CRM and Marketing Automation Software in Finland
Engines measured: ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity, Copilot and Claude
Executive summary
With mentions in 65% of AI answers, HubSpot is this study's most-mentioned company. The answers span 51 companies, with 4 accounting for at least half of all company mentions. HubSpot is most visible for the customer profile "Mid-market B2B marketing leaders", appearing in 85% of those answers. The most frequently cited source is thecmo.com. Links to hubspot.com appear in 6% of answers. 7 companies appear in answers from every measured assistant. At least 17% of recorded source links point to websites of companies named in this study. Across the study, answers cite 363 different pages.
Who AI names most
The 10 leading companies, ranked by how often AI names them. Compare their overall visibility with their results on each engine.
Scroll across for citations and engine results →
| Company | Visibility | Citation | SoV | Avg. rank | ChatGPT | Google AI Overview | Google AI Mode | Gemini | Perplexity | Copilot | Claude |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. HubSpot | 65% | 6% | 18% | 1.7 | 70% | 75% | 65% | 75% | 21% | 75% | 75% |
| 2. Salesforce | 56% | 6% | 15% | 2.5 | 70% | 60% | 55% | 55% | 26% | 65% | 60% |
| 3. Microsoft | 35% | 6% | 9% | 2.5 | 40% | 30% | 35% | 25% | 16% | 75% | 25% |
| 4. ActiveCampaign | 34% | 1% | 9% | 2.7 | 35% | 50% | 40% | 45% | 0% | 30% | 35% |
| 5. Pipedrive | 30% | 1% | 8% | 2.1 | 20% | 45% | 35% | 35% | 16% | 35% | 25% |
| 6. Klaviyo | 19% | 1% | 5% | 1.0 | 25% | 20% | 20% | 25% | 11% | 15% | 20% |
| 7. Adobe | 19% | 1% | 5% | 3.0 | 25% | 15% | 25% | 10% | 16% | 20% | 20% |
| 8. Brevo | 14% | 0% | 4% | 4.3 | 25% | 15% | 10% | 10% | 0% | 5% | 30% |
| 9. Omnisend | 13% | 2% | 3% | 2.0 | 20% | 15% | 15% | 5% | 11% | 5% | 20% |
| 10. Mailchimp | 10% | 1% | 3% | – | 0% | 10% | 5% | 25% | 5% | 5% | 20% |
Visibility map
Each company by how often AI names it and how often AI links to its site. The dashed lines mark the field’s averages.
Swipe to explore the map. Tap a brand for its rates.
- The 10 named most
- The next 20
- Field average (12% visibility, 1% citation)
Across the 30 rated companies plotted above, field-average visibility is 12% and own-site citation is 1%. 7 companies sit above average on both (Named and cited), 2 are named above average with below-average site links (Named, not linked), and 3 earn above-average citations despite lower mention rates (Linked, rarely named).
Visibility map data table: all 30 plotted companies and quadrants
| # | Company | Website | Visibility | Citation | Share of voice | Avg. rank | Quadrant |
|---|---|---|---|---|---|---|---|
| 1 | HubSpot | hubspot.com | 65% | 6% | 18% | 1.7 | Named and cited |
| 2 | Salesforce | salesforce.com | 56% | 6% | 15% | 2.5 | Named and cited |
| 3 | Microsoft | microsoft.com | 35% | 6% | 9% | 2.5 | Named and cited |
| 4 | ActiveCampaign | activecampaign.com | 34% | 1% | 9% | 2.7 | Named and cited |
| 5 | Pipedrive | pipedrive.com | 30% | 1% | 8% | 2.1 | Named and cited |
| 6 | Klaviyo | klaviyo.com | 19% | 1% | 5% | 1.0 | Named and cited |
| 7 | Adobe | adobe.com | 19% | 1% | 5% | 3.0 | Named, not linked |
| 8 | Brevo | brevo.com | 14% | 0% | 4% | 4.3 | Named, not linked |
| 9 | Omnisend | omnisend.com | 13% | 2% | 3% | 2.0 | Named and cited |
| 10 | Mailchimp | mailchimp.com | 10% | 1% | 3% | – | Below average on both |
| 11 | SAP | sap.com | 9% | 2% | 2% | 3.5 | Linked, rarely named |
| 12 | Zoho | zoho.com | 9% | 0% | 2% | 4.0 | Below average on both |
| 13 | Oracle | oracle.com | 6% | 1% | 2% | 4.0 | Below average on both |
| 14 | Liana Technologies | lianatech.com | 4% | 0% | 1% | – | Below average on both |
| 15 | Bloomreach | bloomreach.com | 4% | 0% | 1% | – | Below average on both |
| 16 | Odoo | odoo.com | 4% | 0% | 1% | 5.0 | Below average on both |
| 17 | Creatio | creatio.com | 3% | 1% | 1% | 5.0 | Below average on both |
| 18 | Lime CRM | lime-technologies.com | 3% | 0% | 1% | – | Below average on both |
| 19 | 6sense | 6sense.com | 2% | 1% | 1% | – | Linked, rarely named |
| 20 | Custobar | custobar.com | 2% | 0% | 1% | – | Below average on both |
| 21 | Customer.io | customer.io | 2% | 0% | 1% | – | Below average on both |
| 22 | Demandbase | demandbase.com | 2% | 0% | 1% | – | Below average on both |
| 23 | Insider | insiderone.com | 2% | 0% | 1% | – | Below average on both |
| 24 | SuperOffice | superoffice.com | 1% | 1% | 0% | – | Linked, rarely named |
| 25 | NetSuite | netsuite.com | 1% | 1% | 0% | – | Below average on both |
| 26 | SugarCRM | sugarcrm.com | 1% | 1% | 0% | – | Below average on both |
| 27 | Dotdigital | dotdigital.com | 1% | 0% | 0% | – | Below average on both |
| 28 | Epicor | epicor.com | 1% | 0% | 0% | – | Below average on both |
| 29 | GetResponse | getresponse.com | 1% | 0% | 0% | – | Below average on both |
| 30 | Infor | infor.com | 1% | 0% | 0% | – | Below average on both |
Who AI recommends to whom
The same brand can lead with one audience and barely appear for another. Each cell shows how often AI named a company in that profile's answers. Select a profile to read its questions.
Scroll across to compare customer profiles →
| Company | Mid-market B2B marketing leaders | Large enterprise B2B sales directors | Direct-to-Consumer E-commerce Managers | Enterprise CRM and automation leads |
|---|---|---|---|---|
| 1. HubSpot | 85% | 66% | 29% | 83% |
| 2. Salesforce | 62% | 66% | 9% | 89% |
| 3. Microsoft | 18% | 49% | 3% | 71% |
| 4. ActiveCampaign | 65% | 0% | 63% | 9% |
| 5. Pipedrive | 47% | 60% | 0% | 14% |
| 6. Klaviyo | 0% | 0% | 77% | 0% |
| 7. Adobe | 41% | 0% | 6% | 29% |
| 8. Brevo | 21% | 0% | 29% | 6% |
| 9. Omnisend | 0% | 0% | 51% | 0% |
| 10. Mailchimp | 6% | 0% | 31% | 3% |
Do the engines agree?
