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Ulkoistaminen taas tarjoaa laajan erikoisosaamisen, paremman skaalautuvuuden ja vähentää henkilöriskejä.","consensus_claims":[{"text":"Keskisuurelle yritykselle paras ratkaisu on usein hybridimalli, jossa oma pieni tiimi ohjaa kehitystä ja kumppani vastaa ylläpidosta.","sources":[{"engine":"chatgpt","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:google_ai_overviews"},{"engine":"gemini","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:gemini"},{"engine":"copilot","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:copilot"},{"engine":"claude","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:claude"}]},{"text":"Oma tiimi puoltaa paikkaansa, jos IT on keskeinen kilpailuetu tai yrityksellä on paljon räätälöityjä järjestelmiä.","sources":[{"engine":"google_ai_mode","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:google_ai_mode"},{"engine":"copilot","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:copilot"},{"engine":"claude","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:claude"}]},{"text":"Ulkoistaminen taas tarjoaa laajan erikoisosaamisen, paremman skaalautuvuuden ja vähentää henkilöriskejä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:google_ai_overviews"},{"engine":"gemini","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:gemini"},{"engine":"copilot","evidence_ref":"e3fbb021-621a-4472-b63a-2e15ed261e6b:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"a4968107-06e0-4af8-8523-ab6dc4b9a5bb","leader":{"is_self":false,"apex_domain":"elisa.fi","canonical_name":"Elisa"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"a4968107-06e0-4af8-8523-ab6dc4b9a5bb:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"a4968107-06e0-4af8-8523-ab6dc4b9a5bb:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"a4968107-06e0-4af8-8523-ab6dc4b9a5bb:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"a4968107-06e0-4af8-8523-ab6dc4b9a5bb:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"a4968107-06e0-4af8-8523-ab6dc4b9a5bb:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"a4968107-06e0-4af8-8523-ab6dc4b9a5bb:claude"}],"prompt_text":"Sisäinen IT-tiimimme kuluu arjen tukipyyntöjen ratkomiseen eikä ehdi kehittää järjestelmiä. 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Kunnat ja hyvinvointialueet voivat hyödyntää omia in-house-yhtiöitään, kuten Istekkiä tai Kuntien Tieraa. Kaupallisista toimijoista 24/7 SOC -palveluita julkishallinnolle tarjoavat esimerkiksi Insta, Elisa ja CGI.","consensus_claims":[{"text":"Valtionhallinnolle keskitettyä ympärivuorokautista SOC-valvontaa tuottaa ensisijaisesti Valtori.","sources":[{"engine":"claude","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:claude"},{"engine":"gemini","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:gemini"},{"engine":"google_ai_mode","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:google_ai_mode"}]},{"text":"Kunnat ja hyvinvointialueet voivat hyödyntää omia in-house-yhtiöitään, kuten Istekkiä tai Kuntien Tieraa.","sources":[{"engine":"claude","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:claude"},{"engine":"google_ai_mode","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:google_ai_overviews"}]},{"text":"Kaupallisista toimijoista 24/7 SOC -palveluita julkishallinnolle tarjoavat esimerkiksi Insta, Elisa ja CGI.","sources":[{"engine":"chatgpt","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:chatgpt"},{"engine":"copilot","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:copilot"},{"engine":"perplexity","evidence_ref":"707ac613-777f-4a14-afaf-088b14a4486c:perplexity"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"d6628103-dd4d-44a7-b59c-ab12482ca9a2","leader":{"is_self":false,"apex_domain":"telia.fi","canonical_name":"Telia"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"d6628103-dd4d-44a7-b59c-ab12482ca9a2:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"d6628103-dd4d-44a7-b59c-ab12482ca9a2:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"d6628103-dd4d-44a7-b59c-ab12482ca9a2:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"d6628103-dd4d-44a7-b59c-ab12482ca9a2:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"d6628103-dd4d-44a7-b59c-ab12482ca9a2:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"d6628103-dd4d-44a7-b59c-ab12482ca9a2:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"d6628103-dd4d-44a7-b59c-ab12482ca9a2:claude"}],"prompt_text":"Mitkä