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Lisäksi työpaikalla on tehostettava varhaisen tuen mallia ja esihenkilöiden matalan kynnyksen puheeksiottoa.","consensus_claims":[{"text":"Ongelman ratkaisemiseksi on ensin selvitettävä sairauspoissaolojen juurisyyt sekä se, mihin ryhmiin poissaolot kohdistuvat.","sources":[{"engine":"chatgpt","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:chatgpt"},{"engine":"claude","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:claude"},{"engine":"copilot","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:copilot"},{"engine":"perplexity","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:perplexity"}]},{"text":"Työterveyshuollon jonoihin tulee puuttua sopimusneuvotteluin tai kilpailutuksin sekä ottamalla käyttöön nopeat etävastaanotot.","sources":[{"engine":"chatgpt","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:chatgpt"},{"engine":"copilot","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:copilot"},{"engine":"gemini","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:gemini"},{"engine":"google_ai_mode","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:google_ai_mode"}]},{"text":"Lisäksi työpaikalla on tehostettava varhaisen tuen mallia ja esihenkilöiden matalan kynnyksen puheeksiottoa.","sources":[{"engine":"claude","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:claude"},{"engine":"copilot","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:copilot"},{"engine":"gemini","evidence_ref":"28e2a24a-52a4-4ebe-a5ac-3a5364098da1:gemini"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"role":"Human Resources Director","needs":["Statutory preventive occupational healthcare services and mandatory workplace surveys","General practitioner consultations and acute primary care access","Digital clinic and remote consultation services for fast triage","Work ability management support, sick leave tracking, and rehabilitation coordination"],"industry":"Professional services, technology, and manufacturing","seniority":"Director / Executive","objections":["Concerns over unpredictable monthly billing and add-on fees for fee-for-service curative care","Frustration with long booking lead times or gaps in clinic coverage across operating regions","Administrative complexity and time required to manage reimbursement paperwork"],"pain_points":["Rising costs of extended sickness leaves that disrupt ongoing projects and operations","Heavy administrative effort required to draft workplace action plans and manage reimbursement claims","Difficulty maintaining an attractive healthcare benefit package without exceeding budgetary limits","Employee complaints regarding slow access to appointments at local clinics"],"buying_roles":["decision_maker","executive_sponsor"],"company_size":"50–250+ employees","current_tools":["Incumbent occupational health portal","Internal HR information system (HRIS)","Absence tracking spreadsheets"],"buying_triggers":["Noticeable increase in prolonged sickness absences and work capacity issues across teams","Impending renewal or dissatisfaction with current provider's price escalation and slow appointment availability","Workforce growth triggering a need for more robust statutory workplace risk surveys and action plans"],"generation_hint":"Base this persona on 'Human Resources Director / People Operations Manager'. Corporate HR executives and people managers responsible for procuring statutory occupational healthcare contracts, managing workplace well-being, and controlling sickness-related absences. Typical roles: HR Director, HR Manager, People & Culture Lead, Chief People Officer. Buyer group: 'Finnish Corporate Employers (SMEs & Large Enterprises)' (B2B, 10-49 employees, 50-249 employees, 250+ employees). They are looking for: Statutory preventive occupational healthcare, Workplace surveys and occupational health action planning, General practitioner and primary medical care, Work ability management and well-being services.","jobs_to_be_done":["Secure compliant statutory preventive occupational healthcare coverage for all employees","Provide accessible primary medical care to support rapid recovery and employee retention","Establish structured early-intervention processes for workplace