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Lyhyt määräaikainen sopimus tuo ennustettavuutta ilman tarvetta seurata hintoja tai ajoittaa käyttöä.","consensus_claims":[{"text":"Pienen kerrostaloasunnon vähäisen kulutuksen vuoksi euromääräinen hintaero pörssisähkön ja määräaikaisen sopimuksen välillä jää usein pieneksi.","sources":[{"engine":"chatgpt","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:google_ai_mode"},{"engine":"claude","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:claude"}]},{"text":"Pörssisähkö on keskimäärin edullisin pitkällä aikavälillä, ja hintapiikkien vaikutus talouteen pysyy maltillisena.","sources":[{"engine":"google_ai_overviews","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:google_ai_mode"},{"engine":"gemini","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:gemini"}]},{"text":"Lyhyt määräaikainen sopimus tuo ennustettavuutta ilman tarvetta seurata hintoja tai ajoittaa käyttöä.","sources":[{"engine":"chatgpt","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"d9590822-bda1-4b7e-b2b6-62a9eb0d2851:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"c2028363-0ec8-4128-98b4-6149f5d994a9","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:claude"}],"prompt_text":"Kulutan tosi vähän sähköä kerrostalossa, mutta laskussa perusmaksu on isompi kuin itse sähkö. Miten saan pienennettyä sähkölaskua?","prompt_type":"problem","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Kilpailuta sähkönmyyjä ja etsi sopimus, jossa on mahdollisimman pieni tai 0 euron perusmaksu, vaikka kilowattituntihinta olisi hieman korkeampi. Sähkönsiirron perusmaksua et voi kilpailuttaa, sillä paikallisella verkkoyhtiöllä on monopoli. Taloyhtiöltä voi kuitenkin selvittää mahdollisuutta yhteissopimukseen tai kiinteistömittaukseen erillisten siirtomaksujen poistamiseksi.","consensus_claims":[{"text":"Kilpailuta sähkönmyyjä ja etsi sopimus, jossa on mahdollisimman pieni tai 0 euron perusmaksu, vaikka kilowattituntihinta olisi hieman korkeampi.","sources":[{"engine":"chatgpt","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:google_ai_mode"},{"engine":"gemini","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:gemini"},{"engine":"copilot","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:copilot"},{"engine":"claude","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:claude"}]},{"text":"Sähkönsiirron perusmaksua et voi kilpailuttaa, sillä paikallisella verkkoyhtiöllä on monopoli.","sources":[{"engine":"chatgpt","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:google_ai_mode"},{"engine":"gemini","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:gemini"},{"engine":"perplexity","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:perplexity"},{"engine":"copilot","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:copilot"},{"engine":"claude","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:claude"}]},{"text":"Taloyhtiöltä voi kuitenkin selvittää mahdollisuutta yhteissopimukseen tai kiinteistömittaukseen erillisten siirtomaksujen poistamiseksi.","sources":[{"engine":"chatgpt","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c2028363-0ec8-4128-98b4-6149f5d994a9:google_ai_overviews"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"needs":["Exchange electricity (Spot-price contract) with a minimal retailer margin","Fixed-term electricity contract providing price certainty","Student electricity contract featuring waived or discounted monthly base fees"],"life_stage":"Young adult, university student, or early-career tenant renting their first or second apartment.","objections":["Monthly basic fees that make up an excessive share of a small total electricity bill","Hidden retail margins or steep price increases after introductory promotional offers expire","Complex contractual commitments with multi-year lock-ins or strict credit assessment barriers"],"pain_points":["Low electricity consumption means monthly basic charges represent a disproportionately large share of the bill","Extreme price volatility in the hourly spot market creating monthly budgeting uncertainty","Opaque pricing structures masking high margins behind temporary discounts"],"budget_context":"Highly sensitive to recurring monthly fixed charges and unit price markups due to low overall power consumption and a strict student or entry-level living budget.","usage_contexts":["Setting up electrical utilities upon signing a new rental apartment lease","Powering basic household electronics, appliances, and lighting in a compact flat","Reviewing monthly utility bills to keep living expenses within student or entry-level budgets"],"buying_triggers":["Moving to a new rental apartment or student flat","Expiry of a previous