{"publication":{"title":"AI Visibility Index: Consumer Electronics Retailers in Finland","summary":"","slug":"consumer-electronics-retailers-finland","edition":1,"published_at":"2026-10-29T07:43:42.597Z","url":"https://www.bot.spot/research/consumer-electronics-retailers-finland","license":"https://creativecommons.org/licenses/by/4.0/","publisher":"bot.spot (Botdot Oy)"},"document":{"kind":"industry","rank":{"of":62,"position":null},"audit":{"panels":[{"id":"discovery","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Discovery checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"seo","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"SEO checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"performance","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Lab test did not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"agentic","lines":[{"label":"llms.txt","value":"Couldn't check","status":"info","check_id":"llms_txt.present"}],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Interaction checks were not measured","status":"not_measured","flagged":[],"check_ids":[]}],"status":"skipped","platform":null,"site_facts":null,"robots_found":false,"llms_txt_found":false,"sitemap_url_count":0,"sitemap_url_count_capped":false},"brand":null,"scope":{"status":"partial","failed_runs":20,"completed_runs":120,"requested_runs":140,"engines_measured":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","claude"],"contributing_prompts":20,"engines_not_measured":["copilot"]},"engines":[{"engine":"chatgpt","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"google_ai_overviews","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"google_ai_mode","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"gemini","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"perplexity","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"copilot","metrics":{"visibility":{"delta":null,"prior":null,"current":null},"owned_citation":{"delta":null,"prior":null,"current":null},"share_of_voice":{"delta":null,"prior":null,"current":null}},"has_data":false,"included":true,"completed_answers":0,"prior_completed_answers":0},{"engine":"claude","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0}],"lineage":{"origin":"build","edition":1,"series_id":"aeaa1c1d-f382-4c54-8d7a-5fa6c9e5b436","source_edition":null,"source_engines":[],"compared_engines":[],"source_report_id":null,"source_generated_at":null},"request":{"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"persona_count":4,"prompts_per_persona":5},"summary":{"visibility":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":120},"avg_position":{"delta":null,"prior":null,"current":null,"prior_numerator":null,"current_numerator":null,"prior_denominator":null,"current_denominator":0},"owned_citation":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":120},"share_of_voice":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":419}},"industry":{"name":"Consumer electronics retailers","focus":"Retailers selling laptops, phones, home electronics and appliances to Finnish consumers. Cover selection, advice, delivery, returns, warranty handling and value. Compare retailers rather than device brands. Exclude telecom subscriptions, marketplaces without their own retail service and manufacturers without consumer retail operations.","scope":"Retailers and online stores selling consumer electronics, computing equipment, mobile phones, and home appliances directly to consumers in Finland, providing warranty, delivery, returns, and support.","market":"FI","language":"fi","segments":["Omnichannel electronics and appliance superstores","Pure-play and online-first consumer electronics webshops","Computer and PC hardware specialist retailers","Regional electronics and appliance service shops (sales, installation, and repairs)"],"requested":"Consumer Electronics Retailers","description":"Consumer electronics retailing in Finland comprises multi-channel and pure-play retailers that sell personal computers, mobile phones, audio/video equipment, and home appliances to consumers, supported by physical store networks, parcel pickup lockers, home delivery, installation, and post-purchase warranty and repair services."},"personas":[{"id":"890e3782-a2d7-48bc-86c8-254d0bd0f192","title":"Finnish Household Electronics Consumer","market":"FI","prompts":[{"id":"50939251-3ef9-4f9b-83b8-8d520e387bbe","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:claude"}],"prompt_text":"Mistä verkkokaupasta saa tilattua pyykinpesukoneen kotiinkuljetuksella, asennuksella ja vanhan koneen poisviennillä?","prompt_type":"direct","share_of_voice":0,"companies_named":8,"visibility_rate":0,"consensus_answer":"Gigantti, Power ja Verkkokauppa.com tarjoavat pyykinpesukoneen kotiinkuljetuksen, asennuksen sekä vanhan laitteen poisviennin tilauksen yhteydessä valittavina lisäpalveluina. Vastaavan kuljetus-, asennus- ja kierrätyspalveluiden kokonaisuuden voi tilata myös Prisman verkkokaupasta, Euronicsilta sekä Veikon Koneesta.","consensus_claims":[{"text":"Gigantti, Power ja Verkkokauppa.com tarjoavat pyykinpesukoneen kotiinkuljetuksen, asennuksen sekä vanhan laitteen poisviennin tilauksen yhteydessä valittavina