{"publication":{"title":"According to AI: These are the beers AI recommends","summary":"We tested 20 Finnish-language beer questions across six AI engines using bot.spot, tracking which breweries and beer brands they named. Olvi led overall. For craft beer enthusiasts, Olarin Panimo took the lead, appearing in 40% of answers for that customer profile. AI named 70 breweries and beer brands altogether. Just eight accounted for at least half of all mentions.","slug":"beer-breweries-finland","edition":1,"published_at":"2026-11-04T14:05:53.646Z","url":"https://www.bot.spot/research/beer-breweries-finland","license":"https://creativecommons.org/licenses/by/4.0/","publisher":"bot.spot (Botdot Oy)"},"document":{"kind":"industry","rank":{"position":null,"of":70},"audit":{"panels":[{"id":"discovery","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Discovery checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"seo","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"SEO checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"performance","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Lab test did not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"agentic","lines":[{"label":"llms.txt","value":"Couldn't check","status":"info","check_id":"llms_txt.present"}],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Interaction checks were not measured","status":"not_measured","flagged":[],"check_ids":[]}],"status":"skipped","platform":null,"site_facts":null,"robots_found":false,"llms_txt_found":false,"sitemap_url_count":0,"sitemap_url_count_capped":false},"brand":null,"scope":{"status":"complete","failed_runs":0,"completed_runs":120,"requested_runs":120,"engines_measured":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"contributing_prompts":20,"engines_not_measured":[]},"engines":[{"engine":"chatgpt","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"google_ai_overviews","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"google_ai_mode","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"gemini","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"perplexity","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"claude","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0}],"lineage":{"origin":"build","edition":1,"series_id":"053f6346-2452-4178-8a86-24063a3379ab","source_edition":null,"source_engines":[],"compared_engines":[],"source_report_id":null,"source_generated_at":null},"request":{"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"persona_count":4,"prompts_per_persona":5},"summary":{"visibility":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":120},"avg_position":{"delta":null,"prior":null,"current":null,"prior_numerator":null,"current_numerator":null,"prior_denominator":null,"current_denominator":0},"owned_citation":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":120},"share_of_voice":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":317}},"industry":{"name":"Beer brewing in Finland","focus":"Breweries producing beer in Finland, from major producers to craft breweries. Cover adult consumers choosing by beer style, local production, availability, value and non-alcoholic options. Compare breweries as companies; use their beer brands as context. Exclude retailers, import-only distributors, cider-only and wine producers. Personas and customer profiles should be consumers or entusiast about beer.","scope":"Commercial breweries operating brewing facilities within Finland that brew and market beers under their own or contracted brands to adult consumers in the Finnish market.","market":"FI","language":"fi","segments":["Major Industrial / Macro Breweries","Independent Regional Breweries","Artisanal Craft & Microbreweries","Brewpubs & Nano-Breweries"],"requested":"Best Beers in Finland","description":"Breweries operating in Finland brewing and marketing commercial beer products to Finnish consumers, ranging from major multi-brand industrial breweries producing ubiquitous light pale lagers to independent regional craft and microbreweries offering diverse beer styles."},"personas":[{"id":"1e050209-925b-43d2-87ad-0d864ac1d73e","title":"Everyday Pale Lager Consumer","market":"FI","prompts":[{"id":"644820d3-129f-4be3-a625-62add40dbdc1","leader":{"canonical_name":"Keisari","apex_domain":null,"is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"644820d3-129f-4be3-a625-62add40dbdc1:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"644820d3-129f-4be3-a625-62add40dbdc1:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"644820d3-129f-4be3-a625-62add40dbdc1:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"644820d3-129f-4be3-a625-62add40dbdc1:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"644820d3-129f-4be3-a625-62add40dbdc1:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"644820d3-129f-4be3-a625-62add40dbdc1:claude"}],"prompt_text":"Mikä on paras kotimainen vaalea lager saunaolueksi?","prompt_type":"direct","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"e45a49b4-33b7-49f0-9537-eecb716716de","leader":{"canonical_name":"Olvi","apex_domain":"olvi.