{"publication":{"title":"HR and Payroll Software in Finland","summary":"","slug":"hr-and-payroll-software-finland","edition":1,"published_at":"2026-11-12T15:53:21.983Z","url":"https://www.bot.spot/research/hr-and-payroll-software-finland","license":"https://creativecommons.org/licenses/by/4.0/","publisher":"bot.spot (Botdot Oy)"},"document":{"kind":"industry","rank":{"of":115,"position":null},"audit":{"panels":[{"id":"discovery","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Discovery checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"seo","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"SEO checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"performance","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Lab test did not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"agentic","lines":[{"label":"llms.txt","value":"Couldn't check","status":"info","check_id":"llms_txt.present"}],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Interaction checks were not measured","status":"not_measured","flagged":[],"check_ids":[]}],"status":"skipped","platform":null,"site_facts":null,"robots_found":false,"llms_txt_found":false,"sitemap_url_count":0,"sitemap_url_count_capped":false},"brand":null,"scope":{"status":"partial","failed_runs":4,"completed_runs":136,"requested_runs":140,"engines_measured":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"contributing_prompts":20,"engines_not_measured":[]},"engines":[{"engine":"chatgpt","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"google_ai_overviews","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"google_ai_mode","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":19,"prior_completed_answers":0},{"engine":"gemini","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":18,"prior_completed_answers":0},{"engine":"perplexity","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":19,"prior_completed_answers":0},{"engine":"copilot","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0},{"engine":"claude","metrics":{"visibility":{"delta":null,"prior":null,"current":0},"owned_citation":{"delta":null,"prior":null,"current":0},"share_of_voice":{"delta":null,"prior":null,"current":0}},"has_data":true,"included":true,"completed_answers":20,"prior_completed_answers":0}],"lineage":{"origin":"build","edition":1,"series_id":"02afbbf4-25e7-4ce6-b1da-f36ff014aa9f","source_edition":null,"source_engines":[],"compared_engines":[],"source_report_id":null,"source_generated_at":null},"request":{"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"persona_count":4,"prompts_per_persona":5},"summary":{"visibility":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":136},"avg_position":{"delta":null,"prior":null,"current":null,"prior_numerator":null,"current_numerator":null,"prior_denominator":null,"current_denominator":0},"owned_citation":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":136},"share_of_voice":{"delta":null,"prior":null,"current":0,"prior_numerator":null,"current_numerator":0,"prior_denominator":null,"current_denominator":683}},"industry":{"name":"HR and payroll software","focus":null,"scope":"Companies that develop, market, and supply software applications and cloud platforms for human resource information management, workforce tracking, and payroll processing in Finland.","market":"FI","language":"fi","segments":["Core HR and HRIS platforms","Automated Finnish payroll calculation and compliance software","Integrated cloud accounting and payroll suites","Time, attendance, and shift planning software","Employee self-service and mobile HR portals","Global payroll and multi-country workforce platforms"],"requested":"HR and Payroll Software","description":"The HR and payroll software industry in Finland encompasses cloud-based and on-premise software platforms designed to manage human resources information, employee life cycles, time and attendance, and wage calculations. Crucially, the software automates localized Finnish regulatory compliance, including mandatory real-time electronic reporting to the National Incomes Register (Tulorekisteri), complex sector-specific collective labor agreements (työehtosopimus / TES), holiday act calculations (vuosilomalaki), and statutory pension and tax withholding remittances."},"personas":[{"id":"5c31ef5d-03df-4b1e-8fe0-bb98247fd833","title":"Finnish SME HR Directors","market":"FI","prompts":[{"id":"c3966341-40af-4ef0-a121-9c68f50d147d","leader":{"is_self":false,"apex_domain":"haileyhr.com","canonical_name":"Hailey HR"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:claude"}],"prompt_text":"Mikä on paras HR-järjestelmä noin 100 hengen suomalaiselle pk-yritykselle?","prompt_type":"direct","share_of_voice":0,"companies_named":15,"visibility_rate":0,"consensus_answer":"Noin 100 hengen suomalaiselle pk-yritykselle vahvimpia ja useimmin suositeltuja järjestelmiä ovat Sympa ja moderni Hailey HR. Palkanlaskentaa painottaville vaihtoehtona mainitaan Mepco, kun taas helppokäyttöisyyttä hakeville tarjotaan Humaa. Yhtä ainoaa parasta ratkaisua ei ole, vaan valinta riippuu palkanlaskennan integraatioista ja tarvittavista HR-prosesseista.","consensus_claims":[{"text":"Noin 100 hengen suomalaiselle pk-yritykselle vahvimpia ja useimmin suositeltuja järjestelmiä ovat Sympa ja moderni Hailey HR.","sources":[{"engine":"chatgpt","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:google_ai_mode"},{"engine":"perplexity","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:perplexity"},{"engine":"claude","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:claude"}]},{"text":"Palkanlaskentaa painottaville vaihtoehtona mainitaan Mepco, kun taas helppokäyttöisyyttä hakeville tarjotaan Humaa.","sources":[{"engine":"chatgpt","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:google_ai_mode"},{"engine":"copilot","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:copilot"}]},{"text":"Yhtä ainoaa parasta ratkaisua ei ole, vaan valinta riippuu palkanlaskennan integraatioista ja tarvittavista HR-prosesseista.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:google_ai_overviews"},{"engine":"copilot","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:copilot"},{"engine":"claude","evidence_ref":"c3966341-40af-4ef0-a121-9c68f50d147d:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"8ab13f21-abdc-47f4-8412-2f84d3953600","leader":{"is_self":false,"apex_domain":"sympa.com","canonical_name":"Sympa"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"8ab13f21-abdc-47f4-8412-2f84d3953600:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"8ab13f21-abdc-47f4-8412-2f84d3953600:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"8ab13f21-abdc-47f4-8412-2f84d3953600:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"8ab13f21-abdc-47f4-8412-2f84d3953600:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"8ab13f21-abdc-47f4-8412-2f84d3953600:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"8ab13f21-abdc-47f4-8412-2f84d3953600:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"8ab13f21-abdc-47f4-8412-2f84d3953600:claude"}],"prompt_text":"Mitä pilvipohjaisia HR- ja työajanseurantajärjestelmiä on saatavilla Suomen markkinoilla?","prompt_type":"discovery","share_of_voice":0,"companies_named":48,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"d8398887-2080-4806-a64e-2a16541fa3ca","leader":{"is_self":false,"apex_domain":"mepco.fi","canonical_name":"Finago Mepco"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"d8398887-2080-4806-a64e-2a16541fa3ca:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"d8398887-2080-4806-a64e-2a16541fa3ca:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"d8398887-2080-4806-a64e-2a16541fa3ca:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"d8398887-2080-4806-a64e-2a16541fa3ca:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"d8398887-2080-4806-a64e-2a16541fa3ca:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"d8398887-2080-4806-a64e-2a16541fa3ca:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"d8398887-2080-4806-a64e-2a16541fa3ca:claude"}],"prompt_text":"Mitä HR-järjestelmää suosittelet asiantuntijayritykselle, jossa tarvitaan TES-tulkintaa ja helppoa mobiilikirjausta työntekijöille?","prompt_type":"recommendation","share_of_voice":0,"companies_named":19,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"d593418d-9bd0-4f6a-96da-22dd399703e8","leader":{"is_self":false,"apex_domain":"mepco.fi","canonical_name":"Mepco"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:claude"}],"prompt_text":"Kannattaako pk-yrityksen ottaa erillinen HR-järjestelmä vai pärjääkö palkanlaskentaohjelmiston omalla HR-moduulilla?","prompt_type":"comparison","share_of_voice":0,"companies_named":13,"visibility_rate":0,"consensus_answer":"Pienelle pk-yritykselle riittää usein palkanlaskentaohjelmiston oma HR-moduuli, joka hoitaa edullisesti ja ilman lisäintegraatioita työsuhde-, loma- ja poissaolotiedot. Erillinen HR-järjestelmä kannattaa hankkia, kun yritys kasvaa ja tarvitaan työkaluja rekrytointiin, perehdytykseen, kehityskeskusteluihin sekä osaamisen johtamiseen.","consensus_claims":[{"text":"Pienelle pk-yritykselle riittää usein palkanlaskentaohjelmiston oma HR-moduuli, joka hoitaa edullisesti ja ilman lisäintegraatioita työsuhde-, loma- ja poissaolotiedot.","sources":[{"engine":"chatgpt","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:google_ai_mode"},{"engine":"copilot","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:copilot"},{"engine":"claude","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:claude"}]},{"text":"Erillinen HR-järjestelmä kannattaa hankkia, kun yritys kasvaa ja tarvitaan työkaluja rekrytointiin, perehdytykseen, kehityskeskusteluihin sekä osaamisen johtamiseen.","sources":[{"engine":"chatgpt","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:chatgpt"},{"engine":"gemini","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:gemini"},{"engine":"perplexity","evidence_ref":"d593418d-9bd0-4f6a-96da-22dd399703e8:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"8799bbc6-08b2-480d-9087-3964b3d0c72d","leader":{"is_self":false,"apex_domain":"mepco.fi","canonical_name":"Mepco"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:claude"}],"prompt_text":"Miten automatisoida työntekijöiden vuosilomakertymien ja poissaolojen seuranta ilman Exceliä?","prompt_type":"problem","share_of_voice":0,"companies_named":24,"visibility_rate":0,"consensus_answer":"Taulukkolaskennan voi korvata HR-, työajanseuranta- tai palkanlaskentajärjestelmällä, joka laskee lomakertymät automaattisesti. Työntekijä hakee vapaata sähköisesti, esihenkilö hyväksyy sen ja saldo päivittyy järjestelmään reaaliajassa. Tiedot siirtyvät suoraan palkkoihin esimerkiksi Procountorin tai Netvisorin taloushallinto-ohjelmistoissa.","consensus_claims":[{"text":"Taulukkolaskennan voi korvata HR-, työajanseuranta- tai palkanlaskentajärjestelmällä, joka laskee lomakertymät