suomalaiset IT-palvelutalot tarjoavat ulkoistettua tietoturvakeskusta ja kyberturvapalveluita?","prompt_type":"discovery","share_of_voice":0,"companies_named":31,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"2603a1fe-434d-495c-a9fa-1d827e111cdf","leader":{"is_self":false,"apex_domain":"elisa.fi","canonical_name":"Elisa"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:claude"}],"prompt_text":"Mikä palveluntarjoaja kannattaa valita julkisen sektorin organisaation 24/7 tietoturvavalvonnan ja EDR-hallinnan ulkoistukseen?","prompt_type":"recommendation","share_of_voice":0,"companies_named":20,"visibility_rate":0,"consensus_answer":"Yhtä ainoaa palveluntarjoajaa ei voi suositella suoraan, sillä valinta edellyttää julkisen sektorin hankintalain mukaista kilpailutusta. Kotimaisista toimijoista vertailuun suositellaan usein suuria kokonaistoimittajia kuten CGI ja Elisa sekä erikoistuneita taloja kuten Cinia ja Insta.","consensus_claims":[{"text":"Yhtä ainoaa palveluntarjoajaa ei voi suositella suoraan, sillä valinta edellyttää julkisen sektorin hankintalain mukaista kilpailutusta.","sources":[{"engine":"claude","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:claude"},{"engine":"gemini","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:gemini"},{"engine":"google_ai_overviews","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:perplexity"}]},{"text":"Kotimaisista toimijoista vertailuun suositellaan usein suuria kokonaistoimittajia kuten CGI ja Elisa sekä erikoistuneita taloja kuten Cinia ja Insta.","sources":[{"engine":"chatgpt","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:chatgpt"},{"engine":"copilot","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:copilot"},{"engine":"google_ai_mode","evidence_ref":"2603a1fe-434d-495c-a9fa-1d827e111cdf:google_ai_mode"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"a62332cc-998e-43ab-9b63-f9e69d465642","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:claude"}],"prompt_text":"Kannattaako organisaation rakentaa oma 24/7 SOC vai ostaa se ulkoistettuna palveluna IT-palvelutoimittajalta?","prompt_type":"comparison","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Ulkoistettu tai hybridimallinen 24/7 SOC on useimmille organisaatioille taloudellisesti ja toiminnallisesti perustellumpi ratkaisu kuin oman rakentaminen. Ulkoistus mahdollistaa nopean käyttöönoton ilman oman vuorotyöhenkilöstön palkkaamista ja osaajapulan riskejä. Oma SOC puolestaan tarjoaa täyden kontrollin ja sopii tiukasti säännellyille suuryrityksille.","consensus_claims":[{"text":"Ulkoistettu tai hybridimallinen 24/7 SOC on useimmille organisaatioille taloudellisesti ja toiminnallisesti perustellumpi ratkaisu kuin oman rakentaminen.","sources":[{"engine":"chatgpt","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:google_ai_mode"},{"engine":"perplexity","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:perplexity"},{"engine":"copilot","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:copilot"},{"engine":"claude","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:claude"}]},{"text":"Ulkoistus mahdollistaa nopean käyttöönoton ilman oman vuorotyöhenkilöstön palkkaamista ja osaajapulan riskejä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:google_ai_mode"},{"engine":"claude","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:claude"}]},{"text":"Oma SOC puolestaan tarjoaa täyden kontrollin ja sopii tiukasti säännellyille suuryrityksille.","sources":[{"engine":"google_ai_overviews","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:perplexity"},{"engine":"copilot","evidence_ref":"a62332cc-998e-43ab-9b63-f9e69d465642:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"68a2f11e-431a-4045-9413-c8f9c3d971ec","leader":{"is_self":false,"apex_domain":"atea.fi","canonical_name":"Atea"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"68a2f11e-431a-4045-9413-c8f9c3d971ec:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"68a2f11e-431a-4045-9413-c8f9c3d971ec:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"68a2f11e-431a-4045-9413-c8f9c3d971ec:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"68a2f11e-431a-4045-9413-c8f9c3d971ec:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"68a2f11e-431a-4045-9413-c8f9c3d971ec:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"68a2f11e-431a-4045-9413-c8f9c3d971ec:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"68a2f11e-431a-4045-9413-c8f9c3d971ec:claude"}],"prompt_text":"Meillä