7 of 51 companies appear on every engine. Compare 3 companies' visibility side by side. A balanced shape means similar visibility across engines. A spike shows where a brand appears more often.
Choose a brand above each chart to compare it.
21%–75% across the engines, 54 points apart
26%–70% across the engines, 44 points apart
16%–75% across the engines, 59 points apart
The dashed shape is the average over the 30 companies with per-engine rates. Hover or focus an engine’s logo for the numbers.
Engine visibility and spread table: field averages and top 10 companies
| Company | ChatGPT | Google AI Overview | Google AI Mode | Gemini | Perplexity | Copilot | Claude | Spread |
|---|---|---|---|---|---|---|---|---|
| Field average (30 companies) | 13% | 13% | 12% | 12% | 4% | 13% | 14% | – |
| 1. HubSpot | 70% | 75% | 65% | 75% | 21% | 75% | 75% | 54 pp |
| 2. Salesforce | 70% | 60% | 55% | 55% | 26% | 65% | 60% | 44 pp |
| 3. Microsoft | 40% | 30% | 35% | 25% | 16% | 75% | 25% | 59 pp |
| 4. ActiveCampaign | 35% | 50% | 40% | 45% | 0% | 30% | 35% | 50 pp |
| 5. Pipedrive | 20% | 45% | 35% | 35% | 16% | 35% | 25% | 29 pp |
| 6. Klaviyo | 25% | 20% | 20% | 25% | 11% | 15% | 20% | 14 pp |
| 7. Adobe | 25% | 15% | 25% | 10% | 16% | 20% | 20% | 15 pp |
| 8. Brevo | 25% | 15% | 10% | 10% | 0% | 5% | 30% | 30 pp |
| 9. Omnisend | 20% | 15% | 15% | 5% | 11% | 5% | 20% | 15 pp |
| 10. Mailchimp | 0% | 10% | 5% | 25% | 5% | 5% | 20% | 25 pp |
Questions and answers
What 4 customer profiles ask AI, who gets named, and how the engines answer. Each question includes its leading brands and an answer summary. Open Evidence for the recorded brands, cited sources, and individual engine excerpts.
Profile 1 · Business buyer · 5 questions
Mid-market B2B marketing leaders
Marketing leader at a Finnish growth-oriented B2B company who oversees demand generation, customer lifecycle marketing, and brand growth. Facing disjointed tools and manual handoffs to sales, they are seeking an intuitive platform to automate lead nurturing, score prospects, and orchestrate multi-channel campaigns without relying on specialized technical developers.
- 1.HubSpot 85%
- 2.ActiveCampaign 65%
- 3.Salesforce 62%
Q15 brands named
Mikä on paras markkinoinnin automaatiojärjestelmä kasvavalle B2B-yritykselle?
Leading brands7 of 7 engines each
Named most: HubSpot and Adobe, 7 of 7 engines each.
AI answer summary
HubSpot Marketing Hub on useimmiten paras yleisratkaisu kasvavalle B2B-yritykselle CRM- ja markkinointiominaisuuksien saumattoman yhdistämisen vuoksi. (ChatGPT, Google AI Overview, Google AI Mode and Copilot)
Pienemmille tiimeille ActiveCampaign tarjoaa erinomaisen hinta-laatusuhteen ja monipuoliset automaatiot. (ChatGPT, Gemini and Claude)
Suurille organisaatioille suositellaan järjestelmiä Adobe tai Salesforce. (Google AI Overview, Google AI Mode and Copilot)
Evidence7 engine answers · 5 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | HubSpot | hubspot.com | 7 of 7 | 1.0 |
| 2 | Adobe | adobe.com | 7 of 7 | 2.5 |
| 3 | Salesforce | salesforce.com | 6 of 7 | 3.5 |
| 4 | ActiveCampaign | activecampaign.com | 6 of 7 | 3.0 |
| 5 | Brevo | brevo.com | 3 of 7 | 5.0 |
- 1.6sense.com
- 2.abmatic.ai
- 3.aimarketingcompare.com
- 4.bigmoves.marketing
- 5.blog.kuulu.fi
- 6.coseom.com
- 7.heysid.com
- 8.hubspot.com
- 9.jottler.co
- 10.lianatech.fi
Inspect individual AI engine answer excerpts (7)
Q210 brands named
Minkälaisia ratkaisuja on olemassa B2B-liidien pisteytykseen ja automaattiseen hoitoon (lead nurturing)?
Leading brands6 of 6 engines each
Named most: Salesforce, ActiveCampaign and HubSpot, 6 of 6 engines each.
AI answer summary
Liidien pisteytykseen ja hoitoon käytetään markkinoinnin automaatioalustoja sekä CRM-järjestelmiä, jotka yhdistävät asiakasdatan ja viestinnän. (Google AI Overview, Google AI Mode and Claude)
Pisteytysmallit yhdistävät tyypillisesti käyttäytymisen, kuten sivustovierailut, sekä yritysprofiilin ja päättäjän aseman mukaisen sopivuuden. (ChatGPT, Gemini and Copilot)
Ennustavaa tekoälyä ja yritystason ostoaikeita analysoivat esimerkiksi 6sense ja Demandbase. (Google AI Overview and Claude)
Evidence6 engine answers · 10 brands named · 5 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Salesforce | salesforce.com | 6 of 6 | – |
| 2 | ActiveCampaign | activecampaign.com | 6 of 6 | – |
| 3 | HubSpot | hubspot.com | 6 of 6 | – |
| 4 | Adobe | adobe.com | 5 of 6 | – |
| 5 | Pipedrive | pipedrive.com | 4 of 6 | – |
| 6 | 6sense | 6sense.com | 3 of 6 | – |
| 7 | Brevo | brevo.com | 3 of 6 | – |
| 8 | Demandbase | demandbase.com | 3 of 6 | – |
| 9 | Microsoft | microsoft.com | 2 of 6 | – |
| 10 | Customer.io | customer.io | 1 of 6 | – |
- 1.adobe.com
- 2.docket.io
- 3.salesforce.com
- 4.sponasales.com
- 5.tomba.io
Inspect individual AI engine answer excerpts (6)
Q37 brands named
Mikä CRM- ja markkinointiautomaatiojärjestelmä sopii parhaiten noin 50 hengen B2B-yritykselle, jossa ei ole omaa koodaajaa integrointeihin?
Leading brands7 of 7 engines each
Named most: Pipedrive and HubSpot, 7 of 7 engines each.