automaattisesti.","sources":[{"engine":"chatgpt","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:google_ai_overviews"},{"engine":"claude","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:claude"}]},{"text":"Työntekijä hakee vapaata sähköisesti, esihenkilö hyväksyy sen ja saldo päivittyy järjestelmään reaaliajassa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:google_ai_overviews"},{"engine":"gemini","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:gemini"},{"engine":"copilot","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:copilot"}]},{"text":"Tiedot siirtyvät suoraan palkkoihin esimerkiksi Procountorin tai Netvisorin taloushallinto-ohjelmistoissa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:google_ai_overviews"},{"engine":"gemini","evidence_ref":"8799bbc6-08b2-480d-9087-3964b3d0c72d:gemini"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"HR Director","needs":["Core HR and HRIS platform","Automated collective agreement (TES) calculation and rule handling","Time, attendance, and leave management","Employee and manager self-service portals"],"industry":"Professional services","seniority":"Director","objections":["Implementation and data migration effort pulling focus away from daily operational HR duties","Risk of poor employee and manager adoption if the interface is overly complex","Concern that rigid software workflows will not accommodate custom internal policies alongside union rules"],"pain_points":["Employee records scattered across shared drives, emails, and disconnected spreadsheets","Manual calculations required for complex holiday banks, shift rules, and collective agreement conditions","Administrative fatigue answering routine employee questions regarding leave balances and contract details"],"buying_roles":["decision_maker","end_user"],"company_size":"50–249 employees","current_tools":["Spreadsheets for leave and holiday tracking","Disconnected departmental time-tracking tools","Email threads and paper forms for manager leave approvals"],"buying_triggers":["Headcount growth that makes manual collective agreement (TES) interpretation and leave tracking unsustainable","Transitioning from fragmented spreadsheets to a centralized core HRIS platform","Demand from staff and line managers for modern mobile-accessible self-service tools for time off and personal data"],"generation_hint":"Base this persona on 'HR Director / Chief People Officer'. HR directors and leaders at mid-to-large Finnish organizations seeking to centralize employee records, automate compliance with Finnish labor laws and collective agreements, and enable manager/employee self-service. Typical roles: HR Director, Chief People Officer, Head of HR, HR Manager. Buyer group: 'Small and medium-sized Finnish enterprises (SMEs)' (B2B, 1–19 employees, 20–49 employees, 50–249 employees). They are looking for: Core HR and HRIS platforms, Automated collective agreement (TES) calculation, Time, attendance, and leave management, Employee and manager self-service portals.","jobs_to_be_done":["Centralize and maintain master employee records in a structured repository","Track and calculate annual holiday accruals (vuosiloma), flex-time, and sickness absences compliantly","Empower managers and employees to submit, approve, and review leave requests and time logs directly","Ensure company practices consistently adhere to sector-specific collective labor agreements"],"desired_outcomes":["A single source of truth for all employee records and contract lifecycles","Substantial reduction in time spent by HR and managers on routine leave approvals and absence tracking","Full confidence in compliant application of collective bargaining rules and statutory holiday accruals","High self-service adoption across both desk and non-desk staff"],"responsibilities":["Directing human resources strategy, organizational development, and employee lifecycle management","Ensuring organization-wide compliance with Finnish labor legislation and collective agreements (TES)","Overseeing holiday banks, working hours records, and absence management workflows","Providing accurate employee data and adjustments to payroll processing"],"success_measures":["Reduction in administrative hours devoted to holiday tracking and personnel data maintenance","Percentage of employees and managers actively using the self-service portal","Zero compliance errors in collective agreement interpretations or statutory leave reporting"],"decision_criteria":["Accuracy and automation in interpreting sector-specific Finnish collective agreements (TES) and holiday regulations","Intuitive user experience and mobile access for manager and employee self-service","Smooth data export or integration with existing payroll and accounting systems","Predictable implementation effort and responsive local Finnish support"],"organization_type":"private_company","alternatives_considered":["Managing personnel records and leave tracking via spreadsheets and shared documents","Relying on basic HR add-on modules within existing accounting packages","Using international core HR platforms that lack native Finnish collective agreement logic","Outsourcing personnel compliance and leave tracking to an external payroll service provider"]},"description":"HR directors and people leaders at small-to-medium Finnish enterprises seeking to centralize personnel master records, eliminate manual leave and working-time administration, and maintain strict compliance with Finnish labor laws and collective agreements (TES) through intuitive self-service tools.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":35,"owned_citation_rate":0},{"id":"0e276863-21fe-40bd-af0d-877ab6d0265f","title":"Mid-market Finnish payroll leaders","market":"FI","prompts":[{"id":"c73557cd-3104-4dc1-acce-4fe68a313495","leader":{"is_self":false,"apex_domain":"procountor.fi","canonical_name":"Procountor"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:claude"}],"prompt_text":"Mikä palkkahallinnon ohjelmisto tukee useita eri työehtosopimuksia ja suoraa tulorekisteri-integraatiota?","prompt_type":"direct","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Suomessa Mepco, Netvisor ja Procountor tukevat useita työehtosopimuksia sekä suoraa teknistä rajapintaa tulorekisteriin. Myös Maestro, EmCe ja Lemonsoft tarjoavat monipuolisen TES-laskennan ja suoran tulorekisteriyhteyden. Esimerkiksi SD Worx W tukee eri sopimuksia, mutta rajapinnan saatavuus kannattaa varmistaa.","consensus_claims":[{"text":"Suomessa Mepco, Netvisor ja Procountor tukevat useita työehtosopimuksia sekä suoraa teknistä rajapintaa tulorekisteriin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:google_ai_mode"},{"engine":"gemini","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:gemini"}]},{"text":"Myös Maestro, EmCe ja Lemonsoft tarjoavat monipuolisen TES-laskennan ja suoran tulorekisteriyhteyden.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:google_ai_mode"},{"engine":"claude","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:claude"}]},{"text":"Esimerkiksi SD Worx W tukee eri sopimuksia, mutta rajapinnan saatavuus kannattaa varmistaa.","sources":[{"engine":"chatgpt","evidence_ref":"c73557cd-3104-4dc1-acce-4fe68a313495:chatgpt"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"c833e0ce-52bf-449e-9610-d4d8178153df","leader":{"is_self":false,"apex_domain":"sympa.com","canonical_name":"Sympa"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:gemini"},{"rank":null,"engine":"perplexity","status":"failed","evidence_ref":null},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:claude"}],"prompt_text":"Mitä HR- ja palkkajärjestelmiä on tarjolla keskisuurille ja suurille yrityksille Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":29,"visibility_rate":0,"consensus_answer":"Mepco yhdistää HR-toiminnot ja suomalaisen työehtosopimusten mukaisen palkanlaskennan samaan kokonaisuuteen keskisuurille ja suurille organisaatioille. Vaativiin ja suuriin palkanlaskennan sekä HR:n tarpeisiin tarjotaan myös SD Worxin, Visman ja CGI:n järjestelmiä. Pohjoismainen Sympa toimii suosittuna HR-alustana, joka integroidaan palkanlaskentaan erillisten ratkaisujen kautta.","consensus_claims":[{"text":"Mepco yhdistää HR-toiminnot ja suomalaisen työehtosopimusten mukaisen palkanlaskennan samaan kokonaisuuteen keskisuurille ja suurille organisaatioille.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:google_ai_overviews"},{"engine":"gemini","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:gemini"},{"engine":"copilot","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:copilot"}]},{"text":"Vaativiin ja suuriin palkanlaskennan sekä HR:n tarpeisiin tarjotaan myös SD Worxin, Visman ja CGI:n järjestelmiä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:google_ai_mode"}]},{"text":"Pohjoismainen Sympa toimii suosittuna HR-alustana, joka integroidaan palkanlaskentaan erillisten ratkaisujen kautta.","sources":[{"engine":"chatgpt","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:google_ai_overviews"},{"engine":"claude","evidence_ref":"c833e0ce-52bf-449e-9610-d4d8178153df:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"33644b6b-6d48-4b96-b566-79be3b68c29a","leader":{"is_self":false,"apex_domain":"mepco.fi","canonical_name":"Mepco"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"33644b6b-6d48-4b96-b566-79be3b68c29a:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"33644b6b-6d48-4b96-b566-79be3b68c29a:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"33644b6b-6d48-4b96-b566-79be3b68c29a:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"33644b6b-6d48-4b96-b566-79be3b68c29a:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"33644b6b-6d48-4b96-b566-79be3b68c29a:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"33644b6b-6d48-4b96-b566-79be3b68c29a:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"33644b6b-6d48-4b96-b566-79be3b68c29a:claude"}],"prompt_text":"Mikä palkkaohjelma kannattaa valita teollisuusyritykselle, jolla on noin 500 työntekijää ja vaativat TES-säännöt?","prompt_type":"recommendation","share_of_voice":0,"companies_named":16,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"70569d37-68c0-4bba-b9ac-b83cfe8bd468","leader":{"is_self":false,"apex_domain":"mepco.fi","canonical_name":"Finago Mepco"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:claude"}],"prompt_text":"Kannattaako yrityksen palkkahallinto hoitaa omalla palkkaohjelmistolla vai ulkoistaa palveluntarjoajalle?","prompt_type":"comparison","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"Valinta oman palkkaohjelmiston ja ulkoistamisen välillä riippuu yrityksen koosta, osaamisesta sekä palkkojen monimutkaisuudesta. Oma ohjelmisto antaa täyden kontrollin ja joustavat aikataulut, mutta se vaatii sopimusten tuntemusta ja tuo mukanaan henkilöriskin. Ulkoistaminen takaa asiantuntemuksen ja säästää työaikaa, minkä lisäksi vaihtoehtona on omaa ohjelmaa ja palvelua yhdistävä hybridi.","consensus_claims":[{"text":"Valinta oman