fixed-term electricity contract","Experiencing utility bill shock during winter price spikes","Discovering student campaigns offering waived or discounted monthly basic fees"],"generation_hint":"Base this persona on 'Budget-conscious consumer or student'. Private consumer, often a student or apartment dweller, looking for an affordable, straightforward electricity plan with low monthly fees and clear pricing. Typical roles: Apartment tenant, Student, Household bill payer. Buyer group: 'Household consumers (B2C)' (B2C). They are looking for: Exchange electricity (Spot-price contract), Fixed-term electricity contract, Student electricity contract.","jobs_to_be_done":["Set up electricity supply quickly when moving into a rental flat","Minimize fixed non-consumption fees on the monthly power invoice","Choose between an hourly spot-price plan or a predictable short-term fixed rate"],"desired_outcomes":["Minimal monthly utility expenses without surprise fees","Predictable power bills that fit into a tight monthly living budget","Simple digital contract management and invoice tracking via a mobile app"],"decision_criteria":["Lowest possible monthly base fee (€/month)","Transparent spot price retail margin (c/kWh) or low fixed unit rate","Contract flexibility and short cancellation periods without punitive exit fees","Straightforward digital onboarding and mobile app usability for tracking invoices"],"household_context":"Rented one- or two-room apartment or student housing unit with low total annual kilowatt-hour consumption.","alternatives_considered":["Continuous open-ended default electricity contracts","Standard multi-year fixed-rate consumer contracts","Letting an expiring contract roll over to the retailer's default rate"]},"description":"A private consumer living in a rented urban apartment or student accommodation who seeks an affordable, low-risk electricity contract. Because their baseline energy usage is relatively modest, fixed monthly charges account for an outsized portion of their utility spend, making low base fees, clear pricing, and flexible contract terms their highest priorities.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":35,"owned_citation_rate":0},{"id":"5d2e893c-4c32-411b-a8fc-1efb207aac21","title":"Single-family active energy manager","market":"FI","prompts":[{"id":"4f8537a0-6067-48b3-b762-c86dead5b185","leader":{"is_self":false,"apex_domain":"oomi.fi","canonical_name":"Oomi"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:claude"}],"prompt_text":"Mistä saa edullisimman kulutusvaikutteisen sähkösopimuksen sähkölämmitteiseen omakotitaloon?","prompt_type":"direct","share_of_voice":0,"companies_named":10,"visibility_rate":0,"consensus_answer":"Edullisinta kulutusvaikutteista sähkösopimusta ei voi suoraan nimetä, sillä hinnat ja tarjoukset vaihtelevat jatkuvasti. Vertailuissa edullisimpina vaihtoehtoina nousevat esiin muun muassa Oomi, Fortum, Helen sekä Kokkolan Energia. Sähkölämmityksessä sopimuksen todellinen hinta riippuu kyvystä ohjata kulutusta, kuten lämmitystä, edullisille yötunneille.","consensus_claims":[{"text":"Edullisinta kulutusvaikutteista sähkösopimusta ei voi suoraan nimetä, sillä hinnat ja tarjoukset vaihtelevat jatkuvasti.","sources":[{"engine":"google_ai_overviews","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:google_ai_mode"},{"engine":"gemini","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:gemini"}]},{"text":"Vertailuissa edullisimpina vaihtoehtoina nousevat esiin muun muassa Oomi, Fortum, Helen sekä Kokkolan Energia.","sources":[{"engine":"chatgpt","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:chatgpt"},{"engine":"copilot","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:copilot"}]},{"text":"Sähkölämmityksessä sopimuksen todellinen hinta riippuu kyvystä ohjata kulutusta, kuten lämmitystä, edullisille yötunneille.","sources":[{"engine":"google_ai_overviews","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:google_ai_overviews"},{"engine":"gemini","evidence_ref":"4f8537a0-6067-48b3-b762-c86dead5b185:gemini"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"bb26cc9a-712a-42c1-be45-a0c5030f7679","leader":{"is_self":false,"apex_domain":"vattenfall.fi","canonical_name":"Vattenfall"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:claude"}],"prompt_text":"Mitä sähkösopimusvaihtoehtoja on tarjolla omakotitaloon, jos haluaa hyödyntää halpoja yötunteja mutta välttää suuret hintapiikit?","prompt_type":"discovery","share_of_voice":0,"companies_named":2,"visibility_rate":0,"consensus_answer":"Kulutusvaikutuksellinen hybridi yhdistää kiinteän pohjahinnan ja kulutusajankohdan, jolloin yökäyttö alentaa hintaa ja hintapiikit leikkautuvat. Pörssisähköön voi hankkia hintakaton tai