lisäpalveluina.","sources":[{"engine":"chatgpt","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:chatgpt"},{"engine":"gemini","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:gemini"},{"engine":"google_ai_mode","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:google_ai_mode"}]},{"text":"Vastaavan kuljetus-, asennus- ja kierrätyspalveluiden kokonaisuuden voi tilata myös Prisman verkkokaupasta, Euronicsilta sekä Veikon Koneesta.","sources":[{"engine":"google_ai_mode","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"50939251-3ef9-4f9b-83b8-8d520e387bbe:google_ai_overviews"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:claude"}],"prompt_text":"Mitkä ovat Suomen parhaat ja luotettavimmat kodinelektroniikan verkkokaupat?","prompt_type":"discovery","share_of_voice":0,"companies_named":20,"visibility_rate":0,"consensus_answer":"Verkkokauppa.com, Gigantti ja Power ovat Suomen suurimmat ja suosituimmat kodinelektroniikan yleiskaupat. Gigantti tarjoaa asennuspalveluita laitteille, ja Power käyttää hintoja päivittävää hintarobottia. Tietotekniikassa vaihtoehtoina mainitaan myös kotimainen Multitronic sekä tanskalainen Proshop.","consensus_claims":[{"text":"Verkkokauppa.com, Gigantti ja Power ovat Suomen suurimmat ja suosituimmat kodinelektroniikan yleiskaupat.","sources":[{"engine":"chatgpt","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:google_ai_mode"},{"engine":"perplexity","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:perplexity"}]},{"text":"Gigantti tarjoaa asennuspalveluita laitteille, ja Power käyttää hintoja päivittävää hintarobottia.","sources":[{"engine":"google_ai_overviews","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:google_ai_mode"}]},{"text":"Tietotekniikassa vaihtoehtoina mainitaan myös kotimainen Multitronic sekä tanskalainen Proshop.","sources":[{"engine":"chatgpt","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:google_ai_overviews"},{"engine":"gemini","evidence_ref":"3f70fa2c-8f82-47e9-87fd-8dfa7c0b174b:gemini"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"4ab53f91-6f0a-47cd-a678-37efafe9a089","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:claude"}],"prompt_text":"Mistä kaupasta kannattaa ostaa kannettava tietokone, jos haluaa nopean toimituksen lähimpään pakettiautomaattiin ja hyvän takuupalvelun?","prompt_type":"recommendation","share_of_voice":0,"companies_named":6,"visibility_rate":0,"consensus_answer":"Verkkokauppa.comia suositellaan erityisesti siksi, että se toimittaa tilaukset automaatteihin jopa 1–3 arkipäivässä ja myöntää tietokoneille maksuttoman kolmen vuoden takuun. Gigantti ja Power tarjoavat myös nopeat automaattikuljetukset, ja niiden laajat myymäläverkostot helpottavat asiointia takuuhuoltotilanteissa.","consensus_claims":[{"text":"Verkkokauppa.comia suositellaan erityisesti siksi, että se toimittaa tilaukset automaatteihin jopa 1–3 arkipäivässä ja myöntää tietokoneille maksuttoman kolmen vuoden takuun.","sources":[{"engine":"chatgpt","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:google_ai_mode"},{"engine":"claude","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:claude"}]},{"text":"Gigantti ja Power tarjoavat myös nopeat automaattikuljetukset, ja niiden laajat myymäläverkostot helpottavat asiointia takuuhuoltotilanteissa.","sources":[{"engine":"chatgpt","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"4ab53f91-6f0a-47cd-a678-37efafe9a089:google_ai_mode"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"89faebc5-96a3-4382-a8a7-e366103afe29","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:claude"}],"prompt_text":"Kannattaako isot kodinkoneet ostaa kivijalkaliikkeestä vai tilata verkkokaupasta kotiinkuljetuksella?","prompt_type":"comparison","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Verkkokauppa kannattaa laajan valikoiman, vaivattoman kotiinkuljetuksen ja helpon hintavertailun ansiosta. Kivijalkaliike sopii tilanteisiin, joissa halutaan tutkia konetta paikan päällä, saada myyjän apua tai tinkiä hinnasta. Asennus ja kierrätys nostavat kokonaishintaa molemmissa kanavissa.","consensus_claims":[{"text":"Verkkokauppa kannattaa laajan valikoiman, vaivattoman kotiinkuljetuksen ja helpon hintavertailun ansiosta.","sources":[{"engine":"chatgpt","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:google_ai_overviews"},{"engine":"gemini","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:gemini"}]},{"text":"Kivijalkaliike sopii tilanteisiin, joissa halutaan tutkia konetta paikan päällä, saada myyjän apua tai tinkiä hinnasta.","sources":[{"engine":"google_ai_overviews","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:google_ai_mode"},{"engine":"perplexity","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:perplexity"}]},{"text":"Asennus ja kierrätys nostavat kokonaishintaa molemmissa kanavissa.","sources":[{"engine":"chatgpt","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:google_ai_overviews"},{"engine":"claude","evidence_ref":"89faebc5-96a3-4382-a8a7-e366103afe29:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"b542579a-a1c7-4807-b6fe-b650718b7a41","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:claude"}],"prompt_text":"Jääkaappi hajosi, miten saan uuden tilalle