palkkaohjelmiston ja ulkoistamisen välillä riippuu yrityksen koosta, osaamisesta sekä palkkojen monimutkaisuudesta.","sources":[{"engine":"google_ai_overviews","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:google_ai_mode"},{"engine":"gemini","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:gemini"},{"engine":"copilot","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:copilot"}]},{"text":"Oma ohjelmisto antaa täyden kontrollin ja joustavat aikataulut, mutta se vaatii sopimusten tuntemusta ja tuo mukanaan henkilöriskin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:google_ai_mode"},{"engine":"gemini","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:gemini"},{"engine":"claude","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:claude"}]},{"text":"Ulkoistaminen takaa asiantuntemuksen ja säästää työaikaa, minkä lisäksi vaihtoehtona on omaa ohjelmaa ja palvelua yhdistävä hybridi.","sources":[{"engine":"chatgpt","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:chatgpt"},{"engine":"gemini","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:gemini"},{"engine":"perplexity","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:perplexity"},{"engine":"claude","evidence_ref":"70569d37-68c0-4bba-b9ac-b83cfe8bd468:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"81e55946-7a2c-4579-ae13-c5afac22e19e","leader":{"is_self":false,"apex_domain":"mepco.fi","canonical_name":"Mepco"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:claude"}],"prompt_text":"Miten automatisoida palkanlaskennan vuorolisät ja TES-tulkinnat, jotta vältytään manuaalisilta virheiltä?","prompt_type":"problem","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Automaatio toteutetaan yhdistämällä sähköinen työajanseuranta ja TES-sääntömoottori suoraan palkanlaskentajärjestelmään. Järjestelmä laskee ilta-, yö- ja viikonloppulisät sekä ylityöt leimauksista ja muuntaa ne suoraan palkkalajeiksi. Kaikkien tuntien manuaalisen tarkistuksen sijaan palkanlaskijan käsiteltäväksi nostetaan vain erilliset poikkeamat.","consensus_claims":[{"text":"Automaatio toteutetaan yhdistämällä sähköinen työajanseuranta ja TES-sääntömoottori suoraan palkanlaskentajärjestelmään.","sources":[{"engine":"chatgpt","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:google_ai_mode"},{"engine":"copilot","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:copilot"}]},{"text":"Järjestelmä laskee ilta-, yö- ja viikonloppulisät sekä ylityöt leimauksista ja muuntaa ne suoraan palkkalajeiksi.","sources":[{"engine":"chatgpt","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:google_ai_overviews"},{"engine":"claude","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:claude"}]},{"text":"Kaikkien tuntien manuaalisen tarkistuksen sijaan palkanlaskijan käsiteltäväksi nostetaan vain erilliset poikkeamat.","sources":[{"engine":"gemini","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:gemini"},{"engine":"copilot","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:copilot"},{"engine":"perplexity","evidence_ref":"81e55946-7a2c-4579-ae13-c5afac22e19e:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Payroll Manager / Finance Director","needs":["Automated Finnish gross-to-net payroll engine with built-in collective agreement (TES) rules","Automated Incomes Register (Tulorekisteri) data transmission and error handling","Automated handling of holiday pay, sick pay, parental allowances, and garnishments","Standardized financial and accounting system integrations for automatic ledger entries"],"industry":"Manufacturing, Logistics, and Corporate Services","seniority":"Director / Department Head","objections":["Fear of operational disruption or downtime that could jeopardize on-time wage disbursement","Concern that software automation cannot accommodate organization-specific bonus structures or unique local TES stipulations","High switching complexity and resource investment needed to migrate years of historical payroll records"],"pain_points":["Excessive time lost to manual corrections for sick leave deductions, parental leave compensations, and debt garnishments","Manual, error-prone data entry into government authority portals and tax filing systems","Time-consuming manual reconciliation between payroll runs and corporate accounting vouchers","Difficulty tracking and applying constant updates to Finnish labor regulations and union agreements"],"buying_roles":["decision_maker","technical_evaluator","end_user"],"company_size":"250–1,000+ employees","current_tools":["Legacy enterprise ERP payroll module","Standalone time-tracking and shift-scheduling tools","Electronic banking portals for salary batch disbursements","Spreadsheets for complex bonus calculations and manual adjustments"],"buying_triggers":["Persistent calculation errors in complex shift differentials and collective agreement interpretations","Risk of statutory financial penalties due to delayed or flawed Incomes Register (Tulorekisteri) filings","Headcount expansion or acquisitions introducing multi-TES collective agreements across different business units","Heavy administrative backlog during month-end payroll reconciliation and accounting close"],"generation_hint":"Base this persona on 'Payroll Manager / Finance Director'. Finance and payroll specialists responsible for accurate, on-time salary processing, tax withholdings, pension reporting, and authority notifications. Typical roles: Payroll Manager, PHT-certified Payroll Specialist, Finance Director, CFO. Buyer group: 'Mid-market and enterprise Finnish corporations' (B2B, 250–999 employees, 1,000+ employees). They are looking for: Automated Finnish payroll calculation and processing, Incomes Register (Tulorekisteri) automated reporting, Automated collective agreement (TES) calculation, Financial and accounting integrations.","jobs_to_be_done":["Calculate gross-to-net pay accurately for salaried and hourly employees under varying collective agreements","Execute timely salary payments, tax remittances, and pension fund transfers","Transmit statutory earnings notifications to the Incomes Register immediately following payment dates","Reconcile monthly payroll expense allocations with financial accounting books"],"approval_process":["Initial requirement gathering and vendor demonstration led by payroll and finance teams","Cross-functional review with IT for data architecture, security, and integration feasibility","Consultation with HR leadership on workforce management and employee self-service alignment","CFO and steering committee business case approval and budget sign-off","Legal review of vendor data processing agreements and service level commitments"],"desired_outcomes":["Zero calculation defects in monthly salary disbursements, fringe benefits, and union deductions","Fully automated, error-free electronic submissions to Tulorekisteri without manual portal intervention","Seamless posting of payroll batches and accruals into the general ledger","Significant reduction in administrative hours spent on manual sick leave, holiday accrual, and parental leave recalculations"],"responsibilities":["Supervising end-to-end monthly and bi-weekly salary calculation cycles","Ensuring compliance with Finnish labor laws, collective agreements, and tax regulations","Managing statutory authority notifications and payroll reporting to the Incomes Register and pension institutions","Aligning payroll cost accounting with corporate financial reporting schedules"],"success_measures":["100% on-time salary disbursements across all pay cycles","Zero penalty notices or non-compliance warnings from the Incomes Register or tax administration","Measurable reduction in payroll processing cycle time from timecard lock to ledger close","Low volume of post-payment pay slip queries or discrepancy tickets from employees"],"decision_criteria":["Depth of automated support for sector-specific Finnish collective agreements (TES)","Native, certified API integration with Tulorekisteri, Kela, and Finnish tax authorities","Seamless interoperability with general ledger accounting systems and enterprise ERPs","Track record of payroll calculation accuracy and reliability during monthly disbursement windows","Quality and responsiveness of localized Finnish-language compliance and customer support"],"organization_type":"private_company","security_requirements":["Role-based access control and multi-factor authentication for sensitive compensation data","Audit logs tracking all retroactive pay adjustments, master data modifications, and report generation","Secure data encryption in transit and at rest within EU/EEA data centers"],"alternatives_considered":["Legacy on-premise ERP payroll modules","Fully outsourced payroll service bureaus (BPO)","Manual spreadsheet-based calculations combined with tax portal entry","Building custom API connectors between standalone accounting and HR tools"],"compliance_requirements":["Automated real-time reporting to the Finnish National Incomes Register (Tulorekisteri) within statutory deadlines","Strict alignment with Finnish collective labor agreements (työehtosopimus / TES), working hours regulations, and the Annual Holidays Act (vuosilomalaki)","Statutory pension (TyEL), unemployment insurance, trade union dues, and tax withholding compliance","GDPR compliance for handling sensitive personal and salary data"],"procurement_constraints":["Detailed validation of vendor financial stability and service reliability records","Standardized enterprise contract terms including stringent service level agreements (SLAs) for payroll processing windows","Verification of local data residency and compliance auditing capabilities"],"integration_requirements":["Direct API integration with the Finnish National Incomes Register (Tulorekisteri)","Two-way synchronization with general ledger accounting and ERP software for automated journal vouchers","Integration with shift planning and workforce time-and-attendance systems","Secure connectivity with Finnish corporate banking interfaces for SEPA wage payments (verkkopalkka)"]},"description":"Senior payroll and finance leaders at mid-market and enterprise Finnish corporations responsible for compliant, on-time salary processing and statutory reporting across large, multi-site workforces governed by complex collective labor agreements.","customer_type":"enterprise","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.enterprise.v2","completed_answers":34,"owned_citation_rate":0},{"id":"6c64dbe7-9003-4364-9826-43efe6ca2922","title":"Growth-Stage Knowledge-Work Founder","market":"FI","prompts":[{"id":"3da01976-b6b3-448c-b0f9-0399e874039e","leader":{"is_self":false,"apex_domain":"procountor.fi","canonical_name":"Procountor"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:claude"}],"prompt_text":"Etsin helppokäyttöistä palkanlaskentaohjelmaa suomalaiselle pk-yritykselle. Mitkä ohjelmistot hoitavat palkat ja tulorekisteri-ilmoitukset