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They require external agency support to secure high-impact tech press coverage surrounding capital raises, market launches, and company milestones without maintaining an expensive permanent PR team.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":35,"owned_citation_rate":0},{"id":"60be0211-9609-4798-984f-91d3034c15fa","title":"Multinational Corporate Communications Directors","market":"FI","prompts":[{"id":"f536b115-553e-46a6-8876-7274b18c11b3","leader":{"is_self":false,"apex_domain":"miltton.com","canonical_name":"Miltton"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:claude"}],"prompt_text":"Etsimme kokenutta viestintätoimistoa yrityksemme kriisiviestintään ja mediasuhteiden hoitoon Suomessa. Mitä vaihtoehtoja on?","prompt_type":"direct","share_of_voice":0,"companies_named":18,"visibility_rate":0,"consensus_answer":"Suuria toimistoja ovat Miltton sekä Rud Pedersen Finland (entinen Tekir), jotka tarjoavat laajoja resursseja kriisiviestintään ja mediasuhteisiin. Kreab sopii kansainvälisiin tarpeisiin ja sidosryhmäsuhteisiin, kun taas Ahjo Communications tarjoaa ympärivuorokautista kriisipäivystystä.","consensus_claims":[{"text":"Suuria toimistoja ovat Miltton sekä Rud Pedersen Finland (entinen Tekir), jotka tarjoavat laajoja resursseja kriisiviestintään ja mediasuhteisiin.","sources":[{"engine":"copilot","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:copilot"},{"engine":"google_ai_overviews","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:google_ai_overviews"}]},{"text":"Kreab sopii kansainvälisiin tarpeisiin ja sidosryhmäsuhteisiin, kun taas Ahjo Communications tarjoaa ympärivuorokautista kriisipäivystystä.","sources":[{"engine":"claude","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:claude"},{"engine":"copilot","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:copilot"},{"engine":"gemini","evidence_ref":"f536b115-553e-46a6-8876-7274b18c11b3:gemini"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"9ac018df-d76a-4a62-9c35-904228c4f181","leader":{"is_self":false,"apex_domain":"miltton.com","canonical_name":"Miltton"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"9ac018df-d76a-4a62-9c35-904228c4f181:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"9ac018df-d76a-4a62-9c35-904228c4f181:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"9ac018df-d76a-4a62-9c35-904228c4f181:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"9ac018df-d76a-4a62-9c35-904228c4f181:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"9ac018df-d76a-4a62-9c35-904228c4f181:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"9ac018df-d76a-4a62-9c35-904228c4f181:claude"}],"prompt_text":"Millaisia strategisen viestinnän ja PR:n toimistoja Suomessa on B2B- ja suuryrityksille?","prompt_type":"discovery","share_of_voice":0,"companies_named":28,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e","leader":{"is_self":false,"apex_domain":"irpartners.fi","canonical_name":"IR Partners"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:claude"}],"prompt_text":"Mikä viestintätoimisto Suomessa kannattaa valita, kun tavoitteena on vahvistaa kansainvälisen yhtiön mainetta ja näkyvyyttä talousmediassa?","prompt_type":"recommendation","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Talousmediaan ja sijoittajaviestintään suositellaan usein IR Partnersia sekä kokonaisvaltaista maineenhallintaa tarjoavia Milttonia ja Tekiriä. Kansainvälisille yrityksille soveltuu globaalin verkoston tarjoava Kreab, kun taas teknologia- ja kasvuyhtiöiden talousmedianäkyvyydessä korostuu Bamla.","consensus_claims":[{"text":"Talousmediaan ja sijoittajaviestintään suositellaan usein IR Partnersia sekä kokonaisvaltaista maineenhallintaa tarjoavia Milttonia ja Tekiriä.","sources":[{"engine":"chatgpt","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:google_ai_mode"},{"engine":"gemini","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:gemini"},{"engine":"copilot","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:copilot"}]},{"text":"Kansainvälisille yrityksille soveltuu globaalin verkoston tarjoava Kreab, kun taas teknologia- ja kasvuyhtiöiden talousmedianäkyvyydessä korostuu Bamla.","sources":[{"engine":"chatgpt","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:google_ai_mode"},{"engine":"copilot","evidence_ref":"8dd1a9f0-31a5-44fd-a4fd-41b2c5f4c91e:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"13f9a635-9c91-43b3-b2e7-c683544ff5e9","leader":{"is_self":false,"apex_domain":"kaiku.fi","canonical_name":"Kaiku"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:claude"}],"prompt_text":"Kannattaako