ei riitä oma henkilöstö valvomaan tietoturvahälytyksiä öisin ja viikonloppuisin. Miten tämä kannattaa ratkaista?","prompt_type":"problem","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Chief Information Security Officer","needs":["Managed Cybersecurity & SOC with 24/7 eyes-on-glass monitoring","Managed endpoint detection and response (EDR) across municipal infrastructure","Incident response capabilities and regular vulnerability reporting"],"industry":"Public Sector & Government","seniority":"Executive / Director level","objections":["Concerns about vendor compliance with strict Finnish and European data protection laws","Risk of expanding supply chain exposure by granting deep administrative telemetry access to an MSP","Rigid public sector procurement terms delaying service transition and operational rollout"],"pain_points":["Absence of in-house personnel to maintain overnight and weekend security monitoring","Complex and evolving regulatory reporting standards that burden small internal teams","Severe talent shortages making it difficult to hire and retain certified security analysts"],"buying_roles":["decision_maker","technical_evaluator"],"company_size":"Mid-sized to large public organization (50+ to 1,000+ employees)","current_tools":["Disparate endpoint antivirus tools on administrative workstations","On-premises firewall logs with manual review processes","Ticketing systems used primarily for general IT helpdesk tasks"],"buying_triggers":["Audit findings highlighting vulnerabilities and a lack of around-the-clock threat monitoring","Impending regulatory enforcement deadlines under the European NIS2 directive","Heightened cyber threat activity targeting critical municipal and public services"],"generation_hint":"Base this persona on 'CISO / Information Security Manager'. Security and compliance officer seeking dedicated security operations, endpoint protection, and risk management. Typical roles: Chief Information Security Officer, Information Security Manager, Risk & Compliance Officer. Buyer group: 'Public Sector & Regulated Entities' (public_sector, 50+ employees, 1000+ employees). They are looking for: Managed Cybersecurity & SOC.","jobs_to_be_done":["Establish continuous 24/7 monitoring and triage across all public network endpoints and servers","Align agency security controls with NIS2 and national information security standards","Execute incident response protocols and produce documented post-incident audit trails"],"approval_process":["Initial security architecture and feasibility review by the internal cybersecurity team","Formal review and scoring by public procurement and legal officers according to public tender guidelines","Final sign-off by the executive management board and municipal or agency director"],"desired_outcomes":["Continuous 24/7 threat detection, rapid containment, and reduced incident dwell time","Seamless compliance reporting aligned with national and EU regulatory directives","Protection of citizen data and preservation of public service continuity during cyber incidents"],"responsibilities":["Governing organizational information security strategy, policies, and risk registers","Ensuring institutional compliance with statutory regulations and reporting mandates","Managing security incident escalation and briefing executive leadership and public stakeholders"],"success_measures":["Mean time to detect (MTTD) and mean time to respond (MTTR) across all critical assets","Passing external cybersecurity audits without critical or unmitigated findings","Zero major operational outages or reportable data breaches resulting from undetected intrusions"],"decision_criteria":["Demonstrated cybersecurity maturity and 24/7 SOC response capability","Local Finnish presence with native language operational support and rapid escalation","Clear service level agreements (SLAs) for incident containment times","Data sovereignty guaranteeing logs and telemetry remain within Finland or the EU","Transparent, predictable service pricing compatible with public budgeting cycles"],"organization_type":"government","security_requirements":["Data residency guarantees ensuring logs and incident data do not leave the EU/EEA","Vetted security personnel with appropriate background checks and clear security clearances","Strict isolation of multi-tenant environments to prevent data leakage between public entities"],"alternatives_considered":["Building an internal 24/7 Security Operations