automaattisesti?","prompt_type":"direct","share_of_voice":0,"companies_named":13,"visibility_rate":0,"consensus_answer":"Pienille yrityksille suositellaan maksutonta Palkka.fi-palvelua tai palkkalaskelmakohtaisesti veloittavaa Palkkaus.fi-ohjelmaa, jotka ilmoittavat tiedot tulorekisteriin. Kasvaville pk-yrityksille Procountor ja Netvisor tarjoavat laajempaa automaatiota yhdistämällä palkanlaskennan, kirjanpidon ja automaattiset tulorekisteri-ilmoitukset.","consensus_claims":[{"text":"Pienille yrityksille suositellaan maksutonta Palkka.fi-palvelua tai palkkalaskelmakohtaisesti veloittavaa Palkkaus.fi-ohjelmaa, jotka ilmoittavat tiedot tulorekisteriin.","sources":[{"engine":"chatgpt","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:google_ai_mode"},{"engine":"claude","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:claude"}]},{"text":"Kasvaville pk-yrityksille Procountor ja Netvisor tarjoavat laajempaa automaatiota yhdistämällä palkanlaskennan, kirjanpidon ja automaattiset tulorekisteri-ilmoitukset.","sources":[{"engine":"chatgpt","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:google_ai_overviews"},{"engine":"copilot","evidence_ref":"3da01976-b6b3-448c-b0f9-0399e874039e:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"4b5a895a-1687-4400-b2e6-14d26f728fe0","leader":{"is_self":false,"apex_domain":"sympa.com","canonical_name":"Sympa"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"4b5a895a-1687-4400-b2e6-14d26f728fe0:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"4b5a895a-1687-4400-b2e6-14d26f728fe0:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"4b5a895a-1687-4400-b2e6-14d26f728fe0:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"4b5a895a-1687-4400-b2e6-14d26f728fe0:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"4b5a895a-1687-4400-b2e6-14d26f728fe0:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"4b5a895a-1687-4400-b2e6-14d26f728fe0:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"4b5a895a-1687-4400-b2e6-14d26f728fe0:claude"}],"prompt_text":"Millaisia palkanlaskenta- ja HR-järjestelmiä on tarjolla kasvaville 20-50 hengen asiantuntijayrityksille Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":26,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"f09a841b-8545-4ae5-9386-f1a15fe7fab8","leader":{"is_self":false,"apex_domain":"netvisor.fi","canonical_name":"Netvisor"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:claude"}],"prompt_text":"Mikä olisi paras palkanlaskentaohjelmisto noin 30 hengen IT-yritykselle, jossa ei ole omaa palkanlaskijaa?","prompt_type":"recommendation","share_of_voice":0,"companies_named":8,"visibility_rate":0,"consensus_answer":"Netvisor ja Procountor ovat suositeltavimmat ohjelmistot 30 hengen IT-yritykselle. Molemmat automatisoivat tulorekisteri-ilmoitukset ja yhdistävät palkanlaskennan kirjanpitoon. Koska yrityksellä ei ole omaa palkanlaskijaa, ohjelmiston ohella suositellaan palkanajon ulkoistamista tilitoimiston palkkapalvelulle virheiden välttämiseksi.","consensus_claims":[{"text":"Netvisor ja Procountor ovat suositeltavimmat ohjelmistot 30 hengen IT-yritykselle. Molemmat automatisoivat tulorekisteri-ilmoitukset ja yhdistävät palkanlaskennan kirjanpitoon.","sources":[{"engine":"copilot","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:copilot"},{"engine":"google_ai_mode","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:google_ai_mode"},{"engine":"claude","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:claude"}]},{"text":"Koska yrityksellä ei ole omaa palkanlaskijaa, ohjelmiston ohella suositellaan palkanajon ulkoistamista tilitoimiston palkkapalvelulle virheiden välttämiseksi.","sources":[{"engine":"copilot","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:copilot"},{"engine":"chatgpt","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:chatgpt"},{"engine":"perplexity","evidence_ref":"f09a841b-8545-4ae5-9386-f1a15fe7fab8:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"6443715d-f70f-4476-b064-35897e3c26d7","leader":{"is_self":false,"apex_domain":"mepco.fi","canonical_name":"Finago Mepco"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:claude"}],"prompt_text":"Palkanlaskentaohjelma itse käytettynä vs. palkanlaskennan ulkoistaminen tilitoimistolle: kumpi kannattaa 20-50 hengen yrityksessä?","prompt_type":"comparison","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"20–50 hengen yrityksessä ulkoistaminen tilitoimistolle on usein riskittömin ratkaisu, sillä se poistaa sijaistusongelmat ja vastuu työehtosopimuksista siirtyy kumppanille. Oma ohjelma tulee suorilta kuluiltaan halvemmaksi ja tarjoaa täyden hallinnan, jos palkat ovat selkeitä ja talosta löytyy osaamista.","consensus_claims":[{"text":"20–50 hengen yrityksessä ulkoistaminen tilitoimistolle on usein riskittömin ratkaisu, sillä se poistaa sijaistusongelmat ja vastuu työehtosopimuksista siirtyy kumppanille.","sources":[{"engine":"chatgpt","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:google_ai_mode"}]},{"text":"Oma ohjelma tulee suorilta kuluiltaan halvemmaksi ja tarjoaa täyden hallinnan, jos palkat ovat selkeitä ja talosta löytyy osaamista.","sources":[{"engine":"google_ai_overviews","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:google_ai_overviews"},{"engine":"gemini","evidence_ref":"6443715d-f70f-4476-b064-35897e3c26d7:gemini"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"99b14c85-73d7-4824-b904-079b25c5a2fc","leader":{"is_self":false,"apex_domain":"procountor.fi","canonical_name":"Procountor"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:claude"}],"prompt_text":"Palkkojen laskeminen ja tulorekisteri-ilmoitusten tekeminen käsin vie liikaa aikaa kuukausittain. Miten palkanmaksun voi automatisoida järkevästi?","prompt_type":"problem","share_of_voice":0,"companies_named":9,"visibility_rate":0,"consensus_answer":"Palkanmaksun voi automatisoida ottamalla käyttöön palkanlaskentaohjelmiston, joka siirtää palkka- ja erillisilmoitukset suoraan tulorekisteriin teknisen rajapinnan kautta ilman manuaalista tiedonsiirtoa. Ohjelmisto kannattaa integroida työajanseurantaan, verkkopankkiin ja kirjanpitoon, jolloin työtunnit siirtyvät suoraan laskentaan ja palkat maksuun automaattisesti.","consensus_claims":[{"text":"Palkanmaksun voi automatisoida ottamalla käyttöön palkanlaskentaohjelmiston, joka siirtää palkka- ja erillisilmoitukset suoraan tulorekisteriin teknisen rajapinnan kautta ilman manuaalista tiedonsiirtoa.","sources":[{"engine":"chatgpt","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:google_ai_overviews"},{"engine":"claude","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:claude"}]},{"text":"Ohjelmisto kannattaa integroida työajanseurantaan, verkkopankkiin ja kirjanpitoon, jolloin työtunnit siirtyvät suoraan laskentaan ja palkat maksuun automaattisesti.","sources":[{"engine":"google_ai_overviews","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:google_ai_mode"},{"engine":"copilot","evidence_ref":"99b14c85-73d7-4824-b904-079b25c5a2fc:copilot"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Founder and Managing Director","needs":["Automated Finnish payroll calculation and processing","Incomes Register (Tulorekisteri) automated reporting","Online payslip delivery and bank integration"],"industry":"Software & IT services","seniority":"Executive","objections":["Concern that software interfaces will be overly complex and require formal accounting training","Fear that implementation fees and ongoing subscription costs outweigh the internal time saved","Worry about disruptive errors in monthly salary payouts during platform setup"],"pain_points":["Spending valuable founder hours navigating complex payroll spreadsheets and statutory forms","Uncertainty around evolving Finnish employer obligations, occupational pension deductions, and tax withholdings","Friction and duplicate data entry caused by disconnected banking, accounting, and salary records"],"buying_roles":["decision_maker","end_user"],"company_size":"20–249 employees","current_tools":["Spreadsheets for employee hours and wage tracking","Basic cloud accounting software without integrated payroll","Manual electronic banking transfers for individual salary disbursements"],"buying_triggers":["Rapid headcount growth creating excessive administrative overhead for executive leadership","Anxiety over statutory deadlines and potential penalties for inaccurate Incomes Register (Tulorekisteri) submissions","Hiring first salaried employees requiring formal Finnish employment contracts, pension reporting, and tax withholdings"],"generation_hint":"Base this persona on 'SME Business Owner / Founder'. Founders and managing directors of startups and micro-enterprises who handle payroll and basic HR tasks themselves and need simple, automated, compliant software. Typical roles: CEO, Founder, Managing Director, Business Operations Lead. Buyer group: 'Fast-growing technology and knowledge-work businesses' (B2B, 20–249 employees, 250–1,000+ employees). They are looking for: Automated Finnish payroll calculation and processing, Incomes Register (Tulorekisteri) automated reporting, Online payslip delivery and bank integration.","jobs_to_be_done":["Calculate monthly gross-to-net wages, tax withholdings, and statutory social insurance accurately","Submit statutory wage notifications directly to the Finnish Incomes Register (Tulorekisteri) on time","Distribute digital payslips directly to staff and initiate automated salary payments via bank integration"],"desired_outcomes":["Automated end-to-end payroll runs executed in minutes each month","Zero compliance penalties or reporting discrepancies with Finnish tax authorities","Professional self-service payslip delivery for employees without manual email attachments","Time reclaimed from administrative bureaucracy to invest back into core commercial growth"],"responsibilities":["Directing overall business operations and financial health","Executing monthly payroll and statutory filings in the absence of a dedicated HR department","Onboarding new team members and managing employment contracts"],"success_measures":["Hours spent on monthly payroll reduced from days to under an hour","100% on-time, error-free filings delivered to the Finnish Incomes Register","Positive employee sentiment regarding timely salary receipt and mobile payslip access"],"decision_criteria":["Ease of use and minimal onboarding overhead for non-payroll specialists","Direct API connectivity to the Finnish Incomes Register (Tulorekisteri) and major banks","Transparent, predictable monthly software subscription pricing without hidden setup costs","Reliable automated wage calculations and payslip delivery"],"organization_type":"private_company","alternatives_considered":["Outsourcing payroll entirely to an external accounting bureau","Using generic bookkeeping software with manual wage entries","Managing payroll calculations and employee data via internal spreadsheets","Handling payments manually through corporate online banking"]},"description":"Founders and managing directors of fast-growing technology and knowledge-work businesses in Finland who personally handle administrative operations. As their headcount scales, they seek intuitive, automated software to process monthly salaries, generate digital payslips, and comply seamlessly with Finnish tax and reporting mandates without hiring dedicated back-office staff.