määräaikaisen hinnankiinnityksen talveksi, mikä mahdollistaa halvat yötunnit ilman kalliita piikkejä. Perinteinen aikasähkö tarjoaa kiinteät yö- ja päivähinnat ilman pörssihuippuja.","consensus_claims":[{"text":"Kulutusvaikutuksellinen hybridi yhdistää kiinteän pohjahinnan ja kulutusajankohdan, jolloin yökäyttö alentaa hintaa ja hintapiikit leikkautuvat.","sources":[{"engine":"google_ai_mode","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:google_ai_mode"},{"engine":"copilot","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:copilot"}]},{"text":"Pörssisähköön voi hankkia hintakaton tai määräaikaisen hinnankiinnityksen talveksi, mikä mahdollistaa halvat yötunnit ilman kalliita piikkejä.","sources":[{"engine":"chatgpt","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:google_ai_mode"},{"engine":"claude","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:claude"}]},{"text":"Perinteinen aikasähkö tarjoaa kiinteät yö- ja päivähinnat ilman pörssihuippuja.","sources":[{"engine":"copilot","evidence_ref":"bb26cc9a-712a-42c1-be45-a0c5030f7679:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"11a9efff-a730-4843-abc6-00410682e43c","leader":{"is_self":false,"apex_domain":"oomi.fi","canonical_name":"Oomi"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"11a9efff-a730-4843-abc6-00410682e43c:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"11a9efff-a730-4843-abc6-00410682e43c:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"11a9efff-a730-4843-abc6-00410682e43c:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"11a9efff-a730-4843-abc6-00410682e43c:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"11a9efff-a730-4843-abc6-00410682e43c:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"11a9efff-a730-4843-abc6-00410682e43c:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"11a9efff-a730-4843-abc6-00410682e43c:claude"}],"prompt_text":"Mikä sähköyhtiö kannattaa valita sähkölämmitteiseen omakotitaloon, jossa vuosikulutus on noin 18 000 kWh?","prompt_type":"recommendation","share_of_voice":0,"companies_named":13,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"9a3bd379-3693-4561-a08c-31bcad4230b5","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:claude"}],"prompt_text":"Kannattaako omakotitaloon valita pörssisähkö, määräaikainen vai kulutusvaikutteinen sähkösopimus?","prompt_type":"comparison","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Pörssisähkö on pitkällä aikavälillä usein edullisin, jos omakotitalon lämmitystä tai muuta kulutusta pystyy ohjaamaan halvoille tunneille. Määräaikainen sopimus tuo ennakoitavuutta ja suojaa talven hintapiikeiltä, mikä sopii tasaista budjetointia arvostavalle. Kulutusvaikutteinen hybridi tarjoaa kompromissin: se yhdistää kiinteän perushinnan mahdollisuuteen säästää ajoituksella.","consensus_claims":[{"text":"Pörssisähkö on pitkällä aikavälillä usein edullisin, jos omakotitalon lämmitystä tai muuta kulutusta pystyy ohjaamaan halvoille tunneille.","sources":[{"engine":"chatgpt","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:google_ai_mode"},{"engine":"gemini","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:gemini"},{"engine":"claude","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:claude"}]},{"text":"Määräaikainen sopimus tuo ennakoitavuutta ja suojaa talven hintapiikeiltä, mikä sopii tasaista budjetointia arvostavalle.","sources":[{"engine":"chatgpt","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:google_ai_mode"},{"engine":"copilot","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:copilot"}]},{"text":"Kulutusvaikutteinen hybridi tarjoaa kompromissin: se yhdistää kiinteän perushinnan mahdollisuuteen säästää ajoituksella.","sources":[{"engine":"chatgpt","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:perplexity"},{"engine":"copilot","evidence_ref":"9a3bd379-3693-4561-a08c-31bcad4230b5:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3","leader":{"is_self":false,"apex_domain":"vattenfall.fi","canonical_name":"Vattenfall"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:claude"}],"prompt_text":"Miten voin suojautua talven kalliilta sähkölaskuilta sähkölämmitteisessä talossa ilman pitkään määräaikaiseen sitoutumista?","prompt_type":"problem","share_of_voice":0,"companies_named":3,"visibility_rate":0,"consensus_answer":"Pitkän sopimuksen voi välttää toistaiseksi voimassa olevalla sopimuksella, lyhyellä 3–6 kuukauden määräaikaisuudella tai pörssisähkön hintakiinnityksellä. Kuluja voi karsia laskemalla sisälämpötilaa sekä ohjaamalla lämminvesivaraajan ja lattialämmityksen käyttöä halvoille yötunneille.","consensus_claims":[{"text":"Pitkän sopimuksen voi välttää toistaiseksi voimassa olevalla sopimuksella, lyhyellä 3–6 kuukauden