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Esimerkiksi Hopkins ja SDM Digital tarjoavat datalähtöistä digimainontaa, hakukoneoptimointia sekä konversio-optimointia.","consensus_claims":[{"text":"Suomessa alan toimijat jakautuvat laajan palvelun kasvutoimistoihin, tulospohjaiseen suorituskykymarkkinointiin sekä analytiikkaan ja konversio-optimointiin keskittyviin asiantuntijoihin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"a419adbb-4dc7-4b66-9f54-62a7520185df:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"a419adbb-4dc7-4b66-9f54-62a7520185df:google_ai_mode"},{"engine":"gemini","evidence_ref":"a419adbb-4dc7-4b66-9f54-62a7520185df:gemini"}]},{"text":"Esimerkiksi Hopkins ja SDM Digital tarjoavat datalähtöistä digimainontaa, hakukoneoptimointia sekä konversio-optimointia.","sources":[{"engine":"google_ai_overviews","evidence_ref":"a419adbb-4dc7-4b66-9f54-62a7520185df:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"a419adbb-4dc7-4b66-9f54-62a7520185df:google_ai_mode"},{"engine":"claude","evidence_ref":"a419adbb-4dc7-4b66-9f54-62a7520185df:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"e9d3d851-6802-4b83-94b8-b824809d1704","leader":{"is_self":false,"apex_domain":"genero.fi","canonical_name":"Genero"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"e9d3d851-6802-4b83-94b8-b824809d1704:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"e9d3d851-6802-4b83-94b8-b824809d1704:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"e9d3d851-6802-4b83-94b8-b824809d1704:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"e9d3d851-6802-4b83-94b8-b824809d1704:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"e9d3d851-6802-4b83-94b8-b824809d1704:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"e9d3d851-6802-4b83-94b8-b824809d1704:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"e9d3d851-6802-4b83-94b8-b824809d1704:claude"}],"prompt_text":"Mikä markkinointitoimisto sopisi parhaiten kotimaiselle D2C-verkkokaupalle, joka haluaa parantaa sivuston konversioprosenttia ja tuottaa toimivaa TikTok- ja Reels-mainossisältöä?","prompt_type":"recommendation","share_of_voice":0,"companies_named":30,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"f143b966-8b98-428c-8f91-9718e211efdd","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:claude"}],"prompt_text":"Kannattaako kasvavan verkkokaupan palkata oma in-house digimarkkinoija vai ulkoistaa tulospohjainen mainonta toimistolle?","prompt_type":"comparison","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Mainonnan ulkoistaminen toimistolle on usein järkevin valinta pienemmällä budjetilla, kun taas in-house-osaaja alkaa kannattaa mainosbudjetin kasvaessa. Oma työntekijä tuntee tuotteet, asiakkaat ja brändin syvällisesti sekä reagoi arjessa nopeasti. Toimiston etuna on useiden erikoisalojen tiimiosaaminen ja joustavuus.","consensus_claims":[{"text":"Mainonnan ulkoistaminen toimistolle on usein järkevin valinta pienemmällä budjetilla, kun taas in-house-osaaja alkaa kannattaa mainosbudjetin kasvaessa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:google_ai_mode"},{"engine":"copilot","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:copilot"}]},{"text":"Oma työntekijä tuntee tuotteet, asiakkaat ja brändin syvällisesti sekä reagoi arjessa nopeasti.","sources":[{"engine":"chatgpt","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:google_ai_overviews"},{"engine":"copilot","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:copilot"}]},{"text":"Toimiston etuna on useiden erikoisalojen tiimiosaaminen ja joustavuus.","sources":[{"engine":"chatgpt","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:chatgpt"},{"engine":"gemini","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:gemini"},{"engine":"perplexity","evidence_ref":"f143b966-8b98-428c-8f91-9718e211efdd:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:claude"}],"prompt_text":"Verkkokaupan mainonnan tuotto (ROAS) laskee ja asiakashankintahinta nousee jatkuvasti. Miten tilanteen voi korjata ja millaista ulkopuolista apua tähän kannattaa hankkia?","prompt_type":"problem","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Ongelman taustalla kannattaa ensin selvittää todellinen kannattavuus ja myyntikate, sillä pelkkä ROAS voi vääristää tilannetta. Korjauksessa keskeistä on konversio-optimointi, sillä sivuston kitka heikentää mainonnan tuloksia. Avuksi suositellaan asiantuntijaa auditoimaan tilit ja kannattavuus ennen toimiston valintaa.","consensus_claims":[{"text":"Ongelman