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":35,"owned_citation_rate":0},{"id":"edda037e-b7af-4cad-92be-f6bd2272d80f","title":"Global people operations leaders","market":"FI","prompts":[{"id":"c12fac68-6922-488e-b385-6ea18f80fd6b","leader":{"is_self":false,"apex_domain":"mepco.fi","canonical_name":"Mepco"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:claude"}],"prompt_text":"Etsinnässä palkanlaskentaohjelmisto, jossa on suora rajapinta Tulorekisteriin ja automaattinen TES-tulkinta. Mitä vaihtoehtoja on?","prompt_type":"direct","share_of_voice":0,"companies_named":23,"visibility_rate":0,"consensus_answer":"Mepco soveltuu vaativiin työehtosopimuksiin, sillä se sisältää edistyneen TES-tulkinnan sekä suoran rajapinnan Tulorekisteriin. Linkity puolestaan yhdistää työvuorosuunnittelun, työajan tulkinnan ja ilmoitukset suoraan Tulorekisteriin yhdellä alustalla. EmCe ja Maestro tarjoavat valmiit TES-säännöt sekä automaattisen ilmoittamisen suoraan Tulorekisteriin.","consensus_claims":[{"text":"Mepco soveltuu vaativiin työehtosopimuksiin, sillä se sisältää edistyneen TES-tulkinnan sekä suoran rajapinnan Tulorekisteriin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:google_ai_mode"},{"engine":"gemini","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:gemini"},{"engine":"copilot","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:copilot"}]},{"text":"Linkity puolestaan yhdistää työvuorosuunnittelun, työajan tulkinnan ja ilmoitukset suoraan Tulorekisteriin yhdellä alustalla.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:google_ai_overviews"},{"engine":"claude","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:claude"}]},{"text":"EmCe ja Maestro tarjoavat valmiit TES-säännöt sekä automaattisen ilmoittamisen suoraan Tulorekisteriin.","sources":[{"engine":"chatgpt","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:google_ai_mode"},{"engine":"claude","evidence_ref":"c12fac68-6922-488e-b385-6ea18f80fd6b:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"94f6cc95-f0e4-4a97-931b-c60be9730664","leader":{"is_self":false,"apex_domain":"sympa.com","canonical_name":"Sympa"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"94f6cc95-f0e4-4a97-931b-c60be9730664:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"94f6cc95-f0e4-4a97-931b-c60be9730664:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"94f6cc95-f0e4-4a97-931b-c60be9730664:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"94f6cc95-f0e4-4a97-931b-c60be9730664:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"94f6cc95-f0e4-4a97-931b-c60be9730664:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"94f6cc95-f0e4-4a97-931b-c60be9730664:claude"}],"prompt_text":"Mitä pilvipohjaisia HR- ja palkkajärjestelmiä on saatavilla keskisuurille yrityksille Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":25,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"17829c3a-0f45-47ea-a38d-686a0ea55083","leader":{"is_self":false,"apex_domain":"deel.com","canonical_name":"Deel"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"failed","evidence_ref":null},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:claude"}],"prompt_text":"Mikä HR- ja palkanlaskentaohjelmisto sopii parhaiten kansainväliselle yritykselle, joka palkkaa ensimmäiset työntekijänsä Suomeen?","prompt_type":"recommendation","share_of_voice":0,"companies_named":21,"visibility_rate":0,"consensus_answer":"Jos yrityksellä ei ole Suomessa omaa yhtiötä, Deelin kaltainen EOR-palvelu voi toimia virallisena työnantajana ja hoitaa palkanlaskennan sekä verot. Oman tytäryhtiön perustaneelle yritykselle suositellaan paikallista järjestelmää, kuten Mepcoa, jotta tulorekisteri- ja TES-vaatimukset täyttyvät.","consensus_claims":[{"text":"Jos yrityksellä ei ole Suomessa omaa yhtiötä, Deelin kaltainen EOR-palvelu voi toimia virallisena työnantajana ja hoitaa palkanlaskennan sekä verot.","sources":[{"engine":"chatgpt","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:chatgpt"},{"engine":"claude","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:claude"},{"engine":"copilot","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:copilot"},{"engine":"gemini","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:gemini"}]},{"text":"Oman tytäryhtiön perustaneelle yritykselle suositellaan paikallista järjestelmää, kuten Mepcoa, jotta tulorekisteri- ja TES-vaatimukset täyttyvät.","sources":[{"engine":"claude","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:claude"},{"engine":"copilot","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:copilot"},{"engine":"google_ai_overviews","evidence_ref":"17829c3a-0f45-47ea-a38d-686a0ea55083:google_ai_overviews"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e","leader":{"is_self":false,"apex_domain":"palkka.fi","canonical_name":"Palkka.fi"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:claude"}],"prompt_text":"Kannattaako yrityksen palkanlaskenta hoitaa itse modernilla palkkaohjelmistolla vai ulkoistaa tilitoimistolle?","prompt_type":"comparison","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":"Palkanlaskennan tekeminen itse ohjelmistolla säästää suoria kustannuksia, kun yrityksen henkilöstömäärä on vähäinen, palkkamallit ovat yksinkertaisia ja taloushallinnon osaamista riittää. Ulkoistaminen tilitoimistolle taas kannattaa monimutkaisissa työehtosopimuksissa, sillä se pienentää virheriskejä ja vapauttaa yrittäjän omaa työaikaa liiketoimintaan.","consensus_claims":[{"text":"Palkanlaskennan tekeminen itse ohjelmistolla säästää suoria kustannuksia, kun yrityksen henkilöstömäärä on vähäinen, palkkamallit ovat yksinkertaisia ja taloushallinnon osaamista riittää.","sources":[{"engine":"chatgpt","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:google_ai_mode"},{"engine":"perplexity","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:perplexity"}]},{"text":"Ulkoistaminen tilitoimistolle taas kannattaa monimutkaisissa työehtosopimuksissa, sillä se pienentää virheriskejä ja vapauttaa yrittäjän omaa työaikaa liiketoimintaan.","sources":[{"engine":"chatgpt","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:google_ai_overviews"},{"engine":"copilot","evidence_ref":"9e1e2b8b-8f5c-4dd0-822e-ef902619d93e:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"9cdb3e42-d483-42dc-aa18-309653846527","leader":{"is_self":false,"apex_domain":"netvisor.fi","canonical_name":"Netvisor"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:claude"}],"prompt_text":"Miten automatisoida palkkatietojen ilmoittaminen Tulorekisteriin ja lomalaskenta, jotta vältytään manuaalisilta virheiltä ja myöhästymismaksuilta?","prompt_type":"problem","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Automatisointi perustuu palkanlaskentaohjelmaan, josta palkkatiedot siirtyvät suoraan Tulorekisteriin rajapinnan kautta ilman manuaalista työtä. Integroitu työajanseuranta siirtää tunnit ja poissaolot palkanlaskentaan, joka laskee lomakertymät ja lomapalkat automaattisesti työehtosopimuksen mukaan. Automaattiset muistutukset varmistavat ilmoitusten lähdön viiden kalenteripäivän määräajassa.","consensus_claims":[{"text":"Automatisointi perustuu palkanlaskentaohjelmaan, josta palkkatiedot siirtyvät suoraan Tulorekisteriin rajapinnan kautta ilman manuaalista työtä.","sources":[{"engine":"chatgpt","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:google_ai_mode"},{"engine":"copilot","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:copilot"},{"engine":"claude","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:claude"}]},{"text":"Integroitu työajanseuranta siirtää tunnit ja poissaolot palkanlaskentaan, joka laskee lomakertymät ja lomapalkat automaattisesti työehtosopimuksen mukaan.","sources":[{"engine":"google_ai_overviews","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:google_ai_overviews"},{"engine":"copilot","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:copilot"}]},{"text":"Automaattiset muistutukset varmistavat ilmoitusten lähdön viiden kalenteripäivän määräajassa.","sources":[{"engine":"chatgpt","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:google_ai_mode"},{"engine":"copilot","evidence_ref":"9cdb3e42-d483-42dc-aa18-309653846527:copilot"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"role":"Head of Global People Operations","needs":["Multi-country and global payroll software","Core HR and HRIS platforms","Incomes Register (Tulorekisteri) automated reporting","Localized employee self-service portals for leave and pay information"],"industry":"Technology","seniority":"Director","objections":["Concern that global platforms may lack deep compliance with nuanced Finnish collective labor agreements","Apprehension regarding implementation timelines and complex data migration across borders","Uncertainty about vendor responsiveness for local Finnish legal changes without local office support"],"pain_points":["Navigating unfamiliar Finnish statutory employment rules, holiday acts, and pension mandates from abroad","Disconnection between corporate global HR systems and localized Finnish reporting requirements","High administrative effort spent manually reconciling cross-border payroll data and tax filings","Exposure to compliance penalties due to delayed or inaccurate statutory reports"],"buying_roles":["decision_maker","executive_sponsor"],"company_size":"250–1,000+ employees","current_tools":["Centralized global HRIS platform","Spreadsheets for tracking local employee hours and adjustments","Direct manual submissions via national administrative tax web portals"],"buying_triggers":["Establishing a corporate entity or hiring personnel in Finland without local in-house payroll staff","Initiative to consolidate fragmented regional European payroll systems into a single platform","Inability of legacy workflows to satisfy real-time reporting to the Finnish Incomes Register","Rapid headcount growth in Finland exceeding the capacity of manual tracking methods"],"generation_hint":"Base this persona on 'Global HR / International Operations Lead'. International human resources or operations leaders managing staff in Finland who need software solutions that combine local Finnish regulatory compliance with global visibility. Typical roles: Head of Global People Operations, International Payroll Manager, Global Mobility Lead. Buyer group: 'International enterprises hiring in Finland' (B2B, 10–249 employees, 250–1,000+ employees). They are looking for: Multi-country and global payroll software, Core HR and HRIS platforms, Incomes Register (Tulorekisteri) automated