AI answer summary
HubSpotia pidetään yleisesti parhaana kokonaisratkaisuna, koska se yhdistää CRM:n ja markkinoinnin automaatiot helppokäyttöiseksi kokonaisuudeksi ilman koodausta. (ChatGPT, Google AI Overview, Google AI Mode, Gemini, Copilot and Claude)
Sen heikkoutena ovat kustannukset, jotka voivat kasvaa jyrkästi käyttäjä- ja kontaktimäärien lisääntyessä. (ChatGPT, Google AI Overview, Google AI Mode, Perplexity and Claude)
Edullisempina vaihtoehtoina esiin nousevat Pipedriven ja ActiveCampaignin no-code-yhdistelmä sekä Zoho CRM Plus. (Google AI Overview and Google AI Mode)
Evidence7 engine answers · 7 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Pipedrive | pipedrive.com | 7 of 7 | 3.0 |
| 2 | HubSpot | hubspot.com | 7 of 7 | 1.0 |
| 3 | ActiveCampaign | activecampaign.com | 5 of 7 | 2.0 |
| 4 | Zoho | zoho.com | 4 of 7 | – |
| 5 | Microsoft | microsoft.com | 2 of 7 | 2.0 |
| 6 | Salesforce | salesforce.com | 2 of 7 | – |
| 7 | Brevo | brevo.com | 1 of 7 | – |
- 1.tyokaluvertailu.fi
- 2.builts.ai
- 3.businesswith.fi
- 4.clicksgeek.com
- 5.customerimpact.be
- 6.guideflow.com
- 7.improvado.io
- 8.latenode.com
- 9.make.com
- 10.microsoft.com
Inspect individual AI engine answer excerpts (7)
Q410 brands named
Kannattaako B2B-yrityksen ottaa all-in-one CRM ja markkinoinnin automaatio samalta alustalta vai yhdistää erilliset työkalut?
Leading brand6 of 7 engines
Named most: HubSpot, 6 of 7 engines.
AI answer summary
All-in-one-alusta on usein paras pk-yrityksille, sillä se tarjoaa yhtenäisen asiakasdatan ilman raskaita integraatioita. (ChatGPT, Google AI Overview and Copilot)
Erilliset erikoistyökalut kannattavat silloin, kun automaatiolta vaaditaan syvempiä ominaisuuksia ja räätälöitävyyttä. (ChatGPT, Google AI Mode and Claude)
Erillisratkaisut vaativat kuitenkin enemmän teknistä osaamista sekä jatkuvaa integraatioiden ylläpitoa. (Google AI Overview, Gemini and Copilot)
Evidence7 engine answers · 10 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | HubSpot | hubspot.com | 6 of 7 | – |
| 2 | ActiveCampaign | activecampaign.com | 5 of 7 | – |
| 3 | Pipedrive | pipedrive.com | 4 of 7 | – |
| 4 | Salesforce | salesforce.com | 4 of 7 | – |
| 5 | Marketo | adobe.com | 2 of 7 | – |
| 6 | Zoho | zoho.com | 2 of 7 | – |
| 7 | Customer.io | customer.io | 1 of 7 | – |
| 8 | Mailchimp | mailchimp.com | 1 of 7 | – |
| 9 | Microsoft | microsoft.com | 1 of 7 | – |
| 10 | Zendesk | zendesk.com | 1 of 7 | – |
- 1.ai.contextmemo.com
- 2.cdn2.hubspot.net
- 3.clevyr.com
- 4.doko.fr
- 5.flow.digital
- 6.leadconnector.io
- 7.liminal.pt
- 8.martech.org
- 9.outfunnel.com
- 10.revring.com
Inspect individual AI engine answer excerpts (7)
Q55 brands named
Inbound-liidit jäävät pyörimään erillisiin taulukoihin eivätkä etene ajoissa myynnille. Miten liidien siirto ja lämmittely kannattaa automatisoida?
Leading brands3 of 7 engines each
Named most: HubSpot and Salesforce, 3 of 7 engines each.
AI answer summary
Keskitä liidit lomakkeilta suoraan yhteen CRM-järjestelmään rajapintojen kautta erillisten taulukoiden sijaan. (Gemini, Google AI Overview and Perplexity)
Lämmittele varhaisen vaiheen kontakteja automaattisilla sähköpostiketjuilla, kunnes ne ovat valmiita ostamaan. (Copilot, Google AI Mode, Google AI Overview and Perplexity)
Pisteytyksen ylittyessä liidi ohjataan heti myyjälle ja reagointia seurataan vasteaikasäännöillä. (Claude, Copilot, Gemini and Google AI Overview)
Evidence7 engine answers · 5 brands named · 2 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | HubSpot | hubspot.com | 3 of 7 | – |
| 2 | Salesforce | salesforce.com | 3 of 7 | – |
| 3 | Liana Technologies | lianatech.com | 1 of 7 | – |
| 4 | Microsoft | microsoft.com | 1 of 7 | – |
| 5 | Pipedrive | pipedrive.com | 1 of 7 | – |
- 1.leadoo.com
- 2.theseus.fi
Inspect individual AI engine answer excerpts (7)
Profile 2 · Business buyer · 5 questions
Large enterprise B2B sales directors
Sales leadership archetype at large Finnish B2B enterprises focused on accelerating revenue growth, tracking pipeline velocity, and maximizing rep efficiency through visual deal tracking and streamlined CRM setup.
- 1.Salesforce 66%
- 2.HubSpot 66%
- 3.Pipedrive 60%
Q18 brands named
Mikä CRM-ohjelmisto sopii parhaiten B2B-yrityksen myyntiputken ja diilien seurantaan?
Leading brands7 of 7 engines each
Named most: Pipedrive and Salesforce, 7 of 7 engines each.
AI answer summary
Tähän kysymykseen saatiin 7 tekoälyvastausta, joissa nimettiin 8 yritystä. Useimmin mainittiin: Pipedrive (7/7 vastausta, keskisijoitus 1.0), Salesforce (7/7 vastausta, keskisijoitus 3.3), HubSpot (6/7 vastausta, keskisijoitus 2.0), Microsoft (3/7 vastausta, keskisijoitus 4.0) ja Zoho (2/7 vastausta, keskisijoitus 4.0). Eniten viitatut lähteet: thecmo.com, blog.salesflare.com ja businesswith.fi.
Evidence7 engine answers · 8 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Pipedrive | pipedrive.com | 7 of 7 | 1.0 |
| 2 | Salesforce | salesforce.com | 7 of 7 | 3.3 |
| 3 | HubSpot | hubspot.com | 6 of 7 | 2.0 |
| 4 | Microsoft | microsoft.com | 3 of 7 | 4.0 |
| 5 | Zoho | zoho.com | 2 of 7 | 4.0 |
| 6 | Pipeline CRM | pipelinecrm.com | 1 of 7 | – |
| 7 | Lime Technologies | lime-technologies.com | 1 of 7 | – |
| 8 | Odoo | odoo.com | 1 of 7 | 5.0 |
- 1.thecmo.com
- 2.blog.salesflare.com
- 3.businesswith.fi
- 4.clay.com
- 5.crm-ohjelmat.fi
- 6.crmvertailu.com
- 7.croclub.com
- 8.dmfaster.com
- 9.kaks.io
- 10.kayako.com
Inspect individual AI engine answer excerpts (7)
Q210 brands named
Millaisia CRM-ratkaisuja on tarjolla keskisuurille ja suurille B2B-teollisuusyrityksille myynnin johtamiseen?