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"e45a49b4-33b7-49f0-9537-eecb716716de:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"e45a49b4-33b7-49f0-9537-eecb716716de:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"e45a49b4-33b7-49f0-9537-eecb716716de:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"e45a49b4-33b7-49f0-9537-eecb716716de:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"e45a49b4-33b7-49f0-9537-eecb716716de:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"e45a49b4-33b7-49f0-9537-eecb716716de:claude"}],"prompt_text":"Mitä perinteisiä kotimaisia vaaleita lagereita suomalaisista ruokakaupoista löytyy?","prompt_type":"discovery","share_of_voice":0,"companies_named":6,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"3aa6efd5-bd4f-4bd1-aa51-a1a0868ac03d","leader":{"canonical_name":"Lapin Kulta","apex_domain":"hartwall.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"3aa6efd5-bd4f-4bd1-aa51-a1a0868ac03d:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"3aa6efd5-bd4f-4bd1-aa51-a1a0868ac03d:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"3aa6efd5-bd4f-4bd1-aa51-a1a0868ac03d:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"3aa6efd5-bd4f-4bd1-aa51-a1a0868ac03d:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"3aa6efd5-bd4f-4bd1-aa51-a1a0868ac03d:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"3aa6efd5-bd4f-4bd1-aa51-a1a0868ac03d:claude"}],"prompt_text":"Mitä kotimaista lageria suosittelet saunajuomaksi mökkireissulle, jos haluaa varman ja raikkaan perusoluen?","prompt_type":"recommendation","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"e1282e4e-4c70-4368-9cae-feaefad0791c","leader":{"canonical_name":"Olvi","apex_domain":"olvi.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:claude"}],"prompt_text":"Kannattaako saunaolueksi valita ison kotimaisen panimon peruslager vai pienpanimon lager?","prompt_type":"comparison","share_of_voice":0,"companies_named":6,"visibility_rate":0,"consensus_answer":"Ison panimon peruslager on varma, edullinen ja kevyt valinta, joka toimii helposti juotavana janojuomana löylyjen välissä. Pienpanimon lager sopii hitaampaan nautiskeluun, sillä se tarjoaa usein enemmän maltaisuutta, humalan aromeja ja luonnetta. Pienpanimotuote ei silti ole automaattisesti parempi, ja liian tuhti maku voi heikentää sen raikkautta saunajuomana.","consensus_claims":[{"text":"Ison panimon peruslager on varma, edullinen ja kevyt valinta, joka toimii helposti juotavana janojuomana löylyjen välissä.","sources":[{"engine":"chatgpt","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:google_ai_mode"},{"engine":"gemini","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:gemini"},{"engine":"perplexity","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:perplexity"},{"engine":"claude","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:claude"}]},{"text":"Pienpanimon lager sopii hitaampaan nautiskeluun, sillä se tarjoaa usein enemmän maltaisuutta, humalan aromeja ja luonnetta.","sources":[{"engine":"chatgpt","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:google_ai_mode"},{"engine":"gemini","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:gemini"},{"engine":"claude","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:claude"}]},{"text":"Pienpanimotuote ei silti ole automaattisesti parempi, ja liian tuhti maku voi heikentää sen raikkautta saunajuomana.","sources":[{"engine":"chatgpt","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:chatgpt"},{"engine":"claude","evidence_ref":"e1282e4e-4c70-4368-9cae-feaefad0791c:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"e87a0724-b3cb-4d86-a51c-d95487a0ab2f","leader":{"canonical_name":"Sandels","apex_domain":"olvi.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"e87a0724-b3cb-4d86-a51c-d95487a0ab2f:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"e87a0724-b3cb-4d86-a51c-d95487a0ab2f:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"e87a0724-b3cb-4d86-a51c-d95487a0ab2f:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"e87a0724-b3cb-4d86-a51c-d95487a0ab2f:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"e87a0724-b3cb-4d86-a51c-d95487a0ab2f:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"e87a0724-b3cb-4d86-a51c-d95487a0ab2f:claude"}],"prompt_text":"Etsin edullista ja raikasta kotimaista olutta illanistujaisiin, joka maistuisi kaikille eikä olisi liian kitkerää. Mitä kannattaa ostaa?","prompt_type":"problem","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Light, easy-drinking pale lagers for everyday consumption","Strong lagers or bocks for richer taste on special or seasonal occasions","Reliable, uniform flavor without excessive bitterness or unpredictability","Multipack formats available at standard retail grocery outlets"],"objections":["Craft beers often feature polarizing, bitter flavor profiles that clash with casual drinking","Niche or artisanal beers carry a significant price premium unsuitable for volume consumption","Higher-strength specialty beers