kansainvälisen yrityksen käyttää paikallista PR-toimistoa Suomessa vai hoitaa mediasuhteet oman konserniviestinnän kautta?","prompt_type":"comparison","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"Paras ratkaisu on usein hybridimalli, jossa konserniviestintä ohjaa strategiaa ja paikallinen kumppani vastaa käytännön mediasuhteista. Paikallisen PR-toimiston etuina ovat valmiit toimittajasuhteet, suomen kielen hallinta ja ymmärrys paikallisesta kulttuurista. Oma konserniviestintä taas takaa viestien yhtenäisyyden ja syvän liiketoimintatuntemuksen ilman toimistopalkkioita.","consensus_claims":[{"text":"Paras ratkaisu on usein hybridimalli, jossa konserniviestintä ohjaa strategiaa ja paikallinen kumppani vastaa käytännön mediasuhteista.","sources":[{"engine":"chatgpt","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:chatgpt"},{"engine":"perplexity","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:perplexity"},{"engine":"copilot","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:copilot"},{"engine":"claude","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:claude"}]},{"text":"Paikallisen PR-toimiston etuina ovat valmiit toimittajasuhteet, suomen kielen hallinta ja ymmärrys paikallisesta kulttuurista.","sources":[{"engine":"chatgpt","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:google_ai_mode"},{"engine":"gemini","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:gemini"}]},{"text":"Oma konserniviestintä taas takaa viestien yhtenäisyyden ja syvän liiketoimintatuntemuksen ilman toimistopalkkioita.","sources":[{"engine":"chatgpt","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:chatgpt"},{"engine":"gemini","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:gemini"},{"engine":"copilot","evidence_ref":"13f9a635-9c91-43b3-b2e7-c683544ff5e9:copilot"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3","leader":{"is_self":false,"apex_domain":"vetter.fi","canonical_name":"Vetter Communications"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:claude"}],"prompt_text":"Globaalit lehdistötiedotteemme eivät saa näkyvyyttä Suomen mediassa. Miten saamme viestimme läpi suomalaisissa talous- ja ammattilehdissä?","prompt_type":"problem","share_of_voice":0,"companies_named":1,"visibility_rate":0,"consensus_answer":"Globaalit tiedotteet tulee lokalisoida avaamalla niiden konkreettiset vaikutukset Suomen markkinoihin, talouteen ja yrityksiin. Ylisanoja ja markkinointijargonia kannattaa välttää suosimalla asiapitoisia faktoja sekä suomenkielisiä asiantuntijakommentteja. Massajakelun sijaan suositellaan suoraa, räätälöityä yhteydenpitoa aihepiiriin perehtyneisiin talous- ja ammattitoimittajiin.","consensus_claims":[{"text":"Globaalit tiedotteet tulee lokalisoida avaamalla niiden konkreettiset vaikutukset Suomen markkinoihin, talouteen ja yrityksiin.","sources":[{"engine":"chatgpt","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:google_ai_overviews"},{"engine":"gemini","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:gemini"},{"engine":"copilot","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:copilot"},{"engine":"claude","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:claude"}]},{"text":"Ylisanoja ja markkinointijargonia kannattaa välttää suosimalla asiapitoisia faktoja sekä suomenkielisiä asiantuntijakommentteja.","sources":[{"engine":"google_ai_overviews","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:google_ai_mode"},{"engine":"gemini","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:gemini"}]},{"text":"Massajakelun sijaan suositellaan suoraa, räätälöityä yhteydenpitoa aihepiiriin perehtyneisiin talous- ja ammattitoimittajiin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:google_ai_mode"},{"engine":"perplexity","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:perplexity"},{"engine":"claude","evidence_ref":"da5ccc83-00ed-4859-9cf3-0ff62710a7c3:claude"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Corporate Communications Director","needs":["Media Relations and Press Distribution","Corporate Communications and Reputation Management","Crisis and Issues Management"],"industry":"Telecommunications","seniority":"Director","objections":["Concern that external agencies lack true relationships with senior journalists at key Finnish media groups","Risk of paying retainers for boilerplate press releases that fail to meet the local news threshold","Doubt regarding an external agency's ability to grasp complex corporate governance and multinational brand guidelines"],"pain_points":["Global corporate releases rarely pass the news threshold