Leading brands7 of 7 engines each
Named most: Microsoft, HubSpot and Salesforce, 7 of 7 engines each.
AI answer summary
Suurille teollisuusyrityksille suunnattu Salesforce Manufacturing Cloud tukee sopimushallintaa, kysynnän ennustamista ja CPQ-tarjouslaskentaa. (Google AI Overview, Google AI Mode and Copilot)
Microsoft Dynamics 365 Sales ja SAP Sales Cloud tarjoavat vahvan integraation olemassa oleviin ERP-järjestelmiin. (Google AI Overview, Gemini and Copilot)
Keskisuurille toimijoille vaihtoehtoina mainitaan usein helppokäyttöisemmät HubSpot ja Pipedrive. (Google AI Overview and Perplexity)
Evidence7 engine answers · 10 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Microsoft | microsoft.com | 7 of 7 | 1.0 |
| 2 | HubSpot | hubspot.com | 7 of 7 | – |
| 3 | Salesforce | salesforce.com | 7 of 7 | 2.0 |
| 4 | Creatio | creatio.com | 4 of 7 | 5.0 |
| 5 | Pipedrive | pipedrive.com | 4 of 7 | – |
| 6 | SAP | sap.com | 4 of 7 | 3.0 |
| 7 | Odoo | odoo.com | 3 of 7 | – |
| 8 | SugarCRM | sugarcrm.com | 2 of 7 | – |
| 9 | Epicor | epicor.com | 2 of 7 | – |
| 10 | Infor | infor.com | 2 of 7 | – |
- 1.prometheusagency.co
- 2.theseus.fi
- 3.zimple.io
- 4.100solutions.fi
- 5.alphabold.com
- 6.b2sell.com
- 7.businesswith.fi
- 8.creatio.com
- 9.digiportaat.fi
- 10.gilzor.com
Inspect individual AI engine answer excerpts (7)
Q36 brands named
Mikä CRM-järjestelmä kannattaa valita noin 300 hengen B2B-yritykselle, kun tärkeimpänä kriteerinä on helppokäyttöisyys ja nopea omaksuminen myyntitiimissä?
Leading brands6 of 7 engines each
Named most: HubSpot, Pipedrive and Salesforce, 6 of 7 engines each.
AI answer summary
Noin 300 hengen B2B-yritykselle suositellaan ensisijaisesti HubSpotia tai Pipedrivea, kun valintaperusteena ovat helppokäyttöisyys ja nopea omaksuminen. (ChatGPT, Google AI Overview and Google AI Mode)
Pipedrive on paras valinta puhtaaseen myyntiputken hallintaan ja nopeaan käyttöönottoon ilman IT-resursseja. (Google AI Mode and Perplexity)
HubSpot sopii parhaiten, jos myynnin ohella halutaan yhdistää markkinointi ja asiakaspalvelu samaan ratkaisuun. (ChatGPT, Copilot and Claude)
Evidence7 engine answers · 6 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | HubSpot | hubspot.com | 6 of 7 | 1.0 |
| 2 | Pipedrive | pipedrive.com | 6 of 7 | 2.3 |
| 3 | Salesforce | salesforce.com | 6 of 7 | – |
| 4 | Microsoft | microsoft.com | 5 of 7 | 2.7 |
| 5 | Zoho | zoho.com | 2 of 7 | – |
| 6 | Lime CRM | lime-technologies.com | 1 of 7 | – |
- 1.blog.salesflare.com
- 2.crm.org
- 3.crmcompare.net
- 4.customerimpact.be
- 5.g2.com
- 6.getpricepulse.com
- 7.groupmee.com
- 8.live-agent.fi
- 9.loikka.com
- 10.midrocket.com
Inspect individual AI engine answer excerpts (7)
Q44 brands named
Kannattaako myyntiputken hallintaan hankkia erillinen CRM-järjestelmä vai käyttää nykyisen ERP-toiminnanohjausjärjestelmän myyntimoduulia?
Leading brands1 of 7 engines each
Named most: HubSpot, Microsoft, Pipedrive and Salesforce, 1 of 7 engines each.
AI answer summary
ERP-toiminnanohjausjärjestelmän myyntimoduuli riittää yleensä silloin, kun myynti on suoraviivaista ja keskittyy lähinnä olemassa olevien asiakkuuksien ja saapuvien tilausten hoitamiseen. (ChatGPT, Google AI Overview and Claude)
Erillinen CRM puolestaan kannattaa, jos myynti sisältää aktiivista uusasiakashankintaa, pitkiä monivaiheisia myyntisyklejä sekä tarvetta tarkalle ennustamiselle ja myyntityön johtamiselle. (Google AI Mode, Gemini and Copilot)
Evidence7 engine answers · 4 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | HubSpot | hubspot.com | 1 of 7 | – |
| 2 | Microsoft | microsoft.com | 1 of 7 | – |
| 3 | Pipedrive | pipedrive.com | 1 of 7 | – |
| 4 | Salesforce | salesforce.com | 1 of 7 | – |
- 1.sap.com
- 2.blog.innofactor.com
- 3.erp-software.org
- 4.erpresearch.com
- 5.ibm.com
- 6.lemonsoft.fi
- 7.netsuite.com
- 8.oracle.com
- 9.resources.rework.com
- 10.tcpamericas.com
Inspect individual AI engine answer excerpts (7)
Q55 brands named
Myyjien tarjoukset ja asiakaskontaktit ovat hajallaan sähköposteissa ja Exceleissä, eikä johdolla ole näkymää myyntiputkeen. Miten myyntiprosessi saadaan yhtenäistettyä?
Leading brands3 of 7 engines each
Named most: Pipedrive and HubSpot, 3 of 7 engines each.
AI answer summary
Ennen työkalujen valintaa yrityksen tulee sopia yhteisestä myyntiprosessista, sen vaiheista ja selkeistä siirtymäkriteereistä. (ChatGPT, Google AI Overview, Google AI Mode, Gemini, Copilot and Claude)
Hajallaan olevat tarjoukset ja kontaktit keskitetään yhteen CRM-järjestelmään, johon sähköpostit ja tarjouspohjat integroidaan. (ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity and Copilot)
Tietojen keskittäminen antaa johdolle reaaliaikaisen näkymän myyntiputkeen, kauppojen etenemiseen ja mahdollisiin pullonkauloihin. (Google AI Overview, Gemini and Copilot)
Evidence7 engine answers · 5 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Pipedrive | pipedrive.com | 3 of 7 | – |
| 2 | HubSpot | hubspot.com | 3 of 7 | – |
| 3 | Salesforce | salesforce.com | 2 of 7 | – |
| 4 | Microsoft | microsoft.com | 1 of 7 | – |
| 5 | Lime CRM | lime-technologies.com | 1 of 7 | – |
- 1.crmexpertsonline.com
- 2.getaccept.com
- 3.microsoft.com
- 4.outreach.ai
- 5.pipedrive.com
- 6.salesforce.com
- 7.stamina.io
- 8.stratagon.com
- 9.teamspace.com
- 10.teamwork.com
Inspect individual AI engine answer excerpts (7)
Profile 3 · Business buyer · 5 questions
Direct-to-Consumer E-commerce Managers
Responsible for online store revenue, customer retention, and digital storefront marketing. Focuses on deploying automated lifecycle communications that increase customer lifetime value without requiring dedicated software developers.