require an extra trip to dedicated monopoly stores"],"pain_points":["High overall retail prices and tax markups on alcoholic beverages","Inconsistent quality and unappealing flavors found in unfamiliar niche brands","Limited shelf space for value-oriented multipacks in smaller convenience locations"],"budget_context":"Price-conscious regarding everyday purchases, seeking dependable value per unit given high domestic alcohol excise taxes.","usage_contexts":["Relaxing after a sauna session","Casual weekend socializing and barbecues with friends","Pairing with everyday home-cooked dinners","Summer holidays at lakeside cottages"],"buying_triggers":["Preparing for weekly sauna sessions or weekend social gatherings","Routine grocery shopping runs restocking the home refrigerator","Planning summer cottage trips or casual backyard barbecues"],"generation_hint":"Base this persona on 'Mainstream Lager Consumer'. Everyday Finnish adult consumer who prioritises familiar, refreshing, light pale lagers with strong national brand equity and widespread availability at supermarkets. Typical roles: Everyday Consumer, Sauna & Party Host. Buyer group: 'Mainstream Finnish Beer Drinkers' (B2C). They are looking for: Pale Lager, Strong Lager and Bock.","jobs_to_be_done":["Unwind after a long work week or refresh during a traditional sauna session","Stock up on crowd-pleasing, dependable beverages for casual home entertaining","Find straightforward, drinkable beers quickly during regular grocery shopping"],"desired_outcomes":["Reliable, thirst-quenching refreshment with a clean finish","Stress-free hosting where guests readily enjoy familiar beverage choices","Affordable regular enjoyment that fits within a standard household grocery budget"],"decision_criteria":["Crisp, familiar, and unchallenging flavor profile","Competitive price per can or multipack value","Immediate shelf availability at local supermarkets and convenience stores","Reputable domestic brewing heritage and consistent quality"],"household_context":"Purchasing for regular personal refreshment as well as entertaining friends and family during informal gatherings.","alternatives_considered":["Imported mass-market lagers","Ready-to-drink long drinks or ciders","Craft and microbrewery specialty beers","Non-alcoholic or low-alcohol beers"]},"description":"An everyday adult consumer who values familiar, refreshing, light pale lagers and traditional bocks. They prioritize consistent taste, accessibility in standard grocery stores, and reasonable pricing over experimental or bitter craft beer styles, buying both for personal relaxation and casual hosting.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":30,"owned_citation_rate":0},{"id":"ac263f3c-75ed-4891-9882-8121972baad8","title":"Finnish craft beer enthusiast","market":"FI","prompts":[{"id":"e28af817-16c5-4110-84da-d69f2f36b8fc","leader":{"canonical_name":"Olarin Panimo","apex_domain":"olarinpanimo.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:claude"}],"prompt_text":"Mitkä kotimaiset pienpanimot tekevät tällä hetkellä Suomen parhaita IPA-oluita?","prompt_type":"direct","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Olarin Panimo on noussut kärkeen voittamalla Suomen Paras Olut -kilpailun Trippin’ on Spruce Tips -oluellaan. Mallassepät ja Panimoyhtiö Tuju saavat laajaa kiitosta tasalaatuisesta ja aromikkaasta humaloinnistaan. Sameissa oluissa arvostetaan Salama Brewingin humalointia ja Mirage-oluellaan menestynyttä Tired Uncle Brewingiä.","consensus_claims":[{"text":"Olarin Panimo on noussut kärkeen voittamalla Suomen Paras Olut -kilpailun Trippin’ on Spruce Tips -oluellaan.","sources":[{"engine":"gemini","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:gemini"},{"engine":"google_ai_mode","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:perplexity"}]},{"text":"Mallassepät ja Panimoyhtiö Tuju saavat laajaa kiitosta tasalaatuisesta ja aromikkaasta humaloinnistaan.","sources":[{"engine":"gemini","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:gemini"},{"engine":"google_ai_mode","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:google_ai_overviews"}]},{"text":"Sameissa oluissa arvostetaan Salama Brewingin humalointia ja Mirage-oluellaan menestynyttä Tired Uncle Brewingiä.","sources":[{"engine":"claude","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:claude"},{"engine":"gemini","evidence_ref":"e28af817-16c5-4110-84da-d69f2f36b8fc:gemini"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"5887dadd-6b7a-4d00-bff6-11136c6cab06","leader":{"canonical_name":"Lammin Sahti","apex_domain":"sahti.