{"publication":{"title":"Real Estate Agencies in Finland","summary":"","slug":"real-estate-agencies-finland","edition":1,"published_at":"2026-11-12T15:52:06.217Z","url":"https://www.bot.spot/research/real-estate-agencies-finland","license":"https://creativecommons.org/licenses/by/4.0/","publisher":"bot.spot (Botdot Oy)"},"document":{"kind":"industry","rank":{"of":74,"position":null},"audit":{"panels":[{"id":"discovery","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Discovery checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"seo","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"SEO checks could not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"performance","lines":[],"counts":{"issue":0,"passed":0,"review":0,"not_measured":0},"reason":"Lab test did not run","status":"not_measured","flagged":[],"check_ids":[]},{"id":"agentic","lines":[{"label":"llms.txt","value":"Couldn't 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Ehdokkaita voi etsiä Asuntoarvion kaltaisista vertailupalveluista tai asuntoportaalien välittäjahauista. Valinnassa keskeisiä kriteerejä ovat LKV-pätevyys sekä vahva paikallistuntemus alueen toteutuneista kaupoista.","consensus_claims":[{"text":"Luotettavan kiinteistönvälittäjän löytämiseksi suositellaan pyytämään arviokäynti vähintään kahdelta tai kolmelta eri välittäjältä.","sources":[{"engine":"chatgpt","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:google_ai_mode"},{"engine":"perplexity","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:perplexity"},{"engine":"copilot","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:copilot"},{"engine":"claude","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:claude"}]},{"text":"Ehdokkaita voi etsiä Asuntoarvion kaltaisista vertailupalveluista tai asuntoportaalien välittäjahauista.","sources":[{"engine":"google_ai_overviews","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:google_ai_mode"},{"engine":"perplexity","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:perplexity"}]},{"text":"Valinnassa keskeisiä kriteerejä ovat LKV-pätevyys sekä vahva paikallistuntemus alueen toteutuneista kaupoista.","sources":[{"engine":"chatgpt","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:google_ai_overviews"},{"engine":"claude","evidence_ref":"1331141a-e88a-4c5e-98f0-cdb5fd958e5a:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"30cb92d1-975f-46ab-bdbc-2ced5ff0c626","leader":{"is_self":false,"apex_domain":"huoneistokeskus.fi","canonical_name":"Huoneistokeskus"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"30cb92d1-975f-46ab-bdbc-2ced5ff0c626:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"30cb92d1-975f-46ab-bdbc-2ced5ff0c626:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"30cb92d1-975f-46ab-bdbc-2ced5ff0c626:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"30cb92d1-975f-46ab-bdbc-2ced5ff0c626:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"30cb92d1-975f-46ab-bdbc-2ced5ff0c626:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"30cb92d1-975f-46ab-bdbc-2ced5ff0c626:claude"}],"prompt_text":"Millaisia kiinteistönvälityspalveluita ja hinnoittelumalleja asunnon myyjälle on tarjolla Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":12,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8","leader":{"is_self":false,"apex_domain":"bo.fi","canonical_name":"Bo LKV"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:claude"}],"prompt_text":"Mikä kiinteistönvälitystoimisto kannattaa valita kerrostalo-osakkeen myyntiin pääkaupunkiseudulla?","prompt_type":"recommendation","share_of_voice":0,"companies_named":17,"visibility_rate":0,"consensus_answer":"Pääkaupunkiseudulla ei ole yhtä parasta välitystoimistoa, joten asunnonomistajan kannattaa kilpailuttaa useampi paikallinen välittäjä. Suurilla ketjuilla, kuten Kiinteistömaailma ja OP Koti, on laajat ostajarekisterit sekä vahva tunnettuus. Bo LKV ja Roof LKV panostavat visuaaliseen markkinointiin, kun taas Blok tarjoaa edullisempaa digimallia.","consensus_claims":[{"text":"Pääkaupunkiseudulla ei ole yhtä parasta välitystoimistoa, joten asunnonomistajan kannattaa kilpailuttaa useampi paikallinen välittäjä.","sources":[{"engine":"chatgpt","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:google_ai_mode"},{"engine":"copilot","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:copilot"},{"engine":"claude","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:claude"}]},{"text":"Suurilla ketjuilla, kuten Kiinteistömaailma ja OP Koti, on laajat ostajarekisterit sekä vahva tunnettuus.","sources":[{"engine":"google_ai_overviews","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:google_ai_mode"},{"engine":"copilot","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:copilot"}]},{"text":"Bo LKV ja Roof LKV panostavat visuaaliseen markkinointiin, kun taas Blok tarjoaa edullisempaa digimallia.","sources":[{"engine":"chatgpt","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:google_ai_mode"},{"engine":"claude","evidence_ref":"96dc5bad-dfe8-465c-89d4-8323c1b2b7f8:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"5adef801-672c-4733-ac56-d9950349535a","leader":{"is_self":false,"apex_domain":"blok.ai","canonical_name":"Blok"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:claude"}],"prompt_text":"Perinteinen