mahdollisimman nopeasti asennettuna ja vanhan vietyä pois?","prompt_type":"problem","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":"Nopein tapa on tilata heti varastossa oleva jääkaappi kodinkoneliikkeeltä, kuten Gigantti tai Power. Valitse tilaukseen kotiinkuljetus, asennus sekä vanhan laitteen poisvienti, jotta toimitus voi onnistua jopa samana päivänä. Valmistele vaihto tyhjentämällä ja sulattamalla vanha laite etukäteen.","consensus_claims":[{"text":"Nopein tapa on tilata heti varastossa oleva jääkaappi kodinkoneliikkeeltä, kuten Gigantti tai Power.","sources":[{"engine":"chatgpt","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:google_ai_mode"},{"engine":"gemini","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:gemini"},{"engine":"perplexity","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:perplexity"},{"engine":"claude","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:claude"}]},{"text":"Valitse tilaukseen kotiinkuljetus, asennus sekä vanhan laitteen poisvienti, jotta toimitus voi onnistua jopa samana päivänä.","sources":[{"engine":"chatgpt","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:google_ai_mode"},{"engine":"gemini","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:gemini"},{"engine":"perplexity","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:perplexity"}]},{"text":"Valmistele vaihto tyhjentämällä ja sulattamalla vanha laite etukäteen.","sources":[{"engine":"google_ai_overviews","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:google_ai_overviews"},{"engine":"gemini","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:gemini"},{"engine":"perplexity","evidence_ref":"b542579a-a1c7-4807-b6fe-b650718b7a41:perplexity"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Access to a comprehensive range of personal electronics and domestic appliances","Flexible delivery networks, including automated 24/7 parcel locker collection","Localized payment methods, notably domestic online bank transfer and invoicing","Hassle-free return policy and dependable local warranty service"],"objections":["Hidden or prohibitive shipping surcharges, particularly outside major urban centers","Absence of trusted Finnish online banking options or clear invoicing at checkout","Slow, complex return procedures or difficult warranty handling for defective goods"],"pain_points":["Inconvenient access to physical retail stores when living in sparsely populated areas","Logistical difficulty of transporting, assembling, and disposing of heavy appliances","Budget strain during periods of inflation and economic uncertainty"],"budget_context":"Budget-conscious and cautious regarding discretionary spending, prioritizing competitive pricing, seasonal deals, and transparent delivery costs","usage_contexts":["Replacing a broken kitchen appliance or laundry machine","Purchasing a new laptop or smartphone for remote work, study, or family use","Picking up electronics orders from a neighborhood grocery store parcel locker on the daily commute"],"buying_triggers":["Urgent failure or breakdown of an essential household appliance or smartphone","Seasonal sales campaigns, discounts, or promotional pricing on computers and entertainment devices","Desire to upgrade home electronics with the convenience of 24/7 parcel locker pickup close to home"],"generation_hint":"Base this persona on 'Finnish Household Consumer'. Finnish consumers purchasing laptops, phones, gaming devices, and household appliances online or through local retail showrooms. Typical roles: Consumer, Head of Household. Buyer group: 'Finnish Retail Consumers' (B2C). They are looking for: Consumer electronics and computing retail, Major and small domestic appliances, Flexible shipping and parcel locker delivery, Hassle-free return policy.","jobs_to_be_done":["Replace malfunctioning appliances or outdated devices promptly","Equip the household with computers, phones, or gaming hardware featuring localized Nordic layouts","Coordinate safe delivery, setup, and responsible recycling of bulky domestic equipment"],"desired_outcomes":["Rapid, dependable replacement of essential home equipment with minimal disruption","Secure, effortless checkout using familiar local online banking methods","Hassle-free package collection close to home without restrictive delivery schedules","Confidence in post-purchase support, straightforward returns, and statutory warranty coverage"],"decision_criteria":["Total price transparency, including reasonable or free shipping fees","Availability of direct Finnish online bank payment options (verkkopankki) and invoices","Convenient delivery network, specifically proximity to local automated parcel lockers","Clear, generous return policies and straightforward warranty claims processing","Option for professional home installation and recycling of old white goods"],"household_context":"Managing family and household technology needs, from kitchen white goods to personal computing and entertainment devices","alternatives_considered":["Repairing existing devices or extending the lifespan of older appliances","Buying pre-owned or refurbished electronics from peer-to-peer marketplaces","Purchasing from international cross-border online retailers","Buying basic electronics through general department stores or hypermarkets"]},"description":"A consumer and household decision-maker in Finland who purchases personal electronics, computing devices, and domestic appliances. 