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"5887dadd-6b7a-4d00-bff6-11136c6cab06:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"5887dadd-6b7a-4d00-bff6-11136c6cab06:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"5887dadd-6b7a-4d00-bff6-11136c6cab06:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"5887dadd-6b7a-4d00-bff6-11136c6cab06:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"5887dadd-6b7a-4d00-bff6-11136c6cab06:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"5887dadd-6b7a-4d00-bff6-11136c6cab06:claude"}],"prompt_text":"Millaisia itsenäisiä pienpanimoita Suomessa toimii ja mihin oluttyyleihin ne ovat erikoistuneet?","prompt_type":"discovery","share_of_voice":0,"companies_named":36,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b","leader":{"canonical_name":"HIISI","apex_domain":"hiisi.beer","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:claude"}],"prompt_text":"Suosittele suomalaisten käsityöläispanimoiden laadukkaita imperial stouteja ja tummia erikoisoluita maisteluiltaan.","prompt_type":"recommendation","share_of_voice":0,"companies_named":16,"visibility_rate":0,"consensus_answer":"HIISI-panimon tynnyrissä kypsytetty Ikiiurso Imperial Stout on useasti palkittu, vahva ja vaniljainen olut. Siperia Imperial Stout on arvostettu klassikko, joka tarjoaa maisteluun vahvaa paahteisuutta ja kahvisuutta. Lauha Imperial Stout on palkittu vaihtoehto, jos maisteluun etsitään hieman kuivempaa ja paahteista stoutia.","consensus_claims":[{"text":"HIISI-panimon tynnyrissä kypsytetty Ikiiurso Imperial Stout on useasti palkittu, vahva ja vaniljainen olut.","sources":[{"engine":"chatgpt","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:google_ai_mode"},{"engine":"claude","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:claude"}]},{"text":"Siperia Imperial Stout on arvostettu klassikko, joka tarjoaa maisteluun vahvaa paahteisuutta ja kahvisuutta.","sources":[{"engine":"google_ai_mode","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:google_ai_mode"},{"engine":"claude","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:claude"}]},{"text":"Lauha Imperial Stout on palkittu vaihtoehto, jos maisteluun etsitään hieman kuivempaa ja paahteista stoutia.","sources":[{"engine":"chatgpt","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:chatgpt"},{"engine":"claude","evidence_ref":"4c5b27f7-6f91-4ad3-a8be-23355f1b2e0b:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"f677c9b5-c852-418c-9e7d-44343535bad8","leader":{"canonical_name":"Hartwall","apex_domain":"hartwall.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:claude"}],"prompt_text":"Miten itsenäisten suomalaisten pienpanimoiden erikoisoluet eroavat isojen teollisten panimoiden craft-tyylisistä oluista?","prompt_type":"comparison","share_of_voice":0,"companies_named":10,"visibility_rate":0,"consensus_answer":"Itsenäiset pienpanimot ovat suurista konserneista riippumattomia ja valmistavat olutta huomattavasti teollisia panimoita pienemmässä mittakaavassa. Pienpanimot panostavat usein kokeellisuuteen ja voimakkaisiin makuihin, kun taas teollisten toimijoiden craft-oluet hiotaan laajemmalle yleisölle.","consensus_claims":[{"text":"Itsenäiset pienpanimot ovat suurista konserneista riippumattomia ja valmistavat olutta huomattavasti teollisia panimoita pienemmässä mittakaavassa.","sources":[{"engine":"claude","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:claude"},{"engine":"chatgpt","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:chatgpt"}]},{"text":"Pienpanimot panostavat usein kokeellisuuteen ja voimakkaisiin makuihin, kun taas teollisten toimijoiden craft-oluet hiotaan laajemmalle yleisölle.","sources":[{"engine":"google_ai_overviews","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"f677c9b5-c852-418c-9e7d-44343535bad8:perplexity"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"955e8439-1863-475c-ac04-32dcf8e63f72","leader":{"canonical_name":"Stadin Panimo","apex_domain":"stadinpanimo.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:claude"}],"prompt_text":"Mistä löytää tuoreita kotimaisten pienpanimoiden erikoiseriä, kun lähikauppojen valikoima rajoittuu vain perusoluisiin?","prompt_type":"problem","share_of_voice":0,"companies_named":15,"visibility_rate":0,"consensus_answer":"Tuoreimpia erikoiseriä saa varmimmin suoraan pienpanimoiden omista myymälöistä ja taproomeista. Monet panimot tarjoavat verkkokaupoissaan noutotilauksia kokeellisille tai rajatuille tuotteille. Valikoimaa voi laajentaa myös erikoistuneissa olutkaupoissa sekä Alkon myymälöissä ja verkkokaupassa.","consensus_claims":[{"text":"Tuoreimpia erikoiseriä saa varmimmin suoraan pienpanimoiden omista myymälöistä ja taproomeista.","sources":[{"engine":"chatgpt","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:google_ai_mode"},{"engine":"perplexity","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:perplexity"},{"engine":"claude","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:claude"}]},{"text":"Monet panimot tarjoavat verkkokaupoissaan noutotilauksia kokeellisille tai rajatuille tuotteille.","sources":[{"engine":"google_ai_mode","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:google_ai_mode"},{"engine":"claude","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:claude"}]},{"text":"Valikoimaa voi laajentaa myös erikoistuneissa olutkaupoissa sekä Alkon myymälöissä ja verkkokaupassa.","sources":[{"engine":"chatgpt","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:google_ai_mode"},{"engine":"claude","evidence_ref":"955e8439-1863-475c-ac04-32dcf8e63f72:claude"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Hop-forward