Center (SOC)","Relying on daytime internal IT staff and automated alert rules","Hiring independent cybersecurity contractors on an ad-hoc basis","Procuring standalone EDR and SIEM software without managed response"],"compliance_requirements":["Adherence to European NIS2 directive for essential and important entities","Compliance with GDPR and national Finnish data privacy regulations","Fulfillment of national security criteria (e.g., Katakri / public sector auditing guidelines)"],"procurement_constraints":["Mandatory adherence to public procurement acts and competitive tendering thresholds","Fixed-term contracts requiring clear milestone-based evaluation before renewal","Prohibition of unpredictable usage-based fee spikes in public operational budgets"],"integration_requirements":["Ingestion of telemetry from hybrid on-premises servers and municipal cloud environments","Integration with centralized directory services (e.g., Active Directory) and identity platforms","Coordination with internal IT helpdesk systems for coordinated incident remediation"]},"description":"Security and compliance leader in Finnish public sector bodies and regulated organizations who oversees information security posture, regulatory conformity, and risk mitigation. Facing talent shortages and strict statutory mandates like NIS2, this buyer requires an external managed security operations partner to provide continuous surveillance, incident response, and compliance assurance.","customer_type":"enterprise","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.enterprise.v2","completed_answers":34,"owned_citation_rate":0},{"id":"ab63c782-ad9b-487c-8cfd-443e71c415e7","title":"Finnish SMB Managing Directors","market":"FI","prompts":[{"id":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11","leader":{"is_self":false,"apex_domain":"helppoit.fi","canonical_name":"HelppoIT"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:claude"}],"prompt_text":"Mistä löytää luotettavan IT-tukipalvelun pk-yritykselle kiinteällä kuukausihinnalla?","prompt_type":"direct","share_of_voice":0,"companies_named":23,"visibility_rate":0,"consensus_answer":"Pk-yrityksille suunnattu IT-tuki maksaa tyypillisesti kiinteästi noin 20–100 euroa käyttäjää kohden kuukaudessa palvelun laajuudesta riippuen. Valtakunnallisia kokonaisratkaisuja tarjoavat esimerkiksi Tietokeskus, Data Group sekä Elisa. Ketterämpiä tai paikallisia vaihtoehtoja ovat muun muassa Vetonaula, HelppoIT ja UnifyIT.","consensus_claims":[{"text":"Pk-yrityksille suunnattu IT-tuki maksaa tyypillisesti kiinteästi noin 20–100 euroa käyttäjää kohden kuukaudessa palvelun laajuudesta riippuen.","sources":[{"engine":"google_ai_overviews","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:google_ai_mode"},{"engine":"gemini","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:gemini"}]},{"text":"Valtakunnallisia kokonaisratkaisuja tarjoavat esimerkiksi Tietokeskus, Data Group sekä Elisa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:google_ai_mode"},{"engine":"gemini","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:gemini"},{"engine":"perplexity","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:perplexity"}]},{"text":"Ketterämpiä tai paikallisia vaihtoehtoja ovat muun muassa Vetonaula, HelppoIT ja UnifyIT.","sources":[{"engine":"google_ai_mode","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:google_ai_mode"},{"engine":"gemini","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:gemini"},{"engine":"copilot","evidence_ref":"b1b145b4-f9dc-4450-af4a-bf2ab2800f11:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"9f444362-38b6-433d-93e9-10240454acc2","leader":{"is_self":false,"apex_domain":"tietokeskus.fi","canonical_name":"Tietokeskus"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"9f444362-38b6-433d-93e9-10240454acc2:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"9f444362-38b6-433d-93e9-10240454acc2:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"9f444362-38b6-433d-93e9-10240454acc2:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"9f444362-38b6-433d-93e9-10240454acc2:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"9f444362-38b6-433d-93e9-10240454acc2:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"9f444362-38b6-433d-93e9-10240454acc2:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"9f444362-38b6-433d-93e9-10240454acc2:claude"}],"prompt_text":"Mitä vaihtoehtoja pk-yrityksellä on IT-infrastruktuurin ja käyttäjätuen