well-being and disability management","Simplify the administrative processes for statutory workplace surveys and reimbursement claims"],"desired_outcomes":["Measurable reduction in sickness absence duration and associated indirect costs","Full statutory compliance with occupational health regulations without administrative strain","High employee satisfaction with convenient access to doctors and digital consultations","Maximization of eligible national social insurance reimbursements"],"responsibilities":["Procuring and managing corporate occupational healthcare contracts","Monitoring workplace health hazards, well-being initiatives, and sickness absence metrics","Collaborating with leadership and occupational safety committees on work capacity strategies","Administering health benefit budgets and overseeing reimbursement documentation"],"success_measures":["Reduction in average annual sick leave days per employee","Timely completion and implementation of statutory workplace surveys and action plans","High utilization and satisfaction scores from employees using healthcare services","Smooth, fully approved social insurance reimbursement submissions"],"decision_criteria":["Breadth and proximity of physical clinics combined with responsive digital appointments","Predictability and transparency of pricing models across preventive and curative care","Proactive capabilities and advisory in work ability management to curb sick leaves","Clarity and assistance with statutory documentation and Kela reimbursement reporting"],"organization_type":"private_company","alternatives_considered":["Retaining the incumbent occupational health partner under renegotiated service terms","Contracting an alternative private healthcare network with wider regional clinic coverage","Restricting the agreement strictly to statutory preventive care and dropping voluntary medical care","Partnering with a digital-first clinic provider supplemented by local physical clinics"]},"description":"Corporate HR and People Operations leaders in Finland responsible for establishing statutory occupational healthcare contracts, maintaining regulatory compliance, and managing employee work capacity. They seek a responsive healthcare partner that balances mandatory preventive measures and quality primary care with cost predictability and minimal administrative burden.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":30,"owned_citation_rate":0},{"id":"30f286d2-cef3-4c05-a93b-b20908674683","title":"Small business managing directors","market":"FI","prompts":[{"id":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05","leader":{"is_self":false,"apex_domain":"dokport.com","canonical_name":"Dokport"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:claude"}],"prompt_text":"Mistä saa edullisen lakisääteisen työterveyshuollon sopimuksen pienyritykselle?","prompt_type":"direct","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Edullisin työterveyshuolto pienyritykselle löytyy karsimalla sairaanhoito pois ja kilpailuttamalla pelkkä lakisääteinen ennaltaehkäisevä kokonaisuus. Vastaukset suosittelevat digitaalisia ja pienyrityksiin keskittyviä toimijoita, kuten Medfin, Dokport, Täsmä Työterveys ja Terppa, joiden perushinnat alkavat noin 5–15 eurosta työntekijää kohden kuukaudessa.","consensus_claims":[{"text":"Edullisin työterveyshuolto pienyritykselle löytyy karsimalla sairaanhoito pois ja kilpailuttamalla pelkkä lakisääteinen ennaltaehkäisevä kokonaisuus.","sources":[{"engine":"chatgpt","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:chatgpt"},{"engine":"perplexity","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:perplexity"},{"engine":"copilot","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:copilot"}]},{"text":"Vastaukset suosittelevat digitaalisia ja pienyrityksiin keskittyviä toimijoita, kuten Medfin, Dokport, Täsmä Työterveys ja Terppa, joiden perushinnat alkavat noin 5–15 eurosta työntekijää kohden kuukaudessa.","sources":[{"engine":"google_ai_mode","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:google_ai_mode"},{"engine":"gemini","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:gemini"},{"engine":"copilot","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:copilot"},{"engine":"claude","evidence_ref":"eb0ee77a-5b03-4ce9-8bbc-064c3208fe05:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"8b98b037-f716-431c-be2b-f78d46691462","leader":{"is_self":false,"apex_domain":"pihlajalinna.fi","canonical_name":"Pihlajalinna"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:claude"}],"prompt_text":"Mitä