- 1.Klaviyo 77%
- 2.ActiveCampaign 63%
- 3.Omnisend 51%
Q17 brands named
Mikä on paras markkinoinnin automaatiojärjestelmä verkkokaupalle?
Leading brand7 of 7 engines
Named most: Klaviyo, 7 of 7 engines.
AI answer summary
Klaviyo nostetaan useimmiten verkkokaupoille parhaaksi yleisvalinnaksi sen vahvojen alustaintegraatioiden ja ostodatan hyödyntämisen ansiosta. (ChatGPT, Google AI Mode, Copilot and Claude)
Edullisemmaksi monikanavaiseksi vaihtoehdoksi ehdotetaan Omnisendiä, kun taas ActiveCampaign soveltuu monimutkaisempiin asiakaspolkuihin ja CRM-tarpeisiin. (ChatGPT)
Evidence7 engine answers · 7 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Klaviyo | klaviyo.com | 7 of 7 | 1.0 |
| 2 | ActiveCampaign | activecampaign.com | 6 of 7 | 3.0 |
| 3 | HubSpot | hubspot.com | 5 of 7 | 3.0 |
| 4 | Omnisend | omnisend.com | 5 of 7 | 2.0 |
| 5 | Brevo | brevo.com | 3 of 7 | 4.0 |
| 6 | Liana Technologies | lianatech.com | 2 of 7 | – |
| 7 | Mailchimp | mailchimp.com | 1 of 7 | – |
- 1.activecampaign.com
- 2.bang.fi
- 3.emailtooltester.com
- 4.groweo.com
- 5.hopkins.fi
- 6.hubspot.com
- 7.integrateiq.com
- 8.lianatech.fi
- 9.omnisend.com
- 10.prosglobalinc.com
Inspect individual AI engine answer excerpts (7)
Q210 brands named
Mitä vaihtoehtoja on verkkokaupan personoituun markkinoinnin automaatioon ja asiakasviestintään?
Leading brands7 of 7 engines each
Named most: Omnisend and Klaviyo, 7 of 7 engines each.
AI answer summary
Verkkokauppaan erikoistuneista alustoista suosituin on Klaviyo, joka tarjoaa tarkan segmentoinnin reaaliaikaisen ostokäyttäytymisen pohjalta. (ChatGPT, Google AI Overview, Google AI Mode, Gemini and Claude)
Kustannustehokkaana vaihtoehtona pidetään Omnisend-alustaa, joka yhdistää sähköpostin, tekstiviestit ja push-ilmoitukset. (ChatGPT, Google AI Overview and Gemini)
Laajempiin tarpeisiin Bloomreach yhdistää asiakasdatan hallinnan ja tekoälypohjaiset tuotesuositukset verkkosivun personointiin. (ChatGPT, Google AI Overview and Google AI Mode)
Evidence7 engine answers · 10 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Omnisend | omnisend.com | 7 of 7 | – |
| 2 | Klaviyo | klaviyo.com | 7 of 7 | – |
| 3 | ActiveCampaign | activecampaign.com | 6 of 7 | – |
| 4 | Bloomreach | bloomreach.com | 5 of 7 | – |
| 5 | Mailchimp | mailchimp.com | 5 of 7 | – |
| 6 | Brevo | brevo.com | 3 of 7 | – |
| 7 | Insider | insiderone.com | 3 of 7 | – |
| 8 | Salesforce | salesforce.com | 3 of 7 | – |
| 9 | Adobe | adobe.com | 2 of 7 | – |
| 10 | Custobar | custobar.com | 2 of 7 | – |
- 1.digizer.fi
- 2.guideflow.com
- 3.henrisilvan.com
- 4.hopkins.fi
- 5.intempt.com
- 6.learn.g2.com
- 7.markkinointiautomaatio.fi
- 8.omnisend.com
- 9.thecmo.com
- 10.theretailexec.com
Inspect individual AI engine answer excerpts (7)
Q38 brands named
Mikä markkinointiautomaatio kannattaa valita kasvavalle verkkokaupalle, kun tavoitteena on automatisoida ostoskorin hylkäysviestit ja asiakkaiden segmentointi?
Leading brand6 of 7 engines
Named most: Klaviyo, 6 of 7 engines.
AI answer summary
Klaviyo on useimmiten vahvin suositus kasvavalle verkkokaupalle sen tarkan asiakasdatan hyödyntämisen ja valmiiden hylätyn ostoskorin automaatiopohjien ansiosta. (ChatGPT, Google AI Overview and Claude)
Omnisend tarjoaa edullisemman ja helpommin käyttöönotettavan vaihtoehdon monikanavaiseen viestintään. (ChatGPT, Google AI Overview, Google AI Mode and Claude)
ActiveCampaign soveltuu parhaiten kaupoille, jotka tarvitsevat samalla monipuolista CRM-järjestelmää. (Google AI Overview and Copilot)
Evidence7 engine answers · 8 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Klaviyo | klaviyo.com | 6 of 7 | 1.0 |
| 2 | ActiveCampaign | activecampaign.com | 5 of 7 | 2.5 |
| 3 | Omnisend | omnisend.com | 4 of 7 | 2.0 |
| 4 | Brevo | brevo.com | 3 of 7 | 4.0 |
| 5 | HubSpot | hubspot.com | 2 of 7 | – |
| 6 | Custobar | custobar.com | 1 of 7 | – |
| 7 | Mailchimp | mailchimp.com | 1 of 7 | – |
| 8 | Moosend | moosend.com | 1 of 7 | – |
- 1.clickpost.ai
- 2.activecampaign.com
- 3.bang.fi
- 4.cartboss.io
- 5.creamailer.fi
- 6.digitalcommerce.fi
- 7.go-apps.io
- 8.groweo.com
- 9.hackceleration.com
- 10.hopkins.fi
Inspect individual AI engine answer excerpts (7)
Q46 brands named
Kannattaako verkkokaupan sähköpostimarkkinointi hoitaa verkkokauppa-alustan omilla työkaluilla vai erillisellä markkinointiautomaatiojärjestelmällä?
Leading brand5 of 7 engines
Named most: Klaviyo, 5 of 7 engines.