taustalla kannattaa ensin selvittää todellinen kannattavuus ja myyntikate, sillä pelkkä ROAS voi vääristää tilannetta.","sources":[{"engine":"perplexity","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:perplexity"},{"engine":"claude","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:claude"}]},{"text":"Korjauksessa keskeistä on konversio-optimointi, sillä sivuston kitka heikentää mainonnan tuloksia.","sources":[{"engine":"chatgpt","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:google_ai_overviews"},{"engine":"gemini","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:gemini"}]},{"text":"Avuksi suositellaan asiantuntijaa auditoimaan tilit ja kannattavuus ennen toimiston valintaa.","sources":[{"engine":"perplexity","evidence_ref":"74895818-cd2f-45bd-8f6b-c61c8c0e3ed2:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"E-Commerce Manager","needs":["Performance Marketing & Paid Advertising management across search and social channels","Conversion Rate Optimization (CRO) & Web Analytics audits and A/B testing","Short-Form Video & Content Marketing production for social platforms","Website & Landing Page Development optimized for speed and conversion"],"industry":"E-commerce & Retail","seniority":"Manager / Department Lead","objections":["High agency monthly retainers that squeeze operating margins for mid-market domestic brands","Slow turnaround times and bureaucracy for creative assets and campaign testing","Risk of external agencies lacking practical familiarity with domestic retail consumer habits"],"pain_points":["Rising customer acquisition costs across paid social and search channels eroding margins","Low visitor conversion rates and poorly optimized mobile shopping experiences","Internal resource constraints preventing continuous short-form creative production","Inaccurate analytics and tracking setups obscuring true campaign performance"],"buying_roles":["decision_maker","end_user"],"company_size":"10-50 employees","current_tools":["Google Ads","Meta Ads Manager","Google Analytics 4","E-commerce storefront platforms"],"buying_triggers":["Plateau in online store revenue and declining return on ad spend across core channels","Urgent requirement to produce and test modern creative formats like short-form video on TikTok and Meta","Drop in mobile checkout conversion rates undermining existing advertising investments"],"generation_hint":"Base this persona on 'E-Commerce Manager / D2C Founder'. Direct-to-consumer and retail operator needing rapid customer acquisition, creative ad assets, and store conversion optimization. Typical roles: E-Commerce Manager, Head of Digital Commerce, Owner / Managing Director. Buyer group: 'Finnish Mid-Market & SME Growth Companies' (B2B, 1-10 employees, 10-50 employees, 50-250 employees). They are looking for: Performance Marketing & Paid Advertising, Conversion Rate Optimization (CRO) & Web Analytics, Short-Form Video & Content Marketing, Website & Landing Page Development.","jobs_to_be_done":["Scale online store traffic and customer acquisition cost-effectively","Produce and iterate high-converting creative ad assets rapidly","Improve on-site purchase funnels and checkout conversion rates","Implement accurate tracking and analytics for multi-channel attribution"],"desired_outcomes":["Consistent and profitable return on ad spend across paid media channels","Higher storefront conversion rates, particularly across mobile visitor journeys","Continuous flow of engaging short-form video assets tailored for social commerce","Clear, reliable multi-touch attribution data informing marketing budget allocation"],"responsibilities":["Managing digital advertising budgets and day-to-day agency collaboration","Overseeing online store commercial targets, customer acquisition, and retention","Coordinating product promotional calendars and creative campaign launches","Monitoring e-commerce funnel performance and checkout analytics"],"success_measures":["Return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency","Online store conversion rate and average order value (AOV) growth","Overall monthly online revenue and gross margin contribution"],"decision_criteria":["Demonstrated track record of scaling direct-to-consumer store revenue and ROAS","Transparent monthly retainer pricing without long restrictive lock-in contracts","Creative production speed and continuous testing agility for video formats","Deep technical competence in server-side analytics, tagging, and conversion rate