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Kunnostettuja yrityskannettavia saa kotimaisella verkkopankkimaksulla ja automaattitoimituksella kaupoista KTverkkokauppa, Inrego ja Kannettavatietokone.fi.","consensus_claims":[{"text":"Verkkokauppa.com, Gigantti ja Power tarjoavat edullisia uusia kannettavia, suomalaiset verkkopankkimaksut sekä toimituksen pakettiautomaattiin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"5809fa5c-aa4e-463e-afd8-5a3d4368ff0f:google_ai_overviews"},{"engine":"gemini","evidence_ref":"5809fa5c-aa4e-463e-afd8-5a3d4368ff0f:gemini"}]},{"text":"Kunnostettuja yrityskannettavia saa kotimaisella verkkopankkimaksulla ja automaattitoimituksella kaupoista KTverkkokauppa, Inrego ja Kannettavatietokone.fi.","sources":[{"engine":"google_ai_overviews","evidence_ref":"5809fa5c-aa4e-463e-afd8-5a3d4368ff0f:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"5809fa5c-aa4e-463e-afd8-5a3d4368ff0f:google_ai_mode"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"730e0db6-695d-46d6-9eb3-4bb81cd16c2d","leader":{"is_self":false,"apex_domain":"dna.fi","canonical_name":"DNA"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"730e0db6-695d-46d6-9eb3-4bb81cd16c2d:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"730e0db6-695d-46d6-9eb3-4bb81cd16c2d:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"730e0db6-695d-46d6-9eb3-4bb81cd16c2d:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"730e0db6-695d-46d6-9eb3-4bb81cd16c2d:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"730e0db6-695d-46d6-9eb3-4bb81cd16c2d:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"730e0db6-695d-46d6-9eb3-4bb81cd16c2d:claude"}],"prompt_text":"Mitkä elektroniikan verkkokaupat Suomessa tarjoavat korottomia lasku- tai osamaksuvaihtoehtoja ilman luottokorttia?","prompt_type":"discovery","share_of_voice":0,"companies_named":9,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"872cacae-72ee-4205-aa66-b5ef1d85ea45","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:claude"}],"prompt_text":"Mikä elektroniikkaliike on paras opiskelijabudjetilla muuttavalle pienten kodinkoneiden ja näytön hankintaan?","prompt_type":"recommendation","share_of_voice":0,"companies_named":6,"visibility_rate":0,"consensus_answer":"Yhtä ainoaa parasta liikettä ei ole, vaan opiskelijan kannattaa vertailla liikkeitä kuten Verkkokauppa.com, Gigantti ja Power. Suurimmat säästöt syntyvät myymälöiden outlet- ja asiakaspalautusosioista sekä ketjujen omista halpamerkeistä, sillä jatkuvia yleisiä opiskelija-alennuksia ei yleensä tarjota.","consensus_claims":[{"text":"Yhtä ainoaa parasta liikettä ei ole, vaan opiskelijan kannattaa vertailla liikkeitä kuten Verkkokauppa.com, Gigantti ja Power.","sources":[{"engine":"chatgpt","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:google_ai_mode"},{"engine":"claude","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:claude"}]},{"text":"Suurimmat säästöt syntyvät myymälöiden outlet- ja asiakaspalautusosioista sekä ketjujen omista halpamerkeistä, sillä jatkuvia yleisiä opiskelija-alennuksia ei yleensä tarjota.","sources":[{"engine":"google_ai_overviews","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:google_ai_mode"},{"engine":"gemini","evidence_ref":"872cacae-72ee-4205-aa66-b5ef1d85ea45:gemini"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"73655494-cfca-4906-9e7a-fbb74e511427","leader":{"is_self":false,"apex_domain":"amazon.com","canonical_name":"Amazon"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:claude"}],"prompt_text":"Kannattaako opiskelijan ostaa läppäri suomalaisesta elektroniikkaliikkeestä vai ulkomaisesta verkkokaupasta takuun ja toimituskulujen kannalta?","prompt_type":"comparison","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"Opiskelijan kannattaa yleensä ostaa läppäri kotimaisesta liikkeestä, sillä asiointi ja reklamaatiot ovat sujuvia ja toimituskulut usein edullisia tai ilmaisia. Vaikka EU-alueella on lakisääteinen virhevastuu, laitteen postittaminen ulkomaiseen huoltoon voi viedä viikkoja ja aiheuttaa lisäkustannuksia.","consensus_claims":[{"text":"Opiskelijan kannattaa yleensä ostaa läppäri kotimaisesta liikkeestä, sillä asiointi ja reklamaatiot ovat sujuvia ja toimituskulut usein edullisia tai ilmaisia.","sources":[{"engine":"chatgpt","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:google_ai_mode"},{"engine":"gemini","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:gemini"},{"engine":"perplexity","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:perplexity"}]},{"text":"Vaikka EU-alueella on lakisääteinen virhevastuu, laitteen postittaminen ulkomaiseen huoltoon voi viedä viikkoja ja aiheuttaa lisäkustannuksia.","sources":[{"engine":"chatgpt","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:google_ai_overviews"},{"engine":"gemini","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:gemini"},{"engine":"claude","evidence_ref":"73655494-cfca-4906-9e7a-fbb74e511427:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"fbb16048-9caf-4170-8dac-ffb0862bd562","leader":{"is_self":false,"apex_domain":"verkkokauppa.com","canonical_name":"Verkkokauppa.com"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:claude"}],"prompt_text":"Opiskeluläppäri