{"publication":{"title":"CRM and Marketing Automation Software in Finland","summary":"","slug":"crm-and-marketing-automation-software-finland","edition":1,"published_at":"2026-11-12T15:54:20.242Z","url":"https://www.bot.spot/research/crm-and-marketing-automation-software-finland","license":"https://creativecommons.org/licenses/by/4.0/","publisher":"bot.spot (Botdot Oy)"},"document":{"kind":"industry","rank":{"of":51,"position":null},"audit":{"panels":[{"id":"discovery","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Discovery checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"seo","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"SEO checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"performance","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Lab test did not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"agentic","lines":[{"label":"llms.txt","value":"Couldn't check","status":"info","check_id":"llms_txt.present"}],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Interaction checks were not measured","status":"not_measured","flagged":[],"check_ids":[]}],"status":"skipped","platform":null,"site_facts":null,"robots_found":false,"llms_txt_found":false,"sitemap_url_count":0,"sitemap_url_count_capped":false},"brand":null,"scope":{"status":"partial","failed_runs":1,"completed_runs":139,"requested_runs":140,"engines_measured":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"contributing_prompts":20,"engines_not_measured":[]},"engines":[{"engine":"chatgpt","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"google_ai_overviews","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"google_ai_mode","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"gemini","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"perplexity","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":19,"prior_completed_answers":0},{"engine":"copilot","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"claude","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0}],"lineage":{"origin":"build","edition":1,"series_id":"0f83c5c9-9e86-43e3-bfef-2ab1bf6c2965","source_edition":null,"source_engines":[],"compared_engines":[],"source_report_id":null,"source_generated_at":null},"request":{"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"persona_count":4,"prompts_per_persona":5},"summary":{"visibility":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":139},"avg_position":{"delta":null,"prior":null,"current":null,"prior_numerator":null,"current_numerator":null,"prior_denominator":null,"current_denominator":0},"owned_citation":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":139},"share_of_voice":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":520}},"industry":{"name":"CRM and marketing automation software","focus":null,"scope":"Companies providing customer relationship management (CRM) software, marketing automation platforms, and integrated customer engagement SaaS tools sold to and used by businesses in Finland.","market":"FI","language":"fi","segments":["All-in-one CRM and inbound marketing platforms","Enterprise CRM and customer engagement suites","Sales pipeline and SMB CRM software","E-commerce marketing automation and lifecycle platforms","Email marketing and lightweight workflow automation tools","AI-driven customer journey and agentic engagement software","Domestic ERP-integrated business and CRM software"],"requested":"CRM and Marketing Automation Software","description":"The CRM and marketing automation software industry in Finland provides cloud-based software platforms that enable B2B companies, enterprises, e-commerce merchants, and agencies to capture, organize, and nurture customer relationships, automate sales pipelines, orchestrate multi-channel marketing campaigns, and deliver personalized digital experiences."},"personas":[{"id":"6d0672a9-bedd-4ec9-915c-2c9d5b2dd144","title":"Mid-market B2B marketing leaders","market":"FI","prompts":[{"id":"336f2ff9-621c-4985-980d-32819ee0a051","leader":{"is_self":false,"apex_domain":"hubspot.com","canonical_name":"HubSpot"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:claude"}],"prompt_text":"Mikä on paras markkinoinnin automaatiojärjestelmä kasvavalle B2B-yritykselle?","prompt_type":"direct","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"HubSpot Marketing Hub on useimmiten paras yleisratkaisu kasvavalle B2B-yritykselle CRM- ja markkinointiominaisuuksien saumattoman yhdistämisen vuoksi. Pienemmille tiimeille ActiveCampaign tarjoaa erinomaisen hinta-laatusuhteen ja monipuoliset automaatiot. Suurille organisaatioille suositellaan järjestelmiä Adobe tai Salesforce.","consensus_claims":[{"text":"HubSpot Marketing Hub on useimmiten paras yleisratkaisu kasvavalle B2B-yritykselle CRM- ja markkinointiominaisuuksien saumattoman yhdistämisen vuoksi.","sources":[{"engine":"chatgpt","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:google_ai_mode"},{"engine":"copilot","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:copilot"}]},{"text":"Pienemmille tiimeille ActiveCampaign tarjoaa erinomaisen hinta-laatusuhteen ja monipuoliset automaatiot.","sources":[{"engine":"chatgpt","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:chatgpt"},{"engine":"gemini","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:gemini"},{"engine":"claude","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:claude"}]},{"text":"Suurille organisaatioille suositellaan järjestelmiä Adobe tai Salesforce.","sources":[{"engine":"google_ai_overviews","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:google_ai_mode"},{"engine":"copilot","evidence_ref":"336f2ff9-621c-4985-980d-32819ee0a051:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef","leader":{"is_self":false,"apex_domain":"salesforce.com","canonical_name":"Salesforce"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:gemini"},{"rank":null,"engine":"perplexity","status":"failed","evidence_ref":null},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:claude"}],"prompt_text":"Minkälaisia ratkaisuja on olemassa B2B-liidien pisteytykseen ja automaattiseen hoitoon (lead nurturing)?","prompt_type":"discovery","share_of_voice":0,"companies_named":16,"visibility_rate":0,"consensus_answer":"Liidien pisteytykseen ja hoitoon käytetään markkinoinnin automaatioalustoja sekä CRM-järjestelmiä, jotka yhdistävät asiakasdatan ja viestinnän. Pisteytysmallit yhdistävät tyypillisesti käyttäytymisen, kuten sivustovierailut, sekä yritysprofiilin ja päättäjän aseman mukaisen sopivuuden. Ennustavaa tekoälyä ja yritystason ostoaikeita analysoivat esimerkiksi 6sense ja Demandbase.","consensus_claims":[{"text":"Liidien pisteytykseen ja hoitoon käytetään markkinoinnin automaatioalustoja sekä CRM-järjestelmiä, jotka yhdistävät asiakasdatan ja viestinnän.","sources":[{"engine":"google_ai_overviews","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:google_ai_mode"},{"engine":"claude","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:claude"}]},{"text":"Pisteytysmallit yhdistävät tyypillisesti käyttäytymisen, kuten sivustovierailut, sekä yritysprofiilin ja päättäjän aseman mukaisen sopivuuden.","sources":[{"engine":"chatgpt","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:chatgpt"},{"engine":"gemini","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:gemini"},{"engine":"copilot","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:copilot"}]},{"text":"Ennustavaa tekoälyä ja yritystason ostoaikeita analysoivat esimerkiksi 6sense ja Demandbase.","sources":[{"engine":"google_ai_overviews","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:google_ai_overviews"},{"engine":"claude","evidence_ref":"41ce9fe2-4fd5-41e2-b9b5-c69f8579faef:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"c4adc944-5211-47d3-bc7a-0fda555e4095","leader":{"is_self":false,"apex_domain":"pipedrive.com","canonical_name":"Pipedrive"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:claude"}],"prompt_text":"Mikä CRM- ja markkinointiautomaatiojärjestelmä sopii parhaiten noin 50 hengen B2B-yritykselle, jossa ei ole omaa koodaajaa integrointeihin?","prompt_type":"recommendation","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":"HubSpotia pidetään yleisesti parhaana kokonaisratkaisuna, koska se yhdistää CRM:n ja markkinoinnin automaatiot helppokäyttöiseksi kokonaisuudeksi ilman koodausta. Sen heikkoutena ovat kustannukset, jotka voivat kasvaa jyrkästi käyttäjä- ja kontaktimäärien lisääntyessä. Edullisempina vaihtoehtoina esiin nousevat Pipedriven ja ActiveCampaignin no-code-yhdistelmä sekä Zoho CRM Plus.","consensus_claims":[{"text":"HubSpotia pidetään yleisesti parhaana kokonaisratkaisuna, koska se yhdistää CRM:n ja markkinoinnin automaatiot helppokäyttöiseksi kokonaisuudeksi ilman koodausta.","sources":[{"engine":"chatgpt","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:google_ai_mode"},{"engine":"gemini","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:gemini"},{"engine":"copilot","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:copilot"},{"engine":"claude","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:claude"}]},{"text":"Sen heikkoutena ovat kustannukset, jotka voivat kasvaa jyrkästi käyttäjä- ja kontaktimäärien lisääntyessä.","sources":[{"engine":"chatgpt","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:google_ai_mode"},{"engine":"perplexity","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:perplexity"},{"engine":"claude","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:claude"}]},{"text":"Edullisempina vaihtoehtoina esiin nousevat Pipedriven ja ActiveCampaignin no-code-yhdistelmä sekä Zoho CRM Plus.