määräaikaisuudella tai pörssisähkön hintakiinnityksellä.","sources":[{"engine":"chatgpt","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:google_ai_mode"},{"engine":"claude","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:claude"}]},{"text":"Kuluja voi karsia laskemalla sisälämpötilaa sekä ohjaamalla lämminvesivaraajan ja lattialämmityksen käyttöä halvoille yötunneille.","sources":[{"engine":"chatgpt","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:chatgpt"},{"engine":"gemini","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:gemini"},{"engine":"copilot","evidence_ref":"eb5c6504-2fbe-4d12-8e13-0ad683e7cba3:copilot"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"needs":["Consumption-effect hybrid contract balancing a fixed base price with spot-shifting incentives","Digital tools and mobile app support for tracking hourly Nord Pool market prices","Fixed-term electricity options with transparent terms","Green and renewable electricity certification options"],"life_stage":"Established homeowner","objections":["Fear that pure spot exposure could lead to catastrophic bills during cold, calm winter days","Concern that locking into a multi-year fixed tariff overpays during mild seasons","Complexity and lack of transparency around how the consumption-effect formula is calculated on monthly bills"],"pain_points":["High annual electricity usage makes household heating a major recurring expense","Wholesale market volatility creates anxiety around unpredictable monthly utility costs","Tedious manual monitoring required to track hourly prices without intuitive mobile app tooling"],"budget_context":"High sensitivity to winter seasonal heating cost spikes, but willing to trade some hourly price fluctuations for lower average unit costs.","usage_contexts":["Managing daily electric space and domestic water heating throughout cold Finnish winters","Scheduling overnight residential electric vehicle charging","Monitoring day-ahead electricity prices to plan heavy household appliance usage"],"buying_triggers":["Arrival of cold winter weather causing sharp spikes in heating bills","Installation of high-draw home equipment such as a heat pump or electric vehicle charging station","Expiration of a previous fixed-term electricity contract"],"generation_hint":"Base this persona on 'Single-family homeowner / Active energy manager'. Homeowner living in a detached house or property with electric heating, seeking predictable baseline costs or tools to schedule consumption to cheap hours. Typical roles: Homeowner, Property owner. They are looking for: Consumption-effect hybrid contract, Fixed-term electricity contract, Exchange electricity (Spot-price contract), Green and renewable electricity.","jobs_to_be_done":["Secure an electricity contract suited to high annual household kilowatt-hour consumption","Automate or schedule domestic heating and EV charging to coincide with low spot-price periods","Avoid unmanageable winter utility bills without paying an excessive premium for a multi-year fixed rate"],"desired_outcomes":["Lower overall annual energy expenditure by shifting usage away from peak grid hours","Protection against extreme winter wholesale electricity price surges","Clear visibility into real-time electricity consumption and upcoming hourly prices","Use of certified renewable or carbon-neutral energy sources for the home"],"decision_criteria":["Base price per kilowatt-hour versus potential savings from consumption-effect adjustments","Monthly retail customer base fee","Accuracy and responsiveness of mobile companion app for tracking spot prices and usage trends","Contract duration flexibility and early exit terms","Availability of certified renewable or fossil-free energy guarantees"],"household_context":"Single-family detached house with electric heating, often equipped with an air-to-water heat pump or electric vehicle charger.","alternatives_considered":["Pure hourly spot-price electricity contracts","Multi-year fixed-price electricity contracts","Continuous open-ended contracts without price fixing","Remaining on the default or expiring legacy tariff"]},"description":"A single-family detached homeowner in Finland with electric heating or heat pumps who actively manages household electricity usage. This buyer looks to balance cost predictability with the ability to lower bills by shifting high-consumption tasks, like heating and vehicle charging, to off-peak spot hours.