American-style pale ales and IPAs with clear canning and freshness details","Heavy-bodied imperial stouts and dark specialty beers suitable for slow tasting","Small-batch microbrewery and organic specialties utilizing native or wild ingredients"],"objections":["High retail price points for untested or inconsistent small-batch cans","Skepticism toward mass-produced industrial beers repackaged with craft-style branding","Inconvenience of navigating restricted retail channels to acquire higher-ABV releases"],"pain_points":["Strict retail regulations requiring specialty beers above standard grocery ABV limits to be sourced solely through state monopoly stores or on-site brewery shops","Limited shelf presence and uneven regional distribution of niche microbrewery releases outside major cities","Inconsistent flavour stability or quality control across certain experimental small batches"],"budget_context":"Willing to spend significantly more per can or bottle for artisanal, limited-run releases than for everyday lagers, though conscious of value on untested experimental styles.","usage_contexts":["Weekend sensory tasting and logging reviews on mobile apps","Bottle shares and casual social evenings with fellow beer enthusiasts","Relaxed post-sauna or evening specialty beverage sipping"],"buying_triggers":["Seasonal or limited-edition batch announcements from independent domestic microbreweries","Attending craft beer festivals or visiting specialty retail outlets","Organising weekend tasting sessions or bottle shares with other enthusiasts"],"generation_hint":"Base this persona on 'Craft Beer Enthusiast'. Passionate beer enthusiast who actively seeks out Finnish craft and microbrewery releases, rating them on community platforms and valuing creative brewing styles. Typical roles: Craft Enthusiast, Untappd Reviewer. Buyer group: 'Finnish Craft Beer Hobbyists and Enthusiasts' (B2C). They are looking for: American-Style Pale Ale and IPA, Imperial Stout and Dark Specialty Beers, Microbrewery and Organic Specialties.","jobs_to_be_done":["Explore complex and creative brewing styles such as American IPAs, imperial stouts, and organic specialty ales","Find fresh, small-batch releases from independent regional breweries across Finland","Review, rate, and log sensory tasting notes on community platforms"],"desired_outcomes":["Discovering memorable, high-quality flavour profiles from independent Finnish brewers","Expanding personal knowledge of emerging beer styles and regional brewing techniques","Supporting local independent brewing culture and documenting ratings within enthusiast communities"],"decision_criteria":["Domestic, independent, or regional microbrewery pedigree rather than corporate macro ownership","Distinctive style execution, hop freshness, and unique recipe additions such as local wild botanicals","Community feedback, peer ratings, and style accuracy on tasting apps","Appropriate alcohol by volume (ABV) for slow, reflective sipping"],"household_context":"Adult consumer with dedicated discretionary budget for culinary and specialty beverage hobbies","alternatives_considered":["Imported international craft beer brands","Mainstream domestic supermarket lagers","Visiting local brewpubs and taprooms for draught pours","Homebrewing small batches independently"]},"description":"A passionate domestic beer hobbyist in Finland who deliberately seeks out novel, small-batch microbrewery releases. They prioritise artisanal brewing methods, hop-forward profiles, and rich specialty dark beers over mass-market pale lagers, frequently sharing reviews within online enthusiast networks.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":30,"owned_citation_rate":0},{"id":"b400e08c-1df7-4e6a-8165-264feb1bd4ce","title":"Summer cottage group hosts","market":"FI","prompts":[{"id":"d26527d8-7cf8-4cd4-ae4d-ae81f5b0c369","leader":{"canonical_name":"Sandels","apex_domain":"olvi.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"d26527d8-7cf8-4cd4-ae4d-ae81f5b0c369:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"d26527d8-7cf8-4cd4-ae4d-ae81f5b0c369:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"d26527d8-7cf8-4cd4-ae4d-ae81f5b0c369:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"d26527d8-7cf8-4cd4-ae4d-ae81f5b0c369:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"d26527d8-7cf8-4cd4-ae4d-ae81f5b0c369:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"d26527d8-7cf8-4cd4-ae4d-ae81f5b0c369:claude"}],"prompt_text":"Mikä on paras kotimainen vaalea lager 24-pack mökkireissulle?","prompt_type":"direct","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"f03985f2-56d0-4e46-8d59-8ac1fef92498","leader":{"canonical_name":"Karhu","apex_domain":"karhu.