articles - [GEO and AEO on HubSpot: schema, content and tracking for AI search](https://www.bot.spot/articles/hubspot-geo-aeo): How to do AEO and GEO on HubSpot CMS: the structured data HubSpot adds, how to add JSON-LD, AI crawler access, HubSpot AEO and the AI Search Grader. - [GEO and AEO on Drupal: SEO modules, schema and AI search setup](https://www.bot.spot/articles/drupal-geo-aeo): Drupal SEO modules for AI search compared: Schema.org Metatag, JSON-LD, AI crawler rules in robots.txt, llms.txt modules and a setup checklist. - [WordPress schema and AI search plugins: a GEO and AEO guide](https://www.bot.spot/articles/wordpress-geo-aeo): Which WordPress schema plugin helps AI search? Compare Yoast, Rank Math, AIOSEO and bot.optimizer on schema, llms.txt and robots.txt, with a checklist. - [llms.txt (llm txt): what it is and how to create one](https://www.bot.spot/articles/llms-txt): llms.txt (llm txt) is a Markdown file that points AI tools to your key pages. See the format, WordPress and Next.js setup, and what the evidence says. - [AEO vs GEO vs SEO: what's the difference?](https://www.bot.spot/articles/aeo-vs-geo-vs-seo): AEO, GEO and SEO compared: what each term means, where they overlap, how to measure all three and what a marketing team should change. November 2026. - [The Agentic Revolution: Why the 'OpenClaw Moment' matters and what it means for every business](https://www.bot.spot/articles/the-agentic-revolution): How OpenClaw, MCP and agent-first interfaces change discovery, integration and commerce, and what enterprises must do to be found and used by AI agents. ## Artikkelit (Finnish) - [Agentit ovat jo ostamassa: mitä OpenClaw-hetki tarkoittaa suomalaiselle yritykselle](https://www.bot.spot/fi/articles/agentit-ovat-jo-ostamassa): OpenClaw, MCP ja agenttien käyttöliittymät muuttavat sen, miten yritykset löydetään ja ostetaan. Näin suomalainen yritys valmistautuu AI-agentteihin. ## Research & AI Visibility Index - [According to AI: These are Finland's go-to insurance companies.](https://www.bot.spot/research/insurance-companies-finland): We tested 20 Finnish-language questions about home, car, travel and family insurance across six AI engines using bot.spot. - [AI Visibility Index: Consumer Electronics Retailers in Finland](https://www.bot.spot/research/consumer-electronics-retailers-finland): 120 AI answers to 20 questions about Consumer Electronics Retailers. Each study is also available as Markdown at its URL plus /study.md, and its data at its URL plus /data.json (JSON). Both CC BY 4.0. ## Machine-readable - Sitemap: https://www.bot.spot/sitemap.xml - robots.txt: https://www.bot.spot/robots.txt - Homepage JSON-LD: Organization, WebSite, WebPage, ItemList, SoftwareApplication and FAQPage, with answers synchronized to the AI Appendix AI agents and crawlers are explicitly welcome. See robots.txt for the full policy.