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c4adc944-5211-47d3-bc7a-0fda555e4095:google_ai_mode"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706","leader":{"is_self":false,"apex_domain":"hubspot.com","canonical_name":"HubSpot"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:claude"}],"prompt_text":"Kannattaako B2B-yrityksen ottaa all-in-one CRM ja markkinoinnin automaatio samalta alustalta vai yhdistää erilliset työkalut?","prompt_type":"comparison","share_of_voice":0,"companies_named":10,"visibility_rate":0,"consensus_answer":"All-in-one-alusta on usein paras pk-yrityksille, sillä se tarjoaa yhtenäisen asiakasdatan ilman raskaita integraatioita. Erilliset erikoistyökalut kannattavat silloin, kun automaatiolta vaaditaan syvempiä ominaisuuksia ja räätälöitävyyttä. Erillisratkaisut vaativat kuitenkin enemmän teknistä osaamista sekä jatkuvaa integraatioiden ylläpitoa.","consensus_claims":[{"text":"All-in-one-alusta on usein paras pk-yrityksille, sillä se tarjoaa yhtenäisen asiakasdatan ilman raskaita integraatioita.","sources":[{"engine":"chatgpt","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:google_ai_overviews"},{"engine":"copilot","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:copilot"}]},{"text":"Erilliset erikoistyökalut kannattavat silloin, kun automaatiolta vaaditaan syvempiä ominaisuuksia ja räätälöitävyyttä.","sources":[{"engine":"chatgpt","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:google_ai_mode"},{"engine":"claude","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:claude"}]},{"text":"Erillisratkaisut vaativat kuitenkin enemmän teknistä osaamista sekä jatkuvaa integraatioiden ylläpitoa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:google_ai_overviews"},{"engine":"gemini","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:gemini"},{"engine":"copilot","evidence_ref":"e9d5c1f2-cae0-411c-ac1a-ade4c39e1706:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"812b1f12-7e2c-4ad3-8939-75ee223775e8","leader":{"is_self":false,"apex_domain":"hubspot.com","canonical_name":"HubSpot"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:claude"}],"prompt_text":"Inbound-liidit jäävät pyörimään erillisiin taulukoihin eivätkä etene ajoissa myynnille. Miten liidien siirto ja lämmittely kannattaa automatisoida?","prompt_type":"problem","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Keskitä liidit lomakkeilta suoraan yhteen CRM-järjestelmään rajapintojen kautta erillisten taulukoiden sijaan. Lämmittele varhaisen vaiheen kontakteja automaattisilla sähköpostiketjuilla, kunnes ne ovat valmiita ostamaan. Pisteytyksen ylittyessä liidi ohjataan heti myyjälle ja reagointia seurataan vasteaikasäännöillä.","consensus_claims":[{"text":"Keskitä liidit lomakkeilta suoraan yhteen CRM-järjestelmään rajapintojen kautta erillisten taulukoiden sijaan.","sources":[{"engine":"gemini","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:gemini"},{"engine":"google_ai_overviews","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:perplexity"}]},{"text":"Lämmittele varhaisen vaiheen kontakteja automaattisilla sähköpostiketjuilla, kunnes ne ovat valmiita ostamaan.","sources":[{"engine":"copilot","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:copilot"},{"engine":"google_ai_mode","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:perplexity"}]},{"text":"Pisteytyksen ylittyessä liidi ohjataan heti myyjälle ja reagointia seurataan vasteaikasäännöillä.","sources":[{"engine":"claude","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:claude"},{"engine":"copilot","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:copilot"},{"engine":"gemini","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:gemini"},{"engine":"google_ai_overviews","evidence_ref":"812b1f12-7e2c-4ad3-8939-75ee223775e8:google_ai_overviews"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Head of Marketing","needs":["Marketing automation and visual workflow orchestration","Lead management, scoring, and automated nurturing flows","Email marketing automation and campaign scheduling","AI-driven customer personalization and dynamic segmentation"],"industry":"Technology and professional services","seniority":"Director","objections":["Setup complexity and steep learning curves delaying campaign deployment","Unanticipated subscription price spikes as the contact database scales","Risk of poor adoption among non-technical team members"],"pain_points":["Scattered email lists across disconnected tools causing disjointed buyer journeys","Lack of automated handoff from marketing qualification to sales follow-up","Limited reporting on customer lifecycle stages and true campaign ROI"],"buying_roles":["decision_maker","end_user"],"company_size":"10-250 employees","current_tools":["Basic email marketing tools","Shared spreadsheets for lead lists","Standalone website form builders"],"buying_triggers":["Inability to scale manual outreach and lead follow-up as contact volume grows","Siloed customer data between marketing campaigns and sales deal tracking","Executive mandate for measurable inbound lead generation and clear campaign attribution"],"generation_hint":"Base this persona on 'Head of Marketing'. Responsible for demand generation, customer lifecycle marketing, and brand growth. Seeks platforms that orchestrate multi-channel campaigns, score leads, and automate nurture flows without heavy developer intervention. Typical roles: Marketing Manager, Head of Marketing, Chief Marketing Officer, Marketing Director. Buyer group: 'B2B SMEs and mid-market growth companies' (B2B, 10-50 employees, 50-250 employees). They are looking for: Marketing automation and workflow orchestration, Lead management and lead nurturing, Email marketing automation, AI-driven customer personalization and segmentation.","jobs_to_be_done":["Design and launch automated multi-channel nurture sequences without coding","Capture, score, and route inbound leads directly to sales representatives","Segment prospective buyers dynamically based on engagement and demographic data"],"desired_outcomes":["Predictable flow of marketing-qualified leads delivered to the sales team","Automated lifecycle nurturing that shortens the sales cycle","Unified visibility into marketing campaign performance and revenue attribution"],"responsibilities":["Leading B2B demand generation and inbound pipeline growth","Managing customer lifecycle marketing and retention strategies","Aligning marketing qualification criteria and pipeline handoff with sales leadership"],"success_measures":["Increase in marketing-qualified lead to sales opportunity conversion rate","Reduction in time required to build and deploy nurture campaigns","Growth in marketing-attributed pipeline revenue"],"decision_criteria":["Ease of use and visual workflow builders requiring no developer support","Seamless synchronization with core sales pipeline software","Transparent pricing that does not steeply penalize contact database growth","Compliance with EU GDPR standards and data sovereignty requirements"],"organization_type":"private_company","alternatives_considered":["Standalone email newsletter software","Manual lead logging and status tracking in spreadsheets","Hiring external marketing agencies for campaign execution","Custom in-house scripts requiring developer maintenance"]},"description":"Marketing leader at a Finnish growth-oriented B2B company who oversees demand generation, customer lifecycle marketing, and brand growth. Facing disjointed tools and manual handoffs to sales, they are seeking an intuitive platform to automate lead nurturing, score prospects, and orchestrate multi-channel campaigns without relying on specialized technical developers.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":34,"owned_citation_rate":0},{"id":"4e335c06-8fd9-4853-ba54-1282d0719275","title":"Large Enterprise B2B Sales Directors","market":"FI","prompts":[{"id":"1d2dbabd-c668-4476-b54e-b1d7da08cdc3","leader":{"is_self":false,"apex_domain":"pipedrive.com","canonical_name":"Pipedrive"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"1d2dbabd-c668-4476-b54e-b1d7da08cdc3:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"1d2dbabd-c668-4476-b54e-b1d7da08cdc3:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"1d2dbabd-c668-4476-b54e-b1d7da08cdc3:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"1d2dbabd-c668-4476-b54e-b1d7da08cdc3:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"1d2dbabd-c668-4476-b54e-b1d7da08cdc3:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"1d2dbabd-c668-4476-b54e-b1d7da08cdc3:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"1d2dbabd-c668-4476-b54e-b1d7da08cdc3:claude"}],"prompt_text":"Mikä CRM-ohjelmisto sopii parhaiten B2B-yrityksen myyntiputken ja diilien seurantaan?","prompt_type":"direct","share_of_voice":0,"companies_named":8,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"a85bcb72-d330-4225-bb51-885937b320f0","leader":{"is_self":false,"apex_domain":"microsoft.com","canonical_name":"Microsoft"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:claude"}],"prompt_text":"Millaisia CRM-ratkaisuja on tarjolla keskisuurille ja suurille B2B-teollisuusyrityksille myynnin johtamiseen?","prompt_type":"discovery","share_of_voice":0,"companies_named":13,"visibility_rate":0,"consensus_answer":"Suurille teollisuusyrityksille suunnattu Salesforce Manufacturing Cloud tukee sopimushallintaa, kysynnän ennustamista ja CPQ-tarjouslaskentaa. Microsoft Dynamics 365 Sales ja SAP Sales Cloud tarjoavat vahvan integraation olemassa oleviin ERP-järjestelmiin. Keskisuurille toimijoille vaihtoehtoina mainitaan usein helppokäyttöisemmät HubSpot ja Pipedrive.","consensus_claims":[{"text":"Suurille teollisuusyrityksille suunnattu Salesforce Manufacturing Cloud tukee sopimushallintaa, kysynnän ennustamista ja CPQ-tarjouslaskentaa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:google_ai_mode"},{"engine":"copilot","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:copilot"}]},{"text":"Microsoft Dynamics 365 Sales ja SAP Sales Cloud tarjoavat vahvan integraation olemassa oleviin ERP-järjestelmiin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:google_ai_overviews"},{"engine":"gemini","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:gemini"},{"engine":"copilot","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:copilot"}]},{"text":"Keskisuurille toimijoille vaihtoehtoina mainitaan usein helppokäyttöisemmät HubSpot ja Pipedrive.","sources":[{"engine":"google_ai_overviews","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"a85bcb72-d330-4225-bb51-885937b320f0:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"489ce997-19f6-42de-8caf-3771b1c690dc","leader":{"is_self":false,"apex_domain":"hubspot.com","canonical_name":"HubSpot"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:claude"}],"prompt_text":"Mikä CRM-järjestelmä kannattaa valita noin 300 hengen B2B-yritykselle, kun tärkeimpänä kriteerinä on helppokäyttöisyys ja nopea omaksuminen myyntitiimissä?","prompt_type":"recommendation","share_of_voice":0,"companies_named":6,"visibility_rate":0,"consensus_answer":"Noin 300 hengen B2B-yritykselle suositellaan ensisijaisesti HubSpotia tai Pipedrivea, kun valintaperusteena ovat helppokäyttöisyys ja nopea omaksuminen. Pipedrive on paras valinta