kiinteistönvälittäjä vai kiinteähintainen digivälityspalvelu - kumpi kannattaa asunnon myynnissä?","prompt_type":"comparison","share_of_voice":0,"companies_named":2,"visibility_rate":0,"consensus_answer":"Valinta riippuu asunnon sijainnista, kohteesta, markkinoista sekä myyjän omasta ajankäytöstä. Kiinteähintainen digivälitys säästää huomattavasti kuluja etenkin halutuilla alueilla, mutta myyjä esittelee asunnon usein itse. Perinteinen välittäjä hoitaa koko myyntiprosessin ja voi saavuttaa paremman lopputuloksen vaativissa tai erikoisissa kohteissa.","consensus_claims":[{"text":"Valinta riippuu asunnon sijainnista, kohteesta, markkinoista sekä myyjän omasta ajankäytöstä.","sources":[{"engine":"chatgpt","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:google_ai_overviews"},{"engine":"copilot","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:copilot"}]},{"text":"Kiinteähintainen digivälitys säästää huomattavasti kuluja etenkin halutuilla alueilla, mutta myyjä esittelee asunnon usein itse.","sources":[{"engine":"google_ai_overviews","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:google_ai_overviews"},{"engine":"copilot","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:copilot"},{"engine":"claude","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:claude"}]},{"text":"Perinteinen välittäjä hoitaa koko myyntiprosessin ja voi saavuttaa paremman lopputuloksen vaativissa tai erikoisissa kohteissa.","sources":[{"engine":"chatgpt","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:google_ai_mode"},{"engine":"perplexity","evidence_ref":"5adef801-672c-4733-ac56-d9950349535a:perplexity"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"77abff78-e5e8-450b-b75b-f30c2bdb091c","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:claude"}],"prompt_text":"Miten asunnon myyjä voi suojautua piilevien virheiden virhevastuulta ja juridisilta riskeiltä asuntokaupassa?","prompt_type":"problem","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Myyjä voi varautua riskeihin teettämällä puolueettoman kuntotarkastuksen. Tarkastusraporttiin kirjatut seikat siirtyvät ostajan tietoon, jolloin niihin ei voi myöhemmin vedota salaisina virheinä. Tiedonantovelvollisuus on täytettävä avoimesti. Kauppakirjassa vastuuta voi rajata vain yksilöidyillä ehdoilla, sillä yleinen myynti sellaisena kuin se on ei vapauta myyjää vastuusta.","consensus_claims":[{"text":"Myyjä voi varautua riskeihin teettämällä puolueettoman kuntotarkastuksen. Tarkastusraporttiin kirjatut seikat siirtyvät ostajan tietoon, jolloin niihin ei voi myöhemmin vedota salaisina virheinä.","sources":[{"engine":"chatgpt","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:google_ai_mode"},{"engine":"copilot","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:copilot"}]},{"text":"Tiedonantovelvollisuus on täytettävä avoimesti. Kauppakirjassa vastuuta voi rajata vain yksilöidyillä ehdoilla, sillä yleinen myynti sellaisena kuin se on ei vapauta myyjää vastuusta.","sources":[{"engine":"google_ai_overviews","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:perplexity"},{"engine":"copilot","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:copilot"},{"engine":"claude","evidence_ref":"77abff78-e5e8-450b-b75b-f30c2bdb091c:claude"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Residential property sales brokerage covering full marketing and viewing management","Professional property valuation and appraisal backed by comparable transaction data","Property documentation and conveyancing to manage legal seller disclosures and deed drafting"],"life_stage":"Homeowners transitioning between life stages, such as growing families, retirees downsizing, or estate heirs liquidating property.","objections":["Brokerage commissions feel disproportionately high compared to selling independently","Skepticism that an agent might inflate the initial valuation just to secure the listing mandate","Fear that the home will languish on the market with infrequent viewings and poor communication"],"pain_points":["Navigating strict statutory seller liability for latent physical defects or omitted disclosures under Finnish housing law","Uncertainty when setting an asking price in fluctuating local market conditions","The time-consuming burden of organizing documentation, such as the isännöitsijäntodistus and maintenance history, alongside staging and viewings"],"budget_context":"Sensitive to commission percentages eating into home equity, balancing fee levels against the risk of selling below true market value or incurring legal liability.","usage_contexts":["Preparing an apartment or house for sale ahead of purchasing a new residence","Managing the appraisal, listing, and sale of an inherited estate property","Selling a secondary residence or vacation cottage"],"buying_triggers":["Need to relocate due to family expansion, downsizing, or a job transition","Inheriting