AI answer summary
Verkkokauppa-alustan omat työkalut riittävät usein aloittavalle tai pienelle kaupalle, sillä ne ovat edullisia ja helppoja ottaa käyttöön ilman erillisiä integraatioita. (ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity and Copilot)
Erillinen järjestelmä kannattaa valita myynnin kasvaessa, kun tarvitaan käyttäytymiseen perustuvaa tarkkaa segmentointia, monimutkaisia automaatiopolkuja tai monikanavaisuutta. (ChatGPT, Google AI Overview, Google AI Mode, Gemini and Claude)
Evidence7 engine answers · 6 brands named · 6 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Klaviyo | klaviyo.com | 5 of 7 | – |
| 2 | ActiveCampaign | activecampaign.com | 4 of 7 | – |
| 3 | Mailchimp | mailchimp.com | 3 of 7 | – |
| 4 | Omnisend | omnisend.com | 2 of 7 | – |
| 5 | Brevo | brevo.com | 1 of 7 | – |
| 6 | HubSpot | hubspot.com | 1 of 7 | – |
- 1.finlex.fi
- 2.help.shopify.com
- 3.kkv.fi
- 4.klaviyo.com
- 5.theretailexec.com
- 6.vierityspalkki.fi
Inspect individual AI engine answer excerpts (7)
Q53 brands named
Miten saan palautettua verkkokaupan hylätyt ostoskorit ja lisättyä asiakkaiden uusintaostoja automaation avulla?
Leading brand2 of 7 engines
Named most: Klaviyo, 2 of 7 engines.
AI answer summary
Hylätty ostoskori palautetaan 1–2 tunnin kuluessa lähetettävällä muistutuksella, jossa näkyvät tuotteet ja suora linkki kassalle. (ChatGPT, Google AI Overview, Google AI Mode, Gemini and Copilot)
Seuraavissa viesteissä 24–72 tunnin kuluessa luodaan luottamusta ja tarjotaan tarvittaessa alennus tai ilmainen toimitus. (ChatGPT, Google AI Overview, Google AI Mode, Gemini and Copilot)
Uusintaostoja kasvatetaan ristiinmyynnillä sekä kulutustuotteiden ajastetuilla täydennysmuistutuksilla. (Google AI Overview, Gemini, Perplexity and Copilot)
Evidence7 engine answers · 3 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Klaviyo | klaviyo.com | 2 of 7 | – |
| 2 | Mailchimp | mailchimp.com | 1 of 7 | – |
| 3 | ActiveCampaign | activecampaign.com | 1 of 7 | – |
- 1.bigcommerce.com
- 2.cartwhisper.com
- 3.emailautomationservices.com
- 4.flowfixer.com
- 5.fluentcrm.com
- 6.help.shopify.com
- 7.hubspot.com
- 8.mailchimp.com
- 9.mailerlite.com
- 10.markopolo.ai
Inspect individual AI engine answer excerpts (7)
Profile 4 · Business buyer · 5 questions
Enterprise CRM and automation leads
Technical marketing operations lead at a Finnish enterprise tasked with designing and maintaining the data pipelines, workflow automation, and tool connectivity linking marketing, sales, and customer operations. Prioritises clean data governance, API reliability, and scalable orchestration over surface-level marketing templates.
- 1.Salesforce 89%
- 2.HubSpot 83%
- 3.Microsoft 71%
Q110 brands named
Mikä on paras enterprise-tason CRM- ja markkinoinnin automaatioalusta B2B-yritykselle, jossa on laajat REST- ja GraphQL-rajapinnat sekä datan säilytys EU-alueella?
Leading brand7 of 7 engines
Named most: Salesforce, 7 of 7 engines.
AI answer summary
Salesforce nousee usein vahvimmaksi enterprise-vaihtoehdoksi laajojen REST- ja GraphQL-rajapintojensa sekä Hyperforce-arkkitehtuurin tarjoaman EU-säilytyksen ansiosta. (ChatGPT, Google AI Overview and Claude)
HubSpot Enterprise tarjoaa ketterän alustan ja EU-datakeskuksen Saksassa, mutta sen GraphQL-tuen laajuudesta CRM-käytössä esitetään vaihtelevia arvioita. (Google AI Overview, Google AI Mode, Gemini and Copilot)
Evidence7 engine answers · 10 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Salesforce | salesforce.com | 7 of 7 | 1.3 |
| 2 | HubSpot | hubspot.com | 6 of 7 | 2.0 |
| 3 | Microsoft | microsoft.com | 4 of 7 | 2.5 |
| 4 | Adobe | adobe.com | 2 of 7 | 4.0 |
| 5 | Twenty CRM | twenty.com | 2 of 7 | – |
| 6 | SuperOffice | superoffice.com | 1 of 7 | – |
| 7 | ActiveCampaign | activecampaign.com | 1 of 7 | – |
| 8 | Brevo | brevo.com | 1 of 7 | – |
| 9 | Efficy | efficy.com | 1 of 7 | – |
| 10 | Lime CRM | lime-technologies.com | 1 of 7 | – |
- 1.hubspot.com
- 2.microsoft.com
- 3.salesforce.com
- 4.svennis.eu
- 5.apievangelist.com
- 6.appnigma.ai
- 7.bakedwith.com
- 8.chapsvision.com
- 9.concord.app
- 10.dev.to
Inspect individual AI engine answer excerpts (7)
Q29 brands named
Millaisia moderneja CRM- ja markkinointiautomaatiojärjestelmiä on saatavilla B2B-organisaatioille, joiden täytyy integroida asiakasdata tiiviisti enterprise-tason toiminnanohjausjärjestelmään (ERP)?
Leading brands7 of 7 engines each
Named most: Microsoft, HubSpot and Salesforce, 7 of 7 engines each.
AI answer summary
Microsoft tarjoaa CRM-ratkaisuilleen natiivin yhteyden omiin ERP-järjestelmiinsä yhteisen Dataverse-tietomallin avulla. (Google AI Overview, Gemini, Copilot and Claude)
Salesforce kytkeytyy esimerkiksi SAP- ja Oracle-järjestelmiin MuleSoftin tai muiden API-rajapintojen kautta. (ChatGPT, Google AI Mode, Gemini and Copilot)
Muita vaihtoehtoja ovat SAP Customer Experience, HubSpot ja Adobe Marketo Engage. (Google AI Mode and Perplexity)
Evidence7 engine answers · 9 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Microsoft | microsoft.com | 7 of 7 | – |
| 2 | HubSpot | hubspot.com | 7 of 7 | – |
| 3 | Salesforce | salesforce.com | 7 of 7 | – |
| 4 | SAP | sap.com | 6 of 7 | – |
| 5 | Adobe | adobe.com | 5 of 7 | – |
| 6 | Oracle | oracle.com | 5 of 7 | – |
| 7 | ActiveCampaign | activecampaign.com | 1 of 7 | – |
| 8 | NetSuite | netsuite.com | 1 of 7 | – |
| 9 | Odoo | odoo.com | 1 of 7 | – |
- 1.6sense.com
- 2.appseconnect.com
- 3.b2berp.com
- 4.celigo.com
- 5.erpresearch.com
- 6.greatworks.ai
- 7.groupmee.com
- 8.growthtechspotlight.com
- 9.heeros.com
- 10.i3solutions.com
Inspect individual AI engine answer excerpts (7)
Q33 brands named
Olemme korvaamassa vanhaa konesalissa pyörivää CRM-järjestelmää noin 500 hengen B2B-yrityksessä. Mitä CRM- ja markkinoinnin automaatioalustaa suosittelet, kun keskeisiä vaatimuksia ovat luotettava kaksisuuntainen ERP-synkronointi ja tarkat roolipohjaiset käyttöoikeudet?