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:claude"}],"prompt_text":"Mitä keveitä ja helposti juotavia kotimaisia lager-oluita löytyy ruokakaupoista monipakkauksina?","prompt_type":"discovery","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":"Suomalaisista ruokakaupoista löytyy helposti juotavia vaaleita lagereita monipakkauksissa, kuten pehmeä ja miedosti katkeroitu Sandels sekä hieman täyteläisempi Karhu Lager. Muita keveitä tai mietoja vaihtoehtoja ovat esimerkiksi raikas Aura, Kotimaista Täysmallaslager, matalaprosenttisempi Coop Lager sekä gluteeniton Laitilan Kukko Lager.","consensus_claims":[{"text":"Suomalaisista ruokakaupoista löytyy helposti juotavia vaaleita lagereita monipakkauksissa, kuten pehmeä ja miedosti katkeroitu Sandels sekä hieman täyteläisempi Karhu Lager.","sources":[{"engine":"chatgpt","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:google_ai_mode"}]},{"text":"Muita keveitä tai mietoja vaihtoehtoja ovat esimerkiksi raikas Aura, Kotimaista Täysmallaslager, matalaprosenttisempi Coop Lager sekä gluteeniton Laitilan Kukko Lager.","sources":[{"engine":"chatgpt","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:google_ai_mode"},{"engine":"claude","evidence_ref":"f03985f2-56d0-4e46-8d59-8ac1fef92498:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"cd6a44d4-69fc-4902-b47d-f74af0698111","leader":{"canonical_name":"Olvi","apex_domain":"olvi.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:claude"}],"prompt_text":"Mikä kotimainen lager kannattaa valita mökkiviikonlopun sauna- ja grilliolueksi isolle porukalle?","prompt_type":"recommendation","share_of_voice":0,"companies_named":8,"visibility_rate":0,"consensus_answer":"Pehmeä ja helposti lähestyttävä Sandels on suositeltu saunaolut, kun taas täyteläisempi Karhu sopii grilliruoan pariksi. Gluteeniton ja täysmaltainen Kukko Lager sekä Keisari Lager tarjoavat luonteikkaampia vaihtoehtoja erityisruokavalioille. Miedompi ja raikas Lapin Kulta toimii varmana perusjuomana isolle ja sekalaiselle mökkiporukalle.","consensus_claims":[{"text":"Pehmeä ja helposti lähestyttävä Sandels on suositeltu saunaolut, kun taas täyteläisempi Karhu sopii grilliruoan pariksi.","sources":[{"engine":"chatgpt","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:google_ai_mode"},{"engine":"gemini","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:gemini"}]},{"text":"Gluteeniton ja täysmaltainen Kukko Lager sekä Keisari Lager tarjoavat luonteikkaampia vaihtoehtoja erityisruokavalioille.","sources":[{"engine":"google_ai_mode","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:google_ai_mode"},{"engine":"claude","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:claude"}]},{"text":"Miedompi ja raikas Lapin Kulta toimii varmana perusjuomana isolle ja sekalaiselle mökkiporukalle.","sources":[{"engine":"chatgpt","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:chatgpt"},{"engine":"claude","evidence_ref":"cd6a44d4-69fc-4902-b47d-f74af0698111:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"3a4d4e6e-1941-4087-8e00-6f3b685312dd","leader":{"canonical_name":"Karhu","apex_domain":"karhu.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"3a4d4e6e-1941-4087-8e00-6f3b685312dd:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"3a4d4e6e-1941-4087-8e00-6f3b685312dd:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"3a4d4e6e-1941-4087-8e00-6f3b685312dd:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"3a4d4e6e-1941-4087-8e00-6f3b685312dd:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"3a4d4e6e-1941-4087-8e00-6f3b685312dd:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"3a4d4e6e-1941-4087-8e00-6f3b685312dd:claude"}],"prompt_text":"Kannattaako mökkireissulle hankkia isojen kotimaisten panimoiden peruslagereita vai pienpanimolagereita?","prompt_type":"comparison","share_of_voice":0,"companies_named":8,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"b3403317-c755-425f-875f-b7ac06697991","leader":{"canonical_name":"Sandels","apex_domain":"olvi.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:claude"}],"prompt_text":"Miten valita mökille edullinen olut, joka maistuu mahdollisimman monelle eikä maksa liikaa?","prompt_type":"problem","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Varmin ja edullisin valinta isolle porukalle on vaalea lager, sillä se on raikas, vähäkatkerainen ja helposti juotava. Rahaa säästää vertailemalla litrahintoja sekä ostamalla 24 tölkin salkkuja tai kauppojen omia edullisia merkkejä. Mielipiteitä jakavia vahvasti humaloituja IPA-oluita tai raskaita tummia oluita kannattaa välttää.","consensus_claims":[{"text":"Varmin ja edullisin valinta isolle porukalle on vaalea lager, sillä se on raikas, vähäkatkerainen ja helposti juotava.","sources":[{"engine":"chatgpt","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:google_ai_overviews"},{"engine":"gemini","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:gemini"},{"engine":"claude","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:claude"}]},{"text":"Rahaa säästää vertailemalla litrahintoja sekä ostamalla 24 tölkin salkkuja tai kauppojen omia edullisia merkkejä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:google_ai_mode"},{"engine":"gemini","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:gemini"},{"engine":"claude","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:claude"}]},{"text":"Mielipiteitä