eri vaihtoehtoja ja palvelumalleja pienyrityksellä on työterveyshuollon järjestämiseen Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"Pienyritys voi hankkia työterveyspalvelut yksityiseltä lääkäriasemalta, hyvinvointialueelta tai harvemmin yhteisenä asemana muiden yritysten kanssa. Pakollisen ennaltaehkäisevän huollon lisäksi yritys voi vapaaehtoisesti liittää sopimukseen yleislääkäritasoisen sairaanhoidon ja etäpalveluita.","consensus_claims":[{"text":"Pienyritys voi hankkia työterveyspalvelut yksityiseltä lääkäriasemalta, hyvinvointialueelta tai harvemmin yhteisenä asemana muiden yritysten kanssa.","sources":[{"engine":"chatgpt","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:chatgpt"},{"engine":"gemini","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:gemini"},{"engine":"perplexity","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:perplexity"}]},{"text":"Pakollisen ennaltaehkäisevän huollon lisäksi yritys voi vapaaehtoisesti liittää sopimukseen yleislääkäritasoisen sairaanhoidon ja etäpalveluita.","sources":[{"engine":"chatgpt","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:google_ai_mode"},{"engine":"perplexity","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:perplexity"},{"engine":"copilot","evidence_ref":"8b98b037-f716-431c-be2b-f78d46691462:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"deb19ced-ab1a-4773-b118-433e5629b9e9","leader":{"is_self":false,"apex_domain":"mehilainen.fi","canonical_name":"Mehiläinen"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:claude"}],"prompt_text":"Mikä työterveyshuolto kannattaa valita 1-5 hengen yritykselle, jos tavoitteena on edullinen hinta ja toimivat etälääkäripalvelut?","prompt_type":"recommendation","share_of_voice":0,"companies_named":11,"visibility_rate":0,"consensus_answer":"Digitaaliset pienyritystoimijat, kuten Dokport ja Terppa, tarjoavat edullisia kuukausihintoja sekä kattavia etälääkäripalveluita. Suurista ketjuista Pihlajalinna erottuu usein edullisena ja Terveystalo vahvoilla ympärivuorokautisilla digipalveluillaan. Tarkkaa halvinta vaihtoehtoa on vaikea nimetä ilman tarjouspyyntöjä, sillä kokonaishinta riippuu etävastaanottojen ja käyntien määrästä.","consensus_claims":[{"text":"Digitaaliset pienyritystoimijat, kuten Dokport ja Terppa, tarjoavat edullisia kuukausihintoja sekä kattavia etälääkäripalveluita.","sources":[{"engine":"google_ai_mode","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:google_ai_mode"},{"engine":"claude","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:claude"}]},{"text":"Suurista ketjuista Pihlajalinna erottuu usein edullisena ja Terveystalo vahvoilla ympärivuorokautisilla digipalveluillaan.","sources":[{"engine":"chatgpt","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:chatgpt"},{"engine":"copilot","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:copilot"}]},{"text":"Tarkkaa halvinta vaihtoehtoa on vaikea nimetä ilman tarjouspyyntöjä, sillä kokonaishinta riippuu etävastaanottojen ja käyntien määrästä.","sources":[{"engine":"perplexity","evidence_ref":"deb19ced-ab1a-4773-b118-433e5629b9e9:perplexity"}]}],"completed_answers":5,"owned_citation_rate":0},{"id":"17da1f1d-08ed-42bc-8981-433f3e582a37","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:claude"}],"prompt_text":"Kannattaako pienyrittäjän valita työterveyshuoltoon kiinteä kuukausihinta vai käyntikohtainen laskutus?","prompt_type":"comparison","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Käyntikohtainen laskutus tulee usein edullisemmaksi pienyrittäjälle, jos sairauskäyntejä ja palveluiden käyttöä on vähän. Kiinteä kuukausihinta puolestaan helpottaa budjetointia ja kannattaa silloin, kun palveluita käytetään säännöllisesti tai usein. Kela korvaa ehtojen täyttyessä ehkäisevästä työterveydestä 60 % ja sairaanhoidosta 50 %.","consensus_claims":[{"text":"Käyntikohtainen laskutus tulee usein edullisemmaksi pienyrittäjälle, jos sairauskäyntejä ja palveluiden käyttöä on