hajosi kesken lukukauden eikä minulla ole säästöjä uuteen heti, mistä saan toimivan koneen nopeasti laskulla?","prompt_type":"problem","share_of_voice":0,"companies_named":18,"visibility_rate":0,"consensus_answer":"Laitteen voi noutaa nopeasti myymälöistä kuten Gigantti, Power tai Verkkokauppa.com lasku- ja tilivaihtoehdoilla. Operaattorit DNA, Elisa ja Telia myyvät läppäreitä usein 0 % korolla ilman lisäkuluja ja liittymäpakkoa. Kunnostettuja yrityskoneita laskulla myyvät edullisesti esimerkiksi Tietsikka.fi, Taitonetti ja Uudistamo.","consensus_claims":[{"text":"Laitteen voi noutaa nopeasti myymälöistä kuten Gigantti, Power tai Verkkokauppa.com lasku- ja tilivaihtoehdoilla.","sources":[{"engine":"google_ai_overviews","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:google_ai_mode"},{"engine":"gemini","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:gemini"}]},{"text":"Operaattorit DNA, Elisa ja Telia myyvät läppäreitä usein 0 % korolla ilman lisäkuluja ja liittymäpakkoa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:google_ai_mode"}]},{"text":"Kunnostettuja yrityskoneita laskulla myyvät edullisesti esimerkiksi Tietsikka.fi, Taitonetti ja Uudistamo.","sources":[{"engine":"chatgpt","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"fbb16048-9caf-4170-8dac-ffb0862bd562:perplexity"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Online bank transfer (verkkopankki) integration with major Finnish banks","Post-delivery invoice and flexible payment terms","Delivery to campus-area automated parcel lockers","Affordable entry-level laptops, peripherals, and small appliances"],"life_stage":"Young adult in vocational or university education living independently.","objections":["Mandatory credit card entry at checkout with no verkkopankki or invoice alternative","Hidden shipping or payment processing surcharges that inflate the final basket price","Complicated return procedures if a device does not fit the small living space or study requirements"],"pain_points":["Lack of a traditional credit card prevents purchasing from retailers without local payment methods","Tight monthly cash flow makes upfront lump-sum purchases stressful","Inability to wait at home for daytime appliance deliveries due to lecture schedules"],"budget_context":"Strictly budget-constrained on fixed student allowances or part-time earnings, making pay-later invoice options or installment terms essential for managing cash flow.","usage_contexts":["Setting up a study desk in a compact student studio apartment","Upgrading a smartphone or laptop during seasonal back-to-school sales","Ordering small kitchen appliances for a shared housing arrangement"],"buying_triggers":["Starting a higher education program requiring an up-to-date laptop for coursework","Moving into student housing and needing compact kitchen appliances or monitors","Sudden breakdown of an essential smartphone or study computer mid-semester"],"generation_hint":"Base this persona on a typical buyer of 'Online bank transfer and invoice payment options' in this market from a buyer group other than: Finnish Retail Consumers. Their role, company size and buying trigger differ from the other personas.","jobs_to_be_done":["Equip coursework setup with a functional laptop and accessories before classes begin","Furnish student flat with essential small domestic appliances like a microwave or coffee maker","Safely complete online checkout without holding a high-limit credit card"],"desired_outcomes":["Acquiring reliable study electronics without exhausting immediate monthly cash reserves","Verifying that the delivered equipment functions properly before settling an invoice","Convenient parcel locker pickup between lectures without coordinating home courier deliveries"],"decision_criteria":["Availability of domestic Finnish online bank transfer (verkkopankki) and interest-free invoice payment options","Lowest total price including student discounts or promotional pricing","Free or cheap delivery to automated parcel lockers near campus or housing","Clear 30-day return policy and straightforward warranty handling"],"household_context":"Single-person student apartment or shared student housing with limited space.","alternatives_considered":["Purchasing secondhand electronics via peer-to-peer marketplaces","Borrowing older computing hardware from family","Buying in-person at physical hypermarkets using cash or debit"]},"description":"Higher education students and young adults living independently in Finland who need study hardware, mobile devices, or compact home appliances. Lacking credit cards or substantial savings, they depend on trusted domestic online bank credentials (verkkopankki) for immediate payment or invoice checkout options to defer payment until their next student allowance or paycheck.