in Finland without culturally tailored angles","Lean local footprint leaves little internal bandwidth to build and nurture domestic journalist relationships","Concentrated newsroom ownership and shrinking editorial teams make cold pitching ineffective","High exposure to brand damage when unexpected operational or regulatory issues arise locally"],"buying_roles":["decision_maker","executive_sponsor"],"company_size":"501-1000 employees","current_tools":["Global PR wire services","Internal corporate intranet and media monitoring tools","Standard corporate presentation and press kits"],"buying_triggers":["Entering the Finnish market or establishing a local operational subsidiary","Corporate restructuring, M&A activity, or sensitive regulatory changes affecting local operations","Repeated failure of global press releases to secure coverage in Finnish business media"],"generation_hint":"Base this persona on 'Corporate Communications Director'. Communications executives at foreign or domestic multinational corporations responsible for corporate reputation, newsroom relations, and risk mitigation in Finland. Typical roles: Communications Director, VP of Corporate Communications, PR Manager, Country Manager. Buyer group: 'Multinational Corporations and Market Entrants' (B2B, 201-500 employees, 501-1000 employees, 1000+ employees). They are looking for: Media Relations and Press Distribution, Corporate Communications and Reputation Management, Crisis and Issues Management.","jobs_to_be_done":["Adapt global corporate announcements and thought leadership into locally relevant Finnish angles","Establish proactive relationships with national business editors, regional press, and trade journalists","Prepare crisis communication protocols and media training for local executive spokespeople","Monitor local press and public sentiment to mitigate emerging corporate risks"],"desired_outcomes":["Consistent and favorable earned media visibility in Finnish national and business press","Preserved corporate reputation during organizational transitions or public scrutiny","Smooth cultural and linguistic adaptation of global campaigns into local narratives","Direct access to key Finnish journalists and industry opinion leaders"],"responsibilities":["Overseeing brand reputation, external positioning, and newsroom relations in the Finnish market","Aligning local messaging with global headquarters' communications mandates","Serving as the primary advisor to the country manager for media appearances and risk mitigation"],"success_measures":["Share of voice and quality of coverage in target Finnish tier-one business and industry publications","Key message pull-through in earned editorial articles","Speed and efficacy of risk containment during sensitive corporate announcements"],"decision_criteria":["Established relationships with journalists at major Finnish media houses and key trade publications","Demonstrated capability to localize global corporate messaging for Finnish business culture","Senior-level counsel and responsiveness for crisis and issues management","Transparent fee structures balancing monthly retainer scope against ad-hoc project support","Proven track record handling corporate reputation for multinational enterprises"],"organization_type":"public_company","alternatives_considered":["Handling Finnish communications entirely through in-house global teams","Relying on a global agency network's Nordic affiliate desk","Engaging a specialized local PR and communications agency on retainer","Contracting freelance PR specialists for ad-hoc press releases"]},"description":"Communications directors at multinational organizations who manage corporate reputation, media relationships, and public narrative within Finland. They navigate a highly consolidated Finnish news landscape where global corporate announcements often fail to gain traction without nuanced local framing, requiring trusted external PR counsel to protect brand equity, secure meaningful earned media coverage, and handle potential reputational risks.