optimization","Cultural and language fit for the Finnish domestic market alongside cross-border expansion capability"],"organization_type":"private_company","alternatives_considered":["Hiring an in-house performance marketer and content creator","Contracting specialized freelance media buyers","Managing campaigns in-house using self-serve ad platforms and basic analytics tools","Relying purely on organic social media and promotional discounting"]},"description":"Growth-oriented retail and direct-to-consumer operators in Finnish SMEs responsible for driving online sales, acquiring customers efficiently, and optimizing on-site shopping experiences. They face escalating advertising costs and need specialized external support across performance media, rapid creative production, and web analytics to sustain commercial momentum.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":35,"owned_citation_rate":0},{"id":"f0b5fd9c-4b5e-4786-8639-553bd7d84f7b","title":"D2C e-commerce brand managers","market":"FI","prompts":[{"id":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd","leader":{"is_self":false,"apex_domain":"evenrue.fi","canonical_name":"Evenrue"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:claude"}],"prompt_text":"Etsin Suomesta digimarkkinointitoimistoa verkkokaupan Google Ads- ja Meta-mainonnan optimointiin. Mitä hyviä toimistoja on tarjolla?","prompt_type":"direct","share_of_voice":0,"companies_named":23,"visibility_rate":0,"consensus_answer":"Verkkokaupan Google- ja Meta-mainontaan suositellaan esimerkiksi 10MEDIA-toimistoa, joka tarjoaa kiinteähintaisia paketteja ja mainosvideoiden tuotantoa. DigiEemi optimoi molempia kanavia sekä tarjoaa tuotesyötteiden kehitystä ja palvelinpohjaista seurantaa. VSCY keskittyy tulospohjaiseen mainontaan Googlessa ja Metassa tuottaen myös mainossisältöjä.","consensus_claims":[{"text":"Verkkokaupan Google- ja Meta-mainontaan suositellaan esimerkiksi 10MEDIA-toimistoa, joka tarjoaa kiinteähintaisia paketteja ja mainosvideoiden tuotantoa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:google_ai_overviews"},{"engine":"gemini","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:gemini"},{"engine":"copilot","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:copilot"}]},{"text":"DigiEemi optimoi molempia kanavia sekä tarjoaa tuotesyötteiden kehitystä ja palvelinpohjaista seurantaa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:google_ai_mode"},{"engine":"claude","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:claude"}]},{"text":"VSCY keskittyy tulospohjaiseen mainontaan Googlessa ja Metassa tuottaen myös mainossisältöjä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:google_ai_mode"},{"engine":"gemini","evidence_ref":"72b02a6e-0a3c-48a0-a5f6-380f95bfe2fd:gemini"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"181104b8-b49b-4927-84dd-c28cb95c61f9","leader":{"is_self":false,"apex_domain":"hopkins.fi","canonical_name":"Hopkins"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:claude"}],"prompt_text":"Millaisia verkkokaupan kasvuun ja konversio-optimointiin erikoistuneita markkinointitoimistoja Suomessa toimii?","prompt_type":"discovery","share_of_voice":0,"companies_named":36,"visibility_rate":0,"consensus_answer":"Suomessa toimii verkkokaupan kasvuun ja konversio-optimointiin erikoistuneita toimistoja, jotka yhdistävät analytiikkaa ja suorituskykymarkkinointia. Kasvutoimisto Evenrue yhdistää asiakashankinnan, mainonnan ja ostopolun konversio-optimoinnin kannattavan myynnin kasvattamiseksi. Hopkins keskittyy verkkokauppojen kehittämiseen syvällisen data-analytiikan, hakukonetyön ja A/B-testauksen avulla.","consensus_claims":[{"text":"Suomessa toimii verkkokaupan kasvuun ja konversio-optimointiin erikoistuneita toimistoja, jotka yhdistävät analytiikkaa ja suorituskykymarkkinointia.","sources":[{"engine":"chatgpt","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:google_ai_overviews"},{"engine":"copilot","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:copilot"}]},{"text":"Kasvutoimisto Evenrue yhdistää asiakashankinnan, mainonnan ja ostopolun konversio-optimoinnin kannattavan myynnin kasvattamiseksi.","sources":[{"engine":"chatgpt","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:google_ai_mode"}]},{"text":"Hopkins keskittyy verkkokauppojen kehittämiseen syvällisen data-analytiikan, hakukonetyön ja A/B-testauksen