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":30,"owned_citation_rate":0},{"id":"79471a4c-fb31-4cff-95c1-f0415d3fd6c5","title":"Full-service appliance replacement buyers","market":"FI","prompts":[{"id":"c4277172-787d-4c99-9979-f450abf64b48","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:claude"}],"prompt_text":"Mistä voi ostaa pyykinpesukoneen kotiinkuljetuksella, asennuksella ja vanhan laitteen poisviennillä?","prompt_type":"direct","share_of_voice":0,"companies_named":9,"visibility_rate":0,"consensus_answer":"Kotiinkuljetuksen, asennuksen ja vanhan laitteen poisviennin sisältävän kokonaisuuden voi ostaa Gigantista, Powerista, Verkkokauppa.comista sekä Euronicsilta. Myös Prisma tarjoaa asennus- ja kierrätyspalveluita valikoiduille tuotteilleen alle 85 kilon painorajalla. Palvelut tulee tilata uuden laitteen oston yhteydessä, ja asennus edellyttää valmiita liitäntöjä.","consensus_claims":[{"text":"Kotiinkuljetuksen, asennuksen ja vanhan laitteen poisviennin sisältävän kokonaisuuden voi ostaa Gigantista, Powerista, Verkkokauppa.comista sekä Euronicsilta.","sources":[{"engine":"google_ai_mode","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:google_ai_mode"},{"engine":"gemini","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:gemini"}]},{"text":"Myös Prisma tarjoaa asennus- ja kierrätyspalveluita valikoiduille tuotteilleen alle 85 kilon painorajalla.","sources":[{"engine":"perplexity","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:perplexity"},{"engine":"claude","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:claude"}]},{"text":"Palvelut tulee tilata uuden laitteen oston yhteydessä, ja asennus edellyttää valmiita liitäntöjä.","sources":[{"engine":"google_ai_mode","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:google_ai_mode"},{"engine":"gemini","evidence_ref":"c4277172-787d-4c99-9979-f450abf64b48:gemini"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"382b8d61-5cff-485c-b495-f6bd3c0aee9b","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:claude"}],"prompt_text":"Mitkä kodinkoneliikkeet tarjoavat astianpesukoneen asennuspalvelua ja vanhan koneen kierrätystä Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":8,"visibility_rate":0,"consensus_answer":"Suomessa astianpesukoneen asennusta ja kierrätystä tarjoavat Gigantti, Power, Verkkokauppa.com, Veikon Kone, Euronics ja Prisma. Nämä palvelut ovat kotiinkuljetuksen yhteyteen ostettavia maksullisia lisäpalveluita uuden koneen hankinnan yhteydessä. Asennus vaatii kohteelta aina valmiit vesi-, viemäri- ja sähköliitännät.","consensus_claims":[{"text":"Suomessa astianpesukoneen asennusta ja kierrätystä tarjoavat Gigantti, Power, Verkkokauppa.com, Veikon Kone, Euronics ja Prisma.","sources":[{"engine":"google_ai_overviews","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:google_ai_overviews"}]},{"text":"Nämä palvelut ovat kotiinkuljetuksen yhteyteen ostettavia maksullisia lisäpalveluita uuden koneen hankinnan yhteydessä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:google_ai_mode"},{"engine":"claude","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:claude"}]},{"text":"Asennus vaatii kohteelta aina valmiit vesi-, viemäri- ja sähköliitännät.","sources":[{"engine":"google_ai_overviews","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:google_ai_overviews"},{"engine":"gemini","evidence_ref":"382b8d61-5cff-485c-b495-f6bd3c0aee9b:gemini"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"59bcc031-8025-453c-8f57-f6f813dddd53","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:claude"}],"prompt_text":"Mikä kodinkonekauppa kannattaa valita, jos tarvitsee uuden astianpesukoneen luotettavalla ja vakuutusehdot täyttävällä asennuksella?","prompt_type":"recommendation","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":"Suuret ketjut kuten Gigantti, Power ja Verkkokauppa.com ovat varmoja valintoja, sillä ne käyttävät asennuksissaan ammattilaiskumppaneita. Vaihtoehtoina mainitaan myös Veikon Kone, Netrauta ja Euronics, joskin asennuksen ehdot ja vakuutuspätevyys kannattaa varmistaa etukäteen. Kaupan asennuspalvelun ostaminen siirtää vastuun asennusvirheistä yritykselle.","consensus_claims":[{"text":"Suuret ketjut kuten Gigantti, Power ja Verkkokauppa.com ovat varmoja valintoja, sillä ne käyttävät asennuksissaan ammattilaiskumppaneita.","sources":[{"engine":"google_ai_overviews","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:google_ai_mode"},{"engine":"gemini","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:gemini"}]},{"text":"Vaihtoehtoina mainitaan myös Veikon Kone, Netrauta ja Euronics, joskin asennuksen ehdot ja vakuutuspätevyys kannattaa varmistaa etukäteen.","sources":[{"engine":"chatgpt","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:perplexity"}]},{"text":"Kaupan asennuspalvelun ostaminen siirtää vastuun asennusvirheistä yritykselle.","sources":[{"engine":"google_ai_overviews","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"59bcc031-8025-453c-8f57-f6f813dddd53:google_ai_mode"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"8cea4a08-e680-48c1-b5af-827811116d87","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:claude"}],"prompt_text":"Kannattaako pesukoneen asennus ja vanhan laitteen poisvienti ottaa kodinkoneliikkeeltä vai tilata erillinen