vähän.","sources":[{"engine":"chatgpt","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:google_ai_mode"},{"engine":"copilot","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:copilot"},{"engine":"claude","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:claude"}]},{"text":"Kiinteä kuukausihinta puolestaan helpottaa budjetointia ja kannattaa silloin, kun palveluita käytetään säännöllisesti tai usein.","sources":[{"engine":"chatgpt","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:chatgpt"},{"engine":"claude","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:claude"},{"engine":"perplexity","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:perplexity"}]},{"text":"Kela korvaa ehtojen täyttyessä ehkäisevästä työterveydestä 60 % ja sairaanhoidosta 50 %.","sources":[{"engine":"chatgpt","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:google_ai_mode"},{"engine":"claude","evidence_ref":"17da1f1d-08ed-42bc-8981-433f3e582a37:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"758a02ff-da1c-4074-aa71-2df31f899b82","leader":{"is_self":false,"apex_domain":"terveystalo.com","canonical_name":"Terveystalo"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:claude"}],"prompt_text":"Palkkaan ensimmäisen työntekijäni. Mitä työterveyshuollosta on pakko ottaa ja miten sen järjestää helpoiten?","prompt_type":"problem","share_of_voice":0,"companies_named":6,"visibility_rate":0,"consensus_answer":"Pakollista on vain ennaltaehkäisevä työterveyshuolto; sairaanhoito on työnantajalle vapaaehtoista. Lakisääteiseen osaan kuuluvat työpaikkaselvitys, toimintasuunnitelma, työkyvyn tuki ja tarvittavat terveystarkastukset. Helpoiten asia hoituu tekemällä palveluntuottajan kanssa kirjallinen sopimus valmiista lakisääteisestä peruspaketista.","consensus_claims":[{"text":"Pakollista on vain ennaltaehkäisevä työterveyshuolto; sairaanhoito on työnantajalle vapaaehtoista.","sources":[{"engine":"chatgpt","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:google_ai_mode"},{"engine":"perplexity","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:perplexity"},{"engine":"copilot","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:copilot"},{"engine":"claude","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:claude"}]},{"text":"Lakisääteiseen osaan kuuluvat työpaikkaselvitys, toimintasuunnitelma, työkyvyn tuki ja tarvittavat terveystarkastukset.","sources":[{"engine":"chatgpt","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:google_ai_mode"},{"engine":"copilot","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:copilot"}]},{"text":"Helpoiten asia hoituu tekemällä palveluntuottajan kanssa kirjallinen sopimus valmiista lakisääteisestä peruspaketista.","sources":[{"engine":"google_ai_mode","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:google_ai_mode"},{"engine":"perplexity","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:perplexity"},{"engine":"copilot","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:copilot"},{"engine":"claude","evidence_ref":"758a02ff-da1c-4074-aa71-2df31f899b82:claude"}]}],"completed_answers":5,"owned_citation_rate":0}],"attributes":{"role":"Managing Director / Business Owner","needs":["Statutory preventive occupational healthcare packages tailored to micro-enterprises","Self-employed occupational health arrangements eligible for Kela subvention","Digital consultation channels including chat and video appointments"],"industry":"Professional services, trades, and retail","seniority":"Executive / Owner","objections":["Concerns about recurring fixed monthly retainer fees when staff rarely take sick leave","Confusion regarding which components are mandatory preventive care versus optional medical add-ons","Friction in dealing with complicated invoicing structures and government reimbursement paperwork"],"pain_points":["Limited administrative bandwidth to evaluate complex healthcare contracts and draft safety surveys","Uncertainty surrounding regulatory compliance and potential fines from safety inspections","Direct operational disruption and revenue loss if the business owner or key employees fall ill"],"buying_roles":["decision_maker"],"company_size":"1-9 employees","current_tools":["Basic spreadsheet tracking for employee absences","Ad