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":34,"owned_citation_rate":0},{"id":"eac60abd-3bb7-458b-84d8-f59d54c68a38","title":"Finnish corporate communications directors","market":"FI","prompts":[{"id":"8ffb1c19-02f2-4f31-b82c-57f66a96575f","leader":{"is_self":false,"apex_domain":"miltton.com","canonical_name":"Miltton"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:claude"}],"prompt_text":"Mistä löytää kokeneen viestintätoimiston Suomesta yrityksen mediasuhteiden ja tiedotejakelun hoitamiseen?","prompt_type":"direct","share_of_voice":0,"companies_named":17,"visibility_rate":0,"consensus_answer":"Sopivaa viestintätoimistoa voi etsiä Marketing Finlandin markkinointihakemistosta sekä Finnish Comms Awards -kilpailun tuloksista. Tunnettuja kokeneita toimistoja mediasuhteiden ja strategisen viestinnän hoitamiseen ovat esimerkiksi Miltton ja Tekir. Tiedotteiden tekniseen jakeluun suomalaismedioille toimistot ja yritykset hyödyntävät usein STT Info -jakelukanavaa.","consensus_claims":[{"text":"Sopivaa viestintätoimistoa voi etsiä Marketing Finlandin markkinointihakemistosta sekä Finnish Comms Awards -kilpailun tuloksista.","sources":[{"engine":"google_ai_overviews","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:google_ai_mode"},{"engine":"claude","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:claude"}]},{"text":"Tunnettuja kokeneita toimistoja mediasuhteiden ja strategisen viestinnän hoitamiseen ovat esimerkiksi Miltton ja Tekir.","sources":[{"engine":"chatgpt","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:google_ai_mode"},{"engine":"gemini","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:gemini"},{"engine":"copilot","evidence_ref":"8ffb1c19-02f2-4f31-b82c-57f66a96575f:copilot"}]},{"text":"Tiedotteiden tekniseen jakeluun suomalaismedioille toimistot ja yritykset hyödyntävät usein STT Info 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olisi paras valinta teollisuuden B2B-yritykselle, joka tarvitsee tukea kriisiviestintään ja valtakunnalliseen 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kuukausikumppanuus vs. oman viestintäpäällikön palkkaaminen: kumpi kannattaa keskisuurelle B2B-yritykselle?","prompt_type":"comparison","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Valinta riippuu viestinnän volyymista ja luonteesta. Oma viestintäpäällikkö tuo syvää liiketoimintaymmärrystä ja reagoi nopeasti arjessa. Viestintätoimisto puolestaan tarjoaa koko tiimin monipuolista erityisosaamista sekä joustavasti skaalautuvaa kapasiteettia ilman rekrytointiriskiä.","consensus_claims":[{"text":"Valinta riippuu viestinnän volyymista ja luonteesta. Oma viestintäpäällikkö tuo syvää liiketoimintaymmärrystä ja reagoi nopeasti arjessa.","sources":[{"engine":"google_ai_overviews","evidence_ref":"5fc202e2-c843-4070-ab7f-cb1421af1462:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"5fc202e2-c843-4070-ab7f-cb1421af1462:google_ai_mode"},{"engine":"gemini","evidence_ref":"5fc202e2-c843-4070-ab7f-cb1421af1462:gemini"},{"engine":"copilot","evidence_ref":"5fc202e2-c843-4070-ab7f-cb1421af1462:copilot"}]},{"text":"Viestintätoimisto puolestaan tarjoaa koko tiimin monipuolista erityisosaamista sekä joustavasti skaalautuvaa kapasiteettia ilman rekrytointiriskiä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"5fc202e2-c843-4070-ab7f-cb1421af1462:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"5fc202e2-c843-4070-ab7f-cb1421af1462:google_ai_mode"},{"engine":"gemini","evidence_ref":"5fc202e2-c843-4070-ab7f-cb1421af1462:gemini"}]}],"completed_answers":7,"owned_citation_rate":0},{"id":"691053b3-1fd9-4dc9-bc84-6b601cd23663","leader":{"is_self":false,"apex_domain":"mediafemma.fi","canonical_name":"Mediafemma"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:claude"}],"prompt_text":"Yrityksemme tiedotteet eivät ylitä talousmedian uutiskynnystä eikä tiimillämme ole aikaa mediasuhteiden rakentamiseen. Miten saamme jutuillemme ansaittua näkyvyyttä?","prompt_type":"problem","share_of_voice":0,"companies_named":1,"visibility_rate":0,"consensus_answer":"Tiedotteiden sijaan kannattaa tarjota omaa dataa, kyselytuloksia tai laajempaa ilmiötä, joita toimittajat voivat hyödyntää. Uutiskynnyksen ylittää tehokkaasti reagoimalla ajankohtaisiin aiheisiin tarjoamalla asiantuntijakommentteja heti saman päivän aikana. Yhteydenotot kannattaa kohdentaa lyhyesti vain harvoille alaa seuraaville toimittajille.","consensus_claims":[{"text":"Tiedotteiden sijaan kannattaa tarjota omaa dataa, kyselytuloksia tai laajempaa ilmiötä, joita toimittajat voivat hyödyntää.","sources":[{"engine":"chatgpt","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:google_ai_overviews"},{"engine":"copilot","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:copilot"}]},{"text":"Uutiskynnyksen ylittää tehokkaasti reagoimalla ajankohtaisiin aiheisiin tarjoamalla asiantuntijakommentteja heti saman päivän aikana.","sources":[{"engine":"google_ai_overviews","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:google_ai_mode"},{"engine":"copilot","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:copilot"}]},{"text":"Yhteydenotot kannattaa kohdentaa lyhyesti vain harvoille alaa seuraaville