reporting.","jobs_to_be_done":["Automate statutory wage notifications directly to the Finnish Incomes Register","Consolidate Finnish workforce records and payroll data into global reporting workflows","Ensure employment terms and leave accruals conform to Finnish labor regulations from abroad","Provide localized self-service access for Finnish employees to view payslips and track time off"],"approval_process":["Functional evaluation by international payroll and people operations leads","Data security and privacy review by global information security and legal teams","Executive sponsor sign-off from the Vice President of People","Final commercial and contract approval by the Chief Financial Officer"],"desired_outcomes":["Zero penalties and seamless automated reporting to Finnish regulatory authorities","Unified visibility across multinational headcount and labor expenses","Reduced administrative overhead for international people operations teams","Consistent employee self-service experience for local Finnish staff"],"responsibilities":["Overseeing global people operations and cross-border payroll infrastructure","Ensuring international entities maintain statutory labor and tax compliance","Standardizing workforce data and HR systems across multiple operating jurisdictions","Managing enterprise vendor agreements for HR and payroll platforms"],"success_measures":["Complete absence of late-filing fees or reporting errors with the Incomes Register","On-time, error-free monthly salary distribution for all Finnish team members","Significant reduction in hours spent by central HR on local administrative tasks","High employee adoption of self-service tools for leave tracking and payslip access"],"decision_criteria":["Automated direct interface with the Finnish Incomes Register (Tulorekisteri)","Seamless data synchronization with the organization's primary global HRIS","Depth and accuracy of built-in Finnish statutory and collective agreement rules","Centralized multi-country reporting and administrative dashboard capabilities","Availability of responsive localized implementation support and compliance maintenance"],"organization_type":"private_company","security_requirements":["Role-based access control (RBAC) to segregate regional payroll and personnel records","Enterprise single sign-on (SSO) and multi-factor authentication (MFA)","End-to-end encryption for sensitive personal and banking data at rest and in transit"],"alternatives_considered":["Fully outsourced local Finnish accounting and payroll bureau","Global Employer of Record (EOR) service","Manual spreadsheets combined with manual government portal submissions","Generic global payroll aggregator with external local filing workarounds"],"compliance_requirements":["Mandatory automated reporting to the Finnish National Incomes Register (Tulorekisteri)","Compliance with EU General Data Protection Regulation (GDPR) for international workforce data transfers","Alignment with Finnish statutory employer obligations, including pension and holiday act calculations"],"procurement_constraints":["Enterprise software review cycle requiring standardized vendor risk assessments","Strict requirements for multi-year software licensing and service level agreements (SLAs)","Centralized procurement policies governing international payment terms and invoicing"],"integration_requirements":["Enterprise core HRIS and global employee directory","Finnish Incomes Register (Tulorekisteri) API interface","Corporate general ledger and financial accounting software","Local automated banking networks for wage disbursement"]},"description":"International human resources and operations leaders managing staff in Finland who need software solutions that combine automated Finnish regulatory compliance with centralized global workforce visibility.","customer_type":"enterprise","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.enterprise.v2","completed_answers":32,"owned_citation_rate":0}],"by_engine":[{"cited":0,"absent":20,"engine":"chatgpt","failed":0,"completed":20,"named_only":0},{"cited":0,"absent":20,"engine":"google_ai_overviews","failed":0,"completed":20,"named_only":0},{"cited":0,"absent":19,"engine":"google_ai_mode","failed":1,"completed":19,"named_only":0},{"cited":0,"absent":18,"engine":"gemini","failed":2,"completed":18,"named_only":0},{"cited":0,"absent":19,"engine":"perplexity","failed":1,"completed":19,"named_only":0},{"cited":0,"absent":20,"engine":"copilot","failed":0,"completed":20,"named_only":0},{"cited":0,"absent":20,"engine":"claude","failed":0,"completed":20,"named_only":0}],"report_id":"02afbbf4-25e7-4ce6-b1da-f36ff014aa9f","solutions":{"detected_cms":null,"optimizer_status":"not_applicable","optimizer_compatible":false},"top_pages":{"all":{"rows":[{"url":"https://businesswith.fi/hr-jarjestelma","path":"/hr-jarjestelma","title":"Vertaile HR-järjestelmiä Suomessa 2026 - BusinessWith","domain":"businesswith.fi","is_owned":false,"citation_key":"a1fc993df4bf6257","cited_answers":12,"last_cited_at":"2026-11-12T14:31:32.962262Z"},{"url":"https://suomenpalkat.com/palkanlaskentaohjelmat-vertailu-2026","path":"/palkanlaskentaohjelmat-vertailu-2026","title":"Parhaat palkanlaskentaohjelmat 2026 – vertailu ja kokemukset","domain":"suomenpalkat.com","is_owned":false,"citation_key":"0c2f5dcccca1efd8","cited_answers":9,"last_cited_at":"2026-11-12T14:09:23.139667Z"},{"url":"https://tyokaluvertailu.fi/hr/paras-hr-jarjestelma","path":"/hr/paras-hr-jarjestelma","title":"Paras HR-järjestelmä yritykselle 2026: viisi eri käyttötapaa","domain":"tyokaluvertailu.fi","is_owned":false,"citation_key":"4c6799ba8813cb1e","cited_answers":8,"last_cited_at":"2026-11-12T14:34:03.133984Z"},{"url":"https://procountor.fi/palkanlaskentaohjelma","path":"/palkanlaskentaohjelma","title":"Palkanlaskentaohjelma, joka hoitaa rutiinit puolestasi","domain":"procountor.fi","is_owned":false,"citation_key":"04d08e0df66a5361","cited_answers":8,"last_cited_at":"2026-11-12T14:31:46.459041Z"},{"url":"https://suomenpalkat.com/palkanlaskentaohjelmat-vertailu-2026-mika-sopii/","path":"/palkanlaskentaohjelmat-vertailu-2026-mika-sopii","title":"Palkanlaskentaohjelmat vertailussa 2026","domain":"suomenpalkat.com","is_owned":false,"citation_key":"18d08fffefdebf1b","cited_answers":8,"last_cited_at":"2026-11-12T14:07:45.659868Z"},{"url":"https://www.sympa.com/fi/kirjasto/blogi/vertailimme-eri-hr-jarjestelmien-ominaisuuksia-hintoja-ja-tietoturvaa-puolestasi","path":"/fi/kirjasto/blogi/vertailimme-eri-hr-jarjestelmien-ominaisuuksia-hintoja-ja-tietoturvaa-puolestasi","title":"Vertailimme eri HR-järjestelmien ominaisuuksia, hintoja ja ...","domain":"sympa.com","is_owned":false,"citation_key":"85be019a5b1032b8","cited_answers":7,"last_cited_at":"2026-11-12T14:34:03.133984Z"},{"url":"https://www.taukokirjanpito.com/blogi/palkanlaskenta-ohjelma","path":"/blogi/palkanlaskenta-ohjelma","title":"Palkanlaskenta ohjelma 2026: vertailu ja hinnat - Tauko kirjanpito","domain":"taukokirjanpito.com","is_owned":false,"citation_key":"92ebedb574ffeb95","cited_answers":7,"last_cited_at":"2026-11-12T14:10:36.788386Z"},{"url":"https://netvisor.fi/tuote/palkanlaskentaohjelma","path":"/tuote/palkanlaskentaohjelma","title":"Palkanlaskentaohjelma tulorekisterivalmiudella - Netvisor","domain":"netvisor.fi","is_owned":false,"citation_key":"bd5c3ad20eeaf8b8","cited_answers":6,"last_cited_at":"2026-11-12T14:10:36.788386Z"},{"url":"https://mepco.fi/blogi/palkanlaskennan-ulkoistus/","path":"/blogi/palkanlaskennan-ulkoistus","title":"Palkanlaskennan ulkoistus – miten se kannattaa tehdä","domain":"mepco.fi","is_owned":false,"citation_key":"4acfa59724ed0f4d","cited_answers":5,"last_cited_at":"2026-11-12T14:33:35.850461Z"},{"url":"https://maestro.fi/ohjelmistot/palkanlaskentaohjelma","path":"/ohjelmistot/palkanlaskentaohjelma","title":"Palkanlaskentaohjelma tehokkaaseen työskentelyyn - varaa esittely","domain":"maestro.fi","is_owned":false,"citation_key":"59b68ce58fd2f94d","cited_answers":5,"last_cited_at":"2026-11-12T14:10:36.788386Z"}],"total_sources":272},"owned":{"rows":[],"total_sources":0}},"evidence_ref":null,"generated_at":"2026-11-12T14:38:17.594212Z","leading_brands":{"rows":[{"rank":1,"is_self":false,"apex_domain":"mepco.fi","appearances":56,"canonical_name":"Mepco","visibility_rate":0.4117647058823529,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":2,"is_self":false,"apex_domain":"netvisor.fi","appearances":53,"canonical_name":"Netvisor","visibility_rate":0.3897058823529412,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":3,"is_self":false,"apex_domain":"procountor.fi","appearances":49,"canonical_name":"Procountor","visibility_rate":0.3602941176470588,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":4,"is_self":false,"apex_domain":"sympa.com","appearances":41,"canonical_name":"Sympa","visibility_rate":0.3014705882352941,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":5,"is_self":false,"apex_domain":"visma.fi","appearances":35,"canonical_name":"Visma","visibility_rate":0.25,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":6,"is_self":false,"apex_domain":"fennoa.com","appearances":27,"canonical_name":"Fennoa","visibility_rate":0.19852941176470587,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":7,"is_self":false,"apex_domain":"hibob.com","appearances":23,"canonical_name":"HiBob","visibility_rate":0.16911764705882354,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":8,"is_self":false,"apex_domain":"nepton.fi","appearances":22,"canonical_name":"Nepton","visibility_rate":0.16176470588235295,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":9,"is_self":false,"apex_domain":"personio.com","appearances":20,"canonical_name":"Personio","visibility_rate":0.14705882352941177,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":10,"is_self":false,"apex_domain":"palkkaus.fi","appearances":19,"canonical_name":"Palkkaus.fi","visibility_rate":0.13970588235294118,"prior_visibility_rate":null,"visibility_rate_delta":null}],"self":null},"schema_version":1,"company_ranking":"visibility","industry_summary":{"companies":[{"rank":1,"by_engine":[{"engine":"chatgpt","visibility_rate":0.6},{"engine":"google_ai_overviews","visibility_rate":0.45},{"engine":"google_ai_mode","visibility_rate":0.42105263157894735},{"engine":"gemini","visibility_rate":0.4444444444444444},{"engine":"perplexity","visibility_rate":0.21052631578947367},{"engine":"copilot","visibility_rate":0.45},{"engine":"claude","visibility_rate":0.3}],"prior_rank":null,"rank_delta":null,"apex_domain":"mepco.fi","appearances":56,"avg_position":1.875,"citation_rate":0.25,"engines_named":7,"canonical_name":"Mepco","share_of_voice":0.08199121522693997,"visibility_rate":0.4117647058823529,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":2,"by_engine":[{"engine":"chatgpt","visibility_rate":0.3},{"engine":"google_ai_overviews","visibility_rate":0.5},{"engine":"google_ai_mode","visibility_rate":0.47368421052631576},{"engine":"gemini","visibility