putkimies?","prompt_type":"comparison","share_of_voice":0,"companies_named":3,"visibility_rate":0,"consensus_answer":"Kodinkoneliikkeen palvelu on yleensä halvempi ja vaivattomin tapa hoitaa uuden pesukoneen asennus sekä vanhan kierrätys yhdellä kerralla, jos valmiit liitännät ovat kunnossa. Erillinen putkimies on tarpeen silloin, kun vesi- tai viemäriliitäntöihin vaaditaan muutoksia tai korjauksia.","consensus_claims":[{"text":"Kodinkoneliikkeen palvelu on yleensä halvempi ja vaivattomin tapa hoitaa uuden pesukoneen asennus sekä vanhan kierrätys yhdellä kerralla, jos valmiit liitännät ovat kunnossa.","sources":[{"engine":"chatgpt","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:google_ai_mode"},{"engine":"gemini","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:gemini"},{"engine":"perplexity","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:perplexity"},{"engine":"claude","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:claude"}]},{"text":"Erillinen putkimies on tarpeen silloin, kun vesi- tai viemäriliitäntöihin vaaditaan muutoksia tai korjauksia.","sources":[{"engine":"chatgpt","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:google_ai_mode"},{"engine":"gemini","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:gemini"},{"engine":"perplexity","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:perplexity"},{"engine":"claude","evidence_ref":"8cea4a08-e680-48c1-b5af-827811116d87:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"d098c68c-7678-4aae-a740-c163a6db2e58","leader":{"is_self":false,"apex_domain":"gigantti.fi","canonical_name":"Gigantti"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:claude"}],"prompt_text":"Vanha pesukone hajosi enkä pysty itse kantamaan tai kytkemään uutta, miten saan uuden koneen asennettuna ja vanhan kierrätykseen?","prompt_type":"problem","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Kaikki palvelut voi ostaa samalla kerralla suoraan kodinkoneliikkeestä uuden pesukoneen hankinnan yhteydessä. Liikkeet kuten Gigantti, Power ja Verkkokauppa.com tarjoavat kotiinkuljetusta, asennusta ja vanhan laitteen poisvientiä. Asennus edellyttää valmiita ja toimivia sähkö- sekä vesiliitäntöjä asennuskohteessa.","consensus_claims":[{"text":"Kaikki palvelut voi ostaa samalla kerralla suoraan kodinkoneliikkeestä uuden pesukoneen hankinnan yhteydessä.","sources":[{"engine":"chatgpt","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:google_ai_mode"},{"engine":"gemini","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:gemini"},{"engine":"perplexity","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:perplexity"},{"engine":"claude","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:claude"}]},{"text":"Liikkeet kuten Gigantti, Power ja Verkkokauppa.com tarjoavat kotiinkuljetusta, asennusta ja vanhan laitteen poisvientiä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:google_ai_mode"},{"engine":"gemini","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:gemini"},{"engine":"claude","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:claude"}]},{"text":"Asennus edellyttää valmiita ja toimivia sähkö- sekä vesiliitäntöjä asennuskohteessa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d098c68c-7678-4aae-a740-c163a6db2e58:google_ai_mode"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Certified on-site electrical and plumbing appliance installation","Authorized technical diagnosis and repair options before replacement","Certified take-back and recycling of bulky electrical and electronic equipment (WEEE)","Coordinated scheduling for delivery, installation, and removal simultaneously"],"life_stage":"Established homeowners and long-term tenants managing household maintenance","objections":["High supplementary service fees charged on top of the appliance retail price","Extended lead times or inflexible scheduling windows for professional installation technicians","Ambiguity regarding liability or insurance coverage in the event of installation-related water damage"],"pain_points":["Physical inability to carry and transport bulky, heavy appliances out of the residence","Strict homeowner insurance terms requiring certified installation for water-connected appliances like dishwashers and washing machines","Lack of clear guidance on whether an appliance is worth repairing or requires complete disposal"],"budget_context":"Willing to pay a reasonable bundled fee for professional installation and disposal to avoid physical labor and liability risks, but sensitive to opaque add-on charges.","usage_contexts":["Replacing a broken washing machine or dishwasher in an apartment or house","Refitting a kitchen with integrated, built-in consumer appliances","Decommissioning old, inefficient electronics during home redecorating or cleanouts"],"buying_triggers":["A critical domestic appliance fails abruptly and requires immediate repair evaluation or replacement","Completing a kitchen or utility room upgrade requiring proper hookups for new equipment","Accumulation of decommissioned bulky electronics that cannot be legally or physically disposed of in standard household waste"],"generation_hint":"Base this persona on a typical buyer of 'Installation, repair and recycling services' in this market from