hoc out-of-pocket visits to private clinics"],"buying_triggers":["Hiring the company's first employee and triggering statutory duties under the Occupational Health Care Act","Receiving an inquiry or inspection notice from the occupational safety and health authority","Seeking formal occupational health coverage for the business owner to secure Kela reimbursements"],"generation_hint":"Base this persona on 'Managing Director / Small Business Owner'. Entrepreneurs, managing directors of micro-enterprises, and sole proprietors who need legally compliant, low-maintenance occupational health coverage with predictable costs. Typical roles: CEO, Founder, Managing Director, Sole Proprietor. Buyer group: 'Small Businesses and Self-Employed Persons' (B2B, 1-9 employees). They are looking for: Statutory preventive occupational healthcare, Occupational healthcare for self-employed persons, Digital and remote healthcare services.","jobs_to_be_done":["Establish mandatory preventive occupational healthcare coverage for newly hired personnel","Complete required workplace hazard evaluations and statutory action plans efficiently","Secure affordable medical access for self-employed owners and core team members"],"desired_outcomes":["Full compliance with Finnish statutory occupational health obligations without legal exposure","Predictable healthcare expenses with optimized Kela reimbursement filings","Prompt remote medical attention for staff to minimize downtime and preserve operational continuity"],"responsibilities":["Overseeing company operations, payroll, and statutory legal compliance","Managing vendor contracts and controlling operational overhead","Safeguarding staff well-being and maintaining business continuity"],"success_measures":["Zero non-compliance findings from workplace safety inspections","Stable, transparent monthly healthcare expenses within allocated budgets","High employee satisfaction with rapid access to digital appointments"],"decision_criteria":["Clarity and predictability of monthly fixed fees versus fee-for-service charges","Straightforward onboarding and minimal administrative overhead for statutory surveys","Ease of submitting and claiming statutory Kela reimbursements","Availability of convenient digital clinic and chat consultations"],"organization_type":"private_company","alternatives_considered":["Relying solely on public municipal healthcare centres","Maintaining an in-house statutory workplace hazard checklist without external vendor support","Contracting basic statutory preventive care with no supplementary medical visits"]},"description":"Managing directors and entrepreneur-owners of micro-enterprises and small businesses in Finland who need straightforward, legally compliant occupational healthcare coverage for themselves and their staff with predictable costs and minimal administrative burden.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":28,"owned_citation_rate":0},{"id":"a9c60e08-540b-41ea-8b87-760e26336fd8","title":"Insured private clinic patients","market":"FI","prompts":[{"id":"db8eeb08-a173-4dd9-806a-859fe7430920","leader":{"is_self":false,"apex_domain":"mehilainen.fi","canonical_name":"Mehiläinen"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:claude"}],"prompt_text":"Mistä yksityiseltä lääkäriasemalta saa nopeimmin ajan erikoislääkärille ilman lähetettä?","prompt_type":"direct","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Mikään yksittäinen lääkäriasema ei ole aina nopein, sillä vapaat ajat vaihtelevat jatkuvasti paikkakunnan sekä tarvittavan erikoisalan mukaan. Ajan ilman lähetettä saa tyypillisesti nopeimmin suurilta valtakunnallisilta ketjuilta, kuten Mehiläiseltä, Terveystalolta, Pihlajalinnalta ja Aavalta, usein jopa samalle tai seuraavalle päivälle.","consensus_claims":[{"text":"Mikään yksittäinen lääkäriasema ei ole aina nopein, sillä vapaat ajat vaihtelevat jatkuvasti paikkakunnan sekä tarvittavan erikoisalan mukaan.","sources":[{"engine":"google_ai_mode","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:google_ai_mode"},{"engine":"perplexity","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:perplexity"},{"engine":"claude","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:claude"}]},{"text":"Ajan ilman lähetettä