ulkoistamiseen Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":26,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"e3a5910d-6d35-4db7-955c-1e13727669a0","leader":{"is_self":false,"apex_domain":"jaloit.fi","canonical_name":"Jalo IT"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:gemini"},{"rank":null,"engine":"perplexity","status":"failed","evidence_ref":null},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:claude"}],"prompt_text":"Mikä IT-palveluntarjoaja sopii parhaiten noin 30 hengen kasvavalle asiantuntijayritykselle Suomessa?","prompt_type":"recommendation","share_of_voice":0,"companies_named":24,"visibility_rate":0,"consensus_answer":"Kasvavalle 30 hengen yritykselle suositellaan ketterää, pk-yrityksiin keskittynyttä IT-kumppania suuryritysten sijaan. Sopiviksi vaihtoehdoiksi nostetaan usein muun muassa Bitmore, Verano, Jalo IT sekä e-IT. Laajempaa kehitys- ja tietoturvakumppanuutta hakevalle yritykselle esitetään vaihtoehdoksi myös Advaniaa.","consensus_claims":[{"text":"Kasvavalle 30 hengen yritykselle suositellaan ketterää, pk-yrityksiin keskittynyttä IT-kumppania suuryritysten sijaan.","sources":[{"engine":"claude","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:claude"},{"engine":"copilot","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:copilot"},{"engine":"google_ai_overviews","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:google_ai_overviews"}]},{"text":"Sopiviksi vaihtoehdoiksi nostetaan usein muun muassa Bitmore, Verano, Jalo IT sekä e-IT.","sources":[{"engine":"chatgpt","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:google_ai_overviews"}]},{"text":"Laajempaa kehitys- ja tietoturvakumppanuutta hakevalle yritykselle esitetään vaihtoehdoksi myös Advaniaa.","sources":[{"engine":"copilot","evidence_ref":"e3a5910d-6d35-4db7-955c-1e13727669a0:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"11c34571-a085-40c8-ace0-10fad759d067","leader":{"is_self":false,"apex_domain":"datagroup.fi","canonical_name":"Data Group"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:claude"}],"prompt_text":"Kannattaako 40 hengen yrityksen palkata oma IT-tukihenkilö vai ulkoistaa IT-palvelut kumppanille?","prompt_type":"comparison","share_of_voice":0,"companies_named":3,"visibility_rate":0,"consensus_answer":"40 hengen yritykselle IT-palveluiden ulkoistaminen on useimmiten omaa tukihenkilöä edullisempi ja toimintavarmempi ratkaisu. Kumppani tarjoaa laajempaa erikoisosaamista ja katkeamatonta tukea ilman yhden työntekijän poissaoloihin liittyviä riskejä. Oma tuki puoltaa paikkaansa jatkuvassa lähituessa, ja hyvä vaihtoehto onkin hybridimalli sisäisellä IT-vastuuhenkilöllä.","consensus_claims":[{"text":"40 hengen yritykselle IT-palveluiden ulkoistaminen on useimmiten omaa tukihenkilöä edullisempi ja toimintavarmempi ratkaisu.","sources":[{"engine":"chatgpt","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:perplexity"}]},{"text":"Kumppani tarjoaa laajempaa erikoisosaamista ja katkeamatonta tukea ilman yhden työntekijän poissaoloihin liittyviä riskejä.","sources":[{"engine":"google_ai_mode","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:google_ai_mode"},{"engine":"gemini","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:gemini"},{"engine":"claude","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:claude"}]},{"text":"Oma tuki puoltaa paikkaansa jatkuvassa lähituessa, ja hyvä vaihtoehto onkin hybridimalli sisäisellä IT-vastuuhenkilöllä.","sources":[{"engine":"chatgpt","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:chatgpt"},{"engine":"copilot","evidence_ref":"11c34571-a085-40c8-ace0-10fad759d067:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"56c671a9-a18b-497d-a8fc-6a32ee2804c8","leader":{"is_self":false,"apex_domain":"e-it.fi","canonical_name":"e-IT"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:claude"}],"prompt_text":"Jatkuvat IT-ongelmat ja laitteiden säätäminen vievät liikaa henkilöstön työaikaa, miten pk-yrityksen IT-tuki kannattaisi ratkaista?","prompt_type":"problem","share_of_voice":0,"companies_named":3,"visibility_rate":0,"consensus_answer":"Pk-yrityksen IT kannattaa yleensä ulkoistaa kumppanille kiinteähintaiseksi palveluksi oman IT-henkilön palkkaamisen sijaan. Laitteiden säätämistä vähennetään tehokkaasti keskitetyllä hallinnalla, joka automatisoi asennukset ja päivitykset. Henkilöstölle tarvitaan yksi selkeä tukikanava sekä ennakoiva ylläpito pelkän reaktiivisen korjaamisen