a residential property or settling an estate","Deciding to cash in home equity or trade up in the local housing market"],"generation_hint":"Base this persona on 'Residential Home Seller'. Private homeowner or shareholder in a housing company planning to sell an apartment, detached house, or cottage in Finland. Typical roles: Homeowner, Apartment Owner, Estate Executor. Buyer group: 'Private Home Sellers' (B2C). They are looking for: Residential property sales brokerage, Property valuation and appraisal, Property documentation and conveyancing.","jobs_to_be_done":["Determine an accurate and competitive asking price for the property","Prepare and showcase the home through professional photography, marketing listings, and viewings","Assemble statutory property documentation, including the house manager's certificate and renovation history","Manage buyer negotiations, formal bidding rounds, and closing deeds of sale"],"desired_outcomes":["Achieving the maximum achievable market price within an acceptable timeframe","Smooth, legally secure transaction with fully compliant documentation and disclosure","Minimal personal disruption from staging, hosting open viewings, and handling buyer inquiries","Clear, timely settlement and coordination with banks for mortgage release and deed transfer"],"decision_criteria":["Realistic, data-backed valuation based on recent comparable local sales","Transparent commission structure and total marketing costs","Demonstrated local neighborhood expertise and track record","Professional licensing and credentials (such as an LKV-certified broker)","Comprehensive marketing reach across major national property portals and buyer databases","Clarity and frequency of communication throughout the viewing and bidding process"],"household_context":"Individuals, couples, or heirs owning an apartment in a housing company (asunto-osakeyhtiö) or a freehold property (kiinteistö) in Finland.","alternatives_considered":["Selling directly as a private seller via classified portals (itse myyminen)","Fixed-fee or digital low-commission brokerage services","Full-service traditional real estate agency","Postponing the sale and renting out the home"]},"description":"Private homeowners and housing company shareholders in Finland who are preparing to sell an apartment, detached house, or cottage. They seek professional guidance to accurately price their property, market it effectively, and handle conveyancing without exposing themselves to long-term legal liability under Finnish housing law.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":30,"owned_citation_rate":0},{"id":"85bdd04c-d280-4b30-a97b-0973fce88f68","title":"First-time and expat homebuyers","market":"FI","prompts":[{"id":"a09e550e-1166-4ea5-9d87-7b5749254d9c","leader":{"is_self":false,"apex_domain":"remax.fi","canonical_name":"RE/MAX"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:claude"}],"prompt_text":"Mistä voin palkata kiinteistönvälittäjän ostotoimeksiannolla etsimään ja ostamaan asunnon puolestani?","prompt_type":"direct","share_of_voice":0,"companies_named":21,"visibility_rate":0,"consensus_answer":"Ostotoimeksiannon voi tehdä ottamalla suoraan yhteyttä lähes mihin tahansa palvelua tarjoavaan kiinteistönvälitysliikkeeseen. Palvelua tarjoavat valtakunnalliset ketjut, kuten RE/MAX, OP Koti ja Kiinteistömaailma, sekä lukuisat paikalliset toimijat. Välittäjä kartoittaa kriteerien mukaisia kohteita myös hiljaisesta myynnistä, tarkistaa asiakirjat ja hoitaa neuvottelut.","consensus_claims":[{"text":"Ostotoimeksiannon voi tehdä ottamalla suoraan yhteyttä lähes mihin tahansa palvelua tarjoavaan kiinteistönvälitysliikkeeseen.","sources":[{"engine":"claude","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:claude"},{"engine":"google_ai_mode","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:google_ai_overviews"}]},{"text":"Palvelua tarjoavat valtakunnalliset ketjut, kuten RE/MAX, OP Koti ja Kiinteistömaailma, sekä lukuisat paikalliset toimijat.","sources":[{"engine":"claude","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:claude"},{"engine":"copilot","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:copilot"},{"engine":"google_ai_mode","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:google_ai_mode"},{"engine":"google_ai_overviews","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:perplexity"}]},{"text":"Välittäjä kartoittaa kriteerien mukaisia kohteita myös hiljaisesta myynnistä, tarkistaa asiakirjat ja hoitaa neuvottelut.","sources":[{"engine":"chatgpt","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"a09e550e-1166-4ea5-9d87-7b5749254d9c:google_ai_overviews"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"129db6eb-b9a2-4ace-888b-a59c52936149","leader":{"is_self":false,"apex_domain":"remax.fi","canonical_name":"RE/MAX"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:claude"}],"prompt_text":"Minkälaista apua kiinteistönvälitystoimistot tarjoavat asunnon ostajalle Suomessa?","prompt_type":"discovery","share_of_voice":0,"companies_named":4,"visibility_rate":0,"consensus_answer":"Vaikka