a buyer group other than: Finnish Retail Consumers. Their role, company size and buying trigger differ from the other personas.","jobs_to_be_done":["Safely disconnect and remove heavy, broken white goods from the home","Ensure new domestic appliances are correctly installed and tested according to Finnish safety standards","Dispose of electronic and electrical waste in full compliance with environmental recycling regulations"],"desired_outcomes":["Fully functioning and safely installed appliances without risk of water damage or electrical issues","Lawful, certified recycling of old equipment without physical strain or logistical hassle","Preserved warranty coverage and compliance with home insurance regulations"],"decision_criteria":["Availability of end-to-end service combining delivery, certified connection, and old unit removal in a single visit","Transparent flat-rate pricing for technical labor and recycling fees","Insurance-compliant installation that protects the home against water leaks and electrical faults","Clear proof of certified, environmentally compliant electrical waste disposal"],"household_context":"Private residential households lacking the specialized tools, vehicle capacity, or technical know-how to haul and install large appliances","alternatives_considered":["Transporting broken appliances to a municipal waste center independently","Attempting do-it-yourself installation and plumbing or electrical hookups","Hiring an independent local electrician or handyman separately","Relying on informal help from friends or family members"]},"description":"Householders seeking complete end-to-end support when replacing or repairing heavy domestic appliances and electronics. Rather than seeking standalone hardware, they prioritize safety, certified installation to meet home insurance standards, and hassle-free, eco-responsible disposal of obsolete machines.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":30,"owned_citation_rate":0},{"id":"b29ca412-1cbc-4b75-9bef-0771f8474349","title":"PC hardware and gaming enthusiasts","market":"FI","prompts":[{"id":"101e962a-7dfe-4151-872d-c6ab52122ea4","leader":{"is_self":false,"apex_domain":"verkkokauppa.com","canonical_name":"Verkkokauppa.com"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:claude"}],"prompt_text":"Mistä verkkokaupasta voi ostaa tietokoneen komponentteja suoraan varastosta nopealla pakettiautomaattitoimituksella?","prompt_type":"direct","share_of_voice":0,"companies_named":9,"visibility_rate":0,"consensus_answer":"Verkkokauppa.com tarjoaa laajan komponenttivalikoiman reaaliaikaisilla varastotiedoilla sekä nopeat toimitukset pakettiautomaatteihin. Myös tietokoneisiin erikoistuneet kotimaiset Datatronic ja Jimm's PC-Store ilmoittavat omat varastosaldonsa ja toimittavat osia ripeästi automaatteihin.","consensus_claims":[{"text":"Verkkokauppa.com tarjoaa laajan komponenttivalikoiman reaaliaikaisilla varastotiedoilla sekä nopeat toimitukset pakettiautomaatteihin.","sources":[{"engine":"chatgpt","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:google_ai_mode"},{"engine":"gemini","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:gemini"}]},{"text":"Myös tietokoneisiin erikoistuneet kotimaiset Datatronic ja Jimm's PC-Store ilmoittavat omat varastosaldonsa ja toimittavat osia ripeästi automaatteihin.","sources":[{"engine":"chatgpt","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"101e962a-7dfe-4151-872d-c6ab52122ea4:google_ai_mode"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"ecbefa4f-fd6b-4152-bc8f-98f073b79082","leader":{"is_self":false,"apex_domain":"verkkokauppa.com","canonical_name":"Verkkokauppa.com"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"ecbefa4f-fd6b-4152-bc8f-98f073b79082:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"ecbefa4f-fd6b-4152-bc8f-98f073b79082:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"ecbefa4f-fd6b-4152-bc8f-98f073b79082:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"ecbefa4f-fd6b-4152-bc8f-98f073b79082:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"ecbefa4f-fd6b-4152-bc8f-98f073b79082:perplexity"},{"rank":null,"engine":"copilot","status":"failed","evidence_ref":null},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"ecbefa4f-fd6b-4152-bc8f-98f073b79082:claude"}],"prompt_text":"Mitkä ovat suosituimpia ja luotettavimpia PC-komponentteihin erikoistuneita verkkokauppoja Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":16,"visibility_rate":0,"consensus_answer":"Jimm's PC-Store ja Datatronic ovat harrastajien suosimia kotimaisia tietokoneosien erikoisliikkeitä. Tanskalainen Proshop tarjoaa usein kilpailukykyiset hinnat suomenkielisellä verkkokaupalla. 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Miten komponenttien takuuvaihto ja reklamaatio yleensä sujuvat suomalaisissa elektroniikkaliikkeissä?","prompt_type":"problem","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Reklamaatio viallisesta näytönohjaimesta osoitetaan ensisijaisesti suoraan myyjäliikkeelle eikä valmistajalle. Ilmoitus ja RMA-pyyntö tehdään usein verkkolomakkeella, ja viasta kannattaa liittää mukaan tarkat kuvaukset tai todisteet. 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