avulla.","sources":[{"engine":"chatgpt","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:google_ai_overviews"},{"engine":"copilot","evidence_ref":"181104b8-b49b-4927-84dd-c28cb95c61f9:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"b81570cd-0a54-4a60-8c29-6cc87c1074ca","leader":{"is_self":false,"apex_domain":"growly.pro","canonical_name":"Growly"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:claude"}],"prompt_text":"Mikä markkinointitoimisto Suomessa kannattaa valita kuluttajatuotteiden verkkokaupalle, kun tavoitteena on nostaa ROASia ja skaalata TikTok- sekä Reels-videomainontaa?","prompt_type":"recommendation","share_of_voice":0,"companies_named":29,"visibility_rate":0,"consensus_answer":"VSCY yhdistää lyhytvideotuotannon, mediaoston ja verkkokaupan kasvumarkkinoinnin saman katon alle. Growly keskittyy verkkokauppoihin hyödyntäen alustalle natiiveja kreatiiveja ja tarkkaa seurantaa. MySome puolestaan erottuu virallisella TikTok Marketing Partner Agency -sertifioinnillaan.","consensus_claims":[{"text":"VSCY yhdistää lyhytvideotuotannon, mediaoston ja verkkokaupan kasvumarkkinoinnin saman katon alle.","sources":[{"engine":"chatgpt","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:google_ai_mode"}]},{"text":"Growly keskittyy verkkokauppoihin hyödyntäen alustalle natiiveja kreatiiveja ja tarkkaa seurantaa.","sources":[{"engine":"google_ai_mode","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:google_ai_mode"},{"engine":"copilot","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:copilot"}]},{"text":"MySome puolestaan erottuu virallisella TikTok Marketing Partner Agency -sertifioinnillaan.","sources":[{"engine":"copilot","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:copilot"},{"engine":"claude","evidence_ref":"b81570cd-0a54-4a60-8c29-6cc87c1074ca:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"c08c7009-9c83-4480-ab51-79188759b3fe","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:claude"}],"prompt_text":"Kannattaako kasvavan verkkokaupan ulkoistaa digimarkkinointi toimistolle vai palkata oma in-house tekijä?","prompt_type":"comparison","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Toimisto tuo joustavasti laajan eri kanavien erikoisosaamisen ilman rekrytointiriskiä. Oma in-house-tekijä tuntee liiketoiminnan ja tuotteet syvällisemmin sekä reagoi nopeammin arjessa. Usein suositellaankin hybridimallia, jossa strategia pidetään sisällä ja kanavatoteutus ulkoistetaan.","consensus_claims":[{"text":"Toimisto tuo joustavasti laajan eri kanavien erikoisosaamisen ilman rekrytointiriskiä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:google_ai_overviews"},{"engine":"copilot","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:copilot"},{"engine":"claude","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:claude"}]},{"text":"Oma in-house-tekijä tuntee liiketoiminnan ja tuotteet syvällisemmin sekä reagoi nopeammin arjessa.","sources":[{"engine":"chatgpt","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:google_ai_mode"}]},{"text":"Usein suositellaankin hybridimallia, jossa strategia pidetään sisällä ja kanavatoteutus ulkoistetaan.","sources":[{"engine":"chatgpt","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:chatgpt"},{"engine":"copilot","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:copilot"},{"engine":"claude","evidence_ref":"c08c7009-9c83-4480-ab51-79188759b3fe:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:claude"}],"prompt_text":"Verkkokauppamme mainonnan ROAS laskee ja mobiilikonversio heikkenee, vaikka liikenne pysyy ennallaan. Miten tilannetta kannattaa lähteä korjaamaan?","prompt_type":"problem","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Varmista ensin analytiikan ja evästeiden seuranta, jotta kyse ei ole vain mittausviasta. Testaa mobiilin ostopolku ja kassaprosessi eri laitteilla sekä tarkista sivuston latausnopeus. Analysoi mainonnan kohdennus ja hakutermit havaitaksesi mahdollisen liikenteen laadun heikkenemisen.","consensus_claims":[{"text":"Varmista ensin analytiikan ja evästeiden seuranta, jotta kyse ei ole vain mittausviasta.","sources":[{"engine":"claude","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:claude"},{"engine":"copilot","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:copilot"},{"engine":"perplexity","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:perplexity"}]},{"text":"Testaa mobiilin ostopolku ja kassaprosessi eri laitteilla sekä tarkista sivuston