toimittajille.","sources":[{"engine":"google_ai_mode","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:google_ai_mode"},{"engine":"claude","evidence_ref":"691053b3-1fd9-4dc9-bc84-6b601cd23663:claude"}]}],"completed_answers":7,"owned_citation_rate":0}],"attributes":{"role":"Communications Director","needs":["Media Relations and Press Distribution","Corporate Communications and Reputation Management","Crisis and Issues Management","Content Creation and Thought Leadership"],"industry":"Energy and Bioeconomy","seniority":"Director","objections":["Doubt that an external agency can fully grasp complex corporate nuances or technical business models","Concern that press outreach will rely on generic distribution lists rather than genuine media relationships","High fixed retainers that do not deliver guaranteed senior consultant attention during critical moments"],"pain_points":["Lean internal communications teams stretched thin by routine operational tasks and executive requests","Concentrated Finnish newsroom landscape making it difficult for press releases to pass editorial news thresholds","Lack of dedicated internal bandwidth to manage rapid response when sensitive public issues arise"],"buying_roles":["decision_maker","executive_sponsor"],"company_size":"201-500 employees","current_tools":["In-house press list spreadsheets","Standard corporate media monitoring software","Basic press release wire distribution tools"],"buying_triggers":["Impending corporate restructuring or executive leadership transition","Upcoming major strategic initiative requiring executive thought leadership","Heightened industry scrutiny or emerging crisis requiring proactive reputation management"],"generation_hint":"Base this persona on a buyer from 'Domestic Corporate Enterprises' (B2B, 51-200 employees, 201-500 employees, 501-1000 employees). 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They manage media relations and protect brand equity, but their lean internal teams face tight deadlines and need trusted external agency partners to secure impactful national coverage, develop thought leadership, and prepare for reputation risks.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":34,"owned_citation_rate":0},{"id":"eb2f46bb-6097-40a0-856a-d59d43f63657","title":"Direct-to-consumer brand marketing leads","market":"FI","prompts":[{"id":"a9b50fdb-f3db-4680-9d0f-d9f69b8d85fd","leader":{"is_self":false,"apex_domain":"mellakka.fi","canonical_name":"Mellakka Helsinki"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"a9b50fdb-f3db-4680-9d0f-d9f69b8d85fd:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"a9b50fdb-f3db-4680-9d0f-d9f69b8d85fd:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"a9b50fdb-f3db-4680-9d0f-d9f69b8d85fd:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"a9b50fdb-f3db-4680-9d0f-d9f69b8d85fd:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"a9b50fdb-f3db-4680-9d0f-d9f69b8d85fd:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"a9b50fdb-f3db-4680-9d0f-d9f69b8d85fd:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"a9b50fdb-f3db-4680-9d0f-d9f69b8d85fd:claude"}],"prompt_text":"Mikä toimisto tekee vaikuttajamarkkinointia ja brändi-PR:ää kuluttajatuotteille Suomessa?","prompt_type":"direct","share_of_voice":0,"companies_named":15,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":7,"owned_citation_rate":0},{"id":"a4e6f353-723c-4eef-9099-bcd1af080569","leader":{"is_self":false,"apex_domain":"flinkpr.fi","canonical_name":"Flink Social PR"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"a4e6f353-723c-4eef-9099-bcd1af080569:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"a4e6f353-723c-4eef-9099-bcd1af080569:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"a4e6f353-723c-4eef-9099-bcd1af080569:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"a4e6f353-723c-4eef-9099-bcd1af080569:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"a4e6f353-723c-4eef-9099-bcd1af080569:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"a4e6f353-723c-4eef-9099-bcd1af080569:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"a4e6f353-723c-4eef-9099-bcd1af080569:claude"}],"prompt_text":"Millaisia viestintä- ja PR-toimistoja Suomessa on erikoistunut lifestyle- ja kuluttajabrändien vaikuttajayhteistöihin?","prompt_type":"discovery","share_of_voice":0,"companies_named":13,"visibility_rate":0,"consensus_answer":"Vastauksissa korostuvat lifestyle-alan PR-toimistot, kuten Marsaana Communications, Spalt PR, Sugar Helsinki ja Miltton, jotka yhdistävät perinteisiä mediasuhteita ja vaikuttajayhteistöitä. 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