_rate":0.3888888888888889},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0.5},{"engine":"claude","visibility_rate":0.5}],"prior_rank":null,"rank_delta":null,"apex_domain":"netvisor.fi","appearances":53,"avg_position":2.6666666666666665,"citation_rate":0.10294117647058823,"engines_named":7,"canonical_name":"Netvisor","share_of_voice":0.07759882869692533,"visibility_rate":0.3897058823529412,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":3,"by_engine":[{"engine":"chatgpt","visibility_rate":0.3},{"engine":"google_ai_overviews","visibility_rate":0.5},{"engine":"google_ai_mode","visibility_rate":0.21052631578947367},{"engine":"gemini","visibility_rate":0.5},{"engine":"perplexity","visibility_rate":0.10526315789473684},{"engine":"copilot","visibility_rate":0.35},{"engine":"claude","visibility_rate":0.55}],"prior_rank":null,"rank_delta":null,"apex_domain":"procountor.fi","appearances":49,"avg_position":2.4,"citation_rate":0.11764705882352941,"engines_named":7,"canonical_name":"Procountor","share_of_voice":0.07174231332357248,"visibility_rate":0.3602941176470588,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":4,"by_engine":[{"engine":"chatgpt","visibility_rate":0.3},{"engine":"google_ai_overviews","visibility_rate":0.45},{"engine":"google_ai_mode","visibility_rate":0.42105263157894735},{"engine":"gemini","visibility_rate":0.2222222222222222},{"engine":"perplexity","visibility_rate":0.10526315789473684},{"engine":"copilot","visibility_rate":0.35},{"engine":"claude","visibility_rate":0.25}],"prior_rank":null,"rank_delta":null,"apex_domain":"sympa.com","appearances":41,"avg_position":2.5,"citation_rate":0.10294117647058823,"engines_named":7,"canonical_name":"Sympa","share_of_voice":0.060029282576866766,"visibility_rate":0.3014705882352941,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":5,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0.3},{"engine":"google_ai_mode","visibility_rate":0.21052631578947367},{"engine":"gemini","visibility_rate":0.3333333333333333},{"engine":"perplexity","visibility_rate":0.10526315789473684},{"engine":"copilot","visibility_rate":0.4},{"engine":"claude","visibility_rate":0.35}],"prior_rank":null,"rank_delta":null,"apex_domain":"visma.fi","appearances":35,"avg_position":3.5,"citation_rate":0,"engines_named":7,"canonical_name":"Visma","share_of_voice":0.05124450951683748,"visibility_rate":0.25,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":6,"by_engine":[{"engine":"chatgpt","visibility_rate":0.15},{"engine":"google_ai_overviews","visibility_rate":0.2},{"engine":"google_ai_mode","visibility_rate":0.15789473684210525},{"engine":"gemini","visibility_rate":0.16666666666666666},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.35},{"engine":"claude","visibility_rate":0.35}],"prior_rank":null,"rank_delta":null,"apex_domain":"fennoa.com","appearances":27,"avg_position":3,"citation_rate":0.022058823529411766,"engines_named":6,"canonical_name":"Fennoa","share_of_voice":0.03953147877013177,"visibility_rate":0.19852941176470587,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":7,"by_engine":[{"engine":"chatgpt","visibility_rate":0.2},{"engine":"google_ai_overviews","visibility_rate":0.3},{"engine":"google_ai_mode","visibility_rate":0.2631578947368421},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0.15789473684210525},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.15}],"prior_rank":null,"rank_delta":null,"apex_domain":"hibob.com","appearances":23,"avg_position":null,"citation_rate":0.007352941176470588,"engines_named":7,"canonical_name":"HiBob","share_of_voice":0.03367496339677892,"visibility_rate":0.16911764705882354,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":8,"by_engine":[{"engine":"chatgpt","visibility_rate":0.25},{"engine":"google_ai_overviews","visibility_rate":0.3},{"engine":"google_ai_mode","visibility_rate":0.21052631578947367},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0.10526315789473684},{"engine":"copilot","visibility_rate":0.15},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"nepton.fi","appearances":22,"avg_position":3,"citation_rate":0.058823529411764705,"engines_named":6,"canonical_name":"Nepton","share_of_voice":0.032210834553440704,"visibility_rate":0.16176470588235295,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":9,"by_engine":[{"engine":"chatgpt","visibility_rate":0.15},{"engine":"google_ai_overviews","visibility_rate":0.35},{"engine":"google_ai_mode","visibility_rate":0.15789473684210525},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.2}],"prior_rank":null,"rank_delta":null,"apex_domain":"personio.com","appearances":20,"avg_position":null,"citation_rate":0,"engines_named":7,"canonical_name":"Personio","share_of_voice":0.029282576866764276,"visibility_rate":0.14705882352941177,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":10,"by_engine":[{"engine":"chatgpt","visibility_rate":0.2},{"engine":"google_ai_overviews","visibility_rate":0.25},{"engine":"google_ai_mode","visibility_rate":0.15789473684210525},{"engine":"gemini","visibility_rate":0.16666666666666666},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"palkkaus.fi","appearances":19,"avg_position":4.333333333333333,"citation_rate":0.007352941176470588,"engines_named":7,"canonical_name":"Palkkaus.fi","share_of_voice":0.027818448023426062,"visibility_rate":0.13970588235294118,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":11,"by_engine":[{"engine":"chatgpt","visibility_rate":0.15},{"engine":"google_ai_overviews","visibility_rate":0.1},{"engine":"google_ai_mode","visibility_rate":0.21052631578947367},{"engine":"gemini","visibility_rate":0.16666666666666666},{"engine":"perplexity","visibility_rate":0.15789473684210525},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.15}],"prior_rank":null,"rank_delta":null,"apex_domain":"palkka.fi","appearances":18,"avg_position":1,"citation_rate":0.014705882352941176,"engines_named":6,"canonical_name":"Palkka.fi","share_of_voice":0.02635431918008785,"visibility_rate":0.1323529411764706,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":12,"by_engine":[{"engine":"chatgpt","visibility_rate":0.3},{"engine":"google_ai_overviews","visibility_rate":0.25},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0.1111111111111111},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"sdworx.fi","appearances":17,"avg_position":2,"citation_rate":0.051470588235294115,"engines_named":5,"canonical_name":"SD Worx","share_of_voice":0.024890190336749635,"visibility_rate":0.125,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":13,"by_engine":[{"engine":"chatgpt","visibility_rate":0.25},{"engine":"google_ai_overviews","visibility_rate":0.2},{"engine":"google_ai_mode","visibility_rate":0.15789473684210525},{"engine":"gemini","visibility_rate":0.1111111111111111},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.1},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"finago.com","appearances":17,"avg_position":1.5,"citation_rate":0.014705882352941176,"engines_named":6,"canonical_name":"Finago","share_of_voice":0.024890190336749635,"visibility_rate":0.125,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":14,"by_engine":[{"engine":"chatgpt","visibility_rate":0.2},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.15789473684210525},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.2}],"prior_rank":null,"rank_delta":null,"apex_domain":"haileyhr.com","appearances":15,"avg_position":1.5,"citation_rate":0,"engines_named":5,"canonical_name":"Hailey HR","share_of_voice":0.021961932650073207,"visibility_rate":0.11029411764705882,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":15,"by_engine":[{"engine":"chatgpt","visibility_rate":0.1},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.15789473684210525},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0.15},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"sap.com","appearances":14,"avg_position":5,"citation_rate":0.007352941176470588,"engines_named":6,"canonical_name":"SAP","share_of_voice":0.020497803806734993,"visibility_rate":0.10294117647058823,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":16,"by_engine":[{"engine":"chatgpt","visibility_rate":0.1},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.1},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"workday.com","appearances":12,"avg_position":6,"citation_rate":0,"engines_named":6,"canonical_name":"Workday","share_of_voice":0.017569546120058566,"visibility_rate":0.08823529411764706,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":17,"by_engine":[{"engine":"chatgpt","visibility_rate":0.15},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"otta.fi","appearances":11,"avg_position":null,"citation_rate":0.029411764705882353,"engines_named":5,"canonical_name":"Otta","share_of_voice":0.016105417276720352,"visibility_rate":0.08088235294117647,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":18,"by_engine":[{"engine":"chatgpt","visibility_rate":0.1},{"engine":"google_ai_overviews","visibility_rate":0.1},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.2}],"prior_rank":null,"rank_delta":null,"apex_domain":"deel.com","appearances":11,"avg_position":null,"citation_rate":0,"engines_named":6,"canonical_name":"Deel","share_of_voice":0.016105417276720352,"visibility_rate":0.08088235294117647,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":19,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0.15},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.1},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"humahr.com","appearances":10,"avg_position":1,"citation_rate":0.029411764705882353,"engines_named":6,"canonical_name":"Huma","share_of_voice":0.014641288433382138,"visibility_rate":0.07352941176470588,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":20,"by_engine":[{"engine":"chatgpt","visibility_rate":0.15},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.1},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"cgi.com","appearances":8,"avg_position":3,"citation_rate":0.03676470588235294,"engines_named":4,"canonical_name":"CGI","share_of_voice":0.01171303074670571,"visibility_rate":0.058823529411764705,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":21,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0.1},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0.16666666666666666},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"heeros.com","appearances":7,"avg_position":null,"citation_rate":0.03676470588235294,"engines_named":4,"canonical_name":"Heeros","share_of_voice":0.010248901903367497,"visibility_rate":0.051470588235294115,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":22,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.2}],"prior_rank":null,"rank_delta":null,"apex_domain":"maxtech.fi","appearances":7,"avg_position":null,"citation_rate":0.029411764705882353,"engines_named":4,"canonical_name":"Maxtech","share_of_voice":0.010248901903367497