puhtaaseen myyntiputken hallintaan ja nopeaan käyttöönottoon ilman IT-resursseja. HubSpot sopii parhaiten, jos myynnin ohella halutaan yhdistää markkinointi ja asiakaspalvelu samaan ratkaisuun.","consensus_claims":[{"text":"Noin 300 hengen B2B-yritykselle suositellaan ensisijaisesti HubSpotia tai Pipedrivea, kun valintaperusteena ovat helppokäyttöisyys ja nopea omaksuminen.","sources":[{"engine":"chatgpt","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:google_ai_mode"}]},{"text":"Pipedrive on paras valinta puhtaaseen myyntiputken hallintaan ja nopeaan käyttöönottoon ilman IT-resursseja.","sources":[{"engine":"google_ai_mode","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:google_ai_mode"},{"engine":"perplexity","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:perplexity"}]},{"text":"HubSpot sopii parhaiten, jos myynnin ohella halutaan yhdistää markkinointi ja asiakaspalvelu samaan ratkaisuun.","sources":[{"engine":"chatgpt","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:chatgpt"},{"engine":"copilot","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:copilot"},{"engine":"claude","evidence_ref":"489ce997-19f6-42de-8caf-3771b1c690dc:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"f36201b8-b9e8-47d1-887f-5047967e2319","leader":{"is_self":false,"apex_domain":"hubspot.com","canonical_name":"HubSpot"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:claude"}],"prompt_text":"Kannattaako myyntiputken hallintaan hankkia erillinen CRM-järjestelmä vai käyttää nykyisen ERP-toiminnanohjausjärjestelmän myyntimoduulia?","prompt_type":"comparison","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"ERP-toiminnanohjausjärjestelmän myyntimoduuli riittää yleensä silloin, kun myynti on suoraviivaista ja keskittyy lähinnä olemassa olevien asiakkuuksien ja saapuvien tilausten hoitamiseen. Erillinen CRM puolestaan kannattaa, jos myynti sisältää aktiivista uusasiakashankintaa, pitkiä monivaiheisia myyntisyklejä sekä tarvetta tarkalle ennustamiselle ja myyntityön johtamiselle.","consensus_claims":[{"text":"ERP-toiminnanohjausjärjestelmän myyntimoduuli riittää yleensä silloin, kun myynti on suoraviivaista ja keskittyy lähinnä olemassa olevien asiakkuuksien ja saapuvien tilausten hoitamiseen.","sources":[{"engine":"chatgpt","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:google_ai_overviews"},{"engine":"claude","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:claude"}]},{"text":"Erillinen CRM puolestaan kannattaa, jos myynti sisältää aktiivista uusasiakashankintaa, pitkiä monivaiheisia myyntisyklejä sekä tarvetta tarkalle ennustamiselle ja myyntityön johtamiselle.","sources":[{"engine":"google_ai_mode","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:google_ai_mode"},{"engine":"gemini","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:gemini"},{"engine":"copilot","evidence_ref":"f36201b8-b9e8-47d1-887f-5047967e2319:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"602d52c2-aee2-4cbe-b30a-d57913a38837","leader":{"is_self":false,"apex_domain":"pipedrive.com","canonical_name":"Pipedrive"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:claude"}],"prompt_text":"Myyjien tarjoukset ja asiakaskontaktit ovat hajallaan sähköposteissa ja Exceleissä, eikä johdolla ole näkymää myyntiputkeen. Miten myyntiprosessi saadaan yhtenäistettyä?","prompt_type":"problem","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Ennen työkalujen valintaa yrityksen tulee sopia yhteisestä myyntiprosessista, sen vaiheista ja selkeistä siirtymäkriteereistä. Hajallaan olevat tarjoukset ja kontaktit keskitetään yhteen CRM-järjestelmään, johon sähköpostit ja tarjouspohjat integroidaan. Tietojen keskittäminen antaa johdolle reaaliaikaisen näkymän myyntiputkeen, kauppojen etenemiseen ja mahdollisiin pullonkauloihin.","consensus_claims":[{"text":"Ennen työkalujen valintaa yrityksen tulee sopia yhteisestä myyntiprosessista, sen vaiheista ja selkeistä siirtymäkriteereistä.","sources":[{"engine":"chatgpt","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:google_ai_mode"},{"engine":"gemini","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:gemini"},{"engine":"copilot","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:copilot"},{"engine":"claude","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:claude"}]},{"text":"Hajallaan olevat tarjoukset ja kontaktit keskitetään yhteen CRM-järjestelmään, johon sähköpostit ja tarjouspohjat integroidaan.","sources":[{"engine":"chatgpt","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:google_ai_mode"},{"engine":"gemini","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:gemini"},{"engine":"perplexity","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:perplexity"},{"engine":"copilot","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:copilot"}]},{"text":"Tietojen keskittäminen antaa johdolle reaaliaikaisen näkymän myyntiputkeen, kauppojen etenemiseen ja mahdollisiin pullonkauloihin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:google_ai_overviews"},{"engine":"gemini","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:gemini"},{"engine":"copilot","evidence_ref":"602d52c2-aee2-4cbe-b30a-d57913a38837:copilot"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Sales Director","needs":["Sales pipeline and deal tracking","CRM platform licensing and setup","CRM data migration and integration"],"industry":"Industrial manufacturing","seniority":"Director","objections":["Sales representatives resisting manual data logging and administrative burden","Overly convoluted features and interfaces that distract reps from selling","Implementation downtime and potential data loss during account migration"],"pain_points":["Key opportunities stalling unnoticed due to lack of automated activity reminders","Discrepant deal progression criteria across regional sales representatives","Inconsistent contact history updates between commercial communications and central records"],"buying_roles":["decision_maker","executive_sponsor"],"company_size":"250-1,000 employees","current_tools":["Legacy ERP sales modules","Spreadsheets","Disconnected email clients and shared calendars"],"buying_triggers":["Sales reps losing track of complex deals and follow-ups across decentralized inboxes and spreadsheets","Inaccurate quarterly revenue forecasting and lack of deal stage visibility for leadership","Desire to shorten sales cycles and automate repetitive deal hygiene tasks"],"generation_hint":"Base this persona on 'Sales Director'. Focuses on revenue growth, deal pipeline velocity, and sales team efficiency. Prioritizes visual pipeline management, activity tracking, and simple interfaces over complex marketing capabilities. Typical roles: Sales Director, Head of Sales, VP of Sales, Sales Manager. Buyer group: 'Large B2B enterprises' (B2B, 250-1,000 employees, 1,000+ employees). They are looking for: Sales pipeline and deal tracking, CRM platform licensing and setup, CRM data migration and integration.","jobs_to_be_done":["Establish a standardized deal tracking workflow across multi-member sales teams","Migrate historical account records and customer data into a centralized CRM platform","Monitor deal velocity and pipeline progression in real time"],"desired_outcomes":["Consistent, transparent sales stages across all account executive teams","Accurate revenue projections and reliable pipeline health metrics","High platform adoption driven by low daily administrative overhead for sales reps"],"responsibilities":["Achieving company revenue and sales quota targets","Coaching sales managers and managing account executive performance","Optimizing commercial sales operations and pipeline management"],"success_measures":["Sales quota achievement rate","Reduction in average sales cycle duration","Sales team platform adoption and pipeline data hygiene compliance"],"decision_criteria":["Ease of use and visual pipeline interface to encourage rapid rep adoption","Reliable data migration assistance and legacy system integration capability","Automated activity logging and follow-up prompts to reduce administrative overhead","Predictable seat licensing and implementation support fees"],"organization_type":"private_company","alternatives_considered":["Relying on built-in sales modules of existing ERP systems","Maintaining internal spreadsheets and manual deal logs","Retaining legacy tracking software without upgrading"]},"description":"Sales leadership archetype at large Finnish B2B enterprises focused on accelerating revenue growth, tracking pipeline velocity, and maximizing rep efficiency through visual deal tracking and streamlined CRM setup.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":35,"owned_citation_rate":0},{"id":"5e73e99c-8607-45df-839e-96f8dba278ba","title":"Direct-to-Consumer E-commerce Managers","market":"FI","prompts":[{"id":"d8fbb3bb-1281-49aa-a9e7-20cb15449196","leader":{"is_self":false,"apex_domain":"klaviyo.com","canonical_name":"Klaviyo"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:claude"}],"prompt_text":"Mikä on paras markkinoinnin automaatiojärjestelmä verkkokaupalle?","prompt_type":"direct","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":"Klaviyo nostetaan useimmiten verkkokaupoille parhaaksi yleisvalinnaksi sen vahvojen alustaintegraatioiden ja ostodatan hyödyntämisen ansiosta. Edullisemmaksi monikanavaiseksi vaihtoehdoksi ehdotetaan Omnisendiä, kun taas ActiveCampaign soveltuu monimutkaisempiin asiakaspolkuihin ja CRM-tarpeisiin.","consensus_claims":[{"text":"Klaviyo nostetaan useimmiten verkkokaupoille parhaaksi yleisvalinnaksi sen vahvojen alustaintegraatioiden ja ostodatan hyödyntämisen ansiosta.","sources":[{"engine":"chatgpt","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:google_ai_mode"},{"engine":"copilot","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:copilot"},{"engine":"claude","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:claude"}]},{"text":"Edullisemmaksi monikanavaiseksi vaihtoehdoksi ehdotetaan Omnisendiä, kun taas ActiveCampaign soveltuu monimutkaisempiin asiakaspolkuihin ja CRM-tarpeisiin.","sources":[{"engine":"chatgpt","evidence_ref":"d8fbb3bb-1281-49aa-a9e7-20cb15449196:chatgpt"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"d70d7746-2b7a-46e9-bfc9-41cd857f681f","leader":{"is_self":false,"apex_domain":"omnisend.com","canonical_name":"Omnisend"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:claude"}],"prompt_text":"Mitä vaihtoehtoja on verkkokaupan personoituun