kiinteistönvälittäjä toimii yleensä myyjän toimeksiannosta, laki velvoittaa häntä huomioimaan myös ostajan edut ja esittämään olennaiset tiedot taloyhtiön asiakirjoista remontteihin. Ostaja voi tehdä myös erillisen ostotoimeksiannon, jolloin oma välittäjä kartoittaa kohteita jopa julkisen myynnin ulkopuolelta, hoitaa hintaneuvottelut ja laatii kauppa-asiakirjat.","consensus_claims":[{"text":"Vaikka kiinteistönvälittäjä toimii yleensä myyjän toimeksiannosta, laki velvoittaa häntä huomioimaan myös ostajan edut ja esittämään olennaiset tiedot taloyhtiön asiakirjoista remontteihin.","sources":[{"engine":"google_ai_overviews","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:google_ai_overviews"},{"engine":"chatgpt","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:chatgpt"}]},{"text":"Ostaja voi tehdä myös erillisen ostotoimeksiannon, jolloin oma välittäjä kartoittaa kohteita jopa julkisen myynnin ulkopuolelta, hoitaa hintaneuvottelut ja laatii kauppa-asiakirjat.","sources":[{"engine":"google_ai_mode","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:google_ai_mode"},{"engine":"claude","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:claude"},{"engine":"copilot","evidence_ref":"129db6eb-b9a2-4ace-888b-a59c52936149:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"c63ca49b-83b9-4b84-95bf-868274825dc6","leader":{"is_self":false,"apex_domain":"habita.com","canonical_name":"Habita"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:claude"}],"prompt_text":"Mikä kiinteistönvälitystoimisto tarjoaa parasta palvelua ja neuvontaa englanniksi Suomeen muuttavalle asunnonostajalle?","prompt_type":"recommendation","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Habita erottuu kansainvälisen verkostonsa ja ulkomaalaisille asunnonostajille suunnatun neuvontansa ansiosta. RE/MAX tarjoaa englanninkielistä tukea ja oppaita koko ostoprosessiin sekä aktiivisia ostotoimeksiantoja. Kiinteistömaailma selittää englanninkielisessä aineistossaan Suomen asunto-osakejärjestelmää ja veroja.","consensus_claims":[{"text":"Habita erottuu kansainvälisen verkostonsa ja ulkomaalaisille asunnonostajille suunnatun neuvontansa ansiosta.","sources":[{"engine":"chatgpt","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:google_ai_overviews"},{"engine":"copilot","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:copilot"}]},{"text":"RE/MAX tarjoaa englanninkielistä tukea ja oppaita koko ostoprosessiin sekä aktiivisia ostotoimeksiantoja.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:google_ai_mode"},{"engine":"perplexity","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:perplexity"}]},{"text":"Kiinteistömaailma selittää englanninkielisessä aineistossaan Suomen asunto-osakejärjestelmää ja veroja.","sources":[{"engine":"google_ai_overviews","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:google_ai_overviews"},{"engine":"copilot","evidence_ref":"c63ca49b-83b9-4b84-95bf-868274825dc6:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067","leader":null,"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:claude"}],"prompt_text":"Kannattaako ensiasunnon ostossa käyttää ostotoimeksiantoa ja omaa välittäjää vai etsiä asunto itse asuntoportaaleista?","prompt_type":"comparison","share_of_voice":null,"companies_named":0,"visibility_rate":0,"consensus_answer":"Ensiasunnon etsiminen itse asuntoportaaleista on useimmille edullisin ja suositeltavin tapa, sillä ostaja välttää tuhansien eurojen välityspalkkiot ja oppii tuntemaan alueen hintatasoa. Ostotoimeksianto puolestaan kannattaa silloin, kun kriteerit ovat poikkeuksellisen tarkat, etsintäaikaa on vähän tai tavoitellaan hiljaisen myynnin kohteita.","consensus_claims":[{"text":"Ensiasunnon etsiminen itse asuntoportaaleista on useimmille edullisin ja suositeltavin tapa, sillä ostaja välttää tuhansien eurojen välityspalkkiot ja oppii tuntemaan alueen hintatasoa.","sources":[{"engine":"chatgpt","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:google_ai_mode"},{"engine":"copilot","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:copilot"}]},{"text":"Ostotoimeksianto puolestaan kannattaa silloin, kun kriteerit ovat poikkeuksellisen tarkat, etsintäaikaa on vähän tai tavoitellaan hiljaisen myynnin kohteita.","sources":[{"engine":"chatgpt","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:google_ai_mode"},{"engine":"perplexity","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:perplexity"},{"engine":"claude","evidence_ref":"0c8dbaa8-04cf-4ff0-ae64-2c3bf6375067:claude"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"5fd801d9-91c3-4c76-8734-da17ec958b91","leader":{"is_self":false,"apex_domain":"remax.fi","canonical_name":"REMAX"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:claude"}],"prompt_text":"Olen ostamassa ensimmäistä asuntoani enkä osaa tulkita isännöitsijäntodistusta ja taloyhtiön remonttisuunnitelmia. Kuka voisi tarkistaa paperit ennen tarjouksen tekemistä?","prompt_type":"problem","share_of_voice":0,"companies_named":2,"visibility_rate":0,"consensus_answer":"Asiakirjojen tarkistamiseen voi palkata kiinteistöjuristin, joka