Leading brands6 of 7 engines each
Named most: HubSpot, Microsoft and Salesforce, 6 of 7 engines each.
AI answer summary
Microsoft Dynamics 365 on vahvin suositus etenkin silloin, kun käytössä on jo Microsoftin oma ERP. Sen etuja ovat natiivi tietomalli sekä erittäin tarkat rooli-, kenttä- ja tietuetason käyttöoikeudet. (ChatGPT, Google AI Overview, Copilot and Claude)
Salesforce sopii monimutkaisiin B2B-prosesseihin ja tarjoaa markkinoiden laajimmat integraatiorajapinnat, mutta ERP-synkronointi vaatii yleensä erillisen integraatioalustan sekä osaavan ylläpidon. (Google AI Mode, Gemini and Copilot)
Evidence7 engine answers · 3 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | HubSpot | hubspot.com | 6 of 7 | 3.0 |
| 2 | Microsoft | microsoft.com | 6 of 7 | 1.0 |
| 3 | Salesforce | salesforce.com | 6 of 7 | 2.0 |
- 1.hubspot.com
- 2.microsoft.com
- 3.salesforce.com
- 4.apollo.io
- 5.appnigma.ai
- 6.bakedwith.com
- 7.businesswith.fi
- 8.codebridge.tech
- 9.crmautomates.com
- 10.cyrruscs.com
Inspect individual AI engine answer excerpts (7)
Q410 brands named
Kumpi on parempi lähestymistapa keskisuurelle B2B-yritykselle: yhtenäinen all-in-one CRM- ja markkinointiautomaatioalusta vai erilliset parhaat pistetyökalut myynnille ja markkinoinnille yhdistettynä integraatioilla?
Leading brands6 of 7 engines each
Named most: HubSpot and Salesforce, 6 of 7 engines each.
AI answer summary
Yhtenäinen all-in-one-alusta on keskisuurelle B2B-yritykselle useimmiten suositeltavampi lähtökohta, sillä se tarjoaa yhtenäisen asiakasdatan ja vaatii vähemmän integraatioiden ylläpitoa. (Google AI Overview, Google AI Mode, Perplexity, Copilot and Claude)
Erilliset erikoistyökalut puolestaan sopivat tilanteisiin, joissa myynnin ja markkinoinnin tarpeet ovat poikkeuksellisen monimutkaisia ja yrityksellä riittää teknisiä resursseja integraatioiden hallintaan. (Google AI Mode, Gemini, Copilot and ChatGPT)
Evidence7 engine answers · 10 brands named · 10 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | HubSpot | hubspot.com | 6 of 7 | – |
| 2 | Salesforce | salesforce.com | 6 of 7 | – |
| 3 | Microsoft | microsoft.com | 4 of 7 | – |
| 4 | Adobe | adobe.com | 3 of 7 | – |
| 5 | Pipedrive | pipedrive.com | 3 of 7 | – |
| 6 | ActiveCampaign | activecampaign.com | 1 of 7 | – |
| 7 | Brevo | brevo.com | 1 of 7 | – |
| 8 | Mailchimp | mailchimp.com | 1 of 7 | – |
| 9 | Outreach | outreach.io | 1 of 7 | – |
| 10 | Salesloft | salesloft.com | 1 of 7 | – |
- 1.berrycoders.com
- 2.content.martechday.com
- 3.digitalstratify.co
- 4.doko.fr
- 5.gartner.com
- 6.lianatech.fi
- 7.pedowitzgroup.com
- 8.pipelinegrader.com
- 9.randgroup.com
- 10.sasanova.com
Inspect individual AI engine answer excerpts (7)
Q54 brands named
Asiakasdatamme on pirstaloitunut vanhoihin tietokantoihin ja erillisiin sähköpostityökaluihin, mikä aiheuttaa jatkuvia synkronointivirheitä ja tuplatietueita. Miten asiakastiedot kannattaisi harmonisoida ja millä työkaluilla työnkulut saisi automatisoitua luotettavasti?
Leading brand5 of 7 engines
Named most: Salesforce, 5 of 7 engines.
AI answer summary
Harmonisointi aloitetaan määrittelemällä yksi keskitetty totuuden lähde ja luomalla asiakkaille yhtenäinen päärekisteritietue. (ChatGPT, Google AI Mode and Claude)
Datan siivouksessa tuplatietueet yhdistetään hyödyntäen yksilöiviä tunnisteita, kuten Y-tunnusta tai sähköpostiosoitetta. (Google AI Overview, Copilot and Claude)
Työnkulkujen automatisointiin suositellaan integraatioalustoja, kuten Zapieria tai Makea, sekä keskitettyä CRM-järjestelmää. (Google AI Overview and Gemini)
Evidence7 engine answers · 4 brands named · 4 sources cited
| # | Company | Website | Engines | Avg. position |
|---|---|---|---|---|
| 1 | Salesforce | salesforce.com | 5 of 7 | – |
| 2 | HubSpot | hubspot.com | 4 of 7 | – |
| 3 | Microsoft | microsoft.com | 4 of 7 | – |
| 4 | Pipedrive | pipedrive.com | 2 of 7 | – |
- 1.informatica.com
- 2.mckinsey.com
- 3.thecxlead.com
- 4.zimple.io
Inspect individual AI engine answer excerpts (7)
Sources AI cites
AI linked to company sites 72 times and to third parties 345 times. These are the pages and domains cited most often.
Top performing content
Answers- 1.CRM-järjestelmien vertailu 2026 | SprintIT6sprintit.fi
- 2.10 B2B-CRM-ohjelmistoa vuodelle 20265thecmo.com
- 3. 4
- 4. 4
- 5. 3
Show 5 more pagesShow top 5 pages only
- 6.Suomalainen CRM 2026 - Vertailu3tyokaluvertailu.fi
- 7.10 parasta verkkokaupan markkinoinnin automaatiotyökalua vuodelle 20263theretailexec.com
- 8.Hyperforce Data Residency | Salesforce Help3Salesforce help.salesforce.com
- 9.Parhaat CRM-ohjelmistot pienyrityksille - Routine Automation3routine-automation.com
- 10. 3
Cited domains
Answer share- 1.thecmo.com9%Third-party source
- 2.zimple.io7%Third-party source
- 3.microsoft.com6%Microsoft
- 4.hubspot.com6%HubSpot
- 5.salesforce.com6%Salesforce
Show 5 more domainsShow top 5 domains only
- 6.theseus.fi5%Third-party source
- 7.sprintit.fi4%Third-party source
- 8.theretailexec.com4%Third-party source
- 9.businesswith.fi3%Third-party source
- 10.hopkins.fi3%Third-party source
Page counts show distinct answers citing that page. Domain percentages show the share of all 139 answers linking to that domain.