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":34,"owned_citation_rate":0},{"id":"791b00ff-4d05-4a7b-ad31-33c10274ccc5","title":"Commercial facility and operations managers","market":"FI","prompts":[{"id":"83e38698-7f91-42b2-9df5-9379a2284c85","leader":{"is_self":false,"apex_domain":"oomi.fi","canonical_name":"Oomi"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"83e38698-7f91-42b2-9df5-9379a2284c85:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"83e38698-7f91-42b2-9df5-9379a2284c85:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"83e38698-7f91-42b2-9df5-9379a2284c85:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"83e38698-7f91-42b2-9df5-9379a2284c85:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"83e38698-7f91-42b2-9df5-9379a2284c85:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"83e38698-7f91-42b2-9df5-9379a2284c85:claude"}],"prompt_text":"Mistä saa kilpailukykyisen määräaikaisen sähkösopimuksen yrityksen toimitiloihin?","prompt_type":"direct","share_of_voice":0,"companies_named":10,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c","leader":{"is_self":false,"apex_domain":"helen.fi","canonical_name":"Helen"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:claude"}],"prompt_text":"Mitkä sähköyhtiöt tarjoavat yrityksille 100 % uusiutuvaa sähköä alkuperätakuilla useaan eri toimipisteeseen?","prompt_type":"discovery","share_of_voice":0,"companies_named":12,"visibility_rate":0,"consensus_answer":"Fortum tarjoaa yrityksille 100 % uusiutuvaa sähköä alkuperätakuilla sekä keskitettyjä ratkaisuja useille toimipisteille. Myös Helen ja Vattenfall mahdollistavat alkuperävarmennetun uusiutuvan sähkön keskittämisen monen käyttöpaikan yrityssopimuksiin. Lisäksi Väre, Lumme Energia ja Elkraft tarjoavat alkuperätakuita ja keskitettyä usean toimipisteen hallinnointia tai laskutusta.","consensus_claims":[{"text":"Fortum tarjoaa yrityksille 100 % uusiutuvaa sähköä alkuperätakuilla sekä keskitettyjä ratkaisuja useille toimipisteille.","sources":[{"engine":"chatgpt","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:chatgpt"},{"engine":"gemini","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:gemini"}]},{"text":"Myös Helen ja Vattenfall mahdollistavat alkuperävarmennetun uusiutuvan sähkön keskittämisen monen käyttöpaikan yrityssopimuksiin.","sources":[{"engine":"google_ai_mode","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:google_ai_mode"},{"engine":"gemini","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:gemini"}]},{"text":"Lisäksi Väre, Lumme Energia ja Elkraft tarjoavat alkuperätakuita ja keskitettyä usean toimipisteen hallinnointia tai laskutusta.","sources":[{"engine":"google_ai_mode","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:google_ai_mode"},{"engine":"claude","evidence_ref":"deb5ce01-72b6-4b45-a6c2-337f0dfb298c:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"5842112f-5c85-44d4-a072-4242f73ada34","leader":{"is_self":false,"apex_domain":"helen.fi","canonical_name":"Helen"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:claude"}],"prompt_text":"Mikä sähkösopimus kannattaa valita pk-yritykselle, jos halutaan helppo laskutus useammalle kiinteistölle?","prompt_type":"recommendation","share_of_voice":0,"companies_named":9,"visibility_rate":0,"consensus_answer":"Pk-yritykselle helpoin ratkaisu useaan kohteeseen on keskitetty sopimus, jossa käyttöpaikat yhdistetään yhteen koontilaskuun. Kirjanpidon helpottamiseksi koontilaskulle kannattaa pyytää erittely kulutuksesta käyttöpaikoittain. Paikalliset verkkoyhtiöt laskuttavat kuitenkin sähkönsiirron pääsääntöisesti erikseen.","consensus_claims":[{"text":"Pk-yritykselle helpoin ratkaisu useaan kohteeseen on keskitetty sopimus, jossa käyttöpaikat yhdistetään yhteen koontilaskuun.","sources":[{"engine":"google_ai_overviews","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:google_ai_overviews"},{"engine":"gemini","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:gemini"},{"engine":"perplexity","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:perplexity"}]},{"text":"Kirjanpidon helpottamiseksi koontilaskulle kannattaa pyytää erittely kulutuksesta käyttöpaikoittain.","sources":[{"engine":"chatgpt","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:google_ai_mode"}]},{"text":"Paikalliset verkkoyhtiöt laskuttavat kuitenkin sähkönsiirron pääsääntöisesti erikseen.","sources":[{"engine":"google_ai_overviews","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:google_ai_mode"},{"engine":"claude","evidence_ref":"5842112f-5c85-44d4-a072-4242f73ada34:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8","leader":{"is_self":false,"apex_domain":"fortum.fi","canonical_name":"Fortum"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"failed","evidence_ref":null},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:claude"}],"prompt_text":"Pörssisähkö vai kiinteähintainen määräaikainen sopimus yritykselle: kumpi tulee edullisemmaksi toimitiloissa?","prompt_type":"comparison","share_of_voice":0,"companies_named":2,"visibility_rate":0,"consensus_answer":"Pörssisähkö