markkinoinnin automaatioon ja asiakasviestintään?","prompt_type":"discovery","share_of_voice":0,"companies_named":27,"visibility_rate":0,"consensus_answer":"Verkkokauppaan erikoistuneista alustoista suosituin on Klaviyo, joka tarjoaa tarkan segmentoinnin reaaliaikaisen ostokäyttäytymisen pohjalta. Kustannustehokkaana vaihtoehtona pidetään Omnisend-alustaa, joka yhdistää sähköpostin, tekstiviestit ja push-ilmoitukset. Laajempiin tarpeisiin Bloomreach yhdistää asiakasdatan hallinnan ja tekoälypohjaiset tuotesuositukset verkkosivun personointiin.","consensus_claims":[{"text":"Verkkokauppaan erikoistuneista alustoista suosituin on Klaviyo, joka tarjoaa tarkan segmentoinnin reaaliaikaisen ostokäyttäytymisen pohjalta.","sources":[{"engine":"chatgpt","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:google_ai_mode"},{"engine":"gemini","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:gemini"},{"engine":"claude","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:claude"}]},{"text":"Kustannustehokkaana vaihtoehtona pidetään Omnisend-alustaa, joka yhdistää sähköpostin, tekstiviestit ja push-ilmoitukset.","sources":[{"engine":"chatgpt","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:google_ai_overviews"},{"engine":"gemini","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:gemini"}]},{"text":"Laajempiin tarpeisiin Bloomreach yhdistää asiakasdatan hallinnan ja tekoälypohjaiset tuotesuositukset verkkosivun personointiin.","sources":[{"engine":"chatgpt","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d70d7746-2b7a-46e9-bfc9-41cd857f681f:google_ai_mode"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14","leader":{"is_self":false,"apex_domain":"klaviyo.com","canonical_name":"Klaviyo"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:claude"}],"prompt_text":"Mikä markkinointiautomaatio kannattaa valita kasvavalle verkkokaupalle, kun tavoitteena on automatisoida ostoskorin hylkäysviestit ja asiakkaiden segmentointi?","prompt_type":"recommendation","share_of_voice":0,"companies_named":8,"visibility_rate":0,"consensus_answer":"Klaviyo on useimmiten vahvin suositus kasvavalle verkkokaupalle sen tarkan asiakasdatan hyödyntämisen ja valmiiden hylätyn ostoskorin automaatiopohjien ansiosta. Omnisend tarjoaa edullisemman ja helpommin käyttöönotettavan vaihtoehdon monikanavaiseen viestintään. ActiveCampaign soveltuu parhaiten kaupoille, jotka tarvitsevat samalla monipuolista CRM-järjestelmää.","consensus_claims":[{"text":"Klaviyo on useimmiten vahvin suositus kasvavalle verkkokaupalle sen tarkan asiakasdatan hyödyntämisen ja valmiiden hylätyn ostoskorin automaatiopohjien ansiosta.","sources":[{"engine":"chatgpt","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:google_ai_overviews"},{"engine":"claude","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:claude"}]},{"text":"Omnisend tarjoaa edullisemman ja helpommin käyttöönotettavan vaihtoehdon monikanavaiseen viestintään.","sources":[{"engine":"chatgpt","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:google_ai_mode"},{"engine":"claude","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:claude"}]},{"text":"ActiveCampaign soveltuu parhaiten kaupoille, jotka tarvitsevat samalla monipuolista CRM-järjestelmää.","sources":[{"engine":"google_ai_overviews","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:google_ai_overviews"},{"engine":"copilot","evidence_ref":"1e2a6772-93e0-47fb-b1ab-3d2462c29a14:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"cbacd920-4a5c-4956-8e31-00a50e3e00a0","leader":{"is_self":false,"apex_domain":"klaviyo.com","canonical_name":"Klaviyo"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:claude"}],"prompt_text":"Kannattaako verkkokaupan sähköpostimarkkinointi hoitaa verkkokauppa-alustan omilla työkaluilla vai erillisellä markkinointiautomaatiojärjestelmällä?","prompt_type":"comparison","share_of_voice":0,"companies_named":6,"visibility_rate":0,"consensus_answer":"Verkkokauppa-alustan omat työkalut riittävät usein aloittavalle tai pienelle kaupalle, sillä ne ovat edullisia ja helppoja ottaa käyttöön ilman erillisiä integraatioita. Erillinen järjestelmä kannattaa valita myynnin kasvaessa, kun tarvitaan käyttäytymiseen perustuvaa tarkkaa segmentointia, monimutkaisia automaatiopolkuja tai monikanavaisuutta.","consensus_claims":[{"text":"Verkkokauppa-alustan omat työkalut riittävät usein aloittavalle tai pienelle kaupalle, sillä ne ovat edullisia ja helppoja ottaa käyttöön ilman erillisiä integraatioita.","sources":[{"engine":"chatgpt","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:google_ai_mode"},{"engine":"gemini","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:gemini"},{"engine":"perplexity","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:perplexity"},{"engine":"copilot","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:copilot"}]},{"text":"Erillinen järjestelmä kannattaa valita myynnin kasvaessa, kun tarvitaan käyttäytymiseen perustuvaa tarkkaa segmentointia, monimutkaisia automaatiopolkuja tai monikanavaisuutta.","sources":[{"engine":"chatgpt","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:google_ai_mode"},{"engine":"gemini","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:gemini"},{"engine":"claude","evidence_ref":"cbacd920-4a5c-4956-8e31-00a50e3e00a0:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"2de956e9-3002-4143-aebc-2dde96a51a93","leader":{"is_self":false,"apex_domain":"klaviyo.com","canonical_name":"Klaviyo"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:claude"}],"prompt_text":"Miten saan palautettua verkkokaupan hylätyt ostoskorit ja lisättyä asiakkaiden uusintaostoja automaation avulla?","prompt_type":"problem","share_of_voice":0,"companies_named":3,"visibility_rate":0,"consensus_answer":"Hylätty ostoskori palautetaan 1–2 tunnin kuluessa lähetettävällä muistutuksella, jossa näkyvät tuotteet ja suora linkki kassalle. Seuraavissa viesteissä 24–72 tunnin kuluessa luodaan luottamusta ja tarjotaan tarvittaessa alennus tai ilmainen toimitus. Uusintaostoja kasvatetaan ristiinmyynnillä sekä kulutustuotteiden ajastetuilla täydennysmuistutuksilla.","consensus_claims":[{"text":"Hylätty ostoskori palautetaan 1–2 tunnin kuluessa lähetettävällä muistutuksella, jossa näkyvät tuotteet ja suora linkki kassalle.","sources":[{"engine":"chatgpt","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:google_ai_mode"},{"engine":"gemini","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:gemini"},{"engine":"copilot","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:copilot"}]},{"text":"Seuraavissa viesteissä 24–72 tunnin kuluessa luodaan luottamusta ja tarjotaan tarvittaessa alennus tai ilmainen toimitus.","sources":[{"engine":"chatgpt","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:google_ai_mode"},{"engine":"gemini","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:gemini"},{"engine":"copilot","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:copilot"}]},{"text":"Uusintaostoja kasvatetaan ristiinmyynnillä sekä kulutustuotteiden ajastetuilla täydennysmuistutuksilla.","sources":[{"engine":"google_ai_overviews","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:google_ai_overviews"},{"engine":"gemini","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:gemini"},{"engine":"perplexity","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:perplexity"},{"engine":"copilot","evidence_ref":"2de956e9-3002-4143-aebc-2dde96a51a93:copilot"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"E-commerce Manager","needs":["E-commerce customer journey automation","Email marketing automation","AI-driven customer personalization and segmentation","Real-time synchronization with product catalogs and order history"],"industry":"E-commerce and Retail","seniority":"Mid-Senior level","objections":["Complex setup or integration friction with existing storefront and checkout architecture","Potential deliverability issues that could harm campaign reach during critical sales events","Steep contact-tier pricing jumps as subscriber lists expand"],"pain_points":["Generic promotional emails failing to drive conversions due to lack of personalization","High subscriber unsubscribe rates caused by batch-and-blast messaging","Heavy manual effort required to build, schedule, and analyze routine promotional campaigns"],"buying_roles":["decision_maker","end_user"],"company_size":"10-50 employees","current_tools":["Standalone email newsletter software","Default e-commerce platform notifications","Spreadsheets for manual customer list exports"],"buying_triggers":["Spike in cart abandonment rates and declining customer repeat purchases","Inability to segment store visitors based on real-time browsing behaviors and order history","Need to deploy automated transactional and lifecycle messaging across digital channels"],"generation_hint":"Base this persona on 'E-commerce Manager'. Manages digital storefronts and digital retention marketing. Evaluates platforms specifically built to connect with e-commerce catalogs, calculate customer lifetime value, and trigger real-time purchase flows. Typical roles: E-commerce Manager, Direct-to-Consumer Lead, Digital Commerce Director. Buyer group: 'E-commerce and retail merchants' (B2B, 1-10 employees, 10-50 employees, 50-250 employees). They are looking for: E-commerce customer journey automation, Email marketing automation, AI-driven customer personalization and segmentation.","jobs_to_be_done":["Automate cart and browse abandonment recovery sequences","Segment customer cohorts dynamically by lifetime value, purchase frequency, and product categories","Trigger automated post-purchase onboarding and replenishment campaigns"],"desired_outcomes":["Higher customer repeat purchase frequency and increased customer lifetime value","Measurable revenue recovery from abandoned checkouts and browsing sessions","Reduced churn through relevant, intent-driven customer communications"],"responsibilities":["Overseeing digital storefront operations and merchandising","Executing customer lifecycle and retention marketing campaigns","Tracking store conversion rates, customer lifetime value, and email attribution"],"success_measures":["Percentage of total store revenue generated by automated email flows","Customer repeat purchase rate and average order value","Cart abandonment recovery conversion rate"],"decision_criteria":["Depth and stability of native integration with e-commerce catalogs and checkout systems","User-friendly visual journey builder for automated customer flows","Proven email deliverability rates during peak commercial seasons","Transparent pricing structure that scales reasonably with contact list growth"],"organization_type":"private_company","alternatives_considered":["Basic built-in storefront email tools","Manual batch-and-blast newsletter software","General-purpose B2B marketing automation suites","Outsourcing lifecycle campaigns to an external digital agency"]},"description":"Responsible for online store revenue, customer retention, and digital storefront marketing. Focuses on deploying automated lifecycle communications that increase customer lifetime value without requiring dedicated software developers.