saa tyypillisesti nopeimmin suurilta valtakunnallisilta ketjuilta, kuten Mehiläiseltä, Terveystalolta, Pihlajalinnalta ja Aavalta, usein jopa samalle tai seuraavalle päivälle.","sources":[{"engine":"chatgpt","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:google_ai_mode"},{"engine":"gemini","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:gemini"},{"engine":"copilot","evidence_ref":"db8eeb08-a173-4dd9-806a-859fe7430920:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"677393d1-2dd5-4e5e-82d3-dd6dbba5feb5","leader":{"is_self":false,"apex_domain":"mehilainen.fi","canonical_name":"Mehiläinen"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"677393d1-2dd5-4e5e-82d3-dd6dbba5feb5:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"677393d1-2dd5-4e5e-82d3-dd6dbba5feb5:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"677393d1-2dd5-4e5e-82d3-dd6dbba5feb5:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"677393d1-2dd5-4e5e-82d3-dd6dbba5feb5:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"677393d1-2dd5-4e5e-82d3-dd6dbba5feb5:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"677393d1-2dd5-4e5e-82d3-dd6dbba5feb5:claude"}],"prompt_text":"Mitä yksityisiä lääkäriasemia ja digiklinikoita Suomessa on, joilla toimii vakuutuksen suorakorvaus?","prompt_type":"discovery","share_of_voice":0,"companies_named":7,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1","leader":{"is_self":false,"apex_domain":"terveystalo.com","canonical_name":"Terveystalo"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:claude"}],"prompt_text":"Mikä yksityinen lääkäriasema kannattaa valita, jos tarvitsee lapselle nopeasti lääkäriajan viikonloppuna?","prompt_type":"recommendation","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Pikkujätti on suositeltava vaihtoehto, kun halutaan nimenomaan lasten ja nuorten sairauksiin erikoistuneen lääkärin vastaanotto. Mehiläinen tarjoaa kattavaa päivystystä tapaturmiin ja äkillisiin tilanteisiin, ja vastaanotolle pääsee usein myös ilman ajanvarausta. Terveystalo ja Pihlajalinna tarjoavat laajoja yleis- ja lastenpäivystyksiä eri kaupungeissa.","consensus_claims":[{"text":"Pikkujätti on suositeltava vaihtoehto, kun halutaan nimenomaan lasten ja nuorten sairauksiin erikoistuneen lääkärin vastaanotto.","sources":[{"engine":"chatgpt","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:google_ai_mode"},{"engine":"copilot","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:copilot"}]},{"text":"Mehiläinen tarjoaa kattavaa päivystystä tapaturmiin ja äkillisiin tilanteisiin, ja vastaanotolle pääsee usein myös ilman ajanvarausta.","sources":[{"engine":"chatgpt","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:google_ai_mode"},{"engine":"claude","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:claude"}]},{"text":"Terveystalo ja Pihlajalinna tarjoavat laajoja yleis- ja lastenpäivystyksiä eri kaupungeissa.","sources":[{"engine":"chatgpt","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:chatgpt"},{"engine":"gemini","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:gemini"},{"engine":"copilot","evidence_ref":"6701b2ff-3aa9-4db5-8950-aaa9b19969d1:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"f4d6c134-2b67-48ca-b37b-03515dda975c","leader":{"is_self":false,"apex_domain":"mehilainen.fi","canonical_name":"Mehiläinen"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:claude"}],"prompt_text":"Yksityinen digiklinikka vs. lääkärikäynti vastaanotolla - mitä eroa niillä on hinnoissa ja vakuutuskorvauksissa?","prompt_type":"comparison","share_of_voice":0,"companies_named":5,"visibility_rate":0,"consensus_answer":"Yksityinen digiklinikka on perushinnaltaan usein huomattavasti edullisempi kuin perinteinen lääkärikäynti paikan päällä vastaanotolla. Kelan korvaus tavallisesta yleislääkärin vastaanotosta on molemmissa palvelumuodoissa täsmälleen sama, 8 euroa. Yksityiset sairauskuluvakuutukset korvaavat tyypillisesti molemmat käyntimuodot omien sopimusehtojensa mukaisesti.","consensus_claims":[{"text":"Yksityinen digiklinikka on perushinnaltaan usein huomattavasti edullisempi kuin perinteinen lääkärikäynti paikan päällä