on pitkällä aikavälillä usein keskimäärin edullisin vaihtoehto, koska kiinteät hinnat sisältävät myyjän riskilisän. Toimitiloissa kiinteähintainen sopimus voi silti tulla halvemmaksi tai turvallisemmaksi, jos kulutus painottuu kalliisiin arkipäiviin. Pörssisähkö voittaa, mikäli käyttöä kyetään ohjaamaan öihin tai viikonloppuihin.","consensus_claims":[{"text":"Pörssisähkö on pitkällä aikavälillä usein keskimäärin edullisin vaihtoehto, koska kiinteät hinnat sisältävät myyjän riskilisän.","sources":[{"engine":"chatgpt","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:google_ai_overviews"},{"engine":"gemini","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:gemini"},{"engine":"copilot","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:copilot"}]},{"text":"Toimitiloissa kiinteähintainen sopimus voi silti tulla halvemmaksi tai turvallisemmaksi, jos kulutus painottuu kalliisiin arkipäiviin.","sources":[{"engine":"chatgpt","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:perplexity"},{"engine":"claude","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:claude"}]},{"text":"Pörssisähkö voittaa, mikäli käyttöä kyetään ohjaamaan öihin tai viikonloppuihin.","sources":[{"engine":"gemini","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:gemini"},{"engine":"perplexity","evidence_ref":"71d0ebe0-581a-428f-92f1-696ebb8dd3a8:perplexity"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:claude"}],"prompt_text":"Yrityksen sähkölaskut vaihtelevat rajusti kuukausittain, miten toimitilojen sähkökustannukset saa vakautettua?","prompt_type":"problem","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Sähkölaskujen vaihtelua voi vakauttaa kiinteähintaisella tai osittain suojatulla hybridisopimuksella, jolloin pörssisähkön hintapiikit eivät heiluta laskua. Kustannuksia tasataan myös leikkaamalla verkkoyhtiön tehomaksuja kuormanhallinnalla ja porrastamalla laitteiden samanaikaista käynnistymistä.","consensus_claims":[{"text":"Sähkölaskujen vaihtelua voi vakauttaa kiinteähintaisella tai osittain suojatulla hybridisopimuksella, jolloin pörssisähkön hintapiikit eivät heiluta laskua.","sources":[{"engine":"google_ai_overviews","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:google_ai_mode"},{"engine":"gemini","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:gemini"},{"engine":"perplexity","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:perplexity"},{"engine":"copilot","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:copilot"},{"engine":"claude","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:claude"}]},{"text":"Kustannuksia tasataan myös leikkaamalla verkkoyhtiön tehomaksuja kuormanhallinnalla ja porrastamalla laitteiden samanaikaista käynnistymistä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:google_ai_mode"},{"engine":"gemini","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:gemini"},{"engine":"copilot","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:copilot"},{"engine":"claude","evidence_ref":"9a1d7096-6e6b-4fd0-b2c8-3f482529bada:claude"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"role":"Operations and Procurement Manager","needs":["Fixed-term electricity agreements to establish firm price certainty","Exchange-traded spot-price electricity contracts with transparent margins","Certified renewable electricity backed by guarantees of origin","Consolidated billing and reporting for multiple metering points"],"industry":"Commercial services and facility management","seniority":"Mid-to-senior management","objections":["Binding multi-year contract terms that lack flexibility if business operational needs or locations change","Opaque supplier margins or excessive monthly metering point fees","Complicated invoicing that creates reconciliation difficulties across separate distribution network regions","Unjustified pricing premiums for green energy guarantees of origin"],"pain_points":["Severe wholesale spot-price fluctuations that disrupt quarterly cost predictability","Administrative friction from managing separate supply contracts and local distribution grid charges across different sites","Balancing competitive procurement pricing with organizational mandates for zero-carbon energy"],"buying_roles":["decision_maker","procurement"],"company_size":"SME (10-249 employees)","current_tools":["Spreadsheets for tracking utility expenses across locations","Standard municipal utility customer portals"],"buying_triggers":["Upcoming expiration of an existing fixed-term commercial electricity agreement","Annual corporate budget planning requiring predictable operational utility cost forecasts","Adoption of organizational carbon-reduction targets