arvioi yhtiöjärjestyksen, sopimukset sekä taloyhtiöön liittyvät juridiset vastuut ja riskit. Rakennusalan asiantuntija tai kuntotarkastaja puolestaan osaa hahmottaa suunniteltujen remonttien teknisen laajuuden ja niiden todennäköiset kustannukset. Apua voi pyytää myös ostotoimeksiannolla palkatulta kiinteistönvälittäjältä.","consensus_claims":[{"text":"Asiakirjojen tarkistamiseen voi palkata kiinteistöjuristin, joka arvioi yhtiöjärjestyksen, sopimukset sekä taloyhtiöön liittyvät juridiset vastuut ja riskit.","sources":[{"engine":"chatgpt","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:google_ai_mode"},{"engine":"copilot","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:copilot"}]},{"text":"Rakennusalan asiantuntija tai kuntotarkastaja puolestaan osaa hahmottaa suunniteltujen remonttien teknisen laajuuden ja niiden todennäköiset kustannukset.","sources":[{"engine":"chatgpt","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:google_ai_mode"},{"engine":"perplexity","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:perplexity"},{"engine":"copilot","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:copilot"}]},{"text":"Apua voi pyytää myös ostotoimeksiannolla palkatulta kiinteistönvälittäjältä.","sources":[{"engine":"google_ai_overviews","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:google_ai_overviews"},{"engine":"google_ai_mode","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:google_ai_mode"},{"engine":"perplexity","evidence_ref":"5fd801d9-91c3-4c76-8734-da17ec958b91:perplexity"}]}],"completed_answers":6,"owned_citation_rate":0}],"attributes":{"needs":["Buyer representation and search mandate","Property documentation and conveyancing","Objective guidance on property valuation and bidding strategy"],"life_stage":"Early to mid-career professionals and relocating households","objections":["Concern that the seller's agent represents only the vendor's financial interests","Uncertainty regarding hidden housing company debt liabilities and unencumbered price calculations","Apprehension about confusing statutory processes and transfer tax obligations"],"pain_points":["Difficulty distinguishing between housing company shares (asunto-osakeyhtiö) and freehold real estate (kiinteistö)","Language barriers in Finnish-language house manager certificates (isännöitsijäntodistus) and renovation schedules","Uncertainty about navigating statutory purchase permits required for certain non-EU/EEA buyers"],"budget_context":"Cost-conscious regarding agency fees and upfront transaction expenses such as transfer tax and renovation shares","usage_contexts":["Relocating to a new municipality within Finland","Navigating open and private property viewings","Reviewing housing association disclosures prior to submitting an offer"],"buying_triggers":["Relocating to Finland for work or family commitments","Transitioning from long-term renting to permanent homeownership","Encountering complex local documentation that prompts a need for professional guidance"],"generation_hint":"Base this persona on 'First-Time or Expat Homebuyer'. Domestic or international homebuyer seeking an apartment or detached house who relies on agents for viewings, property insights, and transaction security. Typical roles: Homebuyer, Expat Relocator, First-time Buyer. Buyer group: 'Private Homebuyers' (B2C). They are looking for: Buyer representation and search mandate, Property documentation and conveyancing.","jobs_to_be_done":["Find properties matching specific living criteria in suitable neighborhoods","Interpret property documentation, building condition reports, and housing company financials","Negotiate purchase bids and navigate legal title conveyance smoothly"],"desired_outcomes":["Securing a home that matches lifestyle needs and long-term financial plans","Accurately anticipating total housing costs including capital debt obligations","Completing the transaction securely and on schedule without administrative errors"],"decision_criteria":["Clear communication and fluent service in English or plain language","Depth of knowledge in local housing company finances and upcoming building renovations","Transparent commission structure for buyer representation mandates","Professional licensing credentials such as LKV certification"],"household_context":"Individuals, couples, or families establishing residency or upgrading to permanent homeownership","alternatives_considered":["Searching listing portals directly without representation","Relying solely on the seller's listing agent","Consulting informal networks, friends, or relocation forums"]},"description":"Private individuals or international professionals moving to or settling in Finland who seek to purchase an apartment or detached house. Lacking deep familiarity with the Finnish residential system, they look for dedicated buyer representation to find suitable properties, decipher technical and legal disclosures, and ensure transaction security.","customer_type":"consumer","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.consumer.v2","completed_answers":30,"owned_citation_rate":0},{"id":"5a997cc4-d05e-49e7-9079-02fab37b29ad","title":"Private