vastaanotolla.","sources":[{"engine":"chatgpt","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:google_ai_mode"},{"engine":"gemini","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:gemini"},{"engine":"claude","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:claude"}]},{"text":"Kelan korvaus tavallisesta yleislääkärin vastaanotosta on molemmissa palvelumuodoissa täsmälleen sama, 8 euroa.","sources":[{"engine":"chatgpt","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:google_ai_mode"},{"engine":"perplexity","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:perplexity"},{"engine":"claude","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:claude"}]},{"text":"Yksityiset sairauskuluvakuutukset korvaavat tyypillisesti molemmat käyntimuodot omien sopimusehtojensa mukaisesti.","sources":[{"engine":"google_ai_mode","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:google_ai_mode"},{"engine":"perplexity","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:perplexity"},{"engine":"copilot","evidence_ref":"f4d6c134-2b67-48ca-b37b-03515dda975c:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"772058ed-3af6-4f65-ab56-51dfb4f737cb","leader":{"is_self":false,"apex_domain":"mehilainen.fi","canonical_name":"Mehiläinen"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:claude"}],"prompt_text":"Terveyskeskukseen ei saa aikoja viikkoihin, miten pääsen heti lääkärille yksityisen vakuutuksen kautta?","prompt_type":"problem","share_of_voice":0,"companies_named":3,"visibility_rate":0,"consensus_answer":"Pääset hoitoon nopeasti ottamalla yhteyttä vakuutusyhtiösi terveyspalveluun, joka voi järjestää ajan kumppanille tai etälääkärille. Suoralaskutuksella asema veloittaa vakuutusyhtiötä suoraan, jolloin maksat vain mahdollisen omavastuun. Voit myös varata ajan suoraan lääkärille ilman lähetettä, maksaa käynnin itse ja hakea korvauksen jälkikäteen.","consensus_claims":[{"text":"Pääset hoitoon nopeasti ottamalla yhteyttä vakuutusyhtiösi terveyspalveluun, joka voi järjestää ajan kumppanille tai etälääkärille.","sources":[{"engine":"google_ai_mode","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:google_ai_mode"},{"engine":"copilot","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:copilot"}]},{"text":"Suoralaskutuksella asema veloittaa vakuutusyhtiötä suoraan, jolloin maksat vain mahdollisen omavastuun.","sources":[{"engine":"chatgpt","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:chatgpt"},{"engine":"gemini","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:gemini"}]},{"text":"Voit myös varata ajan suoraan lääkärille ilman lähetettä, maksaa käynnin itse ja hakea korvauksen jälkikäteen.","sources":[{"engine":"chatgpt","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:chatgpt"},{"engine":"gemini","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:gemini"},{"engine":"copilot","evidence_ref":"772058ed-3af6-4f65-ab56-51dfb4f737cb:copilot"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Specialist outpatient medical care","General practitioner and primary medical care","Digital and remote healthcare services","Straightforward direct insurance billing and receipt documentation for insurance claims"],"objections":["High out-of-pocket appointment costs and limited direct Kela reimbursement shares","Hidden clinic facility, poliklinikkamaksu, or administrative surcharges added to doctor fees","Uncertainty whether specific treatments or diagnostics will be covered by their insurance policy"],"pain_points":["Protracted waiting times to secure appointments at public wellbeing services county health centres","Inability to consult medical specialists directly in the public sector without a primary care referral gatekeeper","Frustration with opaque total pricing when additional clinic or service fees are added at checkout"],"budget_context":"Willing to pay out-of-pocket or cover insurance deductibles for timely specialist care, but sensitive to unexpected administrative surcharges and diminishing direct Kela reimbursements.","usage_contexts":["Booking urgent same-day consultations for acute infections, sports injuries, or sudden symptoms","Consulting medical specialists such as dermatologists, ophthalmologists, or gynecologists directly","Conducting evening or weekend video and chat consultations via mobile healthcare apps"],"buying_triggers":["Sudden onset of acute illness or