,"visibility_rate":0.051470588235294115,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":23,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0.05263157894736842},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0.05},{"engine":"claude","visibility_rate":0.15}],"prior_rank":null,"rank_delta":null,"apex_domain":"oracle.com","appearances":7,"avg_position":7,"citation_rate":0,"engines_named":5,"canonical_name":"Oracle","share_of_voice":0.010248901903367497,"visibility_rate":0.051470588235294115,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":24,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.1},{"engine":"google_ai_mode","visibility_rate":0.05263157894736842},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.15}],"prior_rank":null,"rank_delta":null,"apex_domain":"linkity.net","appearances":6,"avg_position":null,"citation_rate":0.014705882352941176,"engines_named":3,"canonical_name":"Linkity","share_of_voice":0.008784773060029283,"visibility_rate":0.04411764705882353,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":25,"by_engine":[{"engine":"chatgpt","visibility_rate":0.1},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"quinyx.com","appearances":6,"avg_position":null,"citation_rate":0,"engines_named":4,"canonical_name":"Quinyx","share_of_voice":0.008784773060029283,"visibility_rate":0.04411764705882353,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":26,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.1}],"prior_rank":null,"rank_delta":null,"apex_domain":"maestro.fi","appearances":5,"avg_position":2,"citation_rate":0.03676470588235294,"engines_named":3,"canonical_name":"Maestro","share_of_voice":0.007320644216691069,"visibility_rate":0.03676470588235294,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":27,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0.05}],"prior_rank":null,"rank_delta":null,"apex_domain":"kellokortti.fi","appearances":5,"avg_position":null,"citation_rate":0.014705882352941176,"engines_named":4,"canonical_name":"Kellokortti.fi","share_of_voice":0.007320644216691069,"visibility_rate":0.03676470588235294,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":28,"by_engine":[{"engine":"chatgpt","visibility_rate":0.15},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0},{"engine":"gemini","visibility_rate":0},{"engine":"perplexity","visibility_rate":0.05263157894736842},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"tuntinetti.fi","appearances":5,"avg_position":3,"citation_rate":0.007352941176470588,"engines_named":3,"canonical_name":"Tuntinetti","share_of_voice":0.007320644216691069,"visibility_rate":0.03676470588235294,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":29,"by_engine":[{"engine":"chatgpt","visibility_rate":0},{"engine":"google_ai_overviews","visibility_rate":0.1},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"accountor.com","appearances":5,"avg_position":null,"citation_rate":0,"engines_named":3,"canonical_name":"Accountor","share_of_voice":0.007320644216691069,"visibility_rate":0.03676470588235294,"prior_visibility_rate":null,"visibility_rate_delta":null},{"rank":30,"by_engine":[{"engine":"chatgpt","visibility_rate":0.05},{"engine":"google_ai_overviews","visibility_rate":0.05},{"engine":"google_ai_mode","visibility_rate":0.10526315789473684},{"engine":"gemini","visibility_rate":0.05555555555555555},{"engine":"perplexity","visibility_rate":0},{"engine":"copilot","visibility_rate":0},{"engine":"claude","visibility_rate":0}],"prior_rank":null,"rank_delta":null,"apex_domain":"bamboohr.com","appearances":5,"avg_position":null,"citation_rate":0,"engines_named":4,"canonical_name":"BambooHR","share_of_voice":0.007320644216691069,"visibility_rate":0.03676470588235294,"prior_visibility_rate":null,"visibility_rate_delta":null}],"by_persona":[{"persona_id":"5c31ef5d-03df-4b1e-8fe0-bb98247fd833","top_companies":[{"apex_domain":"sympa.com","canonical_name":"Sympa","visibility_rate":0.6},{"apex_domain":"mepco.fi","canonical_name":"Mepco","visibility_rate":0.5428571428571428},{"apex_domain":"nepton.fi","canonical_name":"Nepton","visibility_rate":0.4}],"leading_visibility":[{"apex_domain":"mepco.fi","canonical_name":"Mepco","visibility_rate":0.5428571428571428},{"apex_domain":"netvisor.fi","canonical_name":"Netvisor","visibility_rate":0.22857142857142856},{"apex_domain":"procountor.fi","canonical_name":"Procountor","visibility_rate":0.2},{"apex_domain":"sympa.com","canonical_name":"Sympa","visibility_rate":0.6},{"apex_domain":"visma.fi","canonical_name":"Visma","visibility_rate":0.14285714285714285},{"apex_domain":"fennoa.com","canonical_name":"Fennoa","visibility_rate":0.05714285714285714},{"apex_domain":"hibob.com","canonical_name":"HiBob","visibility_rate":0.22857142857142856},{"apex_domain":"nepton.fi","canonical_name":"Nepton","visibility_rate":0.4},{"apex_domain":"personio.com","canonical_name":"Personio","visibility_rate":0.2},{"apex_domain":"palkkaus.fi","canonical_name":"Palkkaus.fi","visibility_rate":0}],"answers_naming_a_company":0.8571428571428571},{"persona_id":"0e276863-21fe-40bd-af0d-877ab6d0265f","top_companies":[{"apex_domain":"mepco.fi","canonical_name":"Mepco","visibility_rate":0.4411764705882353},{"apex_domain":"visma.fi","canonical_name":"Visma","visibility_rate":0.3235294117647059},{"apex_domain":"netvisor.fi","canonical_name":"Netvisor","visibility_rate":0.29411764705882354}],"leading_visibility":[{"apex_domain":"mepco.fi","canonical_name":"Mepco","visibility_rate":0.4411764705882353},{"apex_domain":"netvisor.fi","canonical_name":"Netvisor","visibility_rate":0.29411764705882354},{"apex_domain":"procountor.fi","canonical_name":"Procountor","visibility_rate":0.2647058823529412},{"apex_domain":"sympa.com","canonical_name":"Sympa","visibility_rate":0.20588235294117646},{"apex_domain":"visma.fi","canonical_name":"Visma","visibility_rate":0.3235294117647059},{"apex_domain":"fennoa.com","canonical_name":"Fennoa","visibility_rate":0.11764705882352941},{"apex_domain":"hibob.com","canonical_name":"HiBob","visibility_rate":0.11764705882352941},{"apex_domain":"nepton.fi","canonical_name":"Nepton","visibility_rate":0.14705882352941177},{"apex_domain":"personio.com","canonical_name":"Personio","visibility_rate":0.058823529411764705},{"apex_domain":"palkkaus.fi","canonical_name":"Palkkaus.fi","visibility_rate":0.029411764705882353}],"answers_naming_a_company":0.7647058823529411},{"persona_id":"6c64dbe7-9003-4364-9826-43efe6ca2922","top_companies":[{"apex_domain":"netvisor.fi","canonical_name":"Netvisor","visibility_rate":0.6571428571428571},{"apex_domain":"procountor.fi","canonical_name":"Procountor","visibility_rate":0.6285714285714286},{"apex_domain":"palkkaus.fi","canonical_name":"Palkkaus.fi","visibility_rate":0.4}],"leading_visibility":[{"apex_domain":"mepco.fi","canonical_name":"Mepco","visibility_rate":0.2},{"apex_domain":"netvisor.fi","canonical_name":"Netvisor","visibility_rate":0.6571428571428571},{"apex_domain":"procountor.fi","canonical_name":"Procountor","visibility_rate":0.6285714285714286},{"apex_domain":"sympa.com","canonical_name":"Sympa","visibility_rate":0.17142857142857143},{"apex_domain":"visma.fi","canonical_name":"Visma","visibility_rate":0.2571428571428571},{"apex_domain":"fennoa.com","canonical_name":"Fennoa","visibility_rate":0.37142857142857144},{"apex_domain":"hibob.com","canonical_name":"HiBob","visibility_rate":0.11428571428571428},{"apex_domain":"nepton.fi","canonical_name":"Nepton","visibility_rate":0.02857142857142857},{"apex_domain":"personio.com","canonical_name":"Personio","visibility_rate":0.14285714285714285},{"apex_domain":"palkkaus.fi","canonical_name":"Palkkaus.fi","visibility_rate":0.4}],"answers_naming_a_company":0.8285714285714286},{"persona_id":"edda037e-b7af-4cad-92be-f6bd2272d80f","top_companies":[{"apex_domain":"mepco.fi","canonical_name":"Mepco","visibility_rate":0.46875},{"apex_domain":"netvisor.fi","canonical_name":"Netvisor","visibility_rate":0.375},{"apex_domain":"procountor.fi","canonical_name":"Procountor","visibility_rate":0.34375}],"leading_visibility":[{"apex_domain":"mepco.fi","canonical_name":"Mepco","visibility_rate":0.46875},{"apex_domain":"netvisor.fi","canonical_name":"Netvisor","visibility_rate":0.375},{"apex_domain":"procountor.fi","canonical_name":"Procountor","visibility_rate":0.34375},{"apex_domain":"sympa.com","canonical_name":"Sympa","visibility_rate":0.21875},{"apex_domain":"visma.fi","canonical_name":"Visma","visibility_rate":0.28125},{"apex_domain":"fennoa.com","canonical_name":"Fennoa","visibility_rate":0.25},{"apex_domain":"hibob.com","canonical_name":"HiBob","visibility_rate":0.21875},{"apex_domain":"nepton.fi","canonical_name":"Nepton","visibility_rate":0.0625},{"apex_domain":"personio.com","canonical_name":"Personio","visibility_rate":0.1875},{"apex_domain":"palkkaus.fi","canonical_name":"Palkkaus.fi","visibility_rate":0.125}],"answers_naming_a_company":0.75}],"cited_domains":[{"share":0.25,"domain":"mepco.fi","company":"Mepco","cited_answers":34},{"share":0.13970588235294118,"domain":"suomenpalkat.com","company":null,"cited_answers":19},{"share":0.11764705882352941,"domain":"procountor.fi","company":"Procountor","cited_answers":16},{"share":0.11029411764705882,"domain":"businesswith.fi","company":null,"cited_answers":15},{"share":0.10294117647058823,"domain":"netvisor.fi","company":"Netvisor","cited_answers":14},{"share":0.10294117647058823,"domain":"sympa.com","company":"Sympa","cited_answers":14},{"share":0.10294117647058823,"domain":"vero.fi","company":null,"cited_answers":14},{"share":0.09558823529411764,"domain":"tyokaluvertailu.fi","company":null,"cited_answers":13},{"share":0.0661764705882353,"domain":"taukokirjanpito.com","company":null,"cited_answers":9},{"share":0.058823529411764705,"domain":"nepton.fi","company":"Nepton","cited_answers":8}],"citation_split":{"third_party":276,"company_sites":162},"companies_named":115,"top3_share_of_voice":{"delta":null,"prior":null,"current":0.23133235724743778,"prior_numerator":null,"current_numerator":158,"prior_denominator":null,"current_denominator":683},"companies_per_answer":5.014705882352941,"named_by_every_engine":8,"answers_naming_a_company":{"delta":null,"prior":null,"current":0.8014705882352942,"prior_numerator":null,"current_numerator":109,"prior_denominator":null,"current_denominator":136},"companies_for_half_of_mentions":10},"executive_summary":"With mentions in 41% of AI answers, Mepco is this study's most-mentioned company. ChatGPT mentions Mepco much more often than Perplexity. The answers span 115 companies, with 10 accounting for at least half of all company mentions. Mepco is most visible for the customer profile \"Finnish SME HR Directors\", appearing in 54% of those answers. The most frequently cited source is mepco.fi. 8 companies appear in answers from every measured assistant. At least 36% of recorded source links point to websites of companies named in this study. Across the study, answers cite 272 different pages."}}