Buy-to-Let Property Investors","market":"FI","prompts":[{"id":"19519014-8f22-4ed3-a7a0-36372de38d02","leader":{"is_self":false,"apex_domain":"ovv.com","canonical_name":"OVV Asuntopalvelut"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:claude"}],"prompt_text":"Mistä löydän ammattitaitoisen vuokravälittäjän sijoitusasunnolleni?","prompt_type":"direct","share_of_voice":0,"companies_named":11,"visibility_rate":0,"consensus_answer":"Vuokravälittäjän voi löytää erikoistuneilta toimistoilta tai kiinteistönvälitysketjujen vuokrausyksiköistä. Tunnettuja alan toimijoita ovat esimerkiksi Vuokraturva, Asuntopehtoori ja OVV Asuntopalvelut. Välittäjää valittaessa kannattaa vertailla palkkioita, paikallistuntemusta sekä vuokralaisehdokkaiden luottotietojen ja taustojen tarkistamista.","consensus_claims":[{"text":"Vuokravälittäjän voi löytää erikoistuneilta toimistoilta tai kiinteistönvälitysketjujen vuokrausyksiköistä. Tunnettuja alan toimijoita ovat esimerkiksi Vuokraturva, Asuntopehtoori ja OVV Asuntopalvelut.","sources":[{"engine":"google_ai_mode","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:google_ai_mode"},{"engine":"claude","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:claude"}]},{"text":"Välittäjää valittaessa kannattaa vertailla palkkioita, paikallistuntemusta sekä vuokralaisehdokkaiden luottotietojen ja taustojen tarkistamista.","sources":[{"engine":"chatgpt","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:perplexity"},{"engine":"copilot","evidence_ref":"19519014-8f22-4ed3-a7a0-36372de38d02:copilot"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"61b8b58b-fa01-4aea-8eda-4a45e678aef2","leader":{"is_self":false,"apex_domain":"kiinteistotahkola.fi","canonical_name":"Kiinteistötahkola"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"61b8b58b-fa01-4aea-8eda-4a45e678aef2:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"61b8b58b-fa01-4aea-8eda-4a45e678aef2:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"61b8b58b-fa01-4aea-8eda-4a45e678aef2:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"61b8b58b-fa01-4aea-8eda-4a45e678aef2:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"61b8b58b-fa01-4aea-8eda-4a45e678aef2:claude"}],"prompt_text":"Mitä palveluita kiinteistönvälittäjät tarjoavat asuntosijoittajille vuokralaishankintaan ja vuokrasuhteen hoitamiseen?","prompt_type":"discovery","share_of_voice":0,"companies_named":8,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":5,"owned_citation_rate":0},{"id":"8a5b528c-b88e-4eee-9ec4-dadd17732fac","leader":{"is_self":false,"apex_domain":"vuokraturva.fi","canonical_name":"Vuokraturva"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"8a5b528c-b88e-4eee-9ec4-dadd17732fac:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"8a5b528c-b88e-4eee-9ec4-dadd17732fac:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"8a5b528c-b88e-4eee-9ec4-dadd17732fac:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"8a5b528c-b88e-4eee-9ec4-dadd17732fac:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"8a5b528c-b88e-4eee-9ec4-dadd17732fac:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"8a5b528c-b88e-4eee-9ec4-dadd17732fac:claude"}],"prompt_text":"Mikä kiinteistönvälitystoimisto on paras vaihtoehto, jos haluaa löytää tarkasti taustakartoitetun ja pitkäaikaisen vuokralaisen sijoitusasuntoon?","prompt_type":"recommendation","share_of_voice":0,"companies_named":10,"visibility_rate":0,"consensus_answer":null,"consensus_claims":[],"completed_answers":6,"owned_citation_rate":0},{"id":"91772e93-f1c8-4508-897e-a4a60459e661","leader":{"is_self":false,"apex_domain":"ovv.com","canonical_name":"OVV Asuntopalvelut"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:claude"}],"prompt_text":"Kannattaako sijoitusasunnon vuokraus hoitaa itse vai käyttää vuokravälittäjää?","prompt_type":"comparison","share_of_voice":0,"companies_named":1,"visibility_rate":0,"consensus_answer":"Vuokraus kannattaa hoitaa itse, jos asunto on lähellä ja sinulla on aikaa perehtyä asioihin, sillä silloin säästää välityspalkkion. Vuokravälittäjä puolestaan säästää vaivaa ja pienentää riskejä etenkin silloin, kun kohde sijaitsee kaukana tai oma aika on vähissä. Välittäjän palkkio on tyypillisesti kuukauden vuokra plus alv, ja se on verotuksessa vähennyskelpoinen kulu.","consensus_claims":[{"text":"Vuokraus kannattaa hoitaa itse, jos asunto on lähellä ja sinulla on aikaa perehtyä asioihin, sillä silloin säästää välityspalkkion.","sources":[{"engine":"chatgpt","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:google_ai_overviews"},{"engine":"perplexity","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:perplexity"},{"engine":"claude","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:claude"}]},{"text":"Vuokravälittäjä puolestaan säästää vaivaa ja pienentää riskejä etenkin silloin, kun kohde sijaitsee kaukana tai oma aika on vähissä.","sources":[{"engine":"google_ai_mode","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:google_ai_mode"},{"engine":"copilot","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:copilot"}]},{"text":"Välittäjän