jakavia vahvasti humaloituja IPA-oluita tai raskaita tummia oluita kannattaa välttää.","sources":[{"engine":"chatgpt","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:google_ai_overviews"},{"engine":"claude","evidence_ref":"b3403317-c755-425f-875f-b7ac06697991:claude"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Classic pale lager in large-format multipacks (12-pack or 24-pack cases)","Clean, mild, and balanced flavor profiles free of heavy hops, roasts, or high bitterness","Consistent availability at standard grocery supermarkets along travel routes"],"life_stage":"Adults organizing group leisure travel and multi-household weekend retreats","objections":["Craft and specialty beer styles are too polarizing and risky for a diverse group of drinkers","Premium single cans add up too quickly to justify for communal cooler stocking","High-ABV beers are unsuitable for extended social drinking across a full weekend outdoors"],"pain_points":["Alcohol excise taxes in Finland make large group grocery runs significantly expensive","Accommodating diverse guest preferences without having to purchase multiple specialty beverage types","Trunk space and carrying weight constraints when loading bulk cans for remote cabin travel"],"budget_context":"Cost-conscious regarding total shopping basket size when provisioning in volume, prioritizing multipack value over single-can premium pricing.","usage_contexts":["Lakeside terrace barbecues and casual midday meals","Cooling down between rounds in a wood-fired sauna","Evening board games, lawn games, and late-night socializing by the dock"],"buying_triggers":["Planning a multi-day holiday or weekend gathering at a rural lakeside cottage (mökki) with friends or extended family","Seasonal holiday celebrations such as Midsummer (Juhannus) or May Day (Vappu) requiring shared hospitality stock","Organizing a group barbecue or communal sauna weekend where universal beverage refreshment is needed"],"generation_hint":"Base this persona on a typical buyer of 'Pale Lager' in this market from a buyer group other than: Mainstream Finnish Beer Drinkers; Finnish Craft Beer Hobbyists and Enthusiasts. Their role, company size and buying trigger differ from the other personas.","jobs_to_be_done":["Provision a reliable, crowd-pleasing beverage supply in volume for a group retreat","Provide crisp, hydrating refreshments for post-sauna relaxation and casual terrace meals","Transport and store a weekend-long beverage stock efficiently in limited cabin refrigerator or cooler space"],"desired_outcomes":["All guests feel accommodated with a familiar and refreshing drink","Keeping overall group hospitality expenses reasonable and predictable","Sufficient supply of chilled beverages to last throughout the multi-day trip without running out"],"decision_criteria":["Broad crowd acceptability and low bitterness to satisfy varied personal tastes","Multipack availability and competitive price per can for bulk purchasing","Standard domestic supermarket alcohol strength suitable for relaxed daytime consumption","Convenient and lightweight pack formats (such as 12- or 24-can cases) for trunk transport"],"household_context":"Coordinating shared entertainment purchases on behalf of a multi-person friend group or multi-generational family retreat","alternatives_considered":["Ready-to-drink long drinks (lonkero)","Hard ciders","Non-alcoholic beers and sodas","Asking guests to bring their own beverages (BYOB)","Imported bulk European discount lagers"]},"description":"Adult consumers organizing seasonal weekend trips, cabin retreats, or communal celebrations who purchase pale lagers in volume to accommodate varied tastes across a group. They seek refreshing, unpretentious, and dependable beers that everyone can enjoy during outdoor grilling and sauna sessions without driving up the shared weekend food-and-drink budget.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":30,"owned_citation_rate":0},{"id":"fe516cc8-4523-4c7d-8200-da71e3ece101","title":"Flavor-conscious social drinkers","market":"FI","prompts":[{"id":"9b213d3a-706a-4e4e-87fc-920242d7a223","leader":{"canonical_name":"Karhu","apex_domain":"karhu.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:claude"}],"prompt_text":"Mikä on paras hedelmäinen IPA ruokakaupan valikoimassa?","prompt_type":"direct","share_of_voice":0,"companies_named":12,"visibility_rate":0,"consensus_answer":"Hedelmää ja mehukkuutta etsivälle suositellaan erityisesti NEIPA-oluita, joissa korostuvat matala katkeruus ja trooppiset aromit. Laajasti saatavilla olevista suosikeista esiin nousevat Karhu Juicy IPA, Lahden Erikois NEIPA sekä hedelmäinen Olvi Oceanic NEIPA. Pienpanimoista kehutaan esimerkiksi Mallassepät-panimon ja Salama Brewingin sameita humalapommeja.","consensus_claims":[{"text":"Hedelmää ja mehukkuutta etsivälle suositellaan erityisesti NEIPA-oluita, joissa korostuvat matala katkeruus ja trooppiset