requiring certified renewable power","Opening or consolidating commercial premises and facilities across municipal boundaries"],"generation_hint":"Base this persona on 'Business operations or procurement manager'. Commercial buyer responsible for managing operational utility procurement, predictability, and carbon-reduction targets for business premises or production facilities. Typical roles: Procurement Manager, Facility Manager, Small business owner / Managing Director. Buyer group: 'Commercial and enterprise businesses (B2B)' (B2B, Micro (1-9), SME (10-249), Large enterprise (250+)). They are looking for: Fixed-term electricity contract, Exchange electricity (Spot-price contract), Green and renewable electricity.","jobs_to_be_done":["Contract electricity supply for commercial facilities, offices, or operational sites","Hedge against wholesale electricity price volatility to protect operating margins","Procure certified green electricity to meet internal ESG reporting requirements","Streamline multi-site utility administration and contract renewals"],"desired_outcomes":["Predictable monthly operational utility costs that align with annual budget projections","Documented reduction in corporate carbon footprint through verified renewable energy use","Reduced administrative workload in managing and reconciling electricity contracts and invoices across sites","Mitigated financial exposure to severe wholesale electricity price spikes"],"responsibilities":["Overseeing facility utility budgets and operational expenditure","Tendering and negotiating commercial electricity supply contracts","Ensuring premises meet corporate environmental and sustainability criteria"],"success_measures":["Energy spending staying within quarterly and annual budgeted thresholds","Accredited percentage of operational power sourced from renewable generation","Reduction in hours spent managing multi-site utility administration and billing queries"],"decision_criteria":["Competitive kilowatt-hour unit rates and low retail supplier margins over spot prices","Availability of certified renewable power with transparent guarantees of origin","Contract term flexibility, including acceptable duration and exit conditions","Multi-site billing capabilities and digital consumption tracking interfaces","Reputation, financial stability, and customer support responsiveness of the energy retailer"],"organization_type":"private_company","alternatives_considered":["Continuing on incumbent default utility tariffs","Direct bilateral power purchase agreements","Procuring electricity supply through energy brokers or consultants","Unhedged spot-market purchasing via existing open-ended contracts"]},"description":"Commercial operations and procurement managers oversee facility overheads, utility contracts, and sustainability objectives across one or more commercial properties or operational facilities in Finland. They must balance budgetary predictability against wholesale market volatility, seeking reliable electricity supply agreements that safeguard operating margins while fulfilling corporate sustainability and ESG targets.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":31,"owned_citation_rate":0},{"id":"73f3a9b5-9476-4348-88d6-18e54b344627","title":"Housing cooperative board chairs","market":"FI","prompts":[{"id":"2b0d4127-14e7-4ccf-a016-fe4489852633","leader":{"is_self":false,"apex_domain":"vattenfall.fi","canonical_name":"Vattenfall"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:claude"}],"prompt_text":"Mistä saa toistaiseksi voimassa olevan kiinteistösähkösopimuksen taloyhtiölle?","prompt_type":"direct","share_of_voice":0,"companies_named":9,"visibility_rate":0,"consensus_answer":"Taloyhtiön toistaiseksi voimassa olevan kiinteistösähkösopimuksen voi hankkia useilta sähköyhtiöiltä, kuten Vattenfallilta, Heleniltä, Fortumilta ja Omavoimalta. Sopimus tehdään yritys- tai taloyhtiömyynnin kautta verkkosivuilla tai pyytämällä tarjous. Tarjolla on tyypillisesti pörssisähköä tai muuttuvahintaisia perussopimuksia.","consensus_claims":[{"text":"Taloyhtiön toistaiseksi voimassa olevan kiinteistösähkösopimuksen voi hankkia useilta sähköyhtiöiltä, kuten Vattenfallilta, Heleniltä, Fortumilta ja Omavoimalta.","sources":[{"engine":"chatgpt","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:google_ai_mode"},{"engine":"gemini","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:gemini"},{"engine":"copilot","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:copilot"}]},{"text":"Sopimus tehdään yritys- tai taloyhtiömyynnin kautta verkkosivuilla tai pyytämällä tarjous. Tarjolla on tyypillisesti pörssisähköä tai muuttuvahintaisia