palkkio on tyypillisesti kuukauden vuokra plus alv, ja se on verotuksessa vähennyskelpoinen kulu.","sources":[{"engine":"chatgpt","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"91772e93-f1c8-4508-897e-a4a60459e661:google_ai_overviews"}]}],"completed_answers":6,"owned_citation_rate":0},{"id":"32e95c73-b7bc-4b6d-bceb-80349eebe489","leader":{"is_self":false,"apex_domain":"vuokraturva.fi","canonical_name":"Vuokraturva"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"failed","evidence_ref":null},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:claude"}],"prompt_text":"Sijoitusasunto on ollut pitkään tyhjillään enkä löydä luotettavaa vuokralaista, miten saan asunnon vuokrattua nopeasti ilman luottotappioriskiä?","prompt_type":"problem","share_of_voice":0,"companies_named":1,"visibility_rate":0,"consensus_answer":"Nopeuta asunnon vuokrausta tarkistamalla vuokrataso markkinoihin nähden realistiseksi ja panostamalla ilmoituksen laatuun sekä kuviin. Pienennä luottotappioriskiä selvittämällä hakijan tulot, maksukyky ja luottotiedot sekä vaatimalla riittävä vuokravakuus. Riskiä voi rajata myös käyttämällä vuokranmaksutakuun tarjoavaa välittäjää tai ulkopuolista takauspalvelua.","consensus_claims":[{"text":"Nopeuta asunnon vuokrausta tarkistamalla vuokrataso markkinoihin nähden realistiseksi ja panostamalla ilmoituksen laatuun sekä kuviin.","sources":[{"engine":"google_ai_mode","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:google_ai_mode"},{"engine":"copilot","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:copilot"},{"engine":"perplexity","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:perplexity"}]},{"text":"Pienennä luottotappioriskiä selvittämällä hakijan tulot, maksukyky ja luottotiedot sekä vaatimalla riittävä vuokravakuus.","sources":[{"engine":"google_ai_mode","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:google_ai_mode"},{"engine":"perplexity","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:perplexity"},{"engine":"copilot","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:copilot"},{"engine":"claude","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:claude"}]},{"text":"Riskiä voi rajata myös käyttämällä vuokranmaksutakuun tarjoavaa välittäjää tai ulkopuolista takauspalvelua.","sources":[{"engine":"chatgpt","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"32e95c73-b7bc-4b6d-bceb-80349eebe489:google_ai_mode"}]}],"completed_answers":5,"owned_citation_rate":0}],"attributes":{"role":"Property Investor","needs":["Rental brokerage and professional tenant placement","Comprehensive credit checks and tenant background verification","Property valuation and appraisal for acquisitions and rent setting","Residential property sales brokerage for portfolio adjustments"],"industry":"Real Estate Investment","seniority":"Owner","objections":["Letting agency fees eroding annual net rental yields","Worry that an agent might place an unreliable tenant quickly just to close the commission","Skepticism over whether an agent can secure better tenants than direct owner listings"],"pain_points":["Prolonged vacancies leading to unrecoverable rental income loss","Risk of tenant payment defaults or property damage","High time commitment needed to schedule viewings, respond to inquiries, and verify applicants","Navigating Finnish housing company documentation and renovation debts during valuation"],"buying_roles":["decision_maker"],"company_size":"1-10 employees","current_tools":["National property and rental listing portals","Spreadsheets for portfolio yield tracking","Standard Finnish tenancy agreement templates"],"buying_triggers":["Tenant vacancy occurring in an existing rental unit requiring immediate re-letting to maintain cash flow","Acquisition of an additional residential housing company apartment for the investment portfolio","Rising difficulty in independently sourcing qualified, solvent tenants in a competitive market"],"generation_hint":"Base this persona on 'Private Landlord / Buy-to-Let Investor'. Individual landlord or small investment entity seeking brokerage assistance to acquire buy-to-let properties or secure qualified tenants. Typical roles: Landlord, Property Investor, Portfolio Owner. Buyer group: 'Private Landlords and Property Investors' (B2B, Individual, 1-10 employees). They are looking for: Rental brokerage and tenant placement, Property valuation and appraisal, Residential property sales brokerage.","jobs_to_be_done":["Secure qualified, reliable tenants to eliminate vacancy intervals","Draft legally compliant residential lease contracts compliant with Finnish tenancy law","Assess market values, rental yields, and upcoming housing company renovation liabilities"],"desired_outcomes":["High occupancy rates with minimal turnover between tenants","Reliable rental income from solvent, verified tenants","Accurate property valuations and yields aligned with local market conditions"],"responsibilities":["Managing portfolio cash flow, occupancy, and net rental yields","Overseeing