aromit.","sources":[{"engine":"google_ai_overviews","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:google_ai_mode"},{"engine":"gemini","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:gemini"}]},{"text":"Laajasti saatavilla olevista suosikeista esiin nousevat Karhu Juicy IPA, Lahden Erikois NEIPA sekä hedelmäinen Olvi Oceanic NEIPA.","sources":[{"engine":"chatgpt","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:google_ai_mode"}]},{"text":"Pienpanimoista kehutaan esimerkiksi Mallassepät-panimon ja Salama Brewingin sameita humalapommeja.","sources":[{"engine":"google_ai_overviews","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"9b213d3a-706a-4e4e-87fc-920242d7a223:perplexity"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"53ac3bde-9255-4372-8278-2ee3895c7dea","leader":{"canonical_name":"Fat Lizard","apex_domain":"fatlizard.beer","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:claude"}],"prompt_text":"Millaisia kotimaisia APA- ja session IPA -oluita löytyy tavallisista ruokakaupoista?","prompt_type":"discovery","share_of_voice":0,"companies_named":15,"visibility_rate":0,"consensus_answer":"Ruokakauppojen kotimaisiin APA-oluisiin kuuluvat esimerkiksi Olvi APA, Laitilan Kukko APA ja Hartwallin Lahden Erikois Session APA. Session IPA -oluita edustavat muun muassa Fat Lizard Track Day Session IPA, Mallaskosken Tough Luck ja Vallilan Panimon Dyyni Session IPA. Tarjonta vaihtelee kaupoittain.","consensus_claims":[{"text":"Ruokakauppojen kotimaisiin APA-oluisiin kuuluvat esimerkiksi Olvi APA, Laitilan Kukko APA ja Hartwallin Lahden Erikois Session APA.","sources":[{"engine":"google_ai_mode","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:google_ai_mode"},{"engine":"chatgpt","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:chatgpt"}]},{"text":"Session IPA -oluita edustavat muun muassa Fat Lizard Track Day Session IPA, Mallaskosken Tough Luck ja Vallilan Panimon Dyyni Session IPA. Tarjonta vaihtelee kaupoittain.","sources":[{"engine":"chatgpt","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:chatgpt"},{"engine":"claude","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:claude"},{"engine":"perplexity","evidence_ref":"53ac3bde-9255-4372-8278-2ee3895c7dea:perplexity"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"738bd75c-6386-4226-834b-7858282b75e6","leader":{"canonical_name":"Olvi","apex_domain":"olvi.fi","is_self":false},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:claude"}],"prompt_text":"Mitä helposti lähestyttävää ja raikasta vaaleaa ale-olutta suosittelet viikonlopun grilliruokien pariksi?","prompt_type":"recommendation","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"Grilliruoalle suositellaan raikkaita ja hedelmäisiä vaaleita ale-tyylejä, kuten kevyttä pale alea, summer alea tai golden alea. Niiden maltillinen katkeruus ja pehmeys leikkaavat rasvaisuutta peittämättä ruoan makuja. Esimerkiksi Lahden Erikois Summer Ale sopii hyvin vaalealle lihalle ja makkaroille.","consensus_claims":[{"text":"Grilliruoalle suositellaan raikkaita ja hedelmäisiä vaaleita ale-tyylejä, kuten kevyttä pale alea, summer alea tai golden alea. Niiden maltillinen katkeruus ja pehmeys leikkaavat rasvaisuutta peittämättä ruoan makuja.","sources":[{"engine":"chatgpt","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:google_ai_mode"},{"engine":"claude","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:claude"}]},{"text":"Esimerkiksi Lahden Erikois Summer Ale sopii hyvin vaalealle lihalle ja makkaroille.","sources":[{"engine":"google_ai_overviews","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"738bd75c-6386-4226-834b-7858282b75e6:google_ai_mode"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"384ae9f9-fd1c-492b-aca5-75f500b93b94","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"384ae9f9-fd1c-492b-aca5-75f500b93b94:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"384ae9f9-fd1c-492b-aca5-75f500b93b94:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"384ae9f9-fd1c-492b-aca5-75f500b93b94:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"384ae9f9-fd1c-492b-aca5-75f500b93b94:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"384ae9f9-fd1c-492b-aca5-75f500b93b94:perplexity"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"384ae9f9-fd1c-492b-aca5-75f500b93b94:claude"}],"prompt_text":"Mitä eroa on APA- ja IPA-oluilla, ja kumpi sopii paremmin kevyempää ja hedelmäisempää makua hakevalle?","prompt_type":"comparison","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"APA ja IPA ovat pintahiivaoluita, joiden keskeisimmät erot ovat alkoholipitoisuudessa sekä humaloinnin ja katkeruuden voimakkuudessa. IPA on tyypillisesti APA-olutta vahvempaa ja katkerampaa. Kevyempää ja hedelmäisempää makua hakevalle APA sopii yleensä paremmin, sillä sen maltillisempi katkeruus ja kevyempi runko antavat hedelmäisten aromien nousta raikkaasti esiin.","consensus_claims":[{"text":"APA ja IPA ovat pintahiivaoluita, joiden keskeisimmät erot ovat alkoholipitoisuudessa sekä humaloinnin ja katkeruuden voimakkuudessa. 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