tilalle.","consensus_claims":[{"text":"Pk-yrityksen IT kannattaa yleensä ulkoistaa kumppanille kiinteähintaiseksi palveluksi oman IT-henkilön palkkaamisen sijaan.","sources":[{"engine":"chatgpt","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:google_ai_overviews"},{"engine":"gemini","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:gemini"},{"engine":"copilot","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:copilot"}]},{"text":"Laitteiden säätämistä vähennetään tehokkaasti keskitetyllä hallinnalla, joka automatisoi asennukset ja päivitykset.","sources":[{"engine":"google_ai_overviews","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:google_ai_mode"},{"engine":"claude","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:claude"}]},{"text":"Henkilöstölle tarvitaan yksi selkeä tukikanava sekä ennakoiva ylläpito pelkän reaktiivisen korjaamisen tilalle.","sources":[{"engine":"chatgpt","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:chatgpt"},{"engine":"perplexity","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:perplexity"},{"engine":"copilot","evidence_ref":"56c671a9-a18b-497d-a8fc-6a32ee2804c8:copilot"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Managing Director / Operations Head","needs":["IT Support & Infrastructure Management","Managed Networking & Connectivity"],"industry":"Professional Services, Wholesale & Retail, or Manufacturing","seniority":"C-level / Executive","objections":["Uncertainty over whether final costs will exceed fixed per-seat estimates","Perceived disruption and operational friction during the migration from current ad-hoc IT setups"],"pain_points":["Downtime resulting in direct revenue or productivity losses","Unpredictable IT maintenance and hardware replacement costs","Internal staff wasting valuable billable hours troubleshooting routine technical issues"],"buying_roles":["decision_maker","executive_sponsor"],"company_size":"10-100 employees","current_tools":["Ad-hoc employee workstations and mixed device setups","Basic commercial Wi-Fi routers and unmanaged network switches","Informal email and chat channels for internal IT troubleshooting"],"buying_triggers":["Frequent IT disruptions affecting day-to-day business operations","Expanding employee headcount requiring standardised device and user onboarding"],"generation_hint":"Base this persona on 'Managing Director / Operations Head'. Business executive who oversees operational budgets and seeks predictable, flat-rate IT support without staffing a full internal IT department. Typical roles: Managing Director, Chief Executive Officer, Chief Operating Officer. Buyer group: 'Finnish Small & Midsize Businesses (SMBs)' (B2B, 10-50 employees, 50-100 employees). They are looking for: IT Support & Infrastructure Management, Managed Networking & Connectivity.","jobs_to_be_done":["Ensure stable and secure day-to-day IT systems and connectivity for all staff","Streamline device setup and user access management during hiring phases","Eliminate operational friction and productivity losses caused by recurring technical failures"],"desired_outcomes":["Reliable IT infrastructure with minimal operational disruptions","Smooth, automated provisioning for new employee workstations","Predictable, fixed monthly operational costs for IT maintenance"],"responsibilities":["Managing company-wide operational workflows and profitability","Allocating and tracking operational budgets","Authorizing supplier contracts and vendor partnerships"],"success_measures":["Measurable reduction in business downtime and incident resolution hours","Consistency of monthly IT spend against the agreed flat-rate budget","Employee satisfaction with IT onboarding speed and helpdesk assistance"],"decision_criteria":["Predictable, transparent flat-rate pricing per user or workstation","Guaranteed response times and uptime commitments via clear SLAs","Local availability with Finnish and English support capabilities","Demonstrated ease of onboarding and migration from existing setups"],"organization_type":"private_company","alternatives_considered":["Handling IT support informally via internal non-technical staff","Hiring a dedicated in-house IT systems administrator","Relying on ad-hoc, break-fix external repair contractors"]},"description":"Operational executive leading a growing Finnish small or midsize business, responsible for company profitability, staff productivity, and cost control. Lacking an internal IT team, this buyer requires dependable, day-to-day workplace support and robust networking to keep operations running smoothly without unexpected budget overruns.