perussopimuksia.","sources":[{"engine":"google_ai_mode","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:google_ai_mode"},{"engine":"gemini","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:gemini"},{"engine":"perplexity","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:perplexity"},{"engine":"claude","evidence_ref":"2b0d4127-14e7-4ccf-a016-fe4489852633:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"034c13fc-b283-47d4-bbad-a78140fd845e","leader":{"is_self":false,"apex_domain":"vattenfall.fi","canonical_name":"Vattenfall"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:claude"}],"prompt_text":"Minkälaisia sähkösopimuksia sähköyhtiöt tarjoavat pienten taloyhtiöiden kiinteistösähköön?","prompt_type":"discovery","share_of_voice":0,"companies_named":10,"visibility_rate":0,"consensus_answer":"Pienten taloyhtiöiden kiinteistösähköön tarjotaan yleensä yritysasiakkaille suunnattuja sähkösopimuksia. Yleisimpiä vaihtoehtoja ovat määräaikaiset kiinteähintaiset sopimukset, pörssisähkö ja kulutusvaikutteiset hybridisopimukset. Valikoimissa on myös toistaiseksi voimassa olevia sopimuksia sekä salkunhallinta- tai hintakattomalleja.","consensus_claims":[{"text":"Pienten taloyhtiöiden kiinteistösähköön tarjotaan yleensä yritysasiakkaille suunnattuja sähkösopimuksia.","sources":[{"engine":"chatgpt","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:google_ai_mode"},{"engine":"gemini","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:gemini"}]},{"text":"Yleisimpiä vaihtoehtoja ovat määräaikaiset kiinteähintaiset sopimukset, pörssisähkö ja kulutusvaikutteiset hybridisopimukset.","sources":[{"engine":"chatgpt","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:google_ai_mode"},{"engine":"gemini","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:gemini"},{"engine":"copilot","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:copilot"}]},{"text":"Valikoimissa on myös toistaiseksi voimassa olevia sopimuksia sekä salkunhallinta- tai hintakattomalleja.","sources":[{"engine":"chatgpt","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:google_ai_overviews"},{"engine":"claude","evidence_ref":"034c13fc-b283-47d4-bbad-a78140fd845e:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"d64365cc-c720-45b2-925b-f0de946f83d9","leader":{"is_self":false,"apex_domain":"fortum.fi","canonical_name":"Fortum"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:claude"}],"prompt_text":"Mikä sähkösopimus on paras pieneen taloyhtiöön, jos halutaan välttää määräaikaisuutta ja suuria hintapiikkejä?","prompt_type":"recommendation","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":"Toistaiseksi voimassa oleva kiinteähintainen sopimus tarjoaa joustavuutta ilman määräaikaisuutta ja suojaa pörssisähkön äkillisiltä hintapiikeiltä. Vaihtoehtona pidetään toistaiseksi voimassa olevaa hybridisopimusta tai kuukausittain päivittyvää hintamallia, joissa perushinta on vakaa.","consensus_claims":[{"text":"Toistaiseksi voimassa oleva kiinteähintainen sopimus tarjoaa joustavuutta ilman määräaikaisuutta ja suojaa pörssisähkön äkillisiltä hintapiikeiltä.","sources":[{"engine":"chatgpt","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:chatgpt"},{"engine":"copilot","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:copilot"},{"engine":"gemini","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:gemini"}]},{"text":"Vaihtoehtona pidetään toistaiseksi voimassa olevaa hybridisopimusta tai kuukausittain päivittyvää hintamallia, joissa perushinta on vakaa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:google_ai_mode"},{"engine":"perplexity","evidence_ref":"d64365cc-c720-45b2-925b-f0de946f83d9:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"07948ad5-af27-4f8c-9a43-021719cdd04f","leader":{"is_self":false,"apex_domain":"oomi.fi","canonical_name":"Oomi"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"07948ad5-af27-4f8c-9a43-021719cdd04f:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"07948ad5-af27-4f8c-9a43-021719cdd04f:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"07948ad5-af27-4f8c-9a43-021719cdd04f:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"07948ad5-af27-4f8c-9a43-021719cdd04f:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"07948ad5-af27-4f8c-9a43-021719cdd04f:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"07948ad5-af27-4f8c-9a43-021719cdd04f:claude"}],"prompt_text":"Kannattaako taloyhtiön kiinteistösähkö ottaa pörssisähkönä vai toistaiseksi voimassa olevalla sopimuksella?","prompt_type":"comparison","share_of_voice":0,"companies_named":3,"visibility_rate":0,"consensus_answer":"Pörssisähkö on pitkällä aikavälillä usein edullisin kiinteistösähkön vaihtoehto, jos taloyhtiö sietää kuukausittaiset hinnanvaihtelut. 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