Directory of companies and sources
Every ranked company and the cited domains recorded in this article. The ten leading companies are compared above.
All 51 companies, in rank order
- 1.HubSpot hubspot.com
- 2.Salesforce salesforce.com
- 3.Microsoft microsoft.com
- 4.ActiveCampaign activecampaign.com
- 5.Pipedrive pipedrive.com
- 6.Klaviyo klaviyo.com
- 7.Adobe adobe.com
- 8.Brevo brevo.com
- 9.Omnisend omnisend.com
- 10.Mailchimp mailchimp.com
- 11.SAP sap.com
- 12.Zoho zoho.com
- 13.Oracle oracle.com
- 14.Liana Technologies lianatech.com
- 15.Bloomreach bloomreach.com
- 16.Odoo odoo.com
- 17.Creatio creatio.com
- 18.Lime CRM lime-technologies.com
- 19.6sense 6sense.com
- 20.Custobar custobar.com
- 21.Customer.io customer.io
- 22.Demandbase demandbase.com
- 23.Insider insiderone.com
- 24.SuperOffice superoffice.com
- 25.NetSuite netsuite.com
- 26.SugarCRM sugarcrm.com
- 27.Dotdigital dotdigital.com
- 28.Epicor epicor.com
- 29.GetResponse getresponse.com
- 30.Infor infor.com
- 31.Nosto nosto.com
- 32.Twenty CRM twenty.com
- 33.Zendesk zendesk.com
- 34.Pipeline CRM pipelinecrm.com
- 35.Emarsys emarsys.com
- 36.Intempt intempt.com
- 37.Dynamic Yield dynamicyield.com
- 38.Efficy efficy.com
- 39.EngageBay engagebay.com
- 40.Freshdesk freshdesk.com
- 41.Freshworks freshworks.com
- 42.Intercom intercom.com
- 43.Moosend moosend.com
- 44.NP6 np6.com
- 45.Outreach outreach.io
- 46.Salesloft salesloft.com
- 47.Segment segment.com
- 48.Tidio tidio.com
- 49.Upsales upsales.com
- 50.Voyado voyado.com
- 51.Webmecanik webmecanik.com
128 cited domains in this article
- thecmo.com
- zimple.io
- theseus.fi
- sprintit.fi
- theretailexec.com
- businesswith.fi
- hopkins.fi
- 100solutions.fi
- abmatic.ai
- ai.contextmemo.com
- aimarketingcompare.com
- alphabold.com
- apievangelist.com
- apollo.io
- appnigma.ai
- appseconnect.com
- b2berp.com
- b2sell.com
- bakedwith.com
- bang.fi
- berrycoders.com
- bigcommerce.com
- bigmoves.marketing
- blog.innofactor.com
- blog.kuulu.fi
- blog.salesflare.com
- builts.ai
- cartboss.io
- cartwhisper.com
- cdn2.hubspot.net
- celigo.com
- chapsvision.com
- clay.com
- clevyr.com
- clickpost.ai
- clicksgeek.com
- codebridge.tech
- concord.app
- content.martechday.com
- coseom.com
- creamailer.fi
- crm-ohjelmat.fi
- crm.org
- crmautomates.com
- crmcompare.net
- crmexpertsonline.com
- crmvertailu.com
- croclub.com
- customerimpact.be
- cyrruscs.com
- dev.to
- digiportaat.fi
- digitalcommerce.fi
- digitalstratify.co
- digizer.fi
- dmfaster.com
- docket.io
- doko.fr
- emailautomationservices.com
- emailtooltester.com
- erp-software.org
- erpresearch.com
- finlex.fi
- flow.digital
- flowfixer.com
- fluentcrm.com
- g2.com
- gartner.com
- getaccept.com
- getpricepulse.com
- gilzor.com
- go-apps.io
- greatworks.ai
- groupmee.com
- groweo.com
- growthtechspotlight.com
- guideflow.com
- hackceleration.com
- heeros.com
- help.shopify.com
- henrisilvan.com
- heysid.com
- i3solutions.com
- ibm.com
- improvado.io
- informatica.com
- integrateiq.com
- jottler.co
- kaks.io
- kayako.com
- kkv.fi
- latenode.com
- leadconnector.io
- leadoo.com
- learn.g2.com
- lemonsoft.fi
- lianatech.fi
- liminal.pt
- live-agent.fi
- loikka.com
- mailerlite.com
- make.com
- markkinointiautomaatio.fi
- markopolo.ai
- martech.org
- mckinsey.com
- midrocket.com
- outfunnel.com
- outreach.ai
- pedowitzgroup.com
- pipelinegrader.com
- prometheusagency.co
- prosglobalinc.com
- randgroup.com
- resources.rework.com
- revring.com
- sasanova.com
- sponasales.com
- stamina.io
- stratagon.com
- svennis.eu
- tcpamericas.com
- teamspace.com
- teamwork.com
- thecxlead.com
- tomba.io
- tyokaluvertailu.fi
- vierityspalkki.fi
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Methodology and scope
Companies providing customer relationship management (CRM) software, marketing automation platforms, and integrated customer engagement SaaS tools sold to and used by businesses in Finland.
139 answers to 20 questions on ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity, Copilot and Claude, measured on 12 November 2026 in Finland. A company counts as named when an answer names it, and as cited when an answer links to its own site.
Across the study, AI named 51 companies. 83% of answers named at least one company. The top three held 42% of all mentions.
Answers per engine: ChatGPT 20 · Google AI Overview 20 · Google AI Mode 20 · Gemini 20 · Perplexity 19 · Copilot 20 · Claude 20.
- All-in-one CRM and inbound marketing platforms
- Enterprise CRM and customer engagement suites
- Sales pipeline and SMB CRM software
- E-commerce marketing automation and lifecycle platforms
- Email marketing and lightweight workflow automation tools
- AI-driven customer journey and agentic engagement software
- Domestic ERP-integrated business and CRM software
Companies shown with “–” were named in the answers but fall outside the report’s detailed top 30, so only their mentions are counted.
- Botspot may work with companies ranked here. Rankings come only from the measured answers.
- No company can pay for placement or inclusion, and nominations don't change how a company is evaluated.
- Botspot and its products are excluded from its own benchmarks.
Corrections and removal requests: contact@bot.spot
Cite this study
Free to quote, chart and republish under CC BY 4.0, with credit to Botspot Research and a link to this page.
Botspot Research. "CRM and Marketing Automation Software in Finland." November 2026. https://www.bot.spot/research/crm-and-marketing-automation-software-finland. Licensed CC BY 4.0.
<a href="https://www.bot.spot/research/crm-and-marketing-automation-software-finland">CRM and Marketing Automation Software in Finland</a>, Botspot Research, November 2026. Licensed <a href="https://creativecommons.org/licenses/by/4.0/">CC BY 4.0</a>.Download the data (JSON) · Read as Markdown · License: CC BY 4.0
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