injury requiring immediate same-day evaluation","Need to see a specific medical specialist without waiting for a public primary care doctor's referral","Availability of private voluntary health insurance coverage that covers private clinic fees"],"generation_hint":"Base this persona on 'Private Healthcare Consumer / Insured Patient'. Consumers and insured individuals living in Finland who choose private clinics out-of-pocket or via health insurance for rapid access to medical specialists and diagnostic care. Typical roles: Patient, Private Individual, Policyholder. Buyer group: 'Private Healthcare Consumers and Insured Individuals' (B2C, Individual). They are looking for: Specialist outpatient medical care, General practitioner and primary medical care, Digital and remote healthcare services.","jobs_to_be_done":["Secure a timely doctor appointment when municipal health centre queues are too long","Consult a specialist directly for chronic, subacute, or specific health concerns","Renew prescriptions and receive medical certificates via remote digital consultations","Access diagnostic tests quickly to confirm a medical diagnosis"],"desired_outcomes":["Same-day medical diagnosis and treatment plan for acute conditions","Direct consultation with a specialist physician without delays or referral friction","Seamless direct billing through private health insurance or swift expense reimbursement","Quick prescription issuance or renewal via digital clinic tools"],"decision_criteria":["Immediate appointment availability and same-day booking options","Direct access to specialized physicians without a general practitioner referral","Transparent consultation pricing and clear disclosure of clinic administrative fees","Quality and responsiveness of digital clinic apps for chat and video consultations","Proximity and convenience of local physical clinic locations"],"household_context":"Individuals and families seeking prompt medical attention for themselves or their dependents outside public municipal clinic queues.","alternatives_considered":["Public wellbeing services county health centres (terveysasemat)","Employer-provided occupational health services when scope is limited","Over-the-counter medication and self-care","Waiting for a public healthcare specialist referral queue"]},"description":"Individual healthcare consumers and policyholders living in Finland who turn to private medical clinics and digital health services either self-funded or via voluntary health insurance. Driven by the need to bypass lengthy public health centre queues, they prioritize prompt access to general practitioners, direct specialist consultations, and user-friendly digital appointments.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":30,"owned_citation_rate":0},{"id":"c9758296-a8d5-4c73-9b72-25daaaccf038","title":"Foreign contractors posting workers to Finland","market":"FI","prompts":[{"id":"acfbdcbe-6af1-4c30-a468-2f296d1ee655","leader":{"is_self":false,"apex_domain":"mehilainen.fi","canonical_name":"Mehiläinen"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"acfbdcbe-6af1-4c30-a468-2f296d1ee655:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"acfbdcbe-6af1-4c30-a468-2f296d1ee655:google_ai_mode"},{"rank":null,"engine":"gemini","status":"absent","evidence_ref":"acfbdcbe-6af1-4c30-a468-2f296d1ee655:gemini"},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"acfbdcbe-6af1-4c30-a468-2f296d1ee655:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"acfbdcbe-6af1-4c30-a468-2f296d1ee655:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"acfbdcbe-6af1-4c30-a468-2f296d1ee655:claude"}],"prompt_text":"Mistä saa hankittua lakisääteisen työterveyshuoltosopimuksen ja työpaikkaselvityksen ulkomaisille lähetetyille työntekijöille Suomessa?","prompt_type":"direct","share_of_voice":0,"companies_named":9,"visibility_rate":0,"consensus_answer":"Palvelut voi hankkia yksityisiltä lääkärikeskuksilta, kuten Mehiläinen, Terveystalo ja Pihlajalinna. Sopimuksen ja työpaikkaselvityksen tarjoavat myös hyvinvointialueiden työterveysyksiköt. 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mentions in 54% of AI answers, Terveystalo is this study's most-mentioned company. 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