lease agreements and tenancy transitions","Evaluating potential buy-to-let acquisitions and property sales"],"success_measures":["Near-zero vacancy days per unit per year","Consistent on-time rental payments and tenant retention","Net rental yields meeting or exceeding investment targets after brokerage costs"],"decision_criteria":["Rigorous tenant vetting process and credit check standards","Local market knowledge regarding achievable rental yields and housing company dynamics","Commission fee structure and impact on net yield","Speed and responsiveness in listing and arranging viewings"],"organization_type":"private_company","alternatives_considered":["Self-listing on national rental portals and conducting viewings personally","Using online lease templates and self-administered credit checks","Direct peer-to-peer letting via personal networks"]},"description":"An individual landlord or small property investment entity in Finland managing a portfolio of residential buy-to-let apartments. They rely on real estate brokers to optimize rental yields, minimize vacancy, and secure dependable, long-term tenants without consuming personal time on viewings and administrative tasks.","customer_type":"business","share_of_voice":0,"visibility_rate":0,"attribute_schema":"persona.business.v2","completed_answers":28,"owned_citation_rate":0},{"id":"82754f8a-5e92-4294-bb4c-9df81072da20","title":"Mid-Sized Enterprise Operations Directors","market":"FI","prompts":[{"id":"e81efa72-0493-4463-a9db-bba3e7d24bfb","leader":{"is_self":false,"apex_domain":"scanreal.fi","canonical_name":"ScanReal"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"failed","evidence_ref":null},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:claude"}],"prompt_text":"Etsimme toimitilavälittäjää toimistotilojen kartoitukseen ja vuokraneuvotteluihin Helsingissä, mistä löydän sopivan kumppanin?","prompt_type":"direct","share_of_voice":0,"companies_named":14,"visibility_rate":0,"consensus_answer":"Helsingissä voi käyttää joko kiinteistönomistajaa edustavaa perinteistä välittäjää tai vuokralaisen etua ajavaa vuokralaisedustajaa. Suurissa hankkeissa suositellaan kansainvälisiä toimijoita kuten JLL, CBRE, Colliers ja Cushman & Wakefield. Kotimaisista toimijoista tilakartoitukseen nostetaan muun muassa ScanReal, Real Partners ja Tuloskiinteistöt.","consensus_claims":[{"text":"Helsingissä voi käyttää joko kiinteistönomistajaa edustavaa perinteistä välittäjää tai vuokralaisen etua ajavaa vuokralaisedustajaa.","sources":[{"engine":"chatgpt","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:google_ai_overviews"},{"engine":"claude","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:claude"}]},{"text":"Suurissa hankkeissa suositellaan kansainvälisiä toimijoita kuten JLL, CBRE, Colliers ja Cushman & Wakefield.","sources":[{"engine":"chatgpt","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:chatgpt"},{"engine":"google_ai_mode","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:google_ai_mode"},{"engine":"copilot","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:copilot"},{"engine":"claude","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:claude"}]},{"text":"Kotimaisista toimijoista tilakartoitukseen nostetaan muun muassa ScanReal, Real Partners ja Tuloskiinteistöt.","sources":[{"engine":"chatgpt","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:chatgpt"},{"engine":"google_ai_overviews","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:google_ai_overviews"},{"engine":"copilot","evidence_ref":"e81efa72-0493-4463-a9db-bba3e7d24bfb:copilot"}]}],"completed_answers":5,"owned_citation_rate":0},{"id":"01642245-682e-4e24-af97-942bebc9a2bc","leader":{"is_self":false,"apex_domain":"colliers.com","canonical_name":"Colliers Finland"},"engines":["chatgpt","google_ai_overviews","google_ai_mode","gemini","perplexity","copilot","claude"],"outcomes":[{"rank":null,"engine":"chatgpt","status":"absent","evidence_ref":"01642245-682e-4e24-af97-942bebc9a2bc:chatgpt"},{"rank":null,"engine":"google_ai_overviews","status":"absent","evidence_ref":"01642245-682e-4e24-af97-942bebc9a2bc:google_ai_overviews"},{"rank":null,"engine":"google_ai_mode","status":"absent","evidence_ref":"01642245-682e-4e24-af97-942bebc9a2bc:google_ai_mode"},{"rank":null,"engine":"gemini","status":"failed","evidence_ref":null},{"rank":null,"engine":"perplexity","status":"absent","evidence_ref":"01642245-682e-4e24-af97-942bebc9a2bc:perplexity"},{"rank":null,"engine":"copilot","status":"absent","evidence_ref":"01642245-682e-4e24-af97-942bebc9a2bc:copilot"},{"rank":null,"engine":"claude","status":"absent","evidence_ref":"01642245-682e-4e24-af97-942bebc9a2bc:claude"}],"prompt_text":"Millaisia toimitilavälitys- ja vuokralaisedustuspalveluita Suomessa on tarjolla yrityksille?","prompt_type":"discovery","share_of_voice":0,"companies_named":18,"visibility_rate":0,"consensus_answer":"Perinteisessä toimitilavälityksessä välittäjä toimii vuokranantajan toimeksiannosta, jolloin tilojen haku ja esittely on vuokralaiselle yleensä maksutonta. 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