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":34,"owned_citation_rate":0},{"id":"2ba850b3-c46f-4608-bb64-5273e0fe036c","title":"Multinational subsidiary application leads","market":"FI","prompts":[{"id":"cf90e741-d99e-41d8-8717-c79dc4d8341e","leader":{"is_self":false,"apex_domain":"cgi.com","canonical_name":"CGI"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:claude"}],"prompt_text":"Mistä yritykselle saa jatkuvaa ERP-sovellustukea ja -ylläpitoa Suomessa?","prompt_type":"direct","share_of_voice":0,"companies_named":16,"visibility_rate":0,"consensus_answer":"ERP-sovellustukea ja -ylläpitoa saa suoraan ohjelmistotoimittajilta, sertifioiduilta kumppaneilta sekä IT- ja konsultointitaloilta. Kotimaisiin järjestelmiin, kuten Visman ja Lemonsoftin ratkaisuihin, tuki ja ylläpito ostetaan usein suoraan ohjelmistotalolta. Kansainvälisille ERP-järjestelmille tukea tarjoavat kumppanit, kuten Fellowmind, SprintIT ja CGI.","consensus_claims":[{"text":"ERP-sovellustukea ja -ylläpitoa saa suoraan ohjelmistotoimittajilta, sertifioiduilta kumppaneilta sekä IT- ja konsultointitaloilta.","sources":[{"engine":"google_ai_mode","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:google_ai_mode"},{"engine":"gemini","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:gemini"},{"engine":"claude","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:claude"}]},{"text":"Kotimaisiin järjestelmiin, kuten Visman ja Lemonsoftin ratkaisuihin, tuki ja ylläpito ostetaan usein suoraan ohjelmistotalolta.","sources":[{"engine":"google_ai_mode","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:google_ai_mode"},{"engine":"gemini","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:gemini"}]},{"text":"Kansainvälisille ERP-järjestelmille tukea tarjoavat kumppanit, kuten Fellowmind, SprintIT ja CGI.","sources":[{"engine":"chatgpt","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:chatgpt"},{"engine":"copilot","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:copilot"},{"engine":"claude","evidence_ref":"cf90e741-d99e-41d8-8717-c79dc4d8341e:claude"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"f6ba4e34-fddb-493e-bedf-b19a46abfce3","leader":{"is_self":false,"apex_domain":"digia.com","canonical_name":"Digia"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"f6ba4e34-fddb-493e-bedf-b19a46abfce3:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"f6ba4e34-fddb-493e-bedf-b19a46abfce3:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"f6ba4e34-fddb-493e-bedf-b19a46abfce3:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"f6ba4e34-fddb-493e-bedf-b19a46abfce3:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"f6ba4e34-fddb-493e-bedf-b19a46abfce3:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"f6ba4e34-fddb-493e-bedf-b19a46abfce3:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"f6ba4e34-fddb-493e-bedf-b19a46abfce3:claude"}],"prompt_text":"Millaisia toimijoita Suomessa tarjoaa ERP-järjestelmien sovellushallintapalveluita (Application Management Services)?","prompt_type":"discovery","share_of_voice":0,"companies_named":26,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"cd08bc73-cd82-4768-9bf6-9230aac898d5","leader":{"is_self":false,"apex_domain":"cgi.com","canonical_name":"CGI"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"cd08bc73-cd82-4768-9bf6-9230aac898d5:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"cd08bc73-cd82-4768-9bf6-9230aac898d5:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"cd08bc73-cd82-4768-9bf6-9230aac898d5:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"cd08bc73-cd82-4768-9bf6-9230aac898d5:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"cd08bc73-cd82-4768-9bf6-9230aac898d5:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"cd08bc73-cd82-4768-9bf6-9230aac898d5:claude"}],"prompt_text":"Mikä IT-palveluntarjoaja Suomessa sopii parhaiten globaalin ERP-järjestelmän paikalliseen ylläpitoon ja Finvoice-integraatioiden tukeen?","prompt_type":"recommendation","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":"Tietoevry ja CGI ovat yleisimmin suositeltuja kumppaneita globaalien ERP-järjestelmien ylläpitoon ja Finvoice-integraatioihin. Digia sekä Fellowmind nostetaan esiin Microsoft- ja NetSuite-ympäristöissä sekä kotimaisissa integraatioissa. 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