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":35,"owned_citation_rate":0},{"id":"c9df7837-284d-4723-a424-3797f8eaf480","title":"Enterprise CRM and Automation Leads","market":"FI","prompts":[{"id":"31cc6cb7-cea0-4144-93a8-6f60edb893ad","leader":{"is_self":false,"apex_domain":"salesforce.com","canonical_name":"Salesforce"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:claude"}],"prompt_text":"Mikä on paras enterprise-tason CRM- ja markkinoinnin automaatioalusta B2B-yritykselle, jossa on laajat REST- ja GraphQL-rajapinnat sekä datan säilytys EU-alueella?","prompt_type":"direct","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Salesforce nousee usein vahvimmaksi enterprise-vaihtoehdoksi laajojen REST- ja GraphQL-rajapintojensa sekä Hyperforce-arkkitehtuurin tarjoaman EU-säilytyksen ansiosta. HubSpot Enterprise tarjoaa ketterän alustan ja EU-datakeskuksen Saksassa, mutta sen GraphQL-tuen laajuudesta CRM-käytössä esitetään vaihtelevia arvioita.","consensus_claims":[{"text":"Salesforce nousee usein vahvimmaksi enterprise-vaihtoehdoksi laajojen REST- ja GraphQL-rajapintojensa sekä Hyperforce-arkkitehtuurin tarjoaman EU-säilytyksen ansiosta.","sources":[{"engine":"chatgpt","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:google_ai_overviews"},{"engine":"claude","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:claude"}]},{"text":"HubSpot Enterprise tarjoaa ketterän alustan ja EU-datakeskuksen Saksassa, mutta sen GraphQL-tuen laajuudesta CRM-käytössä esitetään vaihtelevia arvioita.","sources":[{"engine":"google_ai_overviews","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:google_ai_mode"},{"engine":"gemini","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:gemini"},{"engine":"copilot","evidence_ref":"31cc6cb7-cea0-4144-93a8-6f60edb893ad:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"24aa0532-0546-481e-820f-bd75718f386f","leader":{"is_self":false,"apex_domain":"microsoft.com","canonical_name":"Microsoft"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:claude"}],"prompt_text":"Millaisia moderneja CRM- ja markkinointiautomaatiojärjestelmiä on saatavilla B2B-organisaatioille, joiden täytyy integroida asiakasdata tiiviisti enterprise-tason toiminnanohjausjärjestelmään (ERP)?","prompt_type":"discovery","share_of_voice":0,"companies_named":9,"visibility_rate":0,"consensus_answer":"Microsoft tarjoaa CRM-ratkaisuilleen natiivin yhteyden omiin ERP-järjestelmiinsä yhteisen Dataverse-tietomallin avulla. Salesforce kytkeytyy esimerkiksi SAP- ja Oracle-järjestelmiin MuleSoftin tai muiden API-rajapintojen kautta. Muita vaihtoehtoja ovat SAP Customer Experience, HubSpot ja Adobe Marketo Engage.","consensus_claims":[{"text":"Microsoft tarjoaa CRM-ratkaisuilleen natiivin yhteyden omiin ERP-järjestelmiinsä yhteisen Dataverse-tietomallin avulla.","sources":[{"engine":"google_ai_overviews","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:google_ai_overviews"},{"engine":"gemini","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:gemini"},{"engine":"copilot","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:copilot"},{"engine":"claude","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:claude"}]},{"text":"Salesforce kytkeytyy esimerkiksi SAP- ja Oracle-järjestelmiin MuleSoftin tai muiden API-rajapintojen kautta.","sources":[{"engine":"chatgpt","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:google_ai_mode"},{"engine":"gemini","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:gemini"},{"engine":"copilot","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:copilot"}]},{"text":"Muita vaihtoehtoja ovat SAP Customer Experience, HubSpot ja Adobe Marketo Engage.","sources":[{"engine":"google_ai_mode","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:google_ai_mode"},{"engine":"perplexity","evidence_ref":"24aa0532-0546-481e-820f-bd75718f386f:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"89bdc683-8531-4d80-8390-2ec8d792a556","leader":{"is_self":false,"apex_domain":"hubspot.com","canonical_name":"HubSpot"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:claude"}],"prompt_text":"Olemme korvaamassa vanhaa konesalissa pyörivää CRM-järjestelmää noin 500 hengen B2B-yrityksessä. Mitä CRM- ja markkinoinnin automaatioalustaa suosittelet, kun keskeisiä vaatimuksia ovat luotettava kaksisuuntainen ERP-synkronointi ja tarkat roolipohjaiset käyttöoikeudet?","prompt_type":"recommendation","share_of_voice":0,"companies_named":3,"visibility_rate":0,"consensus_answer":"Microsoft Dynamics 365 on vahvin suositus etenkin silloin, kun käytössä on jo Microsoftin oma ERP. Sen etuja ovat natiivi tietomalli sekä erittäin tarkat rooli-, kenttä- ja tietuetason käyttöoikeudet. Salesforce sopii monimutkaisiin B2B-prosesseihin ja tarjoaa markkinoiden laajimmat integraatiorajapinnat, mutta ERP-synkronointi vaatii yleensä erillisen integraatioalustan sekä osaavan ylläpidon.","consensus_claims":[{"text":"Microsoft Dynamics 365 on vahvin suositus etenkin silloin, kun käytössä on jo Microsoftin oma ERP. Sen etuja ovat natiivi tietomalli sekä erittäin tarkat rooli-, kenttä- ja tietuetason käyttöoikeudet.","sources":[{"engine":"chatgpt","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:google_ai_overviews"},{"engine":"copilot","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:copilot"},{"engine":"claude","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:claude"}]},{"text":"Salesforce sopii monimutkaisiin B2B-prosesseihin ja tarjoaa markkinoiden laajimmat integraatiorajapinnat, mutta ERP-synkronointi vaatii yleensä erillisen integraatioalustan sekä osaavan ylläpidon.","sources":[{"engine":"google_ai_mode","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:google_ai_mode"},{"engine":"gemini","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:gemini"},{"engine":"copilot","evidence_ref":"89bdc683-8531-4d80-8390-2ec8d792a556:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"96f4f502-7bc8-49d1-b576-f359b9a4a788","leader":{"is_self":false,"apex_domain":"hubspot.com","canonical_name":"HubSpot"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:claude"}],"prompt_text":"Kumpi on parempi lähestymistapa keskisuurelle B2B-yritykselle: yhtenäinen all-in-one CRM- ja markkinointiautomaatioalusta vai erilliset parhaat pistetyökalut myynnille ja markkinoinnille yhdistettynä integraatioilla?","prompt_type":"comparison","share_of_voice":0,"companies_named":12,"visibility_rate":0,"consensus_answer":"Yhtenäinen all-in-one-alusta on keskisuurelle B2B-yritykselle useimmiten suositeltavampi lähtökohta, sillä se tarjoaa yhtenäisen asiakasdatan ja vaatii vähemmän integraatioiden ylläpitoa. Erilliset erikoistyökalut puolestaan sopivat tilanteisiin, joissa myynnin ja markkinoinnin tarpeet ovat poikkeuksellisen monimutkaisia ja yrityksellä riittää teknisiä resursseja integraatioiden hallintaan.","consensus_claims":[{"text":"Yhtenäinen all-in-one-alusta on keskisuurelle B2B-yritykselle useimmiten suositeltavampi lähtökohta, sillä se tarjoaa yhtenäisen asiakasdatan ja vaatii vähemmän integraatioiden ylläpitoa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:google_ai_mode"},{"engine":"perplexity","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:perplexity"},{"engine":"copilot","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:copilot"},{"engine":"claude","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:claude"}]},{"text":"Erilliset erikoistyökalut puolestaan sopivat tilanteisiin, joissa myynnin ja markkinoinnin tarpeet ovat poikkeuksellisen monimutkaisia ja yrityksellä riittää teknisiä resursseja integraatioiden hallintaan.","sources":[{"engine":"google_ai_mode","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:google_ai_mode"},{"engine":"gemini","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:gemini"},{"engine":"copilot","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:copilot"},{"engine":"chatgpt","evidence_ref":"96f4f502-7bc8-49d1-b576-f359b9a4a788:chatgpt"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"af1fcfed-fd16-4d19-8072-d7206f43cc51","leader":{"is_self":false,"apex_domain":"salesforce.com","canonical_name":"Salesforce"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:claude"}],"prompt_text":"Asiakasdatamme on pirstaloitunut vanhoihin tietokantoihin ja erillisiin sähköpostityökaluihin, mikä aiheuttaa jatkuvia synkronointivirheitä ja tuplatietueita. Miten asiakastiedot kannattaisi harmonisoida ja millä työkaluilla työnkulut saisi automatisoitua luotettavasti?","prompt_type":"problem","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"Harmonisointi aloitetaan määrittelemällä yksi keskitetty totuuden lähde ja luomalla asiakkaille yhtenäinen päärekisteritietue. Datan siivouksessa tuplatietueet yhdistetään hyödyntäen yksilöiviä tunnisteita, kuten Y-tunnusta tai sähköpostiosoitetta. Työnkulkujen automatisointiin suositellaan integraatioalustoja, kuten Zapieria tai Makea, sekä keskitettyä CRM-järjestelmää.","consensus_claims":[{"text":"Harmonisointi aloitetaan määrittelemällä yksi keskitetty totuuden lähde ja luomalla asiakkaille yhtenäinen päärekisteritietue.","sources":[{"engine":"chatgpt","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:google_ai_mode"},{"engine":"claude","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:claude"}]},{"text":"Datan siivouksessa tuplatietueet yhdistetään hyödyntäen yksilöiviä tunnisteita, kuten Y-tunnusta tai sähköpostiosoitetta.","sources":[{"engine":"google_ai_overviews","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:google_ai_overviews"},{"engine":"copilot","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:copilot"},{"engine":"claude","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:claude"}]},{"text":"Työnkulkujen automatisointiin suositellaan integraatioalustoja, kuten Zapieria tai Makea, sekä keskitettyä CRM-järjestelmää.","sources":[{"engine":"google_ai_overviews","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:google_ai_overviews"},{"engine":"gemini","evidence_ref":"af1fcfed-fd16-4d19-8072-d7206f43cc51:gemini"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"CRM and Marketing Automation Manager","needs":["CRM platform licensing and setup","CRM data migration and integration","Marketing automation and workflow orchestration","AI-driven customer personalization and segmentation"],"industry":"Enterprise B2B Technology and Services","seniority":"Mid-to-senior technical operations lead","objections":["Risk of vendor lock-in with proprietary data models that hinder exportability","Inadequate data protection assurances or hosting outside the European Economic Area","Inflexible database schemas unable to reflect multi-entity corporate structures"],"pain_points":["Messy, duplicate customer records fragmented across legacy databases and operational systems","Frequent integration failures and API quota bottlenecks during scheduled batch synchronisations","High operational burden of manually configuring permissions across cross-departmental teams"],"buying_roles":["technical_evaluator","influencer","end_user"],"company_size":"250-1,000 employees","current_tools":["Legacy on-premise CRM","Custom-built data pipelines","Standalone email marketing platforms"],"buying_triggers":["Technical debt and maintenance overhead from homegrown or legacy on-premise systems","Company mandate to consolidate martech and sales tech into a unified cloud architecture","Establishment of a dedicated internal marketing technology and automation team"],"generation_hint":"Base this persona on 'CRM and Marketing Automation Manager'. Technical or operations lead charged with maintaining data integrity, API connections, agentic workflows, and cross-departmental user permissions. Typical roles: CRM & Automation Manager, Growth Engineer, Lifecycle Marketing, Marketing Technology Lead, CRM & Agentic AI Journey Specialist. They are looking for: CRM platform licensing and setup, CRM data migration and integration, Marketing automation and workflow orchestration, AI-driven customer personalization and segmentation.","jobs_to_be_done":["Migrate and harmonize legacy customer records into a standardized cloud repository","Orchestrate multi-step, multi-channel workflow automations across customer lifecycle stages","Configure secure API connections and automated agentic triggers without custom code bottlenecks"],"desired_outcomes":["Reliable, bi-directional data flow between CRM, ERP, and marketing touchpoints","Self-operating customer journeys driven by automated logic and behavioral signals","Centralized user governance and role-based permissions across business units"],"responsibilities":["Maintaining customer data architecture, hygiene, and synchronization across the martech stack","Evaluating, deploying, and integrating CRM and automation tooling","Enforcing data governance, permission sets, and regulatory compliance protocols"],"success_measures":["Zero downtime or unhandled exceptions in core CRM API pipelines","Reduction in duplicate records and data sync errors across integrated systems","Faster deployment cycle for new automated nurture journeys and segmentation logic"],"decision_criteria":["Extensibility of REST and GraphQL APIs and resilience against rate limits","Compliance with EU GDPR standards and regional data residency","Customisability of data models to accommodate complex business logic","Depth of native integration connectors with enterprise ERP systems"],"organization_type":"private_company","alternatives_considered":["Custom in-house API scripts and middleware","Maintaining disconnected point solutions across marketing and sales","Manual data synchronisation and spreadsheet-based list management"]},"description":"Technical marketing operations lead at a Finnish enterprise tasked with designing and maintaining the data pipelines, workflow automation, and tool connectivity linking marketing, sales, and customer operations. Prioritises clean data governance, API reliability, and scalable orchestration over surface-level marketing templates.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":35,"owned_citation_rate":0}],"by_engine":[{"cited":0,"absent":20,"engine":"chatgpt","failed":0,"completed":20,"named_only":0},{"cited":0,"absent":20,"engine":"google_ai_overviews","failed":0,"completed":20,"named_only":0},{"cited":0,"absent":20,"engine":"google_ai_mode","failed":0,"completed":20,"named_only":0},{"cited":0,"absent":20,"engine":"gemini","failed":0,"completed":20,"named_only":0},{"cited":0,"absent":19,"engine":"perplexity","failed":1,"completed":19,"named_only":0},{"cited":0,"absent":20,"engine":"copilot","failed":0,"completed":20,"named_only":0},{"cited":0,"absent":20,"engine":"claude","failed":0,"completed":20,"named_only":0}],"report_id":"0f83c5c9-9e86-43e3-bfef-2ab1bf6c2965","solutions":{"detected_cms":null,"optimizer_status":"not_applicable","optimizer_compatible":false},"top_pages":{"all":{"rows":[{"url":"https://www.sprintit.fi/crm-jarjestelma-vertailu","path":"/crm-jarjestelma-vertailu","title":"CRM-järjestelmien vertailu 2026 | SprintIT","domain":"sprintit.fi","is_owned":false,"citation_key":"c380c67d19652a8c","cited_answers":6,"last_cited_at":"2026-11-12T12:15:58.668287Z"},{"url":"https://thecmo.com/fi/tools/parhaat-b2b-crm-ohjelmistot","path":"/fi/tools/parhaat-b2b-crm-ohjelmistot","title":"10 B2B-CRM-ohjelmistoa vuodelle 2026","domain":"thecmo.com","is_owned":false,"citation_key":"1d2e62ad58a7726a","cited_answers":5,"last_cited_at":"2026-11-12T12:39:14.696595Z"},{"url":"https://www.kaks.io/sisallot/crm-jarjestelma-valinta-2026","path":"/sisallot/crm-jarjestelma-valinta-2026","title":"Paras CRM-järjestelmä B2B-yritykselle 2026 - Kaksio Labs","domain":"kaks.io","is_owned":false,"citation_key":"729fe7c4c970bd3d","cited_answers":4,"last_cited_at":"2026-11-12T12:15:32.790102Z"},{"url":"https://revory.fi/revops-blogi/crm-j%C3%A4rjestelmien-vertailu-mik%C3%A4-on-paras-vaihtoehto-yrityksellesi","path":"/revops-blogi/crm-j%C3%A4rjestelmien-vertailu-mik%C3%A4-on-paras-vaihtoehto-yrityksellesi","title":"CRM-järjestelmät vertailussa: Mikä on paras vaihtoehto ...","domain":"revory.fi","is_owned":false,"citation_key":"5601f3e6bf0b6c44","cited_answers":4,"last_cited_at":"2026-11-12T12:15:32.790102Z"},{"url":"https://thecmo.com/fi/tools/parhaat-suuryritysten-markkinoinnin-automaatio-ohjelmistot/","path":"/fi/tools/parhaat-suuryritysten-markkinoinnin-automaatio-ohjelmistot","title":"10 parasta suuryritysten markkinoinnin automaatio-ohjelmistoa vuonna 2026","domain":"thecmo.com","is_owned":false,"citation_key":"9b8c8bb2a7d55975","cited_answers":3,"last_cited_at":"2026-11-12T12:41:46.200754Z"},{"url":"https://tyokaluvertailu.fi/crm/suomalainen-crm-jarjestelma","path":"/crm/suomalainen-crm-jarjestelma","title":"Suomalainen CRM 2026 - Vertailu","domain":"tyokaluvertailu.fi","is_owned":false,"citation_key":"579f3eb6a883ae30","cited_answers":3,"last_cited_at":"2026-11-12T12:38:07.266371Z"},{"url":"https://theretailexec.com/fi/tools/parhaat-markkinoinnin-automaatio-ohjelmistot/","path":"/fi/tools/parhaat-markkinoinnin-automaatio-ohjelmistot","title":"10 parasta verkkokaupan markkinoinnin automaatiotyökalua vuodelle 2026","domain":"theretailexec.com","is_owned":false,"citation_key":"29f464a36353287b","cited_answers":3,"last_cited_at":"2026-11-12T12:35:14.793861Z"},{"url":"https://help.salesforce.com/s/articleView?id=000795008&language=en_US&type=1&utm_source=chatgpt.com","path":"/s/articleView","title":"Hyperforce Data Residency | Salesforce Help","domain":"help.salesforce.com","is_owned":false,"citation_key":"b2600752a415d8ba","cited_answers":3,"last_cited_at":"2026-11-12T12:17:23.756768Z"},{"url":"https://routine-automation.com/fi/blog/best-crm-for-small-business","path":"/fi/blog/best-crm-for-small-business","title":"Parhaat CRM-ohjelmistot pienyrityksille - Routine Automation","domain":"routine-automation.com","is_owned":false,"citation_key":"7262b256cb8fc188","cited_answers":3,"last_cited_at":"2026-11-12T12:15:32.790102Z"},{"url":"https://www.hopkins.fi/artikkelit/verkkokauppa-markkinoinnin-automaatio-opas","path":"/artikkelit/verkkokauppa-markkinoinnin-automaatio-opas","title":"Verkkokaupan markkinoinnin automaation teho-opas: 51 vinkkiä","domain":"hopkins.fi","is_owned":false,"citation_key":"74240d555a6f51f0","cited_answers":3,"last_cited_at":"2026-11-12T12:14:10.420241Z"}],"total_sources":363},"owned":{"rows":[],"total_sources":0}},"evidence_ref":null,"generated_at":"2026-11-12T12:41:47.373164Z","leading_brands":{"rows":[{"rank":1,"is_self":false,"apex_domain":"hubspot.com","appearances":91,"canonical_name":"HubSpot","visibility_rate":0.6546762589928058,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":2,"is_self":false,"apex_domain":"salesforce.com","appearances":78,"canonical_name":"Salesforce","visibility_rate":0.5611510791366906,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":3,"is_self":false,"apex_domain":"microsoft.com","appearances":49,"canonical_name":"Microsoft","visibility_rate":0.35251798561151076,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":4,"is_self":false,"apex_domain":"activecampaign.com","appearances":47,"canonical_name":"ActiveCampaign","visibility_rate":0.3381294964028777,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":5,"is_self":false,"apex_domain":"pipedrive.com","appearances":42,"canonical_name":"Pipedrive","visibility_rate":0.302158273381295,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":6,"is_self":false,"apex_domain":"klaviyo.com","appearances":27,"canonical_name":"Klaviyo","visibility_rate":0.19424460431654678,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":7,"is_self":false,"apex_domain":"adobe.com","appearances":26,"canonical_name":"Adobe","visibility_rate":0.18705035971223022,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":8,"is_self":false,"apex_domain":"brevo.com","appearances":19,"canonical_name":"Brevo","visibility_rate":0.1366906474820144,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":9,"is_self":false,"apex_domain":"omnisend.com","appearances":18,"canonical_name":"Omnisend","visibility_rate":0.12949640287769784,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":10,"is_self":false,"apex_domain":"mailchimp.com","appearances":14,"canonical_name":