latausnopeus.","sources":[{"engine":"chatgpt","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:chatgpt"},{"engine":"copilot","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:copilot"},{"engine":"gemini","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:gemini"},{"engine":"google_ai_mode","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:google_ai_overviews"}]},{"text":"Analysoi mainonnan kohdennus ja hakutermit havaitaksesi mahdollisen liikenteen laadun heikkenemisen.","sources":[{"engine":"claude","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:claude"},{"engine":"gemini","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:gemini"},{"engine":"google_ai_overviews","evidence_ref":"13684b7c-0668-4ccc-bc3a-ce434ecf99b1:google_ai_overviews"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Head of E-Commerce","needs":["Performance Marketing & Paid Advertising across search and social channels","Conversion Rate Optimization (CRO) & Web Analytics setup and testing","Short-Form Video & Content Marketing production for social discovery","Search Engine Optimization (SEO) for product catalog visibility"],"industry":"E-commerce & Consumer Brands","seniority":"Director level","objections":["Agency monthly retainers that squeeze margin on physical consumer goods","Slow creative turnaround times that fail to keep pace with social ad fatigue","Concerns that external agencies lack intimate product knowledge for the brand's niche"],"pain_points":["Rising ad costs on primary advertising channels eroding unit margins","Internal bandwidth constraints preventing continuous testing of short-form video creatives","Mobile storefront bounce rates and unoptimized checkout funnels hurting conversions","Fragmented attribution data making it difficult to assess true channel impact"],"buying_roles":["decision_maker","end_user"],"company_size":"10-50 employees","current_tools":["Google Ads","Meta Ads Manager","Shopify analytics","Google Analytics 4"],"buying_triggers":["Plateau in direct-to-consumer store revenue and diminishing return on ad spend (ROAS)","Need to quickly produce short-form video assets for TikTok and Instagram Reels alongside Google Shopping","Traffic volume is steady but on-site mobile conversion rates are slipping"],"generation_hint":"Base this persona on a buyer from 'E-commerce & Consumer Brands' (B2B, 1-10 employees, 10-50 employees, 50-250 employees). They are looking for: Performance Marketing & Paid Advertising, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) & Web Analytics, Short-Form Video & Content Marketing.","jobs_to_be_done":["Optimize paid search and paid social campaigns to reduce blended customer acquisition costs","Produce and test engaging short-form video content at high velocity","Improve store technical SEO architecture to drive sustained organic traffic","Identify checkout friction points and implement conversion rate optimizations"],"desired_outcomes":["Sustainable, scalable customer acquisition with predictable return on ad spend","Higher conversion efficiency across mobile and desktop web storefronts","Steady flow of engaging short-form video assets that resonate with domestic and Nordic shoppers","Clear multi-touch attribution clarifying channel revenue contribution"],"responsibilities":["Overseeing direct-to-consumer revenue targets and digital marketing spend","Managing online store operations, merchandising, and customer journey optimization","Evaluating digital agency partners and specialist external contractors"],"success_measures":["Blended return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency","Online store conversion rate percentage and average order value (AOV)","Organic search traffic share and search ranking improvements for top product categories"],"decision_criteria":["Demonstrated ROAS improvements and conversion rate uplifts in consumer retail case studies","Rapid turnaround speed for creative ad variations and short-form video production","Transparent pricing models without restrictive multi-year agency lock-ins","Technical depth in server-side analytics, tracking configuration, and multi-channel attribution"],"organization_type":"private_company","alternatives_considered":["Hiring an internal media buyer and content creator","Contracting freelance paid social specialists and video editors","Managing Google and Meta campaigns in-house using automated platform bidding","Continuing with current baseline campaigns without specialized CRO or agency support"]},"description":"Commercial and digital leads at Finnish consumer retail brands who need to scale direct-to-consumer sales profitably. 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