"Mailchimp","visibility_rate":0.10071942446043165,"prior_visibility_rate":null,"visibility_rate_delta":null}],"self":null},"schema_version":1,"company_ranking":"visibility","industry_summary":{"companies":[{"rank":1,"by_engine":[{"engine":"chatgpt","visibility_rate":0.7},{"engine":"google_ai_overviews","visibility_rate":0.75},{"engine":"google_ai_mode","visibility_rate":0.65},{"engine":"gemini","visibility_rate":0.75},{"engine":"perplexity","visibility_rate":0.21052631578947367},{"engine":"copilot","visibility_rate":0.75},{"engine":"claude","visibility_rate":0.75}],"prior_rank":null,"rank_delta":null,"apex_domain":"hubspot.com","appearances":91,"avg_position":1.7222222222222223,"citation_rate":0.05755395683453238,"engines_named":7,"canonical_name":"HubSpot","share_of_voice":0.175,"visibility_rate":0.6546762589928058,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":2,"by_engine":[{"engine":"chatgpt","visibility_rate":0.7},{"engine":"google_ai_overviews","visibility_rate":0.6},{"engine":"google_ai_mode","visibility_rate":0.55},{"engine":"gemini","visibility_rate":0.55},{"engine":"perplexity","visibility_rate":0.2631578947368421},{"engine":"copilot","visibility_rate":0.65},{"engine":"claude","visibility_rate":0.6}],"prior_rank":null,"rank_delta":null,"apex_domain":"salesforce.com","appearances":78,"avg_position":2.5,"citation_rate":0.05755395683453238,"engines_named":7,"canonical_name":"Salesforce","share_of_voice":0.15,"visibility_rate":0.5611510791366906,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":3,"by_engine":[{"engine":"chatgpt","visibility_rate":0.4},{"engine":"google_ai_overviews","visibility_rate":0.3},{"engine":"google_ai_mode","visibility_rate":0.35},{"engine":"gemini","visibility_rate":0.25},{"engine":"perplexity","visibility_rate":0.15789473684210525},{"engine":"copilot","visibility_rate":0.75},{"engine":"claude","visibility_rate":0.25}],"prior_rank":null,"rank_delta":null,"apex_domain":"microsoft.com","appearances":49,"avg_position":2.5,"citation_rate":0.06474820143884892,"engines_named":7,"canonical_name":"Microsoft","share_of_voice":0.09423076923076923,"visibility_rate":0.35251798561151076,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":4,"by_engine":[{"engine":"chatgpt","visibility_rate":0.35},{"engine":"google_ai_overviews","visibility_rate":0.5},{"engine":"google_ai_mode","visibility_rate":0.4},{"engine":"gemini","visibility_rate":0.45},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.3},{"engine":"claude","visibility_rate":0.35}],"prior_rank":null,"rank_delta":null,"apex_domain":"activecampaign.com","appearances":47,"avg_position":2.6666666666666665,"citation_rate":0.014388489208633094,"engines_named":6,"canonical_name":"ActiveCampaign","share_of_voice":0.09038461538461538,"visibility_rate":0.3381294964028777,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":5,"by_engine":[{"engine":"chatgpt","visibility_rate":0.2},{"engine":"google_ai_overviews","visibility_rate":0.45},{"engine":"google_ai_mode","visibility_rate":0.35},{"engine":"gemini","visibility_rate":0.35},{"engine":"perplexity","visibility_rate":0.15789473684210525},{"engine":"copilot","visibility_rate":0.35},{"engine":"claude","visibility_rate":0.25}],"prior_rank":null,"rank_delta":null,"apex_domain":"pipedrive.com","appearances":42,"avg_position":2.111111111111111,"citation_rate":0.014388489208633094,"engines_named":7,"canonical_name":"Pipedrive","share_of_voice":0.08076923076923077,"visibility_rate":0.302158273381295,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":6,"by_engine":[{"engine":"chatgpt","visibility_rate":0.25},{"engine":"google_ai_overviews","visibility_rate":0.2},{"engine":"google_ai_mode","visibility_rate":0.2},{"engine":"gemini","visibility_rate":0.25},{"engine":"perplexity","visibility_rate":0.10526315789473684},{"engine":"copilot","visibility_rate":0.15},{"engine":"claude","visibility_rate":0.2}],"prior_rank":null,"rank_delta":null,"apex_domain":"klaviyo.com","appearances":27,"avg_position":1,"citation_rate":0.014388489208633094,"engines_named":7,"canonical_name":"Klaviyo","share_of_voice":0.051923076923076926,"visibility_rate":0.19424460431654678,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":7,"by_engine":[{"engine":"chatgpt","visibility_rate":0.25},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.25},{"engine":"gemini","visibility_rate":0.1},{"engine":"perplexity","visibility_rate":0.15789473684210525},{"engine":"copilot","visibility_rate":0.2},{"engine":"claude","visibility_rate":0.2}],"prior_rank":null,"rank_delta":null,"apex_domain":"adobe.com","appearances":26,"avg_position":3,"citation_rate":0.007194244604316547,"engines_named":7,"canonical_name":"Adobe","share_of_voice":0.05,"visibility_rate":0.18705035971223022,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":8,"by_engine":[{"engine":"chatgpt","visibility_rate":0.25},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.1},{"engine":"gemini","visibility_rate":0.1},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.3}],"prior_rank":null,"rank_delta":null,"apex_domain":"brevo.com","appearances":19,"avg_position":4.333333333333333,"citation_rate":0,"engines_named":6,"canonical_name":"Brevo","share_of_voice":0.03653846153846154,"visibility_rate":0.1366906474820144,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":9,"by_engine":[{"engine":"chatgpt","visibility_rate":0.2},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.15},{"engine":"gemini","visibility_rate":0.05},{"engine":"perplexity","visibility_rate":0.10526315789473684},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.2}],"prior_rank":null,"rank_delta":null,"apex_domain":"omnisend.com","appearances":18,"avg_position":2,"citation_rate":0.02158273381294964,"engines_named":7,"canonical_name":"Omnisend","share_of_voice":0.03461538461538462,"visibility_rate":0.12949640287769784,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":10,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.1},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0.25},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.2}],"prior_rank":null,"rank_delta":null,"apex_domain":"mailchimp.com","appearances":14,"avg_position":null,"citation_rate":0.007194244604316547,"engines_named":6,"canonical_name":"Mailchimp","share_of_voice":0.026923076923076925,"visibility_rate":0.10071942446043165,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":11,"by_engine":[{"engine":"chatgpt","visibility_rate":0.1},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.1},{"engine":"gemini","visibility_rate":0.05},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.15},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"sap.com","appearances":12,"avg_position":3.5,"citation_rate":0.02158273381294964,"engines_named":6,"canonical_name":"SAP","share_of_voice":0.023076923076923078,"visibility_rate":0.08633093525179857,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":12,"by_engine":[{"engine":"chatgpt","visibility_rate":0.2},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.25}],"prior_rank":null,"rank_delta":null,"apex_domain":"zoho.com","appearances":12,"avg_position":4,"citation_rate":0,"engines_named":5,"canonical_name":"Zoho","share_of_voice":0.023076923076923078,"visibility_rate":0.08633093525179857,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":13,"by_engine":[{"engine":"chatgpt","visibility_rate":0.1},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.1},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"oracle.com","appearances":8,"avg_position":4,"citation_rate":0.007194244604316547,"engines_named":5,"canonical_name":"Oracle","share_of_voice":0.015384615384615385,"visibility_rate":0.05755395683453238,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":14,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0.1},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"lianatech.com","appearances":6,"avg_position":null,"citation_rate":0,"engines_named":3,"canonical_name":"Liana Technologies","share_of_voice":0.011538461538461539,"visibility_rate":0.04316546762589928,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":15,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"bloomreach.com","appearances":5,"avg_position":null,"citation_rate":0,"engines_named":5,"canonical_name":"Bloomreach","share_of_voice":0.009615384615384616,"visibility_rate":0.03597122302158273,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":16,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0.1},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"odoo.com","appearances":5,"avg_position":5,"citation_rate":0,"engines_named":4,"canonical_name":"Odoo","share_of_voice":0.009615384615384616,"visibility_rate":0.03597122302158273,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":17,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0.05},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"creatio.com","appearances":4,"avg_position":5,"citation_rate":0.007194244604316547,"engines_named":4,"canonical_name":"Creatio","share_of_voice":0.007692307692307693,"visibility_rate":0.02877697841726619,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":18,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.1},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"lime-technologies.com","appearances":4,"avg_position":null,"citation_rate":0,"engines_named":3,"canonical_name":"Lime CRM","share_of_voice":0.007692307692307693,"visibility_rate":0.02877697841726619,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":19,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"6sense.com","appearances":3,"avg_position":null,"citation_rate":0.014388489208633094,"engines_named":3,"canonical_name":"6sense","share_of_voice":0.0057692307692307696,"visibility_rate":0.02158273381294964,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":20,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0.1},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"custobar.com","appearances":3,"avg_position":null,"citation_rate":0,"engines_named":2,"canonical_name":"Custobar","share_of_voice":0.0057692307692307696,"visibility_rate":0.02158273381294964,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":21,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0.05},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"customer.io","appearances":3,"avg_position":null,"citation_rate":0,"engines_named":3,"canonical_name":"Customer.io","share_of_voice":0.0057692307692307696,"visibility_rate":0.02158273381294964,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":22,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"demandbase.com","appearances":3,"avg_position":null,"citation_rate":0,"engines_named":3,"canonical_name":"Demandbase","share_of_voice":0.0057692307692307696,"visibility_rate":0.02158273381294964,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":23,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"insiderone.com","appearances":3,"avg_position":null,"citation_rate":0,"engines_named":3,"canonical_name":"Insider","share_of_voice":0.0057692307692307696,"visibility_rate":0.02158273381294964,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":24,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"superoffice.com","appearances":2,"avg_position":null,"citation_rate":0.014388489208633094,"engines_named":2,"canonical_name":"SuperOffice","share_of_voice":0.0038461538461538464,"visibility_rate":0.014388489208633094,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":25,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"netsuite.com","appearances":2,"avg_position":null,"citation_rate":0.007194244604316547,"engines_named":1,"canonical_name":"NetSuite","share_of_voice":0.0038461538461538464,"visibility_rate":0.014388489208633094,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":26,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0.05},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"sugarcrm.com","appearances":2,"avg_position":null,"citation_rate":0.007194244604316547,"engines_named":2,"canonical_name":"SugarCRM","share_of_voice":0.0038461538461538464,"visibility_rate":0.014388489208633094,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":27,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0.05},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"dotdigital.com","appearances":2,"avg_position":null,"citation_rate":0,"engines_named":2,"canonical_name":"Dotdigital","share_of_voice":0.0038461538461538464,"visibility_rate":0.014388489208633094,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":28,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"epicor.com","appearances":2,"avg_position":null,"citation_rate":0,"engines_named":2,"canonical_name":"Epicor","share_of_voice":0.0038461538461538464,"visibility_rate":0.014388489208633094,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":29,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"getresponse.com","appearances":2,"avg_position":null,"citation_rate":0,"engines_named":1,"canonical_name":"GetResponse","share_of_voice":0.0038461538461538464,"visibility_rate":0.014388489208633094,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":30,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"infor.com","appearances":2,"avg_position":null,"citation_rate":0,"engines_named":2,"canonical_name":"Infor","share_of_voice":0.0038461538461538464,"visibility_rate":0.014388489208633094,"prior_visibility_rate":null,"visibility_rate_delta":null}],"by_persona":[{"persona_id":"6d0672a9-bedd-4ec9-915c-2c9d5b2dd144","top_companies":[{"apex_domain":"hubspot.com","canonical_name":"HubSpot","visibility_rate":0.8529411764705882},{"apex_domain":"activecampaign.com","canonical_name":"ActiveCampaign","visibility_rate":0.6470588235294118},{"apex_domain":"salesforce.com","canonical_name":"Salesforce","visibility_rate":0.6176470588235294}],"leading_visibility":[{"apex_domain":"hubspot.com","canonical_name":"HubSpot","visibility_rate":0.8529411764705882},{"apex_domain":"salesforce.com","canonical_name":"Salesforce","visibility_rate":0.6176470588235294},{"apex_domain":"microsoft.com","canonical_name":"Microsoft","visibility_rate":0.17647058823529413},{"apex_domain":"activecampaign.com","canonical_name":"ActiveCampaign","visibility_rate":0.6470588235294118},{"apex_domain":"pipedrive.com","canonical_name":"Pipedrive","visibility_rate":0.47058823529411764},{"apex_domain":"klaviyo.com","canonical_name":"Klaviyo","visibility_rate":0},{"apex_domain":"adobe.com","canonical_name":"Adobe","visibility_rate":0.4117647058823529},{"apex_domain":"brevo.com","canonical_name":"Brevo","visibility_rate":0.20588235294117646},{"apex_domain":"omnisend.com","canonical_name":"Omnisend","visibility_rate":0},{"apex_domain":"mailchimp.com","canonical_name":"Mailchimp","visibility_rate":0.058823529411764705}],"answers_naming_a_company":0.8823529411764706},{"persona_id":"4e335c06-8fd9-4853-ba54-1282d0719275","top_companies":[{"apex_domain":"salesforce.com","canonical_name":"Salesforce","visibility_rate":0.6571428571428571},{"apex_domain":"hubspot.com","canonical_name":"HubSpot","visibility_rate":0.6571428571428571},{"apex_domain":"pipedrive.com","canonical_name":"Pipedrive","visibility_rate":0.6}],"leading_visibility":[{"apex_domain":"hubspot.com","canonical_name":"HubSpot","visibility_rate":0.6571428571428571},{"apex_domain":"salesforce.com","canonical_name":"Salesforce","visibility_rate":0.6571428571428571},{"apex_domain":"microsoft.com","canonical_name":"Microsoft","visibility_rate":0.4857142857142857},{"apex_domain":"activecampaign.com","canonical_name":"ActiveCampaign","visibility_rate":0},{"apex_domain":"pipedrive.com","canonical_name":"Pipedrive","visibility_rate":0.6},{"apex_domain":"klaviyo.com","canonical_name":"Klaviyo","visibility_rate":0},{"apex_domain":"adobe.com","canonical_name":"Adobe","visibility_rate":0},{"apex_domain":"brevo.com","canonical_name":"Brevo","visibility_rate":0},{"apex_domain":"omnisend.com","canonical_name":"Omnisend","visibility_rate":0},{"apex_domain":"mailchimp.com","canonical_name":"Mailchimp","visibility_rate":0}],"answers_naming_a_company":0.7142857142857143},{"persona_id":"5e73e99c-8607-45df-839e-96f8dba278ba","top_companies":[{"apex_domain":"klaviyo.com","canonical_name":"Klaviyo","visibility_rate":0.7714285714285715},{"apex_domain":"activecampaign.com","canonical_name":"ActiveCampaign","visibility_rate":0.6285714285714286},{"apex_domain":"omnisend.com","canonical_name":"Omnisend","visibility_rate":0.5142857142857142}],"leading_visibility":[{"apex_domain":"hubspot.com","canonical_name":"HubSpot","visibility_rate":0.2857142857142857},{"apex_domain":"salesforce.com","canonical_name":"Salesforce","visibility_rate":0.08571428571428572},{"apex_domain":"microsoft.com","canonical_name":"Microsoft","visibility_rate":0.02857142857142857},{"apex_domain":"activecampaign.com","canonical_name":"ActiveCampaign","visibility_rate":0.6285714285714286},{"apex_domain":"pipedrive.com","canonical_name":"Pipedrive","visibility_rate":0},{"apex_domain":"klaviyo.com","canonical_name":"Klaviyo","visibility_rate":0.7714285714285715},{"apex_domain":"adobe.com","canonical_name":"Adobe","visibility_rate":0.05714285714285714},{"apex_domain":"brevo.com","canonical_name":"Brevo","visibility_rate":0.2857142857142857},{"apex_domain":"omnisend.com","canonical_name":"Omnisend","visibility_rate":0.5142857142857142},{"apex_domain":"mailchimp.com","canonical_name":"Mailchimp","visibility_rate":0.3142857142857143}],"answers_naming_a_company":0.8},{"persona_id":"c9df7837-284d-4723-a424-3797f8eaf480","top_companies":[{"apex_domain":"salesforce.com","canonical_name":"Salesforce","visibility_rate":0.8857142857142857},{"apex_domain":"hubspot.com","canonical_name":"HubSpot","visibility_rate":0.8285714285714286},{"apex_domain":"microsoft.com","canonical_name":"Microsoft","visibility_rate":0.7142857142857143}],"leading_visibility":[{"apex_domain":"hubspot.com","canonical_name":"HubSpot","visibility_rate":0.8285714285714286},{"apex_domain":"salesforce.com","canonical_name":"Salesforce","visibility_rate":0.8857142857142857},{"apex_domain":"microsoft.com","canonical_name":"Microsoft","visibility_rate":0.7142857142857143},{"apex_domain":"activecampaign.com","canonical_name":"ActiveCampaign","visibility_rate":0.08571428571428572},{"apex_domain":"pipedrive.com","canonical_name":"Pipedrive","visibility_rate":0.14285714285714285},{"apex_domain":"klaviyo.com","canonical_name":"Klaviyo","visibility_rate":0},{"apex_domain":"adobe.com","canonical_name":"Adobe","visibility_rate":0.2857142857142857},{"apex_domain":"brevo.com","canonical_name":"Brevo","visibility_rate":0.05714285714285714},{"apex_domain":"omnisend.com","canonical_name":"Omnisend","visibility_rate":0},{"apex_domain":"mailchimp.com","canonical_name":"Mailchimp","visibility_rate":0.02857142857142857}],"answers_naming_a_company":0.9428571428571428}],"cited_domains":[{"share":0.08633093525179857,"domain":"thecmo.com","company":null,"cited_answers":12},{"share":0.07194244604316546,"domain":"zimple.io","company":null,"cited_answers":10},{"share":0.06474820143884892,"domain":"microsoft.com","company":"Microsoft","cited_answers":9},{"share":0.05755395683453238,"domain":"hubspot.com","company":"HubSpot","cited_answers":8},{"share":0.05755395683453238,"domain":"salesforce.com","company":"Salesforce","cited_answers":8},{"share":0.050359712230215826,"domain":"theseus.fi","company":null,"cited_answers":7},{"share":0.04316546762589928,"domain":"sprintit.fi","company":null,"cited_answers":6},{"share":0.03597122302158273,"domain":"theretailexec.com","company":null,"cited_answers":5},{"share":0.02877697841726619,"domain":"businesswith.fi","company":null,"cited_answers":4},{"share":0.02877697841726619,"domain":"hopkins.fi","company":null,"cited_answers":4}],"citation_split":{"third_party":345,"company_sites":72},"companies_named":51,"top3_share_of_voice":{"delta":null,"prior":null,"current":0.41923076923076924,"prior_numerator":null,"current_numerator":218,"prior_denominator":null,"current_denominator":520},"companies_per_answer":3.741007194244604,"named_by_every_engine":7,"answers_naming_a_company":{"delta":null,"prior":null,"current":0.8345323741007195,"prior_numerator":null,"current_numerator":116,"prior_denominator":null,"current_denominator":139},"companies_for_half_of_mentions":4},"executive_summary":"With mentions in 65% of AI answers, HubSpot is this study's most-mentioned company. The answers span 51 companies, with 4 accounting for at least half of all company mentions. HubSpot is most visible for the customer profile \"Mid-market B2B marketing leaders\", appearing in 85% of those answers. The most frequently cited source is thecmo.com. Links to hubspot.com appear in 6% of